Improve SEO results improve the results section of Google jeraquizados

Today we dedicate this article to how to improve the results of our SEO strategy to attract more visitors to our website, without even touching the site.

One of the things we can do is to improve the persuasiveness of our results when we appear already in first place. To do this, the first thing we should do is improve the texts of the hierarchical results (or "sitelinks" as Google calls them).

What are nested results or sitelinks?

When Google finds more than one result on the same website, first displays the most relevant and the other relevant pages from the same website are staggered below it in the form of two columns. These links are generated automatically.

How I can manage what appears in columns?

Change what appears in the two columns can be done from Google Webmasters. This requires registering as a webmaster of the website www.google.com/webmasters and once on the control panel of this tool, management will find the menu in the "Site Bindings" section.

From here we can tell Google what we do not want to appear using the "downgrade a URL". That is, if we see that between the site links is a URL we do not want to appear, we can indicate to Google Webmasters that lowers the position of that URL and make it disappear from the list of ranked results.

It would be much easier than Google allow us to indicate what we want to appear in this area ... but it can not be done. To get the pages we want to show, we degrade that Google selects itself.

What advantages does it have a good hierarchical results?

Above all, we can show in the results, and in the first position of Google, the most relevant information on our website. Find a correlation between the pages in this area and the most visited of our website (you will see looking at Google Analytics).

It is also an excellent way to convey a good first impression to our users.

Of course, if we have good statistics on Google Analytics (with well set goals), it is clear that a good strategy would be to select for this area pages we report conversions on the website.

I hope this information will be useful.

We talk to each other.

Course Creating corporate websites with WordPress - Barcelona

Already opened the deadline for registration of Course Creating Websites with WordPress Corporate which will be held at the headquarters of the Barcelona Global Business School, in Barcelona. The course is 12 hours and held next 17, 18, 19 and 20 July, afternoon (16h to 20h).

The aim of this course is that students leave class with a corporate website 100% complete and functional. Even with the content created. We will also create electronic commerce, provided that WordPress is used as content manager.

To achieve this goal this course is only open to students who attend class with a WordPress installed on your domain and knowing how it works at a basic level (distinguishing between pages and tickets and knowing how to publish content in general).

No se tratarán temas relacionados con la instalación del software. Se tratará únicamente qué plugins necesitamos para convertir una instalación de base en una web corporativa, cómo debe ser un “quienes somos”, un “qué hacemos”, un formulario de contacto, un catálogo de productos, una galería de imágenes, un “dónde estamos”, cómo incluir otro contenido en el sitio web, cómo instalar plantillas profesionales (el alumno podrá traer sus plantillas o comprarlas online mientras asista a clase). Así mismo, veremos cómo crear una landing page para una campaña publicitaria.

We will also see how to create a multilanguage site, how to install Google Analytics codes, such as recording onto Google Webmasters, what metrics should follow, etc.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

As I said, the goal is to get out of there with web made, so it comes to investing in these 4 afternoons out of the office and the daily life of each, to focus on the website.

If you would like to attend but do not know how to get started with WordPress theme, there's still time. I recommend the following:

1) Buy a domain name in www.cdmon.com (If you have it, you can skip this step).

2) Hire a hosting already installed WordPress. You can do this in www.cdmon.com, Contrantando the Junior hosting https://www.cdmon.com/cas/hosting/alojamiento-web/ (5 euros per month). If you just want to try, you can hire him for months. In the hosting control panel you will see that have preinstalled WordPress, activate it and is already (no extra charge).

3) Practice at home using wordpress, create a profile, create a page and generally plays a little so that when you start the advanced class, you know how the basic part works and can focus on converting the installation of series in a good website.

4) If you want to go a little further, look at the free templates you'll find WordPress.org and payment also find www.themeforest.netIf you find a template you like, download it to your computer and upload it to your wordpress.

CDmon note: I recommend this company because they are lovely on the phone and is preinstalled WordPress hosting. I have no connection with them.

The course is organized la Barcelona Global Business School and it is taught in its facilities Barcelona street Montevideo 31.

The course has a cost of 350 euros and places are limited to 20 people. My students at UAB Basic Course WordPress have a 20% discount, if you're one of them speaks with BGB and indícaselo.

To register, you can do so here http://bgb-school.com/inscripcion-al-curso-barcelona-global-business-school-of-management/

See you in Barcelona.

A hug