Getting information on the profiles of visitors of a website

Things are changing on the internet and luckily, every time we learn more about the web pages you visit people and what behaviors and which profiles have the people who visit.

If we had so far few sites that actually offered information on visiting a website either, these last few months things are changing and we have really useful tools in estimating traffic on a website and when knowing the characteristics of people who visit this website.

Consider some of these new services:

The new Alexa: A principios de abril Alexa cambió su interface y pasó a proporcionar muchos más datos sobre las páginas que aparecen en su índice. Ahora por ejemplo, podemos saber hacia qué páginas navega la gente que sale de un site, o bien qué páginas traen tráfico a una página web. También por qué palabras se posiciona una página y las páginas que contienen links a ese site. Pero lo más interesante, aunque no lo ofrece para todas las páginas es información sobre las vistas (edad, sexo, nivel formativo, lugar desde el que se conectan, etc.) Toda esta información la obtiene del registro que la gente rellena al descargarse la barra de Alexa. Aquí podemos ver, por ejemplo, el perfil demográfico de las visitas de Softonic:

Quantcast: La información que provee Quantcast es parecida a la de Alexa pero más completa, por ejemplo, podemos obtener información sobre la raza de las visitas, si hay niños que visitan el portal, el nivel de ingresos de las visitas, etc… Quantcast funciona sobre todo para Estados Unidos. Para ofrecer datos fiables Quantcast invita a los sites a que instalen un pequeño código en sus páginas que a su vez instala una cookie en los usuarios y que permite realizar el seguimiento de su navegación en los sites que Quantcast tiene asociados y una estimación para los que no tiene asociados. Esta es la ficha para Softonic en Quantcast (Softonic no es un site asociado, pero aún así la información es realmente interesante):

Compete: This is a really interesting service. It works much like Alexa and also uses a bar to collect data from users' browsing a website, but also use American ISP logs to know which people visit and how. And other data services using American ISP, the data provided are unrealistic for Spanish sites, yet, here we can see the tab Softonic:

Google Ad PlannerThis is a new Google service that serves agencies can plan campaigns on sites associated with Google, but also provides information on sites that are not. The information is not as detailed as in previous cases, but at least provides information that until now could not access. All plans can be made for different countries and Spain is one of them.

The four services are interesting both when performing a benchmark positioning of a site (especially if the site is international), as well as when planning an advertising campaign taking into account the demographic characteristics of the target audience of the campaign.

Digital marketing companies in the industry Cava

Last Thursday, April 16 I had the privilege to attend the General Assembly of the Institute of Cava and deliver a presentation on Digital Marketing applied to the Cava SectorAt the end of the assembly. brindis

The Cava Institute is an organization that brings together the leading producers of cava in Spain. Its partners include companies both Catalan and the Basque Country, Navarra and Rioja. This prestigious institution was founded in 1991 when the denomination of origin "Cava" was created following the incorporation of Spain to the European Union (1986), although its origins date back to the early twentieth century as small producer associations.

Since its inception, the Institute of Cava has ensured the defense of the interests of their businesses regardless of the size of them, and promotes the culture of cava both nationally and internationally.

During the General Assembly the President of the organization, Magí Raventós (Cavas Codorniu of), she explained the main figures of this sector and the evolution of sales of cava in the various markets where it is marketed. Also the Manager of the Institute, María del Mar Torres, addressed the Assembly summarizing the promotional activities that were carried out during 2008 to promote the cava in several European countries. Some of these actions are really bright and I'm sure they have contributed enormously to raise awareness of this product among new preceptors and new consumers. Actions can be found here: Promotional Activities Cava Institute

In the unique setting of the Brotherhood of Cava (site where was held the Assembly), and a hearing luxury (among other participants: CEOs of companies producing cava), I gave my presentation on Digital Marketing applied to the cava Sector, specifically the 9 Techniques to attract visitors to the website of a company producing cava.

En esta ponencia, además de explicar las técnicas básicas para atraer tráfico a una página web, me centré sobre todo en la necesidad de orientar la página al cliente de la empresa, ya que si bien productores como Codorniu y Freixenet orientan sus páginas a usuario final y por lo tanto dinamizar la demanda de cava, las empresas más pequeñas deberían centrarse en orientar la página web a obtener una buena distribución de sus productos en los principales mercados, además de a dar a conocer su marca y sus productos al gran público. Así que mi recomendación para los pequeños productores fue que crearan una zona en sus webs orientada a captar a quien realmente es su cliente: los intermediarios y distribuidores, sobre todo que la orientaran a conseguir estos distribuidores en todos los países en los que se consume cava. Una vez creada esta zona de la página, entonces pueden empezarse a aplicar las 9 técnicas para atraer visitas.

The presentation which illustrated the paper can be downloaded here: Digital Marketing for companies producing cava.

Search Engine Optimization in the English Court of Sabadell

Wednesday at 7 pm will be held at the Cultural Hall of the English Court of Sabadell, the Search Engine Optimization Course which it is part of the lecture series on Digital Marketing that we are giving in this mall.

In this class we explain the keys to appear in the top positions in searches performed on Google and other search engines.

We explain both how it should be built website to be indexed optimally, as once you have the page indexed, what should we do to improve our position.

We discuss in depth the concepts of density, prominence, reliability, PageRank algorithm and many others related to the improvement of SEO issues. Also we explain what tools are at our disposal in both internet to track our position as to improve it.

Attendance is free but seating is limited.
If you wish to attend please contact the English Court of Sabadell: tel. 937284800 ext. 3240

See you there.

If you can not come ... You may be interested this:

PTT presentation to the conference will be illustrated: Search Engine Optimization (in Catalan)
Free search engine optimization course via the website GEAIPC: Search Engine Optimization

Google just updated the PageRank

As it has done every April since recent years, Google has updated the PageRank showing in your bar. Although it has been true to his appointment, he overtook a few days last year that updated the Page Rank towards the end of April.

What is PageRank and its importance in the sorting algorithm results?
PageRank is the algorithm that Google uses to give a numerical value to the importance of a web page. This value is part of the algorithm that sets the order in which search results are displayed on Google.

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank having these pages. That is, it establishes the importance of that website.

But this algorithm takes into account many more factors than simply counting links or asiganción of a value as the PageRank of the page that sent the link. For example, if one comes from the same IP that the web page that is directed, bond worth much less than one which is an entirely different source IP.

How PageRank updates work?
There is a difference between the actual PageRank and PageRank showing Google bar.
The PageRank shows the Google bar only updated once every 4 months or so: in January, April and September.

The bar shows a PageRank base 10 on a logarithmic scale. That is, it is easy to climb from 0 to 1 or 2 to 3, but instead is very difficult to climb from 5 to 6, and even more up 6 to 7. But this is not the actual PageRank of our website, if no the value that Google assigned the last time you updated the PageRank bar.

The PageRank that Google uses for its calculations is much more accurate and uses a much larger scale, we do not know how, and Google is a complete secrecy in this regard, although it seems that is based 100. Their internal servers update it daily.

When is the next update?
If all goes well, we should wait for the month of September. So all actions to increase the PageRank we perform from now, will not be reflected in the Google bar until that month.

In my bar I do not see Google PageRank, what I have to do?
By default, the Google bar does not include this information, but from bar options can include PageRank, and thus, while browsing the network will know the PageRank of the pages you visit. This will help you know what websites should try to include your links to increase your PageRank.

Tips to improve the PageRank of your page:

  1. You need to increase the number of links on third party websites that recommend your website. To do this you can post articles on forums, websites or news daily, and make your articles appear in links to your pages. You can also request exchanging links with other websites.
  2. You need to get you link web pages with high PageRank. Ideally a link on the website of CNN or some really important page. This is difficult to achieve. But web pages that let you post articles about current issues, and include links in them. You can also get online newspapers to publish your press releases (do not forget to include links to your site in every post press releases)
  3. You need to get links on websites where there are not many other links. Remember that the value of yours is divided by the total number of links leaving that website.
    Obviously, all this is achieved automatically if you have great content on your website. Spontaneously, third parties include links to your website, recommend your page and if you can have something unique, the press will talk about you.

This is the best advice we can give you: works the content of your website to be excellent. It includes reports, best practices, studies and tries to make them known to third parties.