Digital Marketing suite in Camprodón, July 4

Following workshops Digital Tourism Marketing organized by Costa Brava Pyrenees TourismThis July 4th I have the pleasure of giving "The nine basic techniques of Digital Marketing"In Camprodón.

This is a general talk on the main techniques that help drive traffic to a website. These are the SEO (search engine optimization), SEM (paid position), email marketing, public relations, presence on social networks, and others. It is an introductory class to the broad field of Digital Marketing. It is also a good way to review the basic techniques, if you have already participated in any of the previous talks.

During the five hours that lasts the day, we will analyze one by one all the techniques of attracting traffic, applied to tourism.

For more information or to attend this event, you will find what you need http://www.costabrava.org/jornades/turisme360/taller2012/

See you in Camprodón.

A hug.

Class of WordPress on the UAB - 2 and July 12

We finally have a date for class Building a Web site using a WordPressFor students of my Masters Courses Autonomous University of Barcelona.

In Castilian, the class will be held on July 2. In the morning, at 9:30 am 'till 13h30'

In English, this class will be held on the 12th of july. Morning, at 9h30’ until 13h30’

The classroom is not confirmed yet, and depends largely on the number of students who sign up. Remember that this class is not part of any master and is completely voluntary and free. I give only to those who wish to learn how to make a website you may do so.

In class we will:

The first 2 hours, install a WordPress on the server that you may have contracted. To make the website professionally you need a domain name (about 15 euros) and hosting (web hosting, which can cost about 60 euros).

If you buy here: www.cdmon.com and you contract the Junior Unihost service, it already has pre installed WordPress and less and save you attend the first half of the class.

The following 2 hours, the dedicate learn how to use WordPress and transform it into a corporate website. We can not finish the website, but at least you will have the developed structure.

If you do not want to hire anything but wish to learn how a WordPress works, you can use the free WordPress without hosting without domain www.wordpress.com ... but this is not suitable for a corporate website. In this case, it is not necessary to attend the first 2 hours.

Whether you come to 4 hours if only 2, you need to write an email to PMASTERS informing your attendance (so we can decide what we class classroom) recepcion.pmasters@pmasters.es .

For your information, I take this opportunity to announce that on 17, 18, 19 and 20 July afternoon impart some lessons in Barcelona Global Business School in order to start and end the corporate website of any company (including e-commerce ) using WordPress. This class is open to everyone, students and companies. 4 sessions with other end with the website finished and running with all content created too. These sessions are not free (350 euros for 4 days), but if someone wants to come, will make a 20% discount if indicates that it is my student at UAB. You find more info at http://bgb-school.com/ and instructions to enroll. Between tomorrow and I will write a post explaining this event in more depth.

I go all right.

I'll see you in class.

A hug

SEO course in the Chamber of Commerce of Terrassa

On Wednesday June 20 I have the pleasure of imparting SEO crash course in the Chamber of Commerce of Terrassa.

This course lasts 6 hours and is aimed at companies that want to improve their natural position on Google with solutions made by themselves.

In this SEO course see how search engines work, what variables affect the algorithm that sorts the search results, how we can improve the values ​​of these variables easily but effectively, how to know what words can we find opportunities for positioning and how 2.0 tools affect positioning.

For more information about this course, you will find here: http://www.cambraterrassa.es/ct/curs/453

See you on Wednesday.

Discover the list of new domain endings

ICANNICANN has published the list of new domain endings and who their aspiring owner. The new endings have been able to apply from 12 January to 30 May and the objective was that ICANN would allow descolapsar search and registration of the current .com, .net, .org, etc.

Besides normal, ie request .cisco Cisco, Apple and Microsoft request .apple request .hotmail .bing .live, etc. We note the following:

  • That most completions have been requested by US companies.
  • Some domain endings have been requested by many companies at once, for example, .app termination requested by a dozen companies. Also .art termination is requested by a large number of companies.
  • We note that there is a company requesting a large number of terminations, it is Donuts.co that have all the earmarks of being speculators domains (see who we are www.donuts.co). There is another company that has the same appearance.

highlights include:

.Catalonia - requested by the Government of Catalonia

.Catholic - requested by the Vatican

.BCN - Requested by the City of Barcelona

Also it highlights the fact that the SNCF (French railways) have applied for termination, but instead, the RENFE has not requested yours ... you have learned that you could ask for?

The full list can be seen here:

http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en

The exact cost of registration remains a mystery, although it looks like the rumors that is $ 200,000 for each termination is true (sorry, I could not find reliable sources to confirm this).

We talk to each other.

The Death of Juliet Agustin, director of the Puppet Center in Lleida

Juliet died last Friday. A car accident in Llardecans (Segrià, Lleida). 59 years.

His death leaves a great void in the cultural world, and in my heart.

I met Juliet when two years ago I was invited to give a lecture as part of the Fira de Teatre de Titelles of Lleida (of which she was the director). At that point, I was struck by its vitality and way of working, enthusiastic and completely turned over to others. An extraordinary woman, unusual. With a personality and a way of being, that leaves a mark in the heart of anyone who crosses her. I was no exception. We continued to see the months following our meeting, and whenever I've been through Lleida I dropped by the Puppet Center to say hello.

She, her husband and his team at the Center have been doing a lot of work towards the dissemination of this art and its professionalization. Every corner of the former Convent of Santa Teresa (present site of the Puppet Center) bears his imprint. Each small project of many that are made there is a part of it. Continue your legacy will be tough.

My deepest condolences to her husband and family.

A big hug.

Google opens in Spain its movie rental service

Surprise this weekend: Youtube and watched entered a new feature, Youtube Movies. The movie rental service already operating in the US for a year, but here was not open.

[style_image width=”300″ height=”200″ image=”Youtube Movies” align=”alignright” alt=”Youtube Movies” url=”https://www.montsepenarroya.com/wp-content/uploads/2012/06/youtube_movies.jpg” border=”yes” lightbox=”yes” fade=”yes”]Sólo es necesario conectar el ordenador con tu TV para poder ver el nuevo inmenso catálogo de películas, conciertos, partidos de fútbol, reportajes educativos, etc… de Youtube. Sin tener que piratear nada y a un coste razonable.

The rental price of the films depends on their age and whether or not they are in high definition. The films are theatrical release in cost 3.99 euros and 4.99 euros standard definition high definition. The other movies cost 1.99 euros and 2.99 euros normal high.

The service works much like Film (Which is what I used so far): when you pay the movie, you have 30 days to see if you have not started yet, and once you start, you have 48 hours to see it (you can see it as many times as you want during these 48 hours [this is practical when there are staff who are home watching TV at various times]).

It seemed to me that it can only be paid through Google Wallet (Google service that competes with Pay Pal), the truth is that I have not finished the test transaction (today I do not have time to watch a movie) but only offered me the option of paying through their own tool (I hope this is not definitive because I usually use for all my Pay Pal payments).

We will have to see how this service works. Let's see if I have time next weekend and taste.

We talk to each other.