The new augmented reality glasses Google

A couple of weeks ago Google introduced its new prototype augmented reality glasses. With these new glasses we get closer to the time when the augmented reality through lenses will be available worldwide (now it is already through mobile).

Analyzing the operation observed that the glasses use the voice command to activate the device functions. Not seem to use the movement of hands or eyes, as does the prototype Nokia. Let's see if they publish more videos or more complete information about the device and can analyze it well. The project has been made public now why they want feedback from users.

The video presentation of the augmented reality glasses It is spectacular and needs no words to explain it ...

The prototype with working before this shown in the video glasses were more like "Terminator". We can see them here: Terminator glasses created by Google

It seems that is also working on contact lenses that will allow the same functionality. You can read information about the lenses in this article: augmented reality contact lenses

Although one can not help but really Google controls our lives: know what to look for, know who speak (if you use Gmail), what videos look on YouTube, where we go when we use Google Maps, who our friends by Google+, which products We interest us (when we search Google Shopping) and now it seems that also incorporates the chech-in's to know where we are, with no margin for error.

Obviously this information is used to offer more targeted advertising (Facebook is winning the game right now, offering segmentation to name company in which the target audience works, but it seems that Google wants to take the lead ). I can not help feeling a certain chill with much control ... but it seems that this will be the trend or let you spy or anything based on web 3.0 (mobility, geolocation and augmented reality) will work.

Let's see how it evolves the coming months.

Slides of the conference "From Web 2.0 to the 3.0" given in CECOT

Yesterday I had the pleasure to give a lecture on the evolution of the Web 2.0 to Web 3.0 Everywhere in CECOT in Terrassa.

In this session we saw the difference between a site and a site 2.0 1.0, 2.0 and analyze the tools that can be useful to promote our businesses.

We also saw how Web 2.0 is evolving to leave becoming what we call Web 3.0.

Finally we discuss some examples of how it is beginning to apply augmented reality.

Finally, the CECOT, their sponsors and Resturante Ristol, they were kind enough to invite us to a small snack.

These are the slides I used to illustrate my lecture.

I hope you find them useful.

We talk to each other.

Discover how to get your free mobile web

[style_image width=”” height=”” image=”https://www.montsepenarroya.com/wp-content/uploads/2012/04/version_mobile.jpg” align=”alignright” alt=”Versión móvil del sitio web de Montserrat Peñarroya” url=”” border=”yes” lightbox=”yes” fade=”yes”]En la pugna por dominar la información a la que se accede a través del móvil (Google a través de web y Apple a través de aplicaciones), Google está cerrando acuerdos con muchas empresas que facilitan que los sitios web se vean bien a través de móvil. Esta iniciativa de se denomina “Go Mobile"And it is within this framework that Google closed last week an agreement with Duda Mobile, which I think can be useful for many companies the week.

We are entering the link below I show, Google Build Your Site enter on the website of Duda Mobile which lets us access to their services for free and without including us advertising on the mobile web (before the agreement with Google, this company was already offering the service, but instead of offering free included advertising).

Una vez dentro de DudaM nos pregunta si deseamos una plantilla para blog o para web corporativa. Una vez decidido esto, podemos personalizar la plantilla entera (colores, fondo, fuentes, iconos, y funcionalidades). Cuando hemos terminado de personalizar nuestra plantilla, nos indica cuál es la URL de nuestro nuevo web móvil (que por supuesto, está en su servidor).

Once we have the code, we only create redirection that take users to this page. To do this, we are given the code. It is enough to click on "continue" to get the complete code that we include in the header (header.php) on our website. This way, when someone enters our website, the website checks if the user navigates from a mobile or from a device on board. If you are on a mobile, you automatically redirected to our new mobile web.

For an example working with this technology, you can browse the same website (www.montsepenarroya.com) From your mobile phone, you'll see the version created with Duda Mobile.

The service is free for a year. Then we spend the premium worth $ 108 ... now I'm not worried. Everything changes so fast that you see to know how many such services we will within a year. We'll see. To get the free site do not need to register or give any kind of data, so it is worth a try.

I hope this article will be useful.

PS: On Thursday impart a session of Mobile Marketing organized by the SDE - ICEC to help businesses realize cultural marketing communications through the mobile phone. See you there.

A hug.

Slides used in the Women and Business Forum

On Saturday April 21 I had the pleasure of participating in a new edition of Women and Business Forum.

In this edition of the forum the issue of treated management brand image of women managers. My participation was in the form of explanation of how 2.0 tools can help us manage our brand image. To do this, first I explained how a personal brand and then the tools that make it possible to make it known is created. We also saw the key success factors to ensure that everything works.

The aim was to convey to the attendees that no matter if we manage or not our image, the truth is that is there and if we do not we will be the chance will decide what image we project to the world, hence it is important to take over the management of the information displayed on us in the network.

To illustrate my participation, I prepared slides that included under these lines.

I hope you find them useful.

Utilizadas slides in the Municipal Archives Laboratory

On Thursday 19 April I had the pleasure of participating in the 7th Municipal Archives Laboratory, Proved by the Ministry of Culture of the Generalitat of Catalonia, Barcelona Provincial Council by the City Council and the Managers and Archivists Association of Catalonia Documents.

En el Laboratori se trató principalmente el tema de las nuevas tecnologías aplicadas a la gestión y promoción de archivos municipales. Y es que la irrupción de internet en nuestras vidas ha cambiado también, radicalmente, la forma de dar a conocer entidades e instituciones como los archivos municipales, la manera de gestionar las comunidades de usuarios y la forma de acceder a la información. En el mundo de la archivística este cambio también se está dando y las herramientas que ofrece la red mejoran la productividad, permiten la transmisión de conocimiento entre personal profesional y sobre todo, permiten dar a conocer tanto la documentación con la que cuentan, como la gran tarea de coservación que realizan.

I dedicated my participation mainly to explain how the network has evolved and how it has shifted from Web 1.0 to 3.0, taking the opportunity to discuss all the tools 2.0 that I think can be useful for a municipal file.

For me it was very interesting to prepare this talk. For this I checked the websites of most of Catalan municipal archives, as well as their blogs. I learned a lot both on document management as the importance of the work of this group. I hope my presentation will be useful.

I used slides to illustrate are:

I go all right.

We talk to each other.

From Web 1.0 to Web 3.0 on Tuesday 24 in Terrassa

El próximo martes 24 de abril tengo el placer de participar en una de las actividades que organiza el Club de Marketing y Ventas de la CECOT. El acto se llevará a cabo en su sede de Terrassa (carrer de Sant Pau, 6 – Terrassa).

Se trata de una conferencia de 2 horas en las que haremos un recorrido por la evolución de internet, viendo cómo debería ser un sitio web actual a partir de la comparación con las páginas web de los años noventa y con la tecnología que se está desarrollando en la actualidad.

También veremos qué es la Web 3.0 y cómo está empezando a aparecer en nuestras vidas.

El evento es gratuito, pero el aforo es limitado, así que si deseas asistir, por favor, ponte en contacto con la CECOT a través del siguiente enlace: CECOT evento Web 2.0

Digital Marketing for Rural Tourism, on May 2 in Banyoles

Course in Digital Marketing for Rural TourismOn May 2 I have the pleasure to teach a course Digital Marketing for Rural Tourism BanyolesOrganized by the Tourism on the Costa Brava - Pyrenees.

In the course of 5 hours, we will concentrate on analyzing the main techniques to attract visitors to a website: we will see how we can improve our position in Google (without paying, paying and through Google Places), we will see how advertising works on the internet, How can we make email marketing using tools that help us control campaign results, how to conduct public relations in online media, how to use social networks to find new customers and retain existing ones, and how is evolving the network into the already we call web 3.0.

If you want to attend this class or to view more information, please click the following link: Digital Marketing for Rural Tourism

See you there.

Slides of the days of Tortosa - Internet and Business

Today I had the pleasure of participating as a speaker at the conference Internet and Business organized by the Chamber of Commerce of Tortosa Y Empática.net

Unfortunately, I could not attend the talks that were given in the morning (I was in college), but I'm sure they were very interesting because the speakers are first class and the audience was enthusiastic.

In the afternoon, yes I could attend the talk given by Marius Cirera of Munich Sports in which we explained the excellent online strategy Munich. A good job they deserve my sincere congratulations.

For my part, as it was the last speaker, I used to summarize the 9 basic to attract traffic to a website and provide a more complete view of the process of attracting visitors ténicas. These are the slides I've shown my paper.

Besides imparting talk, as always, I have had the pleasure of meeting wonderful people who manage excellently both their offline business online. Among these people, today I met three members of the company Balfegó, If you're a reader of this blog, you know reference following the post I wrote about how to get through two-dimensional codes provide traceability of tuna of Ametlla de Mar served in restaurants. If you have not read the article, I recommend you do: From the sea to your table ... going through your mobile phone

We talk to each other.