What is the mashup, and what are the APIs?

Here is a video that explains very well, although somewhat more advanced than in the previous video (video above =What is Web 2.0) ?, Does the term "mashup" mean and what are the API (application programming interface).

The only obstacle that must be overcome to understand this video is English David Berlind of ZDNet ... it's not that complicated, if not that the problem is that it speaks fast, so you have to concentrate and be very careful.

The video is 3 years but examples are still valid and clearly illustrate the concept.

Enjoy it.

By the way, if you want to know why companies open their source code, and create the APIs that third parties connecten seek their services, you are interested in this article What is a Network Metcalfe?

Review of "PUPPET MASTERS" by Robert A. Heilen - The Factory

Amos de Títeres, Robert HeilenGenerally, books Heal I like, despite its moral and its fascism (which came not sure if it is fake and therefore caricatured, or is real ... but hey, the books are well and have rhythm), but this time, with "Puppet Masters"I have been unable to finish the book (and this rarely happens to me).

This book is written in 51 and the passage of time note:

  • It is sexist to abusive ends.
  • The future in which history passes (more or less our present) is completely outdated and shabby (not shabby to steam punk, this would be fun ... tatty tatty really).
  • The story goes aliens coming from Titan and occupying human bodies to go invading Earth (it is most normalillo for the time, we could say that "a classic" ... but it is an argument that is already very tired ... and above we know that there is nothing on Titan).
  • In the book nothing happens noteworthy and characters are not credible.

Anyway ... maybe in 1951 it was interesting (won four Hugo awards and 3 Locus), but now not even worth buying it nor read it.

(... And by the way, who designed the book cover [which is the only thing that saved] I'm sure you did not read it, it has nothing to do with the story)

Review of "The next 30 years" by Alvaro Gonzalez-Alorda - Encourages Ed.

This is not a book of science fiction I write the review from time to time. This is a reference book that makes you think and whose reading is essential is.

As some of the essential other non-fiction books I've read lately, "the next 30 years" I was recommended by my former boss Antonio González Barros. The little blurb that made Antonio to recommend is priceless:

(...) An excellent and highly recommended book by a good friend, Alvaro Gonzalez Alorda. I consider it one of the 10 books that have contributed most to me. I think taking time to reflect on several of his short chapters. It is a concrete, clear, practical and extremely pleasant on how to approach our careers manual. And a book that has a carefully own web useful is: www.losproximos30.com with well-selected links and soundtrack. I enclose a literal fragment of the first chapter. "

It is true what he says Antonio, the book lends itself to after reading each of its chapters, even for a moment and reflections. The book makes you question the type of professional you are, the type of work you do, where and endless want to get more questions we should all ask ourselves throughout our career.

The book is narrated in a pleasant and can be read both on paper and through the website created by the author.

Por lo que a mí respecta, ha sido realmente inspirador. Tan inspirador, que voy a crear una nueva categoría en este blog: a partir de una de las ideas del autor, voy a crear una zona llamada “YouTube University”. Alvaro González-Alorda indica en su libro que más pronto que tarde, Google o algún emprendedor acabará por lanzar la “YoutTube Business School”, una escuela de negocios online que recopilará el mejor conocimiento y los vídeos de las mejores clases impartidas por los profesores más brillantes de todo el mundo, ordenándolas siguiendo el programa de un MBA. Yo no atrevo a tanto… de momento me conformo con crear una nueva sección en la que iré colgando todos los vídeos que vaya encontrando en Youtube y que sean dignos de una asignatura universitaria de Marketing Digital, que es mi especialidad, aunque para que luego no parezca que a veces me contradigo, me reservo el derecho de incluir otros, si lo considero necesario.

But back to the book is 100% recommended for anyone going to be active, professionally speaking, the next 30 years.

Microsegmentation and Marketing 2.0

What is microsegmentation?

The microsegmentación It is a technique that involves dividing the target audience of an almost unique product or service in parts as small as possible ... in really very very small segments.

Many of these segments, so far, were out of the market because they did not represent sufficient critical mass to be considered profitable and therefore were not attacked by advertising or customized products.

This has changed with the advent of the internet and now the cost of reaching these segments and prepare an offer specially designed for them, has made itself considered profitable part of the market, and therefore the microsegmentación is an increasingly used practice because of the good results obtained using it.

The Long Tail and microsegmentation

This marketing concept that involves dividing the target audience and take it into consideration micro segments commercially, is what he calls "The Long Tail" or "the long tail"And it is typical of the new internet, what we call Web 2.0.

It is the opposite to Pareto PrincipleA classical principle in economics and marketing. The Pareto principle postulates that 20% of an action will produce 80% of the effects, while the remaining 80% originates only 20% of the effects.

The Long Tail principle has many advantages, including the following:

  • Thanks to techniques such as SEO or SEM attacking the cost of micro segments is actually very low. In fact, in SEM, the more specific are the words we buy, the less people will buy them and therefore have lower cost.
  • Thanks to microsegmentation can get CTR (click through rate) higher in our campaigns, which allows, for example, improve our position in the sorting algorithm results Adwords, at no cost to us.
  • As few companies practicing Marketing 2.0 these segments will be attacked by few people and have more chances that our message reaches our target audience successfully.

So you know ... the next time you make a campaign of any kind, think of micro segments and creates content / ads for each of them.

Review of "ZOE'S STORY" by John Scalzi - Ed. Minotaur (Science Fiction)

La Historia de Zöe - John ScalziThis is a book that is part of a series of three books ( "The Old Guard", "The Brigades Ghost" and "The Lost Colony"), but can be read separately, which is what I did because not he knew none of the above three.

John Scalzi It tells the same story that explained in "The Lost Colony", but from the point of view of zoe, the adopted daughter of John and Jane Perry, the protagonists of the earlier novels.

Como no he leído las anteriores, no puedo dar indicaciones sobre si el contenido es muy repetitivo o no, o sobre si este nuevo punto de vista aporta algo nuevo a la narración. Mi opinión se basa únicamente en la lectura de éste último libro y lo cierto es que aunque no plantea grandes cuestiones, está bien narrado.

El argumento es más o menos el siguiente: Zöe es una niña que vive tranquilamente con sus padres (militares ya retirados) en un planeta llamado Huckleberry. Con ellos también viven dos extraterrestres de una raza llamada “obin”, que actúan de guarda espaldas de Zöe, y que a lo largo del libro vamos descubriendo porqué son sus guardaespaldas y porqué son tan raros (esta parte es bastante interesante).

Family tranquility ZOE is interrupted when his parents are selected to lead the colonization of a new planet on the border of the human colonies. As expected, colonization has just turned into an adventure in which besides saving the planet, must also save all mankind.

Thus summarized, the argument does not seem nothing unusual in this type of book, but as I mentioned at the beginning of this review, the book is well narrated, so it has rhythm and hooks. He was a finalist in 2009 Hugo Award.

Recommended for weekend reading without further claim that distracted a good time.

10 practical ideas to promote child, youth and family theater Internet

Today I had the pleasure of participating in a round table dedicated to "How to promote and attract audience for children's theater, youth and family"Within the Fair Youth Theatre organized by the Barcelona Provincial Council Y The exhibition.

The aim of the conference was to introduce the various projects and initiatives that different entities held to bring theater to young people and families.

They participated in the round table a representative of the Administration (Cristina Navarro City of Mataro), a representative of a theater (Paco Flor the Theatre Chapí Villena), two representatives of a theater company (Berta i Clara Pons, of the Brodas company) and myself, offering the point of view of a specialist digital marketing consultant. The round table moderated Mireia Sabaté, Director of the ODA (Office for Artistic Diffusion of the Provincial de Barcelona).

The slides with which I illustrated my participation in the round table are what I show below.

You can find more information about the conference by clicking here:
Theater and young audiences - Province of Barcelona

You can also find more information here: Show Igualada

Slide "9 Techniques for Digital Marketing for tourism businesses"

Yesterday I had the pleasure of participating in the General Assembly of the Product Clubs Catalan Tourism, Giving a presentation on Digital Marketing and basic techniques to attract visitors to the websites of tourism enterprises.

Product Clubs are few programs of the Catalan Tourism Agency which aim to advise and assist in marketing the tourism industry in Catalonia. There are specialized clubs in Cultural Tourism, Active Tourism / Nature, Golf Tourism Gastronomic Tourism and Tourism Health and Welfare.

After the assembly, the day continued with three presentations on various topics. The first one was given by Dean Gregory Expedia, Who explained the hotel services connectivity interfaces and Expedia. This paper was especially interesting as the representative Expedia shared with attendees all kinds of data related to online procurement and on the tourism market in general. The next presentation was on the new school calendar and how positively affect the tourism industry. The last presentation was mine.

These are the slides to my presentation:

We talk to each other.
A hug.