No one can claim to know the algorithm used by Google to sort search results, but it is relatively easy to investigate what factors are involved in it and to what extent affect the algorithm. In addition, the network will find much literature on the subject and you'll be extending knowledge if the topic you are passionate about.
This article presents 8 key factors that will help you know why other sites are above yours, and how you can overcome them.
1. Decide what words are going to concentrate your efforts
You can not fight for many words at a time, so concentrate your efforts in about 10 words or phrases that you think can be searched in Google for your target audience.
Begins the analysis that will lead to success making a list of the top 5 websites listed in the top results when looking for those 10 words.
Browse through the 5 pages that will appear. Make special attention to discover what words are targeting them.
2. Find out where are located the words for which you want to fight
Look carefully at where they are placing keywords.
Google gives more importance to words that are located in certain parts of a web page. The most important part is the URL (the address of your website), the following is the tag <title>, the following are the headers <h1>, <h2> and <h3>, then come the words that are links to other pages, and the importance is diminishing, although it is always higher than the plain text, if the words are bold, italicized, is part of a <alt> (alternative text on images), etc ...
3. Find out what keywords density have
Keep in mind a few things:
Google (y el resto de buscadores) funcionan por densidad, no por valores absolutos. Así que si en tu URL o en tu título tienes 50 caracteres y 9 coinciden con los que el usuario busca, el valor de tu URL o de tu título es de 9/50. Así que procura no poner textos superfluos o urls con tropecientos números que corresponden a una sesión de usuario o a algo parecido.
Also consider that from March 2004 Google works by characters, not words. Hence in the preceding paragraph has written "characters" rather than words. Until March 2004 if your title was "wooden tables Office" and the user was looking "wooden tables", the value of your degree was 3/5 (in Castilian not seeped prepositions and considered words). Now is not the case. Now going by letters. Thus, if someone searches a derivative of a word or a plural, or conjugated verb, the page containing something similar is also included in search results.
Cuando descubras dónde tienen situadas las palabras, mira con qué densidad aparecen. En tu página web, haz que tengan mayor densidad que en las suyas. Lo puedes hacer incluyendo la palabra más veces o incluyendo menos palabras que no tengan que ver con esa búsqueda. La cuestión es elevar la densidad y superar la suya en cada una de las partes donde aparezca la palabra.
Eye do not go overboard ... Google penalizes pages with suspiciously high densities. You can get a 100% density in the title and URL, without anything happening. But a page where you put a word repeated 100 times, everywhere, bold and links, and do not include any other text, you can be assured that it will be expelled from Google. So moderation.
Also, think that your website has to be read by your users / customers ... it is essential that the text is aimed at them, not search engine effectiveness.
4. Find out how many pages have their web pages
The more pages you have indexed in Google, the more likely they are to participate in the struggle for certain words. There are also indications that Google puts in a better position to web containing a large number of pages where the search term is included.
So, on the one hand, it includes the words why you want to position yourself in the maximum possible pages. On the other hand, try your web have about 200 pages or more.
But once again, find out what your competitors do and include it in the table started to do at the beginning of this study.
To find out how many pages are indexed in Google, simply type in the search engine box:
(Eye not include a space between site: and the URL)
To find out how many indexed pages contain a particular word or string of words, simply type in the search engine box:
website: www.nombredelaweb.com "palabra the phrase"
This will give you the number of pages containing the phrase "word or phrase" on the website www.nombredelaweb.com
5. Check the number of links pointing to your pages
The PageRank algorithm that forms the (cultural note: PageRank means "Larry Page rank", not "page ranking"), is formed by many other algorithms and is quite complicated to understand. But there are some basic features that can easily be applied to your website.
PageRank influence in all, the number of links pointing to a website, the density of these links on the source page and the PageRank of the source page.
So this number 5 will focus on the first of the factors affecting PageRank: the number of links.
Again, note the number of pages that link to each of the 5 competing websites that are analyzed on your list.
To find the number of links to a page, simply type in the search engine box:
Since March 2004, Google gives less value to the links come from pages with similar IP to yours, so do not need to cheat: Google knows.
We wrote an article about Hilltop algorithm used by Google to calculate and filter the PageRank of the sites, a few months ago: HillTop
6. Analyze what kind of web linking to your competitors.
In all likelihood you can not include in your listing the PageRank of each page that link to those of your competitors, but it is important to see what kind of website they are, what PageRank have, how many other websites link and what words they use for linking to your competitors.
The higher the PageRank of a page that links to you, the greater the number of points you get for this link. So look for pages with high PR and link you get.
To conclude this point, do not forget that Google and other search engines, everything works by density, so if a web out 100 links to other websites, the value of a bond to come to you is 1/100 . So forget about link farms. Get links to your web pages with few links and a high PageRank.
7. Find out what words your competitors use the links to go to their websites
If the search word is part of a third party link to your website, you have a bonus in points (to put it in some way). So if you dedicate yourself to making wooden tables Office, ensures that the pages that link to yours using the phrase "wooden tables" to link you, instead of www.minombredeempresa.com
Obviously, you can not always control what words to use third-party websites to link to yours ... but when you can do it, remember this clause 7: Remember the bonus to take you if you get !!
8. Write down what pages have PageRank your competitors
Do not forget to include a column in your study indicating which have PageRank websites of your competitors. This will help you understand why they are in the top positions.
Remember to increase your PageRank must, above all, increase the number of pages that link to yours. So if you have a PageRank of less than 4, put to work to get links. If you have more than 4, it is quite difficult if you do not perform any upload, well designed and with a good strategy specific campaign for this purpose.
Articles written as a collaboration in the magazine "Mercados del Vino"
Hasta aquí, hemos descrito los 8 factores clave que te llevarán a ganar posiciones en Google. Pero cuando realizo este tipo de benchmark, suelo incluir tres columnas más en el listado. Se trata de la posición de nuestros competidores en el ranking de Alexa. No es que Alexa influya en Google, pero es bueno saber dónde están situados a nivel de visitas únicas, de páginas vistas por usuario y de ranking en general. Estos tres datos los encontrarás buscando a tus competidores en Alexa.com.
8 factors hope you have been helpful. This article is aimed to provide guidance to people who wish to know the exact position of your web pages, compared to those of its competitors. It is not intended to be manual in depth about how Google works.
To view the presentation we use when we do lectures about how search engines work, you can download it here: Diapostivas stitches
For more information about search engine: Free Search Engine Optimization Course
By the way, if you have questions or want to expand more specifically some point, we will be happy to assist you.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.