Discover the 3 reasons why Microsoft enters the market of ads search engine

Microsoft announced last week that it had developed its own set of text ads on search results MSN Search. According to Microsoft this system is much better than its rivals Google and Yahoo as it will serve ads based on gender, age and location of the user.

There are three clear reasons why Microsoft is conducting this movement:

  1. For Microsoft, Google is becoming a real threat. Thanks to the revenue that Google is getting its adwords, they are funding many initiatives in the field of programming with free software and applications that have little to do with Windows and compete directly with Microsoft products, such as Gmail vs. Hotmail.
  2. It is obvious that the market for text ads included in search results is a great source of income. Google is a living example, has announced a net profit of 342.8 million dollars during the second quarter 2005.
  3. In a way, for some years, MSN has been forced to share revenue with YahooOne of its main competitors. Until now, the ads MSN offers on its website are offered by Overture, a company that since March 2003 belongs to Yahoo, so Yahoo gets a commission for each sale of MSN.

According to Microsoft the service they offer will be much more attractive than Google and Yahoo for advertisers because it will provide segmentation by gender, age, location, user, time display ads and other parameters that Microsoft knows about its users.

Microsoft has been latecomers to the world of search engines, but it looks like it is doing completely, but step by step and not risking.

MSN Bot

El primer movimiento fue en verano 2003 momento en que lanzó su recién programada araña MSN Bot a escanear toda la red, cuando en sus portales aún utilizaba el buscador Inktomi (propiedad de Yahoo desde ese mismo año y por el que Yahoo pagó 235 millones de dólares). Durante 2003 Yahoo ingresó gracias a MSN 5,3 millones de dólares por el uso de su buscador.

A mediados del 2004 Microsoft lanzó la versión beta de su propio motor de búsqueda y a finales del 2004 dejó de utilizar definitivamente Inktomi, para pasar a ofrecer sus propios resultados de búsqueda. Desde entonces lucha por posicionarse entre los mejores portales de búsqueda. Aunque el mejor activo de MSN Search no es su algoritmo de ordenación de resultados (como lo es en el caso de Google) sino el hecho de que muchos de los usuarios de Windows no saben cómo cambiar la página de inicio de sus navegadores de Internet, ni tampoco cómo cambiar el motor de búsqueda que el MS Explorer lleva instalado por defecto. Así que no es de extrañar que MSN sea la web número dos del mundo en tráfico (la uno es Yahoo, la dos MSN y la tres Google).

After getting your own search engine, the next logical step is to exploit Microsoft itself the economic potential offered by search engines and that Microsoft has failed to see until Google and Yahoo have been presented every year positive economic results.

It seems that the first sites of Microsoft in testing this new ad system will MSN MSN Singapore and France. Then, it will spread to other countries.

We will be watching when this occurs, to perform segmentation and analysis of acceptance and subsequent expansion of the MSN network of advertisers.

Links:

Alexa Ranks (http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none )
World Ranking Web by number of visits and page views.

Discover what the substitute Google PageRank: the TRUST RANK

Desde hace algunos meses se viene especulando sobre la posibilidad de que Google cambie el algoritmo de PageRank por un nuevo algoritmo que filtraría todo el spam a buscadores o al menos intentaría neutralizarlo. Descubre en éste artículo todo lo que se sabe hasta el momento, acerca del nuevo algoritmo cuyo nombre es Trust Rank.

This is the technique used to get when you search for "Thieves" on Google, you first position appears on the website of the SGAE.

This is the technique used to get when you search for "Thieves" on Google, you first position appears on the website of the SGAE.

The new Google algorithm would prevent such practices.

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank that they have to turn. That is, it establishes the importance of that website. Their logic is: if web pages link to another page, is that is recommending. And if recommended, it is to be important in the field of subject matter first website. A recommendation that comes from a page that in turn is highly recommended is worth a recommendation that comes from a page that hardly anyone recommended.

Google wants in the top positions of search results pages find some relevance and are being recommended by other pages that in turn also have relevance. To determine the PageRank, Google analyzes the number of links coming from other web pages and PageRank. The Trust Rank, part of the same base. But instead of assessing the importance of a recommendation based on the PageRank of the page that recommends it does from a series of web pages that have been considered important by humans rather than algorithms.

A Web page that humans have determined how important they are considered "web seed" and their links are assigned a value. And it will be that value that will be transmitted across the network.

To illustrate with an example: Suppose we have a web seed "A". "A" transmit a value of 100 Trust Rank to all websites that link. These pages, in turn, forward a 99 Trust Rank to all websites that link. And the latter, forward a 98 Trust Rank to which they link.

To mitigate the degradation of Trust Rank as distances of the seed sites, the algorithm has included a correction that takes into account the number of degrees between the seed web and the web receiving Trust Rank without nullifying completely the distance between seed.

The idea of ​​Trust Rank looks good, but there are certain issues that must be considered:

The idea of ​​Trust Rank looks good, but there are certain issues that must be considered:

Who will be the seed webs?

Did you perform reverse spam?

Did you perform reverse spam?

So scathing comments and thinking about the future not too distant when the Trust Rank will work, it occurs to me that perhaps the same playing that searching the word "thieves" out the SGAE, perhaps to play to sabotage web pages, linking them unmercifully from its pages spam and therefore subtracting Trust Rank, from appearing at the top of search engines.

When will we have the Trust Rank algorithm built into Google?

No idea ... no one here agrees. When you least expect Google launches a statement and informs us that it has already implemented. What is clear is that notify the press and the Internet. Certainly will make a major qualitative improvement in obtaining search results so Google will make people aware of it, I doubt that the communications department of Google threw away an opportunity like this.

Further information for anyone wishing to broaden their knowledge:

Link to document Stanford University that deals with the Trust Rank: http://dbpubs.stanford.edu:8090/pub/2004-17

Search Engine Optimization course (which no doubt have to change the day that implement the Trust Rank, but already includes the new indexing system with Google Site Map Generator): Online Course Search Engine Optimization. The course is free.