Course Basic and advanced WordPress in Olot this May

The next 11 and May 31 I am pleased to teach two classes in Olot WordPress: a first session and a second basic WordPress, WordPress Advanced. Organized by the Higher Education Foundation of Olot.

In the class of basic WordPress we will see:

  • How it works hosting service.
  • How a database is created.
  • How does an FTP program and how you can use to upload files to our hosting.
  • How WordPress is installed.
  • How it works at a basic level (publication and page entries).
  • How can I change the language.
  • How you can customize its appearance for longer looks like a blog and become a corporate website.

No technical knowledge for installing WordPress are needed, how little there is to know is what I explain in class.

In the class of WordPress Avanzado we will see:

  • How to Improve SEO for WordPress appear in the top positions on search engines.
  • How to install Google Analytics codes on our WordPress and how to define the objectives and the conversion funnel page in Google Analytics (it is recommended that students come to training with the access data to your Google Analytics account. If do not have it, they can register at www.google.com/analytics)
  • How to embed videos and other content in WordPress.
  • What are the best plugins to enhance your WordPress. With these plugins we can: create a good contact form, get a multilanguage site, include the "likes" of Facebook and the "Twit this" Twitter, connect with our WordPress Twitter, etc.
  • How the payment templates work and how we can change the design of the same.
  • How the e-commerce plugin for WordPress that we posed to sell books, tickets, etc.
  • How to start having subscribers (via email, via newsletter and via Feedburner)

In the second half of the class we discuss specifically how the website should be a company or an institution. We will see

  • How to create a good who we are.
  • How to create a good where we are.
  • How to create product listings.
  • Aiming the web client and not product.
  • Creating landing pages (landing pages) for our SEM campaigns (we see how to create pages that do not go and get the menu, and see how to include contact forms on a particular page)
  • How to create a nice favicon (if you know what a favicon click here: What is a favicon)

If you want to attend the course (one day or two days), please contact Marta Figueras of Higher Education Foundation of Olot (972262128) http://fes.olot.cat.

See you there.

I go all right.

Interesting report on benchmarking on the Internet

Netsuus just published the results of a survey on benchmarking on the internet that made last March.

This report is doubly interesting: apart from the results shown, it is really interesting to know what other benchmarking tools people use and why he does it.

For example, in the table dedicated to measurement tools position Internet competition are up to 16 different tools.

The most popular is Alexa (www.alexa.com), Followed by Google Trends (www.google.com/trends) and by Google Insights for Search (www.google.com/insights/search/?hl=es# ). The latter tool, I was surprised to find it so high on the list of benchmarking tools, to get to see her again I realized how much he has improved since the last time I went (though no longer a sophisticated version of google Trends). After these three, we find Google Adplanner (www.google.com/adplanner/), Which is useful to know data pages that support advertising, and after her encounter Netsuus (www.netsuus.com), Which specializes in creating custom reports.

I do not handed me the list ... it's better that you check yourself / a and see what tools you know and what tools should know (it is No. 3 table the report).

It is also interesting to see what people desería know about your competition (number 6 of the report table): what most people want to know is If the ad campaigns are performing their competence or are not effectiveFollowed by knowing how to get traffic capture and how they get converted. So ... in other words, we want to know exactly the online marketing strategy of our competitors. :-)

It is not easy to get this information, but with patience and knowledge, yes we can get to know (this is what we do in practical classes benchmarking).

Companies also want to know the degree of customer satisfaction competition, the actions they take in social networks and keywords reference to its competitors.

Again, not handed me ... look at the report when you have a moment of calm. The most interesting are not the results of the survey, are the items shown on it (the tools that companies use the knowledge they gain, which would like to know, etc.).

To download the report, simply to click here: Informe sobre Netsuus bechmarking online

I hope this information is useful.

We talk to each other.

Class Slides Advanced WordPress

Yesterday I had the pleasure of teaching a class of Advanced WordPress, especially designed for tourism businesses. The event was organized the Tourist Board of the Costa Brava Gone to cabo and the magnificent Auditorium of the Technological Park of the University of Girona.

This class was the second part of the class Creating Websites using WordPress, y ya dábamos por supuesto que todos los asistentes sabían cómo utilizar un WordPress y las utilidades de sus funciones básicas. Así que dedicamos las 4 horas de clase a mejorar la instalación base de WordPress para conseguir una página web con un mejor posicionamiento en buscadores, a conocer cómo incluir los códigos de Google Analytics, a cómo conseguir una página web con un buen formulario de contacto, una zona con suscripción a una newsletter o a novedades de la web, vimos un gran número de plugins que pueden sernos de utilidad en la página web de un hotel o de cualquier establecimiento turístico, vimos cómo crear una landing page para una campaña (y conseguir que esta página no aparezca en el menú) y vimos también ejemplos de páginas de hoteles creadas utilizando WordPress.

Overall, I think the students were well prepared to work a little more on their projects and get excellent web professionals with all the features necessary for their business sites.

I used slides to illustrate my explanations are as follows.

I hope you find them useful.

A hug.

Slides for Cultural Industries Videomarketing

On Wednesday I had the pleasure of giving a presentation on Video Marketing applied to Cultural Industries organized by the BDS (Business Development Service) the ICIC (Catalan Institute of Cultural Industries) in the Auditorium of the Museum Colet.

In the two and a half hours long event saw what the Videomarketing, what it is, how we can apply it to disseminate cultural works (whatever type they are), and also how we can apply it to promote our businesses. We also saw the factors to consider when creating a video and make it known on the network as well as the key factors of success of the strategy itself.

The truth is that this talk had to prepare well, because among the participants there were a number of companies in the audiovisual sector ... and in the audience were true specialists in creating video and later broadcast. It was quite a challenge to keep up! (... I hope I have been)

I used slides to illustrate my talk are as follows.

I hope you find them useful.

I go all right.

Web 2.0 applied to Sport Organizations

Last Friday I had the pleasure of giving the presentation on Web 2.0 adapted to how they can take advantage of the swimming clubs for loyalty to its users, to attract new members and to give value to the brand of their sponsors.

The talk I gave in the framework of the Days 2.0 have title V microFÒRUM the AECNC - The Web 2.0 sports entities, Organized by the Business association of swimming clubs in Catalonia.

Como suelo hacer en estos casos, para preparar la charla revisé las páginas web de los asistentes y busqué las mejores prácticas para ponerlas como ejemplo. Tal como me ocurre cada vez que lo hago, esto me da la ocasión de tomarle un pulso al sector y ver cómo se están resolviendo (desde diferentes ángulos de visión) los problemas a los que se enfrentan este tipo de entidades. Así que cuando digo que es un placer impartir este tipo ponencias, no lo digo por decir… lo digo porque me causa placer aprender nuevos enfoques y descubrir nuevas maneras de afrontar los retos que supone la comunicación online. A demás del placer que supone poder tener la ocasión de explicar lo que he ido descubriendo a una audiencia formada por representantes de casi la mayor parte de clubs de natación de Catalunya… que son muchos.

The presentation that I used to illustrate my paper is as follows:

Once my talk began of Rafael Gimeno-Bayon www.uneon.es, abogado asesor en derecho de nuevas tecnologías, especializado en la resolución de problemas de reputación online des del punto de vista legal. La verdad es que ponencia me gustó muchísimo porqué no fue la típica ponencia de “abogado que es alérgico a las nuevas tecnologías” y que va poniendo palos en las ruedas de “los de marketing”. Rafael es un profesional del Derecho con amplios conocimientos de marketing que en todo momento ayudó a los presentes indicando cómo deberían trabajar, qué clausulas legales deberían incluir en sus páginas, para poder sacar el mayor provecho de sus acciones de marketing digital.

We also expluso some cases of online defamation, and some cases of usurpation of personality, and explained how they were resolved. In short, a very interesting presentation and I'm sure it was very useful for attendees.

If I see that Rafael has hung its online presentation, I will include the link in a footnote of this article.

I hope the information is useful.

A hug.

Summary and ppt of the conference "Cities 3.0" made in Huesca

Yesterday I had the pleasure of participating in the conference that have title CiudadesVillesCiutats 3.0 which they took place in Huesca for 2 days.

The program of the conference was interesting (although I missed the Tuesday afternoon with the inaugural lecture given by Javier Celaya and the round table was entitled "Gazes around digital creation"In which they participated Radigales Enrique, Jose Antonio Galaso, Franck Bauchard and Paula Blesa as moderator).

One of the talks I attended to itself was to Marc Le Glatin (author of the book " Internet: an earthquake in culture?") Surprised me by his vision of how it should be the funding of culture (co-funded by all and distributing earnings per use) and the idyllic world that believes (I envy [healthy] to be able to think that something this is possible in our society).

You can also attend the panel discussion moderated by José Luis Latorre, Director of Walqa Technology Park (which is where the conference was held) Florence Corrionero, Deputy Director of the Development Centre Sociocultural Foundation Germán Sánchez Ruipérez in Peñaranda de Bracamonte (Salamanca) Olivier school tree, Co-founder Platoniq Jaime I cry (Head of Art-Lab projects of the City of Huesca) and Ana Pueyo (Cerebral Palsy Association ASPACE-Huesca and J. Patxi Larrañaga, Director of the Center for Technology Show at the National Institute of Performing Arts and Music (Ministry of Culture). It was an interesting round table. Larrañaga also surprised me by the way they see the culture ...

After this Rendoda table, we visit the Technology Park and then had lunch. After lunch, with well-filled bellies and wanting to nap, it was my turn, and I had to get the audience did not sleep, was attentive and she'll have fun ... while explaining the mistakes cultural enterprises when making communication on the internet ... it was not easy :-)

The presentation that I used is as follows:

In this link you can see the "Event participant" created by @Culturepunk (José Ramón But) in which all the tweets made by participants (and non-contact) are collected during the event. You can also see it in Twitter if you follow the hashtag # cv30. And the tweets of my 10 mistakes can see summarized in this document preparado by Oscar Ciuró from the tweets Think Joseva.

I hope you find this information useful.

I take these lines to thank all attendees who tweeted the conference (my paper included) and especially the organization of the event, which was flawless in every way.

A big hug to everyone.

We talk to each other.

Advanced Course in Girona WordPress

On April 14 I have the pleasure of teaching in Girona (at Parc Ttecnològic UDG) course Advanced WordPress, Designed for all those students who participated in the first two editions of Course for Creating WordPress Tourist Websites, They can expand their knowledge.

In this course we will see the following topics:

  • How to improve WordPress SEO.
  • How to install Google Analytics codes on our WordPress and how to define the objectives and the conversion funnel page, Google Analytics (it is recommended that students come to training with the access data to your Google Analytics account. If do not have it, they can register www.google.com/analytics)
  • How to embed videos and other content in WordPress.
  • What are the best plugins to enhance your WordPress. With these plugins we can: create a good contact form, get a multilingual site, include the "likes" of Facebook and the "Twit this" Twitter, connect with our WordPress Twitter, etc.
  • How the payment templates work and how we can change the design of the same.
  • How the e-commerce plugin for WordPress.
  • How to start having subscribers (see how to install the different services of Feedburner)

In the second half of the course we will deal specifically how it should be the website of our hotel or tourist establishment. We will see

  • How to create a good who we are.
  • How to create a good where we are.
  • How to create tabs room.
  • How to create pages for different market segments (for families with children, business tourism, event, etc.)
  • How to create landing pages (landing pages) for our SEM campaigns (see how to create pages that do not go and get the menu, and see how to include contact forms on a particular page)
  • How to create a nice favicon (if you know what a favicon click here: What is a favicon)

The course will last for 4 hours and will start at 10 am on April 14.

This is an advanced course so taken for granted that all students have installed WordPress and know it to work at a basic level (create a page, create an entry, create a category, download a theme, download a plugin, etc. ). People who know me know I would do anything to help others, but in this case I will stand and not spend time on basic issues related to WordPress and even less, to issues related to the installation of the program.

If you think you may be interested in attending the course, you will find more information here: Advanced Course WordPress for Tourist companies

See you in Girona.

A hug.

Video interview on Digital Marketing for Export Companies

Vídeo Montserrat PeñarroyaOn the website ACC1Ó (Read "Accio") just hang video in which Victor Francis and myself explained the keys Digital Marketing oriented companies wishing to export plus using the tools provided by Internet.

The purpose of the video is to provide information on Digital Marketing and at the same time avoid error to discuss many companies when carrying out their digital marketing strategies: make first website and then hire someone to do us a plan of action to bring traffic to the site and to help us make visits .

Tal como explico en el vídeo, este error es un error común y que debe evitarse. Una página web es una consecuencia de un Plan de Marketing, no al revés. De lo contrario, las páginas no muestran ningún tipo de estrategia, no están orientadas a cliente y en muchos casos, además se utiliza tecnología que no es ni siquiera adecuada para conseguir una correcta indexación de la página en los buscadores, porqué nadie, antes de empezar la página, se ha planteado si debería o no debería indexarse de forma natural.

The video was recorded during some of the classes that last month we teach in ACC1Ó and he can see images of interviews, combined with images taken in class and some presentation slides used in class.

Anyway ... I recommend the video (can not embed why the tool that is hanging not allow this functionality). Click here to see: video Digital Marketing for Export

We talk to each other.