He was preparing a new agenda on Social Media for a master of the UOC when I have given to a report published by the Observatory of Social NetworksIn its fourth wave, which has been very useful to me.
This report describes the evolution of social networks used in Spain for the past four years is reported. We can see how Tuenti stagnates, as die networks like MySpace or Xing, as Facebook continues to grow ...
It also analyzes the use that brands give to social networks and how users search for information before you decide to buy (this kind of phenomenon has not been analyzed in other studies, so this report is especially interesting when you play this particular point) .
As with most reporting that require large amounts of data: in 2012 working with the collection made in 2011 ... and unfortunately, on issues of social networking this is a period too broad to capture the new trends, so this report does not pick up the rise of Pinterest (February 2012 approx.) but the Instagram and Google+.
Still, it is interesting and learned a lot reading it, so here it is embedded:
I hope you find it useful.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.