Mobile session in Girona Tourism Marketing

Turisme Costa BravaOn December 13 I have the pleasure of giving in Girona a session devoted entirely to Mobile Marketing for tourism businesses.

This session is taught in the context of training: VIII Training Workshop of Tourism of Costa Brava which aim to train in different areas all tourism businesses in the Costa Brava.

This session will cover the following:

  • What is Mobile Marketing and why it is so important.
  • How to know if we need it or not.
  • Different ways to practice the Mobile Marketing
  • Different ways to get a website to be fully functional from a mobile phone.
  • Different types and levels of application for a mobile phone.
  • Two-dimensional codes, what they are and what they do. Tools to create them ourselves.
  • Advertising on mobile phones and how we can hire.
  • Augmented reality applied to mobile telephony.

As usual in this type of session, I will see that as practical as possible and all examples will be related to tourism.

Registration for this session was closed due to lack of available seats, but the organization has changed the location where it should be done in this way, able to accommodate more people. So if you want to attend and you had not communicated to the Patronat, there's still time to do so. You will find more information here:

Note: If your company has already developed some tourist application you want to analyze and, eventually, include best practices, please contact me through this blog. In the end credits I will thank these companies and will include their data.

We talk to each other. A hug.

Rural Tourism Slides 3.0 given in the Vall d'en Bas

I almost forgot…

These are the slides that I used last Wednesday November 23, when I had the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? How we adapt our products to this new market? and How should we adapt our web site, first to current demand (generation 2.0) and then to the next generation?

I hope you find them useful.

A big hug.

Digital Marketing for Artisans in Tortosa

Marketing Digital per Artesans, Tortosa.The next Thursday 24 We repeat the first of the seminars for artisans "Activa’t"Organized by the Provincial Council of Tarragona.

This time, the 2 sessions that form the course will be held in Tortosa.

In the first one we'll see how it should be the website of a craftsman, with what tools could create it and also see the techniques to drive traffic to your website with minimal cost. The second session will see the techniques to convert visitors into business contacts and web analytics.

These seminars are open to all artisans in the province of Tarragona and will be held on 24 November and 12 December.

Classes will be held in the Regional Council of Lower Ebro, C / Barcelona, ​​152 Tortosa. Hours are from 9am to 14pm with a short break at midmorning. Admission is free but seating limited.

If you are interested in attending them, please contact as soon as possible with Local Development Service of the Diputación de Tarragona ( Or call 977249488.

See you there.

A hug.

3.0 Rural Tourism in La Vall d'en Bas

La Web 3.0 Turismo RuralOn Wednesday November 24 I have the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we will take the crystal ball and we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? All these questions will help us to discuss how our tourism product should be and how we could make it known among this type of customer.

To do this we will see what the web 2.0, how it is evolving and therefore how it should be the website of a tour company to be prepared for this imminent future and what should be our strategy to reach new target audience.

The event will be held on Wednesday 23 November at the Hotel Vall d'en Bas (Joanetes - La Vall d'en Bas), from 17h30 'to 20h00'. If you want to attend, please send an email to the Technical Secretariat to Pirineus

See you there.

2.0 tools for promoting Bands

I had the pleasure of participating this morning in Diversons , An initiative of the Social Work "The Caixa"Which aims to help novice musicians in their professional training, while promoting understanding of different cultures through music.

My participation has been among the acts of organized training to help professionalize bands, and have taught a session in which I explained what Web 2.0, how it should be a web 2.0 site and what tools we can use to publicize the website of a band, and how we can promote music through social networks and many other web 2.0 tools that are available to any group that knows his way around the Internet.

The presentation that I used to illustrate my paper is as follows. I hope you find it useful.

We talk to each other. A hug.