Love and understanding are the foundations of leadership

Every Monday, my ex - boss Antonio González Barros sent through a mailing list, a small fragment of a book that has especially liked. I am fortunate and privileged to be one of the people receiving your emails, so that every Monday, beginning the week with inspiration and renewed energy.

This week, Antonio has sent us a paragraph of a recent book from Álvaro González - Alorda "The Talking Manager" (, Which talks about leadership and how to positively influence the lives of your employees. In this small excerpt of the book explains a story that has particularly struck me and I thought it worth sharing in this blog.

Here is the paragraph, hope you enjoy it and find it useful:

For months I had the opportunity to listen to Brian Bacon, founder of the Oxford Leadership Academy, a seminar closely with Professor Luis Huete of IESE. At the end of the day, Brian Bacon told the following story:

A few years ago, I participated in a conference in San Francisco. I was a lecturer second in a big event in which characters speak giants like Peter Drucker, Peter Senge and Michael Hammer: the Who’s Who of leadership and organizational change. In fact, I was rather in the category Who’s He?…

The conference was held around the 50th anniversary of the United Nations. For two days, the speakers had made a display of scientific wisdom on how to lead organizations. He spoke from the reengineering of human resources to the changing structures, through the best key leadership. Attendees had paid $ 5,000 to spend two days there, listening to great figures.

At the end of these conferences, the organizers tend to distribute a questionnaire to assess the impact of speakers and their messages. To everyone's surprise, the Mother Teresa of Calcutta, whom managed to convince to participate in the event- it was the first in the rankingAnd away from the second. Interestingly, it was not part of the panel of speakers, but had been invited to give a little message at the end. In fact, he did not speak more than thirty seconds. He took the podium, stood for a moment in silence, and with a very soft voice, said:

'So you want to change people. But do you know your people? And did you want? Because if you do not know people, no understanding, and if there is no understanding, no confidence, and if there is no trust, no change.

"And you want your people? If there is no love in what you do, no passion, and if there is no passion, you will not be prepared to take risks, and if you are not prepared to take risks, nothing will change.

"So, if you want your people change, I think: Do I know my people ?, and I want my people?

The message of Mother Teresa had been suspended in the auditorium and you could tell he was hit. As strong as when someone hears the truth.

This story of Brian Bacon brings me to the following conclusion: to make a person change, the most promising avenue is to inspire, after having accepted as it is. And you're inspiring when others see in you not only professional skills, but also some personal qualities worthy of imitation. When there is consistency between what you think and what you say and also between what you say and what you do. In short, when you transmit authenticity, a quality that conquest with many small efforts and often requires swimming against the current.

I hope you will also be inspiring.
You have a good day.
A big hug.


Slides "Managing our personal brand through social networks"

In this post you can find the presentation that I used this morning to teach the session on "Manage our personal brand through social networks"Women's Lobby at IESE.
I hope you find it useful.

A big hug.

Slides of the "6 errors we make when creating an e-commerce"

Here is embedded Power Point presentation at the conference I made this morning in Granollers in the framework of the conference on Electronic Commerce organized by the Leitat Technology Centre and the Chamber of Commerce of Barcelona.

I hope you are of interest.

A hug

Tuesday 11, manage our personal brand through social networks at IESE

He next Tuesday, Oct. 11, at 13: 30h I am pleased to participate in the second session Women’s Lobby in the North Campus (c / Arnus i Garí 4-7) at IESE. This time the subject we will be the management of personal brand through social networks.

Este tema me apasiona y me interesa especialmente por que puede ayudar a mucha gente a dar un giro a su carrera profesional. Así que es una charla que imparto con mucho gusto y donde disfruto tanto al realizarla como al escuchar la participación de los asistentes. Al ser en el Women’s Lobby, estoy segura de que las aportaciones serán especialmente interesantes.

In this talk we will see what variables affect the image of a person on the internet, how to manage them, what tools we can use to make and how to measure results. In short, what I explain is how to manage your personal brand much like how to be managing a trademark but being ourselves the "product" and the aim being a professional and personal improvement.

The session is free but seating is limited, so if you want to attend, please contact Marisa Brown IESE (; 93 602 4157).

After the talk we will have a lunch at the restaurant at IESE (round tables for 10 people each), these lunches are always very interesting and they took advantage for networking and meeting the wonderful women, good professional and committed to society, go to the Women's Lobby.

Lunch is open to all attendees, so if you want to participate, you should also indicate it to Marisa. Lunch has a cost of 25 euros.

See you there.

A big hug.

Day Electronic Commerce in Granollers

Chamber of Commerce

On October 10 I have the pleasure of participating in a day dedicated to Electronic commerceOrganized by the Barcelona's Chamber of Commerce and for him Leitat Technology Center .

As its name suggests, the purpose of this meeting is to get companies demarcation of the camera are encouraged to start relating to online sales and e-commerce experiences.

In my presentation I will explain the different types of electronic commerce that a company can take, I will explain the different platforms you may have to carry out (the opensource and payment), the legal framework for electronic commerce, logistics aspects, and analyze key business success factors such as attendees, who are already conducting electronic commerce.

Registration for the conference is free, but places are limited. So if you are interested in attending, please contact the organization by clicking here: Day Electronic Commerce in Granollers

See you at Granollers.

4 and 5 October, Digital Marketing Course for Cultural Enterprises in Barcelona

The next 4 and 5 October begins a new edition of Digital Marketing Course for Cultural Enterprises organized by the SDE - ICIC.

As in previous editions, this course is aimed at responsible for communication and marketing companies related to the world of culture (publishing, art galleries, musicians, representatives of artists, theaters, etc.).

The topics discussed are:

  1. How should the website dedicated to culture (paragraphs should contain, how to orient the customer, not the product, what should be the content manager following the web, what kind of manager we have at our disposal, etc. ).
  2. How to attract visitors to the websites of the different types of cultural industry (SEO, SEM, Advertising, Public Relations, Web 2.0, etc.).
  3. How to convert visitors into business contacts (usability, persuasion, etc.).
  4. How to convert visitors into customers (in case there is an e-commerce).
  5. How to retain and develop customers (loyalty programs and lock-in's).
  6. Web analytics tracking oriented marketing actions culture.

The classes impart Victor Francisco (The second day) and myself (the first day).

The course is taught in the classrooms of CSEC and it is recommended that students bring their own laptop (with charger [each session is 5 hours]) and you need to connect to the WiFi CSEC.

For more information about the course, please contact the SDE (Business Development Service) clicando here: Formación SDE

See you.

The "10 mistakes theaters and auditoriums" in Huesca

Los días 28 y 29 de septiembre de 2011, la Plataforma Convivencia Pirineos Mediterráneo en colaboración con la Feria Internacional de Teatro y Danza de Huesca organizan el Encuentro profesional transfronterizo “Las artes escénicas en la era digital”. Por mi parte, tengo el placer de participar en estas jornadas ofreciendo una charla sobre “los 10 errores que cometen teatros y auditorios cuando plantean su comunicación online".

En esta ponencia trataré temas como el posicionamiento en buscadores, la usabilidad, los gestores de contenido, la web 2.0, el objetivo que debe tener un sitio web, etc. En total, una hora y media repasando algunos de los errores más comunes realizados por empresas del mundo cultural y sobre todo, por teatros y auditorios, cuando crean sus webs y cuando se plantean realizar acciones de Marketing Digital.

En las jornadas participarán muchos otros profesionales de diversos ámbitos relacionados con la cultura y el mundo digital, así que por mi parte, estoy segura de que será interesantísimo poder asistir a sus disertaciones.

El plazo de inscripción está ya cerrado, pero por si acaso aun quedasen plazas o por si deseas más información sobre el evento, aquí encontrarás lo que necesites: “Las artes escénicas en la era digital”.

Note: Las diapositivas que he preparado para esta charla son las siguientes

Nos vemos en Huesca.

Digital Marketing for Rural Tourism in Pont de Suert

Begins next Monday in Pont de Suert, the Digital Marketing Course organized by the Regional Council of Upper RibargoçaAnd in which I have the pleasure of participating as a teacher. The course objective is to help tourism businesses in the area (hotels, cottages and leisure activities complementary) to market their products and services through internet.

This course lasts 15 hours and the program is as follows:

  • How to conduct an analysis of competition?
  • How should the website to get convert the maximum number of visits?
  • The ténicas to attract visitors to a website (among which are the SEO, email Markeitng, the presence in social networks, etc.).
  • Techniques for converting visitors into customers or business contacts.
  • Technical customer loyalty.

If you are interested in attending this course, there's still time to sign up!

Please contact with the Telecentre County Council: Tel. 973 69 05 50, Fax. 973 69 08 18 e-mail:

See you there.

Digital Marketing and Web 2.0 + Web 3.0 in La Coruna

On Thursday September 22 I have the pleasure of participating in a conference on new Technologies organized by CESGA (Centro Tecnológico de Galicia Supercomputing). These seminars are part of a larger project, which at the European level, aims to help companies to export more, thanks to the use of new technologies.

My participation is as follows:

Morning of 22 (about 2 hours):

  • The 22 basic techniques of Digital Marketing: This session will give an overview of the main techniques to attract visitors to a website, to techniques to convert visitors into contacts or customers and techniques for customer loyalty. These techniques are seen in more depth in a given session last year. This session will only be as a reminder or as an introduction for companies that did not attend last year.

Day Afternoon 22 (4 or 5 hours)

  • Web 2.0 to 3.0: in this session we will see what the web 2.0 and how it differs from 1.0. How should be a web 2.0 site. What are the main tools of Web 2.0 and how they can be useful to us to develop our business. The evolution of 2.0 to 3.0. The essence of the 3.0 and tools that begin to appear on the market.

All attendees will have a laptop donated by the organization and good Internet connection. The goal is for both sessions are as practical as possible and that participants can go see what I'm explaining, applied to your site or sites to go and citing best practices.

Registration is free but limited. So if you're about La Coruna on September 22 and are interested in the conference please click here: Seminar New Technologies Galicia

See you.

Days of Innovation in Business Tourism in Girona

On October 25 I have the pleasure of participating in the VIII Conference on Innovation in Tourist Firms organized by Costa Brava Tourism.Turisme Costa Brava

The event is of one day and is divided into various subject orbiting innovation in tourism. On the one hand we have the pleasure of listening to Jimmy Pons which will explain how to create experiences that allow us to be more competitive, on the other, Mercedes Sanchez Tripadvisor will explain how to respond to customer reviews. For my part, I will focus on communication and explain how to generate more content and how to publicize them through different channels, always with the ultimate goal of getting more bookings for our hotels.

In the event a conference on tourism innovation and another on distribution channels will also be provided.

You'll find more information about the conference by clicking here: Days of Innovation in Business Tourism in Girona