Slides of "Tools 2.0 for managing your personal brand"

Yesterday I had the pleasure of participating in the conference "SISI" organized in Lloret de Mar. These sessions were aimed at helping young people who do want to work and if they want to study.

Both the presentations and panel discussions were very interesting and entertaining. The organization was impeccable, no easy task when carrying out an act of this type with different formats.

The framework of the conference was the beautiful Costa Encantada Aparthotel Lloret, who gave both its rooms and its restaurant service, also you have to congratulate them and give them thanks.

For my part, I gave the talk was on how to manage personal brand with the help of the Internet 2.0 tools at our disposal. I used slides are what I show below.

I go all right.

We talk to each other.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Youth Days "sisi" (Yes they do want want to study and work) in Lloret de Mar

Jornadas para SiSiEl próximo sábado 27 de noviembre, tengo el placer de participar en las jornadas SISI que se celebran en Lloret de mar.

Mi presentación será sobre la “Gestión de la marca personal a través de herramientas 2.0” y tiene como objetivo que los jóvenes (cuya mayor parte conoce bien las herramientas 2.0) sepan cómo utilizarlas a nivel estratégico para modelar su imagen en internet y gestionar así su marca personal adecuadamente.

Otros ponentes de la jornada serán Alfons Cornella, Xesco Aspar Y Marion Suffert. Algunos de los temas que tratarán son: ¿Cómo realizar una presentación personal? ¿Cómo buscar trabajo? ¿Cómo evoluciona nuestra sociedad y por lo tanto cómo evoluciona también el mercado laboral?… en definitiva, preguntas que seguramente muchos jóvenes y no tan jóvenes se cuestionan a diario.

Las jornadas tienen un coste de 10€ (incluye el almuerzo al medio día).

Para más información sobre las jornadas y para inscribirse es necesario llamar al 972 364 858

O bien visitar su página en Facebook: http://www.facebook.com/pages/Primeres-Jornades-per-a-Joves-SiSi/145938068787695

O su perfil en Twitter: http://twitter.com/#!/SiSi_27N

Nos vemos en Lloret!

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Neuroscience Day, Friday 26 November in Barcelona

Jornada de Neurociencia AGIMAWith the suggestive title "Brain power at the service of leadership and happiness in life and in business " the first day of Neuroscience to be held on 26 November at the Etseib (ETSEIB) is presented.

My participation will be a spectator, but the day promises to be interesting and entertaining. We learn how to motivate people working in our environment and how companies get happier.

The teacher Silvia DamianoExpert of the human brain and professor at Mt. Eliza Executive Education at Melbourne Business School, will explain his latest research on commitment and leadership in women and men. As reflected in his latest book, Engage Me (Involve me), companies with more committed people generate more revenue, profit and earnings per share. Those most involved perform their work better and 20% are reduced by 87% initiatives leave the company (loyalty, performance). The companies involved are 43% more productive.

What is the "engagement"? "You put your head and your heart in what you do and love him," said Silvia Damiano. The three E (in English) of involvement are "Enjoyment" (Enjoy), "Emotional connection" (emotional connection), "Empowerment" (Liability).

Neurally Silvia explains these concepts from the notion of "flow" (flow). I wonder if it's the same concept of "flow" that applies to video games and applications: the state that you get (depending on your abilities and task difficulty) in which time flies and which completely disconnected from what's around you.

For his part, Professor Albert Figueras of the Autonomous University of Barcelona, ​​physician and pharmacologist who studies the neurological basis of welfare, explain how the oxytocin, a hormone present in childbirth and lactation, is essential in establishing good social relations. Also influences our commitment, our decisions, how to work together and how we relate to our organizations.

The day will end with a round table moderated by Professor of ESADE Margaret MartinWhere different experts and business leaders explain its strategies to improve engagement, loyalty and help working people to be happier. Among the speakers will be: Love Agima Pujol, Anna Fornes humà the Factor Foundation, Jil Van Eyle Teaming Intercom Group, Jordi Ojeda Rational Time and UPC, Juan Carlos Angeles Hipertin SA. EO Network Economies Salvador Guasch Intangibles and Silvia of Vilchez, Director General of People of MRW.

In the attached image I have included the program of the day.

For more information, please click here: Neurociencia day - AGIMA

See you on Friday.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Electronic Commerce Course in Igualada

The next 23, 25 and 29 November Igualada impart the Electronic Commerce course organized by the Chamber of Commerce of Barcelona and throughout the year has been teaching at the offices said chamber has spread throughout the province.

These courses are specially designed for companies wishing to enter the world of e-commerce or who wish to deepen techniques to attract visitors to your web pages and then convert them into customers.

Se hace especial hicapié en cómo debe ser una página que desea vender productos, en los factores clave de éxito tanto a nivel técnico como a nivel de Marketing. En cómo atraer tráfico cualificado (y se explica bien el SEO y el SEM, entre otras técnicas) y cómo gestionar los perfiles 2.0 para este tipo de empresas. También en cómo convertir este tráfico en clientes contables y por lo tanto, se trabaja a fondo tanto la Usabilidad como la Analítica Web.

During the course, students have a computer and internet connection. Both benchmarking exercises like the rest of exercises and examples explained in class, they can be made directly on the website of the company the student. Thus, besides learning, the student makes an effective job for your company.

The course schedule is from 9:00 a.m. to 2:00 p.m. and lasts for 3 days (total of 15 hours spent on Electronic Commerce and Digital Marketing).

If you are interested in attending this course, please contact the training department of Barcelona's Chamber of Commerce.

Education, trade and tourism
Chamber of Commerce
Avda. Diagonal 452 – 08006 Barcelona
Tel : (+34) 934 169 477
Fax : (+34) 934 169 366
formacio1@cambrabcn.org
http://www.cambrabcn.org

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Practical Workshop Web 2.0 for tourism in Girona

After the practical workshop organized Benchmarking Tourism Costabrava and we teach in Olot, many people who plan for a solició Practical Workshop Web 2.0 for tourism businesses. Well, it is already scheduled: The workshop will be held November 30 in Girona.

Its data are as follows:

How to be a good Community Manager - How should the profiles of tourism companies on social networks, what issues should deal mainly, what 2.0 tools at our disposal, how can we optimize our time. Ultimately, knowledge that everything Community Manager should know to develop your job in a tour company.

Day: Tuesday, November 30
PlaceGirona, the hotel Charlemagne (Plaça Miquel Santalo)
Schedule: From 9:00 a.m. to 2:00 p.m.
Plazas
: 40
Registration fee: 50€ (incluye coffe break)

The registration period ends on Friday 26 November and the booking is made in order of receipt of entries.

For more information please contact the Board Tourism Costa Brava - Pyrenees

Note to attendees: As a practical workshop I recommend attending the class with your own laptop. This way you can work directly on your profile and on your website.

See you in Girona.

A hug.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Tool to create clouds of different Tags

Mapa de Etiquetas Montse PeñarroyaToday I discovered it a tool that can be useful when you need to make a cover for some work or to illustrate any article ... is Wordle.

To use it enough to make a "copy" from the text we want to extract the words that will tag in the tag cloud and then make a "paste" in the tool.

If you do not want to cut and paste text, a cloud can also be created from the text of a URL. Both options are equally good, although I think I prefer the first because otherwise, in the cloud also aprecen you the words of the menu, footer, etc.

Once created the first draft, we can customize the font, type of drawing, colors, etc. So the creativity of each makes the result unique. Working well design and the word list can be an interesting, informative and original artwork.

The cloud that show along these lines is the one that is created using the main text of the page "About Montse Peñarroya"This blog.

The tool is free. From what I have read in your "about us" this is a personal project of an IBM employee using code created for your company, with the permission of the same. So we should thank both the author and IBM :-)

explanatory note:

By the way, if someone not know what a tag cloud:

  • A tag cloud is what is shown in the attached image.
  • Other words to define a tag cloud: map labels, word cloud, tag cloud, tag cloud ...
  • A tag cloud is a visual representation of the words that form a text. The font size is greater the more times a word appears.
  • It is a type of communication with the look 2.0.

I hope the tool will be useful to you ... For my part, I'm thinking about making Christmas cards using Wordle Y currándome a suitable text for the occasion ... we'll see.

We talk to each other.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

New online master's degree in Marketing and Tourism Promotion at UAB

This December will open the UAB First Edition online his Master in Marketing and Tourism Promotion, Organized by the Program Masters Marketing Commerce and Distribution (Pmasters) and the School of Tourism and Hotel Management (EUTDH) UAB.

This will be the first edition online Master in Marketing and Tourism Promotion in previous years was provided with face character, but because of the demand for distance learning has decided to become Master Online.

The Masters has been conceptualized so that students can combine work and training, although It is mandatory placements tourism. This provides students with professional experience and a wide range of future opportunities. If you work in a tourism business practices may be in the same company if the agreement signed with this practice.

Among the teachers of this master are Lluis Jovell, Pau Morata, Jordi Oller, Oriol Mirabell and myself (I cordially impart the subject of Digital Marketing for tourism businesses).

The online master's degree in Marketing and Tourism Promotion UAB is taught in Castilian, it has an academic value 60 credits European and develops for twelve months. It costs 3,350 euros.

If you are interested in this master, you will find more information at: www.master-online.es/marketing-turismo.php or by calling 93.5813431

We talk to each other.

A hug

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Presentation of my libro "Electronic Marketing for Cultural Tourism"

This next Friday the November 5th Girona presented in my book "Marketing Electrònic per a Turisme Cultural". This book is part of the collection dedicated to cultural tourism published by the editorial Vitelli.Marketing Digital per a Turisme Cultural - Montserrat Peñarroya

No hace falta decir que este evento me hace muchísima ilusión y que estoy muy contenta de que finalmente se haya convertido en realidad (es muy complicado trabajar, dar clases y a la vez escribir un libro). Sólo espero que la gente lo encuentre realmente útil. En el libro se explican las técnicas básicas para atraer tráfico a un sitio web especializado en servicios o en productos de Turismo Cultural, se explican también las técnicas para convertir visitas en clientes y las técnicas para fidelizarlos. También se explica cómo hacer un benchmark y cómo segmentar, desde el punto de vista del Márketing, los clientes actuales. En general, se trata del contenido que correspondería a una clase de Marketing Digital Turístico de unas 15 horas (se lee en menos… o eso espero) y sirve de guía para poder empezar el Plan de Acción de una empresa turística.

The book can be purchased online by clicking here: Marketing Electrònic per a Turisme Cultural.

The presentation itself will perform in Fontana d'Or (C. Citizens, 19, Girona) in the 7 afternoon. Is presenting Mr. Joan Pluma, Deputy Economic Development and New Technologies Ms. Dolores Vidal, professor of Girona and director of the collection and Ms. Gemma Garcia, the publisher ... y yo misma ... and of course, with all that friends wishing to attend this acto.

Later note:

The presentation was very good. I had never been to La Fontana d'Or and the truth is that it is the perfect setting for the presentation of a book. The room where the ceremony took place (the room Tapiz, I think it's called) is the right size for this type of event and is the ideal place for a book about how to raise awareness of the cultural resources of place our country.Presentación Marketing Electrònic per a Turisme Cultural

From here I want to thank Gemma Garcia, Dolors Vidal and Joan Pluma for their presentations and their words of support. I also want to thank all the friends and acquaintances to know, who came to the Fontana d'Or to attend the event, for making this unforgettable evening. Everyone I am very grateful.

The photograph is attached to the Pere Duran Volume photographer for the newspaper El Punt - Today.

Article covering the event can be read here:
Tourism websites

Later note 2:

People ask me if I do not have a web page just for the book ... :-)
Logical question. Moment is not available, but I hope that if he is facing to December. This page will discuss the book, I will include more content related chapters of the book and best practices that I saw every day when dealing with students and clients.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.