Tool that calculates the value of a website

Today I discovered an online tool that is able to determine how much a web page.

According to this tool my site (www.montsepenarroya.com) Worth $ 6,600, and has a potential advertising billing $ 946 a year (less bad that I have to earn my living with this :-)

To calculate the value of my site portal takes into account the position of the site in the Alexa rankings and Google PageRank of the page.

El valor del site es lo de menos (es sólo anecdótico), el dato que es interesante es la cifra del potencial de facturación y cómo lo calculan. No para mi página web, ya que no deseo incluir anuncios en ella, pero sí que es un dato interesante para otras páginas y para poder hacer predicciones de facturación en los proyectos que requieren un plan financiero bien hecho.

A diario veo planes de empresa realizados por mis alumnos en los que predicen unos ingresos por publicidad totalmente exagerados. Esta herramienta puede ayudar a prever los ingresos de un portal en función de su tráfico. Así, al realizar el plan financiero en un plan de empresa puedes ir extrapolando los datos de crecimiento de una página web (que están en función de la externalidad de red del negocio) y a partir de estos datos y con la ayuda de esta herramienta, puedes predecir los posibles ingresos por publicidad.

The issue of determining the growth of a portal based on network externalities of their business model is not easy. In a business where the growth model of its users is linear, usually it grows very slowly. In a business type marketplace (where supply and demand, such as Solostocks.com) They are growths of between 12% and 15% per month (geometric) in a business network type (eg Linkedin) growths are much stronger and can exceed 20% monthly geometric.
In this regard, when I worked in Intercom I wrote an article that may be of interest: Why free content raises the billing? (OGame)

Returning to the subject of calculating the income of a portal, if we are able to extrapolate the growth in the number of users of our online service, with this tool we can have a potential clue to the billing page. So you can help us get more realistic business plans when the portal business model is based on selling advertising.

Now it remains to verify that the tool is reliable, of course.

I'll do some testing for a few months in a couple of portals and then publish the results in this blog.

By the way, I almost Ovido ... the link to the tool: http://stuffgate.com/montsepenarroya.com

We talk to each other.

Who says Facebook is not useful? Just ask the Club Elvis Spain

I have heard many times that social networking is to spend time, that at the enterprise level leave much to be desired, or they need a lot of dedication, ... generally a long list of excuses to no longer be, at once, to work on 2.0 Markerting correctly.

The truth is that social networks, like other tools that Internet offers us, are very useful both for companies and institutions, as well as for individuals. But dedication and require minimal training.

This week following the concert that the TCB Band (The original band Elvis Presley in the 70s) offered in Barcelona on September 22I was discussing with Helena Casas, fellow teacher BIMBS and of the UABThis fact, when I explained how he is running for her Facebook Elvis Fan Club... And Helena, besides being a teacher, is semi-professional singer and is the Community Manager of Elvis Fan Club in Spain.

Helena told me that initiated the club activity on FB in January 2012 and since then they have not stopped growing followers of FB, but also in number of club members thank both the network and the events in which they participated. Regarding the latter, Helena told me the great opportunities that have come their thanks to be present on Facebook:

  • A contributor to the BBC You know through the network and intends to participate in Best Spanish Elvis event held in Benidorm this spring.
  • The agency Open Events Group is brought into contact with the club who believe the Elvis Day, on one of the days of the Barcelona Harley Days that took place in Barcelona in July (event attended by more than 1 million people).
  • Elvis's original band (TCB Band) is contacted with the Club to promote your cruise (leaving 23 September Barcelona), and after discussions with them, the Club Elvis Spain, decides to hire them to act in Barcelona the day before cruise, the September 22 at the ApoloAs a unique opportunity for all fans of Elvis and these musicians mythical.

In all 3 cases they have been others who have come for the Club, without them having to go asking for collaboration in events.

Participation in events has obviously brought new partners, but also greater coverage of events the club itself by the media, for example, this summer, following the 35th anniversary of the death of Elvis, the club he organized a trip to Memphis that was covered by various media nationwide.

So can anyone say that Facebook does not work? Have to spend hours, this is true, but above all, it is hard to communicate something that you love and know how. The rest comes alone.

New course of creating websites in Solsona

On 18 and 20 September, Forest Technology Center of Catalonia Solsona organized a course on creating websites using WordPress as a platform for creating and managing content.

This course will be held in 2 sessions of 6 hours and aims students to build their own, fully functional corporate website with optimal indexing Google and built web analytics.

To do this, students come to class with a hosting and domain name hired, and your own computer is requested. In class the fitting of WordPress will work (although it is better to hire a hosting students who already have it installed, I recommend Accommodation Junior CDmon, Which already leads preinstalled).

Once the program is installed on the hosting of the student, we will start creating website. To do this, each student will choose a free theme or (in www.wordpres.org) Or payment (in www.themeforest.net see templates for WordPress) and together we will begin to introduce the contents of a corporate website (who we are, what we do, our products-services-rooms [depends on the case], contact us, etc.)

During the classes, we will see how search engine optimization works, how to get a multilanguage site easily, how to obtain reliable statistics as quickly indexed in all search engines, etc.

The registration deadline is September 12.

To ensure that all students finish their classes online web and running, the maximum number of participants is 15.

For more information, please contact the Secretary of the Forest Technology Center of Catalonia . Rising Seminar s / n. 25280 Solsona. 973 481 752. fax 973 481392 . formacio@ctfc.cat

LinkedIn Ads, finally in Castilian

LinkedIn has finally agreed to allow ads can be made in Castilian.

This was one of the main handicaps portal to want to use it for more than just professional social network. Until yesterday, if you wanted to advertise on it, you segmentabas only Spanish-speaking countries, you realizabas the ad, you asignabas a budget and finally iniciabas the campaign, after a few minutes you were receiving an email indicating that the campaign would not be published why the ad is not I was in the official language of the website.

Desde mi punto de vista, anunciarse en LinkedIn es una buena acción de marketing publicitario, puesto que permite las segmentaciones habituales (país, sexo, edad, etc…) y además permite que segmentes por empresa en la que trabaja la persona que verá el anuncio (por ejemplo, puedes crear un anuncio especialmente para los trabajadores de Mercadona), por puesto de trabajo (puedes crear un anuncio que será visto únicamente por directores de Recursos Humanos), por universidad en la que se ha estudiado (por ejemplo, un anuncio para ex alumnos de la Universidad Autónoma)… en fin… que es la gloria para quienes nos gusta la micro segmentación. Lástima que hasta ayer no podíamos utilizar el idioma que quisiéramos. Otra ventaja (como Facebook en este caso) es que permite que seas tu quien decida si se paga por clic o por veces que el anuncio ha sido visto (por impresión).

To test their performance and taking advantage of new license plates masters open, this morning I created a campaign for Master in Digital Marketing the Barcelona International Management Business School using criteria microsegmentation and paying per click ... to see how it will go. If I get good results, it will spread to other masters of the same business school changing the criteria advertisement sign.

We talk to each other.

Improve SEO results improve the results section of Google jeraquizados

Today we dedicate this article to how to improve the results of our SEO strategy to attract more visitors to our website, without even touching the site.

One of the things we can do is to improve the persuasiveness of our results when we appear already in first place. To do this, the first thing we should do is improve the texts of the hierarchical results (or "sitelinks" as Google calls them).

What are nested results or sitelinks?

When Google finds more than one result on the same website, first displays the most relevant and the other relevant pages from the same website are staggered below it in the form of two columns. These links are generated automatically.

How I can manage what appears in columns?

Change what appears in the two columns can be done from Google Webmasters. This requires registering as a webmaster of the website www.google.com/webmasters and once on the control panel of this tool, management will find the menu in the "Site Bindings" section.

From here we can tell Google what we do not want to appear using the "downgrade a URL". That is, if we see that between the site links is a URL we do not want to appear, we can indicate to Google Webmasters that lowers the position of that URL and make it disappear from the list of ranked results.

It would be much easier than Google allow us to indicate what we want to appear in this area ... but it can not be done. To get the pages we want to show, we degrade that Google selects itself.

What advantages does it have a good hierarchical results?

Above all, we can show in the results, and in the first position of Google, the most relevant information on our website. Find a correlation between the pages in this area and the most visited of our website (you will see looking at Google Analytics).

It is also an excellent way to convey a good first impression to our users.

Of course, if we have good statistics on Google Analytics (with well set goals), it is clear that a good strategy would be to select for this area pages we report conversions on the website.

I hope this information will be useful.

We talk to each other.

Course Creating corporate websites with WordPress - Barcelona

Already opened the deadline for registration of Course Creating Websites with WordPress Corporate which will be held at the headquarters of the Barcelona Global Business School, in Barcelona. The course is 12 hours and held next 17, 18, 19 and 20 July, afternoon (16h to 20h).

The aim of this course is that students leave class with a corporate website 100% complete and functional. Even with the content created. We will also create electronic commerce, provided that WordPress is used as content manager.

To achieve this goal this course is only open to students who attend class with a WordPress installed on your domain and knowing how it works at a basic level (distinguishing between pages and tickets and knowing how to publish content in general).

No se tratarán temas relacionados con la instalación del software. Se tratará únicamente qué plugins necesitamos para convertir una instalación de base en una web corporativa, cómo debe ser un “quienes somos”, un “qué hacemos”, un formulario de contacto, un catálogo de productos, una galería de imágenes, un “dónde estamos”, cómo incluir otro contenido en el sitio web, cómo instalar plantillas profesionales (el alumno podrá traer sus plantillas o comprarlas online mientras asista a clase). Así mismo, veremos cómo crear una landing page para una campaña publicitaria.

We will also see how to create a multilanguage site, how to install Google Analytics codes, such as recording onto Google Webmasters, what metrics should follow, etc.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

As I said, the goal is to get out of there with web made, so it comes to investing in these 4 afternoons out of the office and the daily life of each, to focus on the website.

If you would like to attend but do not know how to get started with WordPress theme, there's still time. I recommend the following:

1) Buy a domain name in www.cdmon.com (If you have it, you can skip this step).

2) Hire a hosting already installed WordPress. You can do this in www.cdmon.com, Contrantando the Junior hosting https://www.cdmon.com/cas/hosting/alojamiento-web/ (5 euros per month). If you just want to try, you can hire him for months. In the hosting control panel you will see that have preinstalled WordPress, activate it and is already (no extra charge).

3) Practice at home using wordpress, create a profile, create a page and generally plays a little so that when you start the advanced class, you know how the basic part works and can focus on converting the installation of series in a good website.

4) If you want to go a little further, look at the free templates you'll find WordPress.org and payment also find www.themeforest.netIf you find a template you like, download it to your computer and upload it to your wordpress.

CDmon note: I recommend this company because they are lovely on the phone and is preinstalled WordPress hosting. I have no connection with them.

The course is organized la Barcelona Global Business School and it is taught in its facilities Barcelona street Montevideo 31.

The course has a cost of 350 euros and places are limited to 20 people. My students at UAB Basic Course WordPress have a 20% discount, if you're one of them speaks with BGB and indícaselo.

To register, you can do so here http://bgb-school.com/inscripcion-al-curso-barcelona-global-business-school-of-management/

See you in Barcelona.

A hug

Digital Marketing suite in Camprodón, July 4

Following workshops Digital Tourism Marketing organized by Costa Brava Pyrenees TourismThis July 4th I have the pleasure of giving "The nine basic techniques of Digital Marketing"In Camprodón.

This is a general talk on the main techniques that help drive traffic to a website. These are the SEO (search engine optimization), SEM (paid position), email marketing, public relations, presence on social networks, and others. It is an introductory class to the broad field of Digital Marketing. It is also a good way to review the basic techniques, if you have already participated in any of the previous talks.

During the five hours that lasts the day, we will analyze one by one all the techniques of attracting traffic, applied to tourism.

For more information or to attend this event, you will find what you need http://www.costabrava.org/jornades/turisme360/taller2012/

See you in Camprodón.

A hug.

Class of WordPress on the UAB - 2 and July 12

We finally have a date for class Building a Web site using a WordPressFor students of my Masters Courses Autonomous University of Barcelona.

In Castilian, the class will be held on July 2. In the morning, at 9:30 am 'till 13h30'

In English, this class will be held on the 12th of july. Morning, at 9h30’ until 13h30’

The classroom is not confirmed yet, and depends largely on the number of students who sign up. Remember that this class is not part of any master and is completely voluntary and free. I give only to those who wish to learn how to make a website you may do so.

In class we will:

The first 2 hours, install a WordPress on the server that you may have contracted. To make the website professionally you need a domain name (about 15 euros) and hosting (web hosting, which can cost about 60 euros).

If you buy here: www.cdmon.com and you contract the Junior Unihost service, it already has pre installed WordPress and less and save you attend the first half of the class.

The following 2 hours, the dedicate learn how to use WordPress and transform it into a corporate website. We can not finish the website, but at least you will have the developed structure.

If you do not want to hire anything but wish to learn how a WordPress works, you can use the free WordPress without hosting without domain www.wordpress.com ... but this is not suitable for a corporate website. In this case, it is not necessary to attend the first 2 hours.

Whether you come to 4 hours if only 2, you need to write an email to PMASTERS informing your attendance (so we can decide what we class classroom) recepcion.pmasters@pmasters.es .

For your information, I take this opportunity to announce that on 17, 18, 19 and 20 July afternoon impart some lessons in Barcelona Global Business School in order to start and end the corporate website of any company (including e-commerce ) using WordPress. This class is open to everyone, students and companies. 4 sessions with other end with the website finished and running with all content created too. These sessions are not free (350 euros for 4 days), but if someone wants to come, will make a 20% discount if indicates that it is my student at UAB. You find more info at http://bgb-school.com/ and instructions to enroll. Between tomorrow and I will write a post explaining this event in more depth.

I go all right.

I'll see you in class.

A hug

SEO course in the Chamber of Commerce of Terrassa

On Wednesday June 20 I have the pleasure of imparting SEO crash course in the Chamber of Commerce of Terrassa.

This course lasts 6 hours and is aimed at companies that want to improve their natural position on Google with solutions made by themselves.

In this SEO course see how search engines work, what variables affect the algorithm that sorts the search results, how we can improve the values ​​of these variables easily but effectively, how to know what words can we find opportunities for positioning and how 2.0 tools affect positioning.

For more information about this course, you will find here: http://www.cambraterrassa.es/ct/curs/453

See you on Wednesday.

Discover the list of new domain endings

ICANNICANN has published the list of new domain endings and who their aspiring owner. The new endings have been able to apply from 12 January to 30 May and the objective was that ICANN would allow descolapsar search and registration of the current .com, .net, .org, etc.

Besides normal, ie request .cisco Cisco, Apple and Microsoft request .apple request .hotmail .bing .live, etc. We note the following:

  • That most completions have been requested by US companies.
  • Some domain endings have been requested by many companies at once, for example, .app termination requested by a dozen companies. Also .art termination is requested by a large number of companies.
  • We note that there is a company requesting a large number of terminations, it is Donuts.co that have all the earmarks of being speculators domains (see who we are www.donuts.co). There is another company that has the same appearance.

highlights include:

.Catalonia - requested by the Government of Catalonia

.Catholic - requested by the Vatican

.BCN - Requested by the City of Barcelona

Also it highlights the fact that the SNCF (French railways) have applied for termination, but instead, the RENFE has not requested yours ... you have learned that you could ask for?

The full list can be seen here:

http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en

The exact cost of registration remains a mystery, although it looks like the rumors that is $ 200,000 for each termination is true (sorry, I could not find reliable sources to confirm this).

We talk to each other.