Maybe Frodo and Sam were right, there's nothing like hobbiton

If there is a publication that I love it is the monthly bulletin TrendWatching.com. Monthly reports on new trends in consumer behavior and design of all kinds of products. It is a really interesting newsletter.

It was on the issue last month I discovered a new construction technique. This is some buildings created from a cement structure made on a semi inflatable sphere, that a once dry cement, it takes away the mold and leaving a building (the size it) with the shape of the half sphere. The photo that appears in these lines corresponds to one of these buildings. Commercializes a company called Binisystems and this type of construction call it a "binishell".

Binishells

I do not know whether they will be very practical as housing, but seeing the renders images that appear on its website is clearly a building in which our friends the hobbits would feel right at home.

For professional deformation, you can not help but think of the Tourism Promotion Agency of New Zealand, which among other things, used the saga of Lord of the Rings as a tool to promote tourism in this country. And it is that New Zealand came to him out of nowhere that Peter Jackson chose to film Tolkien's bestselling using the locations of his native country and his special effects company Weta Digital (The same that has made the effects of Avatar) and his production Food Three Six, both in New Zealand IBTS.

Thus, the hills of Matamata became Hobbiton and the volcanic region of Mount Ruapeho became Mount Doom where the ring was forged. All these locations, 150 in total, are now resorts visited by thousands of practitioners fans of both literary tourism (variant of cultural tourism is to visit the places where some famous story is located) as Tourism Cinematography (variant centered visit film locations). The complete list of locations can be found here: SHIT localizationsHobbiton

So seeing the success of the film and increased visits were receiving, the New Zealanders decided to leave up some of the scenarios created by Jackson. One of these scenarios is Hobbiton: they have removed the flowers and gardens, but the homes of the hobbits have left them intact and can be visited. The photo I show along these lines corresponds to the current state of this location.

What does the resemblance to Binishells is spectacular?
... I take!

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Review of "Indra's Net" by Juan Miguel Aguilera - Ed Alamut

Indra's netIndra's Net It is a book of science fiction of what might be called the subgenre of the "books of travel in time" with a mixture of "parallel universes" and "military campaign". The book engages fairly and read at a time.

The story tells the adventures of a mature professor of physics who has led an intense life, including two divorces and his participation in the Strategic Defense Initiative during the Cold War. Now he prepares to face the part which is more sedate of his career.

Obviously, circumstances force her to devote himself to have to help one of their ex-husbands, a colonel in the United States Department of Defense, which leads her and her assistant, to investigate a perfect geode two kilometers in diameter found in the basement of Canada, for which geologists find no rational explanation and that everything points to have an extraterrestrial origin.

At one point our heroes enter the pocket and this causes an unexpected twist of the story, which takes us to worlds inhabited by intelligent non-human species and to know the existence of beings who live outside of time. To this is added a terminal illness by the protagonist, a traitor in the team and various military topics.

Its author, Juan Miguel Aguilera, It presents characters with depth, consistent with the past and with a well worked psychological profile. Non-human civilizations that creates are interesting and generally wish to know more about them.

The book ends the story of the pocket, but leaves the actors stranded in one of the worlds they have visited ... I do not know if there will be a second part ... I would not mind reading it.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Free training Webmaster nonprofit entities

This is a project I've been preparing for more than a year ago, but it has been particularly difficult to materialize. On the one hand, because of time I find it impossible to help all webmasters from NGOs and other non-profit organization that requested me, but otherwise, I feel sick every time I see under what conditions they work and how they would improve their if results from having a little more training on issues related to making web pages and Digital Marketing.

Fortunately, thanks to Patrick Baneton of Education Without Borders 25 and 26 February, we can offer in Barcelona, free webmasters entities 100 non-profit training.

In total, 10 hours of training spread over two days, which will help these webmasters to improve the performance of their web pages and to optimize the time they spend volunteering in non-profit entities.

The program is as follows:

Day 1: StrategyMontse Peñarroya

  • Presentation by Cristina Salvador A HomeWhich will explain key strategic communication of non-profit entities. Thus, webmasters are aware of how to integrate all actions carried out on the Internet with the communication strategy of your organization. From here I thank Cristina has had the kindness to take part in this event, totally disinterested.
  • My position paper explaining How should be the site of one of these entitiesWhat types of target audience should attack through the website, which sections should include, what kind of content managers can use for your website and in general, how to leverage the tools that the network offers us to take advantage the online communication.

Day 2: Practice

  • 5 class at my expense, which will be explained 9 techniques to attract visitors to a website (SEO, SEM, advertising, email marketing, public relations blogs, public relations online press tools of Web 2.0), also explain the various techniques to improve the usability of their websites, techniques of persuasion and practical notions of Web Analytics.

The Generalitat de Catalunya will yield us the room in which we will conduct training: it is the Casa del Mar, on the street Albareda No. 1 (Metro L.3, Paral.lel) of Barcelona. I take these lines to thank this collaboration. Without proper place, this training would not have been possible.

I would like to offer breakfast to all webmasters who attend the conference, but do not yet have a sponsor to sponsor breakfast. So I take these lines to request your help on two issues:

  1. You help spreading this courseSo that the information reaches the maximum number of webmasters nonprofit entities.
  2. If you are (a), or someone you know may provide the two breakfasts or provide funds to cover them, please, you do get my data to contact me or Education Without Borders and we can organize it.

Thank you so much for everything.

The program and registration form can be found here: Digital Marketing Course for non-profit entities

We talk to each other.

later noteThe images included were made by Education Without Borders during the event.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Slides of the International Wine Tourism Conference

El pasado miércoles 3 de Febrero participé en la 2nd Annual International Congress and Wine Tourism Workshop que se llevó a cabo en el Barceló Hotel Montserrat, La Beguda Baixa (Barcelona).

El día comenzó con mi ponencia sobre los 10 principales errores que comenten las empresas vitivinícolas a la hora de promocionarse en internet, y a lo largo de la hora y media que duró la charla, repasamos estos errores y vimos ejemplos de buenas y malas prácticas llevados a cabo por bodegas españolas.

La presentación puede verse aquí:

A primera hora de la tarde, y tras asisitir a diversas actividades del congreso, moderé una mesa redonda en la que 4 bodegas nos explicaron sus experiencias en Enoturismo.

Las bodegas que participaron en esta mesa redonda fueron:

  • Cavas Nadal (el Penedés)
  • Abadía Retuerta (Ribera del Duero)
  • González Byass (Jerez)
  • Vilarnau (el Penedés)

Por lo que a mí respecta, ésta mesa redonda fue especialmente interesante porque las bodegas fueron explicando qué significa para ellos el Enoturismo y para qué lo utilizan. Las conclusiones fueron las siguientes:

  • El Enoturismo es considerado por algunas bodegas como una línea de negocio más. Con su cuenta de resultados y sus presupuestos.
  • El Enoturismo se considera como parte de la estrategia de branding de la bodega. Dar a conocer su empresa y atender las visitas que acuden a la bodega para conocerla y para probar sus caldos, forma parte de su estrategia de marca.
  • El Enoturismo se considera como una herramienta de fidelización de los clientes actuales de la bodega. La visita a las instalaciones y la participación en las diversas actividades que propone la bodega, sirven para fidelizar y desarrollar a los clientes.

En fin… una jornada muy interesante, en la que todos aprendimos.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

We give the website the hotel you need it most

Yes it's correct. We do.

The idea was not ours, was of our customers, who in these times of crisis try not to have to pay for the cost of programming a website and convince ourselves that conceptualize and program their page, on account of future benefits or simply as a favor.

But our websites are not cheap. In creating each a marketing team (that conceptualizes, the guides customer and manufactures texts), a programming device (which makes it functional, while technically robusta) and a design team participates (which gives it that special touch that makes it unique and pleasing to the eyes of the user).

So we can not compete with "el_primo_de_tu_vecino_que_hace_webs", but of course, the result offering our pages also has nothing to do with the "cousin".

Esto provoca que nuestros clientes deseen nuestras páginas, pero que a la vez, con los tiempos que corren, a veces sea un poco complicado destinar a ellas los recursos necesarios. De ahí que intenten convencernos para que rebajemos los precios e incluso para que programemos gratis.

Lo más divertido, e instructivo, han sido los argumentos que esgrimían algunos clientes para convencernos de que deseaban la web sin tener que pagar por ella. De ahí que en una reunión de esas de “viernes por la tarde”, en la que nos juntamos todo el equipo y vamos repasando cliente por cliente y viendo cómo va cada proyecto, pensamos que sería una buena idea crear un concurso de argumentos con los qué convencernos de no cobrar una página web y regalar la página a quien estuviese necesitado y a la vez fuese ingenioso en sus argumentos.

We are sure to learn a lot with this contest ... so the cost of programming and page layout actually going to be on staff training.

If you think you can convince us, it could be that consiguieses the website free for your hotel. At least one of the participants will get it (with booking engine included), you could be you.

Here are the contest rules and registration form "We give the website the hotel you need it most

We talk to each other.

A hug.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

SoloStocks celebrates 10 years

Last January 27 took place in Intercom 10 years SoloStocks. Although as indicated by its current CEO Philipp Gavaldà, the date is not exactly this since there was a name change through and there was also a small corporate change.

The actual chronology was roughly as follows:

  • First half of 1999 functional analysis is performed to create a market place for buying and selling wholesale products.
  • Second half of the 1999 program implementation and design of the corporate image is performed. Digital Commerce is, S.A. the company that will manage the portal.
  • We put online in December 1999 the first version of Infostocks.net and started looking for content. The first 100 stocks believe were achieved in February. It was incredibly hard, since no one wanted to put products into an empty market. We got it based on acts of faith of friends & family. It was also hard because many companies still did not use the email and the Web as tools to generate business.
  • March 2000 Infostocks.net name is left (passing as Infojobs.net, we did not have the .com domain), so we decided to change the name ... (Infojobs chose to buy the .com when I had enough money to do so) and we become SoloStocks.com.
  • We started to grow and the market began to be self-feeding. I had the pleasure and the honor of leading this company during its first 4 years.

The market place has lasted more than 10 years online, and the times, this is quite an achievement. In addition, we must conclude that it does in full power, constantly growing and developing new markets.

Currently, SoloStocks has 400,000 active compounds (ie, that are on sale at this time), more than 1 million registered users and over 5 million unique visitors per month. It is the largest B2B marketplace in Spain, both registered as visits to your website business. Quite an achievement !!

Internationally, SoloStocks has a presence in 12 countries: Spain, Germany, France, Italy, Morocco, Poland, Portugal, Argentina, Brazil, Chile, Colombia and Mexico. And continues to expand throughout Latin America to become the largest Spanish-language B2B market.10 years SoloStocks

So there is much to celebrate, there will be organized a great party and that we should celebrate these 10 years all together.

The party took place at the offices of Intercom in Sant Cugat and we met a lot of people. I took a visit to greet old friends, catch up on their new achievements and as always in these cases, ask for one and all for absent members ... so that somehow it was a celebration a little nostalgic, but no less interesting and fun.

The attached image is a photograph I took at the end of the celebration.

I hope that within 10 years we can celebrate together again and again!

A big hug.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

About Courses, Masters and Graduate Studies in Digital Marketing

Every day I receive emails from people asking me advice when choosing a Digital Marketing course in BarcelonaSo finally I decided to write this post to see if I can help more people.

About Masters and postgraduates, and Digital Marketing

I do not know all programs and all schools (in fact, I know a tiny part of Digital Marketing training offered in Barcelona), but I can recommend the following programs because I teach them and know them well:

Master in Finders the IDEC - Pompeu Fabra University. This Masters is taught 100% online and is focused on SEO and SEM. I participate in the part of SEM, but I attest that SEO is in the hands of true professionals and experts in the field.

Master in Digital Marketing and Distribution, UAB - This master specializes in Digital Marketing, but also teaches Strategic Marketing (is unthinkable perform actions of Digital Marketing without a knowledge base in Marketing) and is 100% online. The first edition was held in May 2010. It is not yet included on the website of UAB Masters Online (... we're at it), but you can request information through the website of the Programs Master in Marketing and Distribution UAB (which has the link to the page of the master include it in this post).

In the following UAB Masters impart the subject of Digital Marketing, But they are not specialized in this field:

In the CETT School of Tourism and Hospitality linked to the University of Barcelona: Master in eTourism: Marketing Strategies and Marketing, This master's face and is held once a year.

In the CIS, University of Barcelona: Master in Globalization, International Trade and Emerging Markets, This master's face and is held once a year. I participate in the section on SEO.

About Courses and Sessions

Throughout the year I teach or participate as a teacher in many courses in Digital Marketing and SEO. Some of them are single day, others are 4 or 5 sessions of 4 hours.

The best way to see all courses and sessions in which I participate is subscribing to this blog. Each time frame a session or a course in my schedule, I write a post (... or at least try to).

All can be found by clicking here: Courses and Conferences

To subscribe to the blog simply indicate the email in the box that appears in the column on the left (at the top).

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

My son in "Invictus" with Morgan Freeman and Matt Damon

This is a post that should be released under the category of "Mother's Love"But I do not have because I never write about personal issues (except in the case of book reviews) I put on tourism that is what made my son when he left the opportunity to appear in this film directed by Clint Eastwood and starring Morgan Freeman and Matt Damon.

The story goes like this: last year, Jaume (my son) was practicing Tourism Languages ​​(tourist modality consisting of a stay in a given country in order to learn a language) in Cape Town, South Africa.

Following his appearance in a video on the school in receiving English classes, the communications agency that conducted the video contacted him to appear in an advertisement, and a few weeks before the end of their stay in South Africa, contact new to appear as an extra in "Invictus".

Doing extra to the public in the stands of one of the football fields that appear in the film, they asked volunteers to play the role of security guards of the field, and Jaume volunteered to do so. So it ended this way in the frame I show below these lines.

Jaume in Invictus

During the film it could be seen in more scenes, all yes, on the football field runs in which the image I have attached. In one of them, even it appears in the foreground next to a security guard of Nelson Mandela.

Matt Damon came to speak when asked where he was to see the funny accent with which he spoke and he explained that it was in Barcelona and I was there studying. Jaume took the opportunity to ask for an autograph dedicated to Mireia (one of my daughters) ... a detail from an older brother ... and in detail by Matt, access to do so in the midst of filming.

Shooting, he said that both Matt Damon and Clint Easwood are lovely, nice and very close. But instead, the son of Clint Eastwood, who was part of the crew members, was neither friendly nor pleasant. Morgan Freeman did not get to speak.

Overall, the experience was very good and served to complement the rest of unique experiences that lived during the nine months he spent in Cape Town.

During this period he published a blog that kept us all aware of what he was doing in South Africa www.ballack22.com... or at least what he was doing and could be known by his parents and relatives.

... Needless to say, their English improved a lot during the stay and which won the corresponding cerficate that credits, he also learned some Afrikaans, but above all, he learned to respect and live with people and completely different from our own cultures.

Later note: Mireia has sent me a new frame with Jaume looking good.

Jaume in Invictus

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Entrevista en “Área del Vino” a raíz de mi ponencia en el Congreso de Enoturismo

Area del VinoLaura Saileg de “Área del Vino” tuvo la amabilidad, la semana pasada, de realizarme una entrevista para ésta publicación argentina. En la entrevista se interesaba por mi opinión acerca de la aplicaciones de la web 2.0 al Enoturismo, así como sobre los principales errores en la comunicación online de las empresas vitivinícolas que practican esta modalidad turística.

La idea de la entrevista vino a raíz de la ponencia que realizaré el próximo miércoles día 3 de febrero en el Congreso de Enoturismo organizado por Wine Pleasures y que ya anuncié en el post titulado “Evento: 3 de febrero ponencia sobre Comunicación para empresas Vitivinícolas y de Enoturismo".

Ese mismo día, moderaré también una mesa redonda dedicada al Enoturismo en la que 3 bodegas nos explicarán su experiencia en Enoturismo, qué les llevó de decidirse a practicarlo, qué infraestructuras tuvieron que adecuar en sus bodegas para poder ofrecerlo y qué valoración hacen de su experiencia, entre otras cosas.

La entrevista puede leerse íntegramente en Área del Vino, y aprovecho estas líneas para agradecerle a la autora el haberla realizado y haber sintetizado tan acertadamente ciertos puntos.

Gracias a Google Alerts estoy viendo que a pesar de que la entrevista se ha publicado hace muy poco, varios blogs la están citando y publicando algunos de los párrafos que aparecen en ella.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.