Digital Marketing for businesses and shops in tourist destinations in Santa Susanna

Platja de Santa Susanna (Fuente: Hosteltur.com)El próximo 16 de diciembre tengo el placer de impartir en Santa Susanna una sesión de Digital Marketing que tiene por objetivo ayudar tanto a empresas turísticas como a comercios de destinos turísticos a dar a conocer sus productos y servicios a través de la red.

Durante mi intervención veremos cómo debemos orientar el marketing de nuestros productos, cómo debemos reflejarlo en nuestro sitio web, qué técnicas nos ofrece internet para atraer tráfico a un sitio web y cómo podemos aprovechar a fondo todas las herramientas 2.0 que están a nuestra disposición.

El título de la jornada es “Jornada profesional per al turismo i comerç adaptats a les noves tendències actuals” y se realizará el 16 de diciembre de 9h a 14h30’ en el camping Bon Repòs de Santa Susanna. Los ponentes seremos dos: una persona especializada en innovación y comercio y yo misma.

La jornada es gratuita, pero el aforo es limitado, así que si deseas asistir a esta jornada, por favor, contacta cuanto antes con Mercè López de la Fundació Turística de Santa Susanna (Tel: 00 34 93 767 92 50) mail: turisme@stasusanna.org.

See you there.

Mobile session in Girona Tourism Marketing

Turisme Costa BravaOn December 13 I have the pleasure of giving in Girona a session devoted entirely to Mobile Marketing for tourism businesses.

This session is taught in the context of training: VIII Training Workshop of Tourism of Costa Brava which aim to train in different areas all tourism businesses in the Costa Brava.

This session will cover the following:

  • What is Mobile Marketing and why it is so important.
  • How to know if we need it or not.
  • Different ways to practice the Mobile Marketing
  • Different ways to get a website to be fully functional from a mobile phone.
  • Different types and levels of application for a mobile phone.
  • Two-dimensional codes, what they are and what they do. Tools to create them ourselves.
  • Advertising on mobile phones and how we can hire.
  • Augmented reality applied to mobile telephony.

As usual in this type of session, I will see that as practical as possible and all examples will be related to tourism.

Registration for this session was closed due to lack of available seats, but the organization has changed the location where it should be done in this way, able to accommodate more people. So if you want to attend and you had not communicated to the Patronat, there's still time to do so. You will find more information here: http://www.costabrava.org/jornades/turisme360/

Note: If your company has already developed some tourist application you want to analyze and, eventually, include best practices, please contact me through this blog. In the end credits I will thank these companies and will include their data.

We talk to each other. A hug.

Rural Tourism Slides 3.0 given in the Vall d'en Bas

I almost forgot…

These are the slides that I used last Wednesday November 23, when I had the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? How we adapt our products to this new market? and How should we adapt our web site, first to current demand (generation 2.0) and then to the next generation?

I hope you find them useful.

A big hug.

Digital Marketing for Artisans in Tortosa

Marketing Digital per Artesans, Tortosa.The next Thursday 24 We repeat the first of the seminars for artisans "Activa’t"Organized by the Provincial Council of Tarragona.

This time, the 2 sessions that form the course will be held in Tortosa.

In the first one we'll see how it should be the website of a craftsman, with what tools could create it and also see the techniques to drive traffic to your website with minimal cost. The second session will see the techniques to convert visitors into business contacts and web analytics.

These seminars are open to all artisans in the province of Tarragona and will be held on 24 November and 12 December.

Classes will be held in the Regional Council of Lower Ebro, C / Barcelona, ​​152 Tortosa. Hours are from 9am to 14pm with a short break at midmorning. Admission is free but seating limited.

If you are interested in attending them, please contact as soon as possible with Local Development Service of the Diputación de Tarragona (desenvolupament.local@dipta.cat) Or call 977249488.

See you there.

A hug.

3.0 Rural Tourism in La Vall d'en Bas

La Web 3.0 Turismo RuralOn Wednesday November 24 I have the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we will take the crystal ball and we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? All these questions will help us to discuss how our tourism product should be and how we could make it known among this type of customer.

To do this we will see what the web 2.0, how it is evolving and therefore how it should be the website of a tour company to be prepared for this imminent future and what should be our strategy to reach new target audience.

The event will be held on Wednesday 23 November at the Hotel Vall d'en Bas (Joanetes - La Vall d'en Bas), from 17h30 'to 20h00'. If you want to attend, please send an email to the Technical Secretariat to Pirineus info@visitpirineus.com

See you there.

2.0 tools for promoting Bands

I had the pleasure of participating this morning in Diversons , An initiative of the Social Work "The Caixa"Which aims to help novice musicians in their professional training, while promoting understanding of different cultures through music.

My participation has been among the acts of organized training to help professionalize bands, and have taught a session in which I explained what Web 2.0, how it should be a web 2.0 site and what tools we can use to publicize the website of a band, and how we can promote music through social networks and many other web 2.0 tools that are available to any group that knows his way around the Internet.

The presentation that I used to illustrate my paper is as follows. I hope you find it useful.

We talk to each other. A hug.

From the sea to your table ... going through your mobile phone. The use of bidis by restaurants of Ametlla

Sistema de trazabilidad de los atunes de l'Ametlla de MarDurante este mes de octubre, cada jueves por la tarde, estoy impartiendo clases de Marketing Digital para técnicos municipales en l’Ametlla de Mar (Tarragona). En estas clases explico a los alumnos (técnicos municipales de turismo, de comercio, de deportes y miembros del departamento de comunicación del ayuntamiento) cómo funciona internet a nivel de promoción y cómo sacar el máximo partido a las herramientas que nos ofrece la red para dar a conocer los servicios municipales a los diferentes segmentos de su público objetivo. Como en todas las clases que imparto, yo también aprendo un montón escuchando las iniciativas de los alumnos y escuchando sus experiencias personales en materia de promoción online. Este curso no ha sido la excepción.

In one session we were trying the Mobile Marketing and among many other issues, we were talking about the use of QR and Bidi codes to link the offline world with online quickly and I explained various initiatives at the municipal level and private level, carried out for this purpose.

Código Bidi de un atún de l'Ametlla de MarWell, without knowing it, it turns out that in l'Ametlla de Mar They are pioneers in the use of two-dimensional codes: In restaurants where dishes made from tuna caught in the area of ​​l'Ametlla, along with the dish served, you get a label that includes a bidi code (is what I show in the first attached image) and a number control that refers to the tuna that have served us at the table.

Showing the code to our mobile phone, come straight to the page tuna we are about to eat. On the tab we indicated the day which was fish, the day that was sold, who was sold (usually directly to the restaurant where you're eating), the weight of tuna, and countless more information tuna in question (see the second image attached to this post).

I thought it was a very good initiative!

Por un lado, permite conocer detalles sobre el atún que te vas a comer en cuanto apagues el teléfono móvil, que jamás imaginarías. Por otro lado, muestra el frescor de la materia prima así como el origen de la pieza, con lo que puedes apreciar que se trata de pesca local, y por lo tanto, todo lo que esto implica a nivel de sostenibilidad (tanto social como a nivel de huella ecológica ambiental). Y en tercer lugar, dice mucho a favor del restaurante y de la calidad de su oferta gastronómica.

So I am delighted to have discovered this initiative and from now on, I will incorporate this example for my classes in Mobile Marketing. I hope that over time is something that other restaurants and other food retailers adopt to enable traceability of its products and at the same time to convey the quality (in all senses) of the material they offer to their customers.

(Thursday, when Ametlla again, fixed me like a tuna of these :-))

We talk to each other

later noteMiriam Marti has been kind enough to share with me this video that refers to the tuna of Ametlla de Mar where shows how the issue of bidis and mobile works: Tuna and BIDI

Miriam thank you very much!

Slides of my presentation at the conference held in 360 Turisme Girona

These are the slides I used this morning to deliver the presentation " Customer communication - generate content and choose the appropriate channels"Within the 360 Tourism Conference organized by Costa Brava Tourism.

In this talk I explained how we all know 2.0 tools (Facebook, Twitter, YouTube, etc.) fit into the different forms of marketing communication (direct sales, advertising, public relations, promotions, etc.)

I hope you find them useful.

A hug.

How to maximize social networks and other tools 2.0 (for cultural enterprises)

Mañana, el SDE (Servei de Desenvolupament Empresarial del Departament de Cultura de la Generalitat) inicia un ciclo de conferencias especialmente pensadas para dar a conocer los usos de la web 2.0 y las redes sociales en las industrias culturales. También veremos cómo está evolucionando la red y qué posibilidades nos ofrece lo que ya se denomina la Web 3.0.

La primera de estas jornadas será en Lleida (26 de octubre de 2011, de las 10:00 a las 14:00 hrs. en la Sala de Conferències del Museu de Lleida, al c/ Sant Crist, s/n de Lleida ).

El resto de jornadas programadas son las siguientes:

  • Tarragona: 4 de noviembre de 2011
  • Vic: 26 de enero de 2012
  • Girona: 7 de febrero de 2012
  • Barcelona: 8 de marzo de 2012

Si tu empresa se dedica al mundo de la cultura quizás te interese asistir a una de estas charlas.

Por favor contacta con el SDE para más información www.gencat.cat/cultura/icic/sde

Nos vemos mañana en Lleida.

Digital Marketing for Artisans in Tarragona

Marketing Digital per ArtesansFriday begin the conference "Activa’t" directed to artisans in the province of Tarragona and that aim to help this group to market their products through the network. They will be held on 21 and 28 October, in the morning, in Valls (Tarragona).

In the first session we will see how it should be a website to publicize handicrafts and techniques to attract visitors to the site (SEO, SEM, advertising, eMail Marketing, Public Relations blogs and press, and all the tools related to web 2.0 and social networks).

In the second session we will see how to convert visitors into business contacts or customers and how to measure results (persuasion, usability, reliable transmission, engines e-commerce, community building and web analytics).

The sessions are organized by the Tarragona Province and they are free. If you are interested in attending them, please contact the department as soon as possible with local development of the Provincial de Tarragona (desenvolupament.local@dipta.cat loss. 977 249 488).

See you there.