Slides: Web 2.0 for companies producing Cava

Today was held at the Brotherhood of Cava (in Subirats, Penedes) the General Assembly of the Institut del Cava, An association that brings together a large number of companies producing cava in Spain and whose mission is to represent these companies and contribute to the development of the Cava industry.

At the Institut del Cava is a tradition that at the end of the meeting, someone imparts a conference as a closing act, and like last year, I have had the pleasure of being the one who has made this presentation for such an illustrious audience.

Last year we saw the biggest mistakes companies in this sector in planning and carrying out its strategy of online communication, this year, the paper I have focused on tools that provides Web 2.0 to manage the image of companies producing cava, And how to use them to attract new customers and to retain and develop existing customers.

The slides which have illustrated the conference are what I show below.

We talk to each other.

Slides: Web 2.0 for managing your personal brand

Yesterday I had the pleasure of participating in the forum DirActivas ADECCO and share noon and evening with a set of phenomenal women, most of them dedicated to human resources management in large enterprises.

My participation was in the form of paper explaining how and why Web 2.0 tools can help shape our brand image, our Personal brand. In short, what the English call Personal Branding.

This is the presentation that helped me to illustrate the paper:

At the conference also participated Laura Rosillo, Who explained the potential of Web 2.0 for online learning, with a bright and bold presentation that predicted the end of the training area of ​​human resource departments by clicking here will see his presentation: Laura Rosillo.

We talk to each other.

No more boring graphics

This conference Hans Rosling It is a magnificent example of entertaining and interesting presentation, recommended by Alvaro Gonzalez-Alorda in his book "The next 30 years"To illustrate the chapter on the need to liven up our work with illustrations that make them more understandable.

In addition to a great example of how it should be introduced at the level of graphics and illustrations, Hans Rosling is a great speaker in this conference explains the evolution of life expectancy in the world, poverty, income per capita and even evolution of Internet connections. If the format is impeccable, the content and the proposed project not leave indifferent.

Enjoy it.

Event: Course on Electronic Commerce and Digital Marketing in Granollers

Cámara de Comercio de BarcelonaThe next 27 May, 3 June and 10 June, I have the pleasure of giving a new edition of Course on Electronic Commerce and Digital Marketing offering Barcelona's Chamber of Commerce Granollers companies and demarcation.

The course objective is to provide companies with the necessary training and the necessary tools to enable them to carry out successfully their e-commerce initiatives in the network.

To do this, we have divided the class into 3 sessions of 5 hours each, in which students will have a computer each and which may be practicing everything that is learned in the course.

Also, from the first day, students will be given the skeleton of a Action Plan Digital Marketing to go scoring and specifying in it, all actions are explained in class, but already adapted to your company. Thus, at the end of the course, the participant both in class and their own company, will have a concrete action plan to carry it out immediately.

In the course we will cover the following topics:

  • Introduction to Digital Marketing (online benchmarking and segmentation)
  • Key features of Electronic Commerce.
  • How should an Electronic Commerce (functions, tools to create, etc.)
  • legal aspects of electronic commerce.
  • The basic processes of Digital Marketing and Pyramid conversion.
  • The 21 basic to drive traffic to a website and convert them into customers techniques. These techniques include SEO, SEM, advertising, web 2.0 tools, usability, etc.
  • How to make a good action plan online.

You can read more about this course in this PDF attachment: Course on Electronic Commerce and Digital Marketing

See you there. A hug.

How to Make a Benchmark

Yesterday I had the pleasure of teaching the first session of the new edition of Digital Marketing Course for Cultural Industries organized by the SDE (Servei and Business Development, the Catalan Institute of Cultural Industries).

This course consists of two parts, one aimed at discovering how it should be the website of a company dedicated to some kind of cultural industry and the other more properly dedicated to Digital Marketing part. At the beginning of this second part we saw 2 of the main techniques to attract visitors (SEO and the tools of Web 2.0). The other techniques will be discussed during today's class.

In my class yesterday one of the points we saw was the Benchmarking and explained to the students that can not be Marketing regardless of the market and therefore it is essential that we know what our position on the companies with which we compete or regarding companies similar to ours.

How to make a benchmark?

This requires defining the variables we want to analyze, to know what our position is based on these variables, see what the position of the competition, then, is ideal capture it all in a positioning map.

The variables that I propose in my classes are as follows:

Benchmark technical level:Ficha de competencia/benckmark

  • How many pages indexed in Google have a website? (: (Without quotation marks and domain name who wish to analyze) in Google this information looking for "nombredominio.com site" is obtained).
  • What PageRank has a website? (Obtained from the Google toolbar, any SEO plugin or from an online tool).
  • How many pages are linking to the page you analyze? (I recommend obtaining these data from which Alexa.com offers).
  • What position does that website ranking in Alexa.com?

Marketing Benchmark level:

  • What is the target audience for that enterprise and which segments attacks through its online communication?
  • What is your value proposition?
  • What Digital Marketing actions have detected that performs this company? (This can see watching who linkea to page [online news, blogs, directories ...] and looking for his name on Google [see social networking profiles, quotes, articles, etc.]).
  • What features we would highlight their website.

With this a good record for each of our competitors and also for our own company is obtained. And these data will help us know where we want to be, where we want to go and how we will do it.

The positioning map that I use is a graph showing bubble techniques 3 variables: the PageRank (the radius of the bubble), the position in the Alexa ranking (egComo hacer un benchmarkand abscissa) and the size of the page (vertical axis).

The attached image is of one of these maps, the other image corresponds to a record of competence (in this case corresponds to a theater).

Yesterday I promised the students would write this post and would hang up Excel I had created from the websites of some of the companies attending the class, so that you have sample and was not needed to start it from scratch (the graph it is complicated to make, the axis scales are logarithmic, the axes are reversed so that the best position appears on the top right, and definitely not a chart by selecting data from a table is displayed by pressing a button ... of Hence recommend students to use mine as a basis for their work).

Anyway ... here goes the Excel worksheet for creating the graphic benchmarking.
Excel Chart "How to Make a Benchmark"For you to base.

(If you do not see the graphic good or bubbles are not 3D is because you are using an older version of Excel. Although I have saved the file in .xls format so that everyone can open, you are actually created using the .xlsx )

I hope you find it useful and now already know cow do a good benchmark.

If you attended the event and want the full-slide of the entire course of Digital Marketing for Cultural Industries, recalls that shortly the SDE will send an email with a link to their servers from which you can download.

A hug.

Slides of "The 10 mistakes in online communication" of the performing arts industry

Yesterday I had the pleasure of giving once again the conference "The 10 most common mistakes in Internet communication " but this time applied to the performing arts, with the aim of helping companies related to theater, dance and generally any kind of artistic performance, improve communication via the Internet.

The conference was organized by the SDE (Business Development Service of the Catalan Institute of Cultural Industries) and everything is part of a conference destined to give cyclo Education of the people who form part of the Catalan cultural industry.

Corresponding to this day slides can be found here:

All threads started in this presentation (SEO, email marketing, Web 2.0, usabiliad, etc ...) and many more, will be treated further in the course of Digital Marketing which will be held on 11 and 12 May at the headquarters of the Pompeu Fabra University, also organized by the SDE. This course will no longer have seats, but new issues face to be held in September or October, if you are interested in attending any of them, please contact the SDE.

We talk to each other.

Digital Marketing Fair Street Music Vila-seca

This Friday May 7, 2010 I have the pleasure of giving the conference "The 10 most common mistakes in Internet communication in the field of music"Within the framework of the Fair and the 11th Street Music Vila-seca.

Este certamen se viene celebrando desde el año 2000 y tiene por objetivo descubrir nuevos valores musicales, para su posterior incorporación profesional a la programación de festivales, conciertos y otros eventos relacionados con la música. De ahí que sea especialmente importante para estos grupos saber cómo enfocar su comunicación en internet y concretamente, qué errores no cometer. Este es el motivo por el que se han incluido en estas jornadas sesiones como la mía, orientadas a la formación en Marketing Digital para estos grupos.

Among those attending the fair are also programmers shows (private and public) seeking new groups to display in their auditoriums, theaters and festivals. The programming of the fair to bring together these groups (new groups on the one hand, and programmers, on the other) is really interesting. It is available here: http://www.firacarrer.cat

It will be a pleasure, but also an honor to lend a hand in improving communication groups begin their professional activities. For this I am preparing slides with good and bad practices carried out on web pages (and other forms of online communication) of the attendees themselves. I'll post the presentation in this post, after the conference ended.

To know the exact place and time of the conference:

Conference "The 10 mistakes"

See you there.

A hug

BACK NOTE:
The conference already held. Everything was good.

These are the slides with which I illustrated my presentation, I hope you find them useful: