Seven Spanish universities are working together on the development of an interesting compendium of best practices in the promotion of tourism destinations. The project is called "New advertising strategies and promotion of Spanish tourism brands on the web”.
In this research the quality and appropriateness of the portals of Spanish to your target audience tourist brands as well as its content, usability of the portals, interactivity with the user, the transmission of branding, marketing, analyzes etc. .
The aim of the project is to make available to the destinations a set of best practices that help them enhance their brands and connect with potential customers.
The project is running since January 2009 and still will be until the end of 2011, so it is not over and the investigation is ongoing. Fortunately, the website created especially to share this information and you can see some of the good practices: good practice in SEO to destinations in treating brand, accessibility, etc.
If you want to see some of these best practices, you can do so by clicking here: good practices in promoting tourism destinations
If you want to see when presentations will be made on research and results, you can see by clicking here: Results presentation
If you're not a destination, I think that this information can be of use, so do not miss it!
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.