Adwords and Adsense Google now also on the mobile phone

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I just read that Google is testing AdSense for mobile applications, designed to be read from iPhones and from phones that use Android.

Until now, you could only hire Adwords searches on Google from mobile devices, but not Adsense (Google ads on web pages that belong to the Google content network). It seems that this will change.

In the video I show below these lines we can see one of the developers of software for advanced mobile phone, talking about how wonderful it will be able to insert ads into their applications.

The truth is that I feel a little divided about it. On the one hand, I am delighted that software developers and content for mobile phones will have a good way to monetize their applications, which hopefully result in offering free content to the user community. On the other hand, I feel bad that mobile browsing becomes an obstacle to try to move avoiding advertising ...

More information about how the service works, here: more info on Adwords Mobile

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Review of "THE RESURRECTION OF ANTARCTIC" Jeremy Robinson - Thriller (Via Magna)

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Although The Resurrection of Antarctica It is not published in the collection Quantum Via Magna, it is a science fiction book.Resurrection of Antarctica

El argumento que el autor plantea en el libro se basa el análisis de las consecuencias de un movimiento súbito de la corteza terrestre (al margen de la tectónica de placas), que provoca que todos los continentes queden movidos unos 40 grados respecto su posición actual. Así, los nuevos polos están ocupados por EE.UU y Australia, respectivamente, y la Antártida florece con una selva tropical.

Según la hipótesis del autor, éste fenómeno ocurre cada 10.000 años porque la Tierra gira sobre su órbita tambaleándose levemente debido a la acumulación de hielo en los polos, y es el desequilibrio entre el peso del Polo Sur y el del Polo Norte lo que provoca que cada cierto tiempo parte de la corteza se deslice encima del magma sobre el que flota. Esto explica mitos como el Diluvio Universal y un gran número de leyendas parecidas… también el de la Atlántida, aunque el autor no la nombra.

Obviously following the global catastrophe caused by the movement of the earth's crust, a large part of the population has perished beneath the waters that caused the melting of the poles and the world has great difficulty in reaching the millions wounded and displaced they have survived the frost that occurred in areas that are now the poles.

Following such an American custom (and I've never understood), the world decides that Antarctica to claim a race in which there will be three winning teams will be divided this continent is organized. So every country prepares its teams.

Once in Antarctica, teams to various types of risk will face: animals that have revived thanks to the Anhydrobiosis (a kind of liofiliación but allows animals to revive ... I know there are certain agencies that do have this capacity for regeneration ), dinosaurs and finally to biblical demons that the author calls Nephilim.

Since Jeremy Robinson (author) is scriptwriter, the whole book has pace and is very well told. If something sins, is that at times we seem to be in the chapter of a TV series.

One issue that yes I liked is how the author mixes crustal movements and the whole issue of the cycles of 10,000 years, with the map Piri Reis (An Ottoman map based on another map 1,500 years prior to Columbus in which the coasts of America and Antarctica appear). Jeremy Robinson makes the characters will appear mapped finding areas on this map and this gives an additional interest to the story.

One thing that strikes the author is the extreme religiosity of one of the protagonists ... it's almost as if we were reading science fiction Orson Scott Card ... although in the book's foreword, the author confesses that is Christian and prepares us for what We await us during reading.

However, the book reads well and is fun. Hooked from the first chapter and is one of those that if I get to catch during August, I would have read it in one fell swoop, regardless of the number of hours it took to spend. As it has been the case and apart from work in the office I had to teach, I used 4 days ... but I recognize that there have been times when I have heard bad having to leave the book for another quiet time.

Looking image to illustrate this blog post I found this video presentation ... not surprise me that the book ends in film ... the trailer for presentation have carefully worked.

More information about the Anhydrobiosis: anhydrobiosis
Information on Piri Reis map: Piri Reis Map

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News about the Cassini Huygens space mission

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Encélado, luna de SaturnoA raíz de la reseña de “Titan”, el libro de Ben Bova sobre el que escribí hace unas semanas, comenté en este blog que estábamos sin noticias de la misión espacial Cassini – Huygens desde hacía mucho tiempo… Pues cosas del destino: hoy tenemos noticias de esta misión. La ESA ha enviado un comunicado explicando que la nave Cassini ha detectado sales de sodio en granos de hielo del anillo E de Saturno.

El anillo E de Saturno es un anillo poco visible y algo más alejado de los típicos anillos de Saturno. Este anillo se abastece de material procedente una luna de Saturno llamada Encélado with which it shares orbit and that occasionally suffers eruptions at its poles throwing stuff to the space. The attached image corresponds to the moon and was taken by Cassini in 2005.

Salted ice detection in this indicates that the little moon ring of Saturn hosts reserves of liquid water, or perhaps even an ocean beneath its surface, hence the news is particularly interesting.

Read the full article on the website of the ESA: European Space Agency - Article Cassini Huygens

See image that illustrates where the E ring of Saturn is located:
Saturn's rings

9 Techniques to attract visitors to a website, Viladecans

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El pasado martes 16 tuve el placer de impartir la conferencia que lleva por título “Las 9 Técnicas para atraer visitas a una página web” en la sede que la Cámara de Comercio de Barcelona mantiene en Viladecans.

En esta conferencia expliqué cómo podemos atraer tráfico a una página web, utilizando las principales técnicas y herramientas que internet pone a nuestro alcance. Algunas de estas técnicas son el Posicionamiento natural en Buscadores, la compra de palabras clave en los principales buscadores y en sus redes de contenidos, la presencia en Gooogle Maps, la publicidad en webs de terceros, etc.

Todas éstas técnicas fueron explicadas en las 2 horas que duró la charla y podrán ser ampliadas en el curso de Marketing Digital y Comercio Electrónico que realizaremos en la sede de Barcelona de la Cámara de Comercio el próximo octubre.

La presentación de la charla del martes 16 de junio puede descargarse aquí: Las 9 Técnicas para atraer visitas a una página web

If someone in the public visiting the blog, here are the links related to the paper:

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A hug.

Review of "UNINHABITED SPACE" Jerry Oltion - Quantum, Ed Via Magna.

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Uninhabited spaceUninhabited space I could not tell if a science fiction book or not ...

The book consists of two distinct parts, one part type Dutchman mixed with science fiction novel, then, clearly a part of Fantasy and semi novel Epic. So it becomes difficult to classify in a single genre.

El argumento nos presenta un astronauta desencantado con el plan actual de exploración espacial (que se limita a enviar astronautas a la Estación Espacial Internacional) y que sueña con poder volar algún día a la Luna. La acción se sitúa unos años en el futuro y todo empieza el día siguiente del funeral de Neil Amstrong, cuando un cohete fantasma, idéntico a un Saturno V, aparece en Cabo Cañaveral y despega hacia la Luna. Esto se repite de forma fija durante tres meses, hasta que nuestro astronauta decide entrar en una de estas naves fantasma e ir a la Luna en ella… pasando antes por la Estación Espacial Internacional a recoger a una “amiga”. En el viaje a la Luna descubren que cuando la humanidad tiene interés en la nave, la nave funciona, y cuando la humanidad pierde interés, la nave se vuelve invisible. Así que les queda claro, que la realidad la crea el pensamiento conjunto de la humanidad y que por lo tanto tienen que canalizar la voluntad de la humanidad (todo muy Zen hasta aquí… y a mí me hubiera gustado que desarrollase más esta parte desde un punto de vista científico).

Cuando regresan a la Tierra, la novela da un giro total hacía la Fantasía y se explora cómo sería nuestra sociedad si con el pensamiento se puediera crear la realidad… lo malo es que no lo analiza desde una perspectiva científica, sino desde la fantástica… hasta crean dragones voladores a partir de la voluntad de la gente y hacen aparecer el Rey Arturo… por suerte, también tenemos la CIA que desea controlar los poderes canalizadores/creadores que poseen nuestros protagonistas, y hacia al final, aparece también un dictador en Europa que intenta conquistar el continente con un ejército creado con la mente de su pueblo y canalizando su voluntad a través de él. Por lo que a mí respecta, pierde interés a partir del momento en el que los astronautas regresan a la Tierra, aunque es un libro que he leído en 3 días porque engancha, está bien escrito y es imaginativo.

The book is based on a novella Jerry Oltion who won the Nebula Award in 1997 and bearing the same title as this: "Abandon in Place". About the author, I recognize that he did not know and had never heard of him. In the review on it that is included in the book he is said to have been a gardener, stonemason, carpenter, oil, Ranger, Surveyor, disk jockey rock, typesetter, proofreader, editor, computer specialist, an extra in films, excretory and driver garbage truck ... also indicates that the author of a hundred short stories and a dozen novels.

Overall a weekend book, which does not think much (beyond the issue of whether actually create reality with our thoughts), but it is entertaining and can be read well is. 100% recommended if you do not have high expectations.

Who Bing, Google or Yahoo to be charged?

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I do not know if the answer is obvious for everyone ... in any case, it seems to me. The victim of this new war will be search engine Yahoo, not Google.

I explain:

Indisputably the number one search engine is Google. Its market share varies depending on which country is analyzed, but ranges from 68% in the US, up to 96% in countries like Spain where no competitor. Globally, it is considered that Google has a market share of 87.62% (see Stat Counter)

In the second place, for years, we found Yahoo, with a market share of between 5% and 30% depending on which country is analyzed.

The third player was Microsoft Windows Live and Ask Jeeves for fourth in the West, and if we consider Baidu China and other countries in Asia (Baidu is the number one in China [see chart major search engines in China]).

But since last week we have a new player: Bing.com, Microsoft's new search. Let's see how has this affected the rankings.

Although it is early to say since many people have entered Bing just to see what it is, the truth is that Bing is making a hole in the market last emotion of the day 4 (see image), it seems to be able to maintain a stable share of visits.

Source: StatCounter Global Stats – Search Engine Market Share

If we analyze this graph, we can see that on June 4 even Bing came to occupy the second position. What is interesting about this chart is to realize that Bing took the second place, but he did not removing market quota to Yahoo if not that took her from Google. (To perform this analysis is best to enter the Stat Counter link that appears at the bottom of the image and change the dates of the graph to focus on day 4)

Why then I insist that the victim is Yahoo and not Google? So what be the second search engine is not the same as being the third ... and if everything continues, Yahoo will become the third ... this will impact heavily on the number of advertisers of this site and ultimately will death touch the waterline (already very weak) of Yahoo.

Control over Yahoo advertisers will be the real war of search engines and which will decide who is the winner. Although advertisers to gain, first gain market share ... and here they are.

What is happening (or what will happen) is no surprise. Microsoft was spent all of 2008 trying to buy Yahoo (see Reuters oversupply 46,000 million for the purchase of Yahoo). How it has failed, it has developed again (in 2003 did the same), its own search engine. But this time it has not imitating Google, if not creating something totally different and providing services that go beyond the content search and in certain cases such as travel, will be a killer application for some sites intermediation. In this type of search you compared, it is where most have to win where Bing and Google, so far, offers no competition.

Ahora queda por ver si Bing podrá recuperar la cuota del día 4 y si luego podrá mantenerse en esta segunda posición. También, si será capaz de quitar más cuota de mercado a Google o si se la quitará a Yahoo. Es pronto para sacar conclusiones… y aunque como vemos en la gráfica, el efecto “novedad” generado por Bing ya está pasando, esto es una carrera de fondo. Steve Ballmer indicó durante el lanzamiento de Bing que quería “convertir al motor de búsqueda de Microsoft en el segundo contendiente antes de cinco años…” así que también Microsoft sabe que hacerse un hueco en el mercado de los buscadores no es una tarea fácil y que va a necesitar tiempo para conseguirlo.

What is clear for now is that Bing is here to stay, so we have to be aware of this new search engine and start sorting algorithm to analyze their results to know as soon as possible, how to appear well positioned.

In GEA we get down to work and to that has this kind of information we will publish both this blog and in the GEA website.

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Review of "TITAN" Ben Bova, the Factory of Ideas

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This is a book of science fiction classic that will appeal to fans of the books of CF is lifelong. In him we have space exploration, descriptions of new worlds, sense of wonder that spreads the reader, sociological analysis of companies subject to the restrictions that entails life in a small habitat, etc.Titan Ben Bova

Read a book like this, from time to time, is comforting, but at the same time, is remind a how much has changed science fiction, and therefore how long it takes reading novels of this genre ... and unequivocally, it always ends remembering how old a ... but ... let's leave this issue and focus on "Titan".

Reading "Titan" dirías que estás leyendo una novela escrita en tiempos de los dos grandes maestros ya difuntos: Asimov y Clarke. Pero no… Ben Bova la escribió en 2006. Una vez conoces este dato, no puedes evitar pensar si este Ben Bova, será o no será el mismo Ben Bova editor de Asimov y de otros muchos autores de Ciencia Ficción, ganador de un sinfín de premios y mítico en el mundo de la CF… y resulta que sí, que es el mismo. Lo que nos lleva a pensar ¿qué edad debe tener Ben Bova? Menos mal que tenemos a Wikipedia que nos saca de estos apuros y nos ofrece este tipo de información. Así que descubrimos que Ben Bova nació en 1932, que por lo tanto, tiene 77 años (Ver ficha de Ben Bova in Wikipedia) And that indeed is the same Ben Bova who have spent years following through the books we read, but which, as far as I'm concerned, there was a silence that has lasted nearly a decade.

It is not surprising then that the book written by this author seems out mismamente an open fracture time in our library. It really is from another time.

Bromas aparte, el libro está bien escrito y la narración tiene ritmo. Se lee muy rápido, excepto quizás algún trozo que hace referencia a una campaña electoral en el hábitat en el que viven nuestros protagonistas (y que imagino que no es culpa del autor, sino de la saturación en campañas electorales que sufrimos los lectores), y deja buen sabor de boca.

El argumento nos narra las aventuras de varios personajes que viven en una gigantesca nave colonia (que recuerda mucho a las naves de los diversos libros de Rama de Clarke) y que orbita en el espacio próximo a Saturno. En esta nave encontramos a científicos que están estudiando a Titán (uno de los satélites de Saturno), encontramos a científicos que están estudiando los anillos de Saturno, encontramos a astronautas jubilados, a un administrador del hábitat que no tiene escrúpulos a la hora de perpetuar su poder en el mismo, a exiliados políticos, y a un sinfín de personajes secundarios que dan dimensión al resto de personajes y crean un contexto en el que puede desarrollarse una historia creíble e interesante.

The book without hesitation, is 100% recommended.

I read somewhere that this book had been written taking advantage of the interest generated by Titan following the landing of the European spacecraft Huygens, who was traveling inside the NASA spacecraft Cassini and reached Titan in January 2005. It is possible so be it, although the Castilian version of this novel has come a little late to Spain and here in 2009, almost no one remembers or Huygens and Cassini as names of spacecraft and space missions, but as scientists who they took their name.

While writing these lines I realized that I knew nothing of these ships for some time and I have sought information. I discovered that no news about them since July 2008 ... I guess Huygens should be abandoned on the surface of Titan and Cassini should be orbiting Saturn sending data to NASA ... so ESA is concerned, the mission ended in 2008.

For those who want to refresh your memory on these ships, here are the links:

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