The web of BMW driven from Google ... could happen to you?

It is the story of the week: German BMW website has been expelled from Google.de for practicing spam seekers.

It has been the Blog Matt Cutts who has revealed this expulsion. Matt is a Google employee who writes one of the best SEO blogs with content network. Obviously, Matt does not reveal anything that Google does not want, but at least the information it provides is always first hand and comes directly from its source.

Let's see what happened ...

Some weeks ago Matt commented that Google will be much harder to spam search engines and that between February and March will change their way of indexing sites, to combat it. It will not change the algorithm, but their spiders seek spam and will report for disposal.

The problem of spam is becoming a nightmare for the major search engines and the BMW case is not an isolated case. Many webmasters think they can fool Google and other search engines using keywords in hidden or camouflaging their texts code.

Many times, browsing Google results pages that you find are not positioned correctly ... but not be good ... if not the reverse. You might wonder how a page as "seedy" and with such poor content, can be in the first position by a search with more than five hundred thousand results. If you look well the code, you just found the reason. The case of BMW is also hidden code, now can not see if the image is not showing us Cutt, but there are still many pages that practice spam and that Google has not detected and expelled.

Consider an example where you can still see the hidden code:

www.todoalarmas.com

If we Google "home alarm" will find 996,000 results. This page is first. If you enter it you will see there is no apparent reason to fill this position. But if you edit your source code, you will discover why it is in first position: a hidden in a "no script" with more than 3000 words text.

Note: you will not see your code if you click on the right mouse button and you give to see code ... (that already charge them you can not do), but see your code if you go to the top menu bar and you click on: see >> Source Code.

We'll see how long they last ...

Looking whether or not Google disappear, we can also tell when Google has activated the antispam system indexing.

... And BMW: the BMW have already apologized to Google and Google and has again put on the list of sites to be indexed, so in the next update your pages will be indexed again. But it takes time (see months) to index an entire web again, with all its pages. (Unless you use the "site map" of Google to do so, which I do not know if BMW will ... we'll see).

The moral of all this is: Do not try to fool Google and focus on building good pages and have interesting content that other websites that get you recommend (this will make up the PageRank). Make a plan and stick to Digital Marketing.

The moral 2 would be: Really seekers permanently influence the success or failure of the web pages ... otherwise, BMW would not risk being expelled by such a theme, and many other web pages.

Additional information:

Article where we explained what the search engine spam and possible resolution of Google against him to include the Trust Rank algorithm to refine the Page Rank:
Find out how to be a substitute Google PageRank: the TRUST RANK

Article where we explained what the service "site map" on Google and where how it works: Discover the indexing of the future: Google SiteMap

Text camouflaged by BMW:
http://www.mattcutts.com/blog/ramping-up-on-international-webspam/

Free search engine optimization course, that will not get you the expulsion: Online Course Search Engine Optimization

Find out what is the conversion rate of visitors arriving through a search engine

A study by WebSideStory reveals conversion rates to client visits come from search engines.

Most marketers agree that the conversion ratio of customer visits is one of the metrics to follow monthly and to try to improve day after day with actions to optimize their sites and campaign optimization actions. But when you already have that ratio, we miss the power compared to other sites, to see if it is above or below the average.

Last week, WebSideStory published a study on conversion averages customer visits, the four major search engines.

The study was conducted from statistics collected by the websites of electronic commerce B2C (business to consumer end) using WebSideStory HBX as of analytics software.

The study analyzes data from millions of users who visit these pages and includes data on both organic positioning come as buying traffic keywords. Total analyzed sites totaling more than 3,000 million dollars in annual sales.

The study shows that during the month of January was the AOL search engine which got more customer conversions on ecommerce sites (6.17%), followed by MSN (6.03%), Yahoo (4.07 %) and Google (3.83%).

Una posible explicación para entender el hecho de que los ratios de conversión de usuarios de portales generalistas sean mayores que un portal orientado 100 % a búsqueda podría ser que los portales que además del buscador incluyen otros contenidos y servicios, atraen a un tipo de usuario que está más predispuesto a comprar. En cambio, los portales como Google, 100% enfocados a búsqueda, atraen más a gente que busca información y que tiene menos intención de compra.

El estudio muestra que los cuatro grandes buscadores ofrecen ratios de conversión mucho mayores que el resto de buscadores: el promedio de conversión durante del mes de enero 2006 para el total de buscadores fue de 1,97 %. Cifra que contrasta con el 2,30 % que era el promedio de los 3 últimos meses del 2005 (aunque es normal que el índice haya bajado, ya que en esta última cifra se incluye la campaña de Navidad 2005).

Another consideration about this study is that the conversion ratio of e-commerce sites that have been analyzed are certainly above average for the sector. This is because the fact of using HBX web analytics as a system allows them to optimize their sites to maximize customer conversion users:

  • On the one hand, using HBX web pages have already abolished search campaigns that are not financial performance.
  • On the other hand, this type of software allows to know step by step what users do on their websites and can, for example, to know which parts of the forms users abandon their purchase, which allows them to modify forms the maximum number of users reaches the end of the purchase.

Still, the study is interesting and allows us to place the figures obtained from our website or by our customers in a much larger context, and to know that if we improve to increase it, or whether we should congratulate ourselves for being over the average.

A final consideration about the study: The study was conducted based on e-commerce websites mainly the United States. Hence the ratio of AOL is so high. It would be interesting to have this same study, but with figures that refer to electronic commerce in Spain ... the question is: would we see Terra appear among the seekers of higher conversion?

The data:

Average conversion ratio for the 4 major search engines, e-commerce sites in January 2006:

AOL: 6,17 %
MSN: 6,03 %
Yahoo: 4,07 %
Google: 3,83 %
average figure of all search engines: 1.97%

More information about the study Internet News and in Websidestory