2.0 slideshow Turismo Rural - La Seu d'Urgell

Yesterday was held in La Seu d'Urgell the second of days devoted to Rural Tourism and Web 2.0.

As in the previous day, the first presentation was given by José Antonio Donaire who introduced us to Tourism 2.0Followed by a case study, this time was in charge of Tourism of the Seu who explained the operation of its online booking form. Following this presentation, Joan Giró, counselor explained the PIMESTIC Plan PIMESTIC.

Early afternoon began my presentation, which introduced the Web 2.0 tools that can be applied to promoting Rural tourismAs well as key success factors of a communication strategy 2.0.

The presentation with which I illustrated my paper is as follows:

Once I finished my talk, Joan Lopez, Creative studio Frame Works, Showed us how to move from 0.0, to 1.0, 1.5 and then to 2.0 (explained by voice is far less complicated).

As in the case of Tortosa I think they have been good days and attendees feel that they have made good use of the day. If only we repeat in more destinations Rural tourism.

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How to make a good executive summary? (See examples)

These days, some of which I impart Masters in Digital Marketing classes are coming to an end and students must present their final projects Master. These projects can be in the form of research, in the form of Marketing Plan or as Business Plan. Most of my students choose the latter option. So tutorials in recent weeks are to finish finalize their projects, prepare executive summaries (Which although included at the beginning of a business plan is written at the end) and to prepare presentations to be performed before a court of the university.

During tutorials this week I realized that for many of these students perform executive Summary It is not as easy as it seems to me. So for them, I wrote this post.

What is an executive summary?

A executive Summary It is a document provided as an appendix of a business plan that aims to summarize in a two-page, our business plan.

This document is the one that will give our potential investors in a first contact. We never deliver our business plan directly for two reasons:

  1. Because our potential investor does not know if you're interested or not our business, and therefore do not want to read a document that can have more than 100 pages (you'll want most, spend 5 minutes to listen).
  2. Because we do not know our future investor (... could be a future competitor) and we're not delivering our business plan to anyone.

How can you make an executive summary easily?

The easiest and most effective way (or at least this is my opinion based on my experience) to make good executive Summary It is putting it in the form of FAQs (Frequently Asked Questions), ie, in the form of questions that may arise our potential investors and we will look to respond in three lines max per question.

What questions poses a potential investor?

These are some of the questions that our executive SummaryAt least, should respond:

  1. What problems have you encountered?
  2. What is the project about? (How will you fix the problem?)
  3. Where is the business? (How do you earn money?)
  4. How much money is needed to create it?
  5. How long it will reach breakeven (or neutral, or break even.. depending on where the investor is)? and What economic results will be obtained?
  6. What equipment is carried out?
  7. Why do you think you will succeed?

These same questions are surely the court to hear our final Master thesis will also consider well worth the students to take well prepared and be able to answer without hesitation.

In this video I explain how.

To see an example of Executive Summary including the questions, click here: Example executive summary

To see an example of Executive Summary written up no questions included, click here: Example executive summary 2

Both examples are both perfectly valid to present to a court of projects to present to potential investors.

I hope I have been helpful.

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Slides Seminar on Rural Tourism and Web 2.0

Yesterday I had the pleasure of participating in Tortosa, in the first of the meetings devoted to Rural Tourism and Web 2.0.

The day began with a luxury rapporteur: José Antonio DonaireWhich introduced us an introduction to Tourism 2.0. Then we saw a case of application of tools 2.0 by Jordi López, coordinator Nautical Sant Carles de la Rapita and after him, the day continued with a talk on the Plan PIMESTIC given by Josep Maria Galis.

Early in the afternoon I was her turn to me and I started to explain a little more what the web 2.0 and how we can apply it to rural tourism. The presentation that I used is as follows:

After my talk, he took Joan Lopez, Creative studio Frame Works, Who showed us how to manage a blog and how to relate the traditional offline promotion via the web and via online tools 2.0.

Overall, I think the audience was satisfied with the day and that was a good idea of ​​how you can use Web 2.0 to promote a business Turismo Rural or tourist destination in a rural environment. The questions raised by the attendees were numerous and gave rise to debates and analysis of different proposals. Something really enriching.

This event will repeat on 15 June in La Seu d'Urgell: Days Digital Marketing for Rural Tourism in La Seu

If you are interested about Rural tourism one to Web 2.0, do not miss it!

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Web 2.0 and Rural Tourism

Turisme RuralDuring this June I have the pleasure of participating in two initiatives to raise awareness the tools of Web 2.0 to companies Rural tourism.

Both sessions are part of a project consisting of several workshops that aim to publicize Digital Marketing techniques to the tourism industry, and both are organized by the Higher Education Foundation of Olot.

The first of these conferences was held on June 9 morning in Tortosa: Days Digital Marketing for Tourism Tortosa

The second, is celebrated on June 15 in La Seu d'Urgell: Days Digital Marketing for Tourism La Seu

If you are interested about Digital Tourism Marketing and in particular the implementation of 2.0 tools to Rural TourismNot miss them, see you there.

Both events are free entry, but we need to confirm attendance as seating is limited. Please contact the organizers if you want to attend.

A hug.

How to attract visitors to our website?

Many times people ask me what actions Digital MarketingAt least they should do to attract visitors to their website. Respond properly and in detail to this question would take me a few hours and also the "As minimum"It depends largely on what sector we are working. Still, for those who are starting out and need inspiration, may this brief summary will be of help:

If we focus on attracting visitors to a website, the Digital Marketing techniques we could use are as follows:

  1. The search engine optimization. Also called SEO Search Engine Optimization. It is to make our website appear in the top positions for a given search. Naturally, and at no cost. Here you will find a basic introductory course: Introduction to SEO
  2. Buying search engine keywords. Also called SEM Search Engine Marketing. It is to buy certain key words when someone look, do see an ad our search engine. Here you will find information on how to improve your campaigns SEM.
  3. Advertising on third party websites. It consists of advertising space on web pages where we can find our target audience.
  4. Affiliate programs. Broadly speaking, we could define this technique as an advertising technique that is paid for results rather than clicks or times you see an advertisement. In Zanox (And other pages of the same type) find the easiest way to create an affiliate program.
  5. The presence in directories and online markets. It is to be present (for free, in many cases) in directories and markets including companies like our own. In Emarketservices.com We find a list of all directories and world markets.
  6. The public relations in online press. They are very similar to public relations in offline media, but this time, guiding our efforts to appear as articles or interviews in the press network.
  7. Shares of public relations blogs. They are similar to public relations press but posting on blogs rather than in print. This action is practically free and offers very good results. We can find listings blogs Technorati. In www.Zync.es bloggers find they charge for posting reviews.
  8. Email marketing to external databases. It is to buy or rent databases emails. This technique is very effective especially when we are heading to companies and databases are purchased from official bodies such as the Chamber of Commerce (Camerdata.es).
  9. The actions related to Web 2.0. The presence in social networks, collaborative tools and generally in the social web, is a type of action that can offer very good results if we know how to do it, but we need to spend a little more time than the rest of techniques and requires constancy.
  10. The Content Marketing. Is the creation of content that appeals to different segments of our target audience, for entering our website and convince them that we are the solution to their problems. To carry out successfully, you have to find out what market segments are creating content that interests them and that is related to your services and publicize this content using 9 above techniques.

On all of these techniques you can find information on this blog and many others. So if you do not know where to start, first make a good benchmark (How to Make a Benchmark?) And then plan some actions related to the techniques cited therein.

Surely you need training to carry out some of them. You are looking at Google and Youtube find manuals of all types (you may see section Youtube University This blog will be of help). If you want specialized training, are looking at Google are the days that are taking place near where you live ... and if you want something more specialized, here you will find a list of masters and postgraduate courses where I teach (both onsite and online): Masters and Graduate Studies

If you need specific training on a particular topic, please contact.

I hope this post has been helpful.

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Digital Marketing for Business Publishing Music

Yesterday I had the pleasure of participating in the training sessions of the AEDEM, (the Spanish Association of Music Publishers) Non-profit entity with independent status, which aims to integrate music publishers who work in Spain.

For those not familiar with the sector indicate that the music publishers work with 3 types of products: the copyright of the musicians they represent, editing scores and the distribution of scores. Both classical music and light music.

Your customers are musicians performers, schools and conservatories, corals and associations, musical production, advertising production companies, film production companies, etc. When, for example, a type interpreter David Bustamante wants to expand their repertoire of songs, his production goes to one of the companies associated with the AEDEM and buy the rights to use any of the songs from the authors they represent these companies.

En una internet en la que una buena parte de la gente cree que toda la música debería ser gratuita y en la que gestionar los derechos de autor parece que sea una práctica casi diabólica, es realmente complicado realizar Marketing Digital, así que confieso que ésta ha sido una de las ponencias más difíciles de preparar ya que es todo un reto conseguir llegar al público objetivo de este tipo de empresas. No envidio para nada a los profesionales que deben luchar, con sus páginas web, para atraer tráfico cualificado y convertirlo en contactos comerciales o en clientes de sus empresas editoras de música. Si ya de por sí esta es una tarea complicada, en este subsector de la industria musical, aún lo es más.

Another issue concerns the subsector is your relationship with SGAE, ya que la AEDEM está bajo el paraguas de la SGAE, pero mantiene una relación de amor-odio con ellos. Bien, no sé si realmente la palabra amor-odio sería la adecuada en este caso, pero lo cierto es que por un lado la SGAE defiende los derechos de los miembros de la AEDEM, pero por otro lado la mala reputación de esta entidad en algunos círculos, afecta también a la asociación y eso les preocupa. Así que la AEDEM está con ellos, pero a la vez desea que su imagen no se vincule directamente a la de la SGAE… visto desde fuera, es un tanto curioso, cuanto menos.

Anyway ... the day went well, preparing the presentation cost me a lot, but I think people have been happy, or has at least seen that there is work to do and that if well suited their websites, there are ways get attract potential customers.

Here is the presentation in case anyone wants to see or think you may be of benefit.

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Promotional video of the subject of Digital Marketing

This post should be called "my first video sparks... "but in the end I decided to stick to the official title should have.

What I show below is the video recorded at the request of Masters Program Marketing, Commerce and Distribution UAB, which impart the subject of Digital Marketing.

From PMASTERS is working on a new website for both masters face (www.pmasters.es) And for online master's degrees (www.master-online.es) And we have asked us teachers a little video with a summary of what we teach in our courses.

I did not think this was a video recording so hard ... clear that the other videos he had recorded were internal and were with a webcam ... so do not tell. This is the first in which I had to memorize phrases and I had to explain them in front of a camera. Something really complicated ... or at least for me.

Anyway. Here's the video.