Specialization Course in Digital Marketing in Terrassa

In a few weeks a new edition of the Specialization Course in Digital Marketing organized by the Chamber of Commerce of Terrassa.

This course is especially designed for people working in marketing departments and want to make the most of the tools offered by internet and for entrepreneurs who want to start their projects maximizing the advantage of knowing how the Internet works.

The course is 65 hours (13 weeks) and the main techniques of digital marketing will be addressed both to attract traffic to a website to convert visitors into contacts or customers as well as for further loyalty.

The classes are very practical and taught in the computer room of the House. Each student has a computer and has all course documentation. The goal is that after each session the student is able to apply to your company or your project learned in class immediately.

In this link you will see the entire agenda:

http://www.cambraterrassa.es/ct/curs/431

See you there.

Our courses are already fully hardenable through the Tripartite Foundation

This week we have achieved a remarkable milestone in Quadrant Alfa (The company through which canalizo training courses that impart directly): All our courses can be subsidized through the Tripartite Foundation.

In practice, this means that for many companies, the courses we offer are free or almost free, as may recover amounts invested in training, via a bonus trading on fees paid to Social Security. The whole procedure take place from Alpha Quadrant.

We will debut in the next Course WordPress to be held in Amposta. LCompanies wishing as a bonus of 340 euros for the course can apply by writing to formacio@quadrantalfa.com this week before Thursday (aid can not be processed if it is within 7 days for training).

From here I take the opportunity to congratulate the whole team of the accounting department and training, which together have made this good news.

We talk to each other.

A hug.

Free Seminar: "Trade Catalan: New times, new challenges"

On October 6 I have the pleasure of participating in the conference "Trade Catalan: New times, new challenges"In the setting of the World Sant Benet (Sant Benet).

The aim of this conference is to train traders in various fields, with the ultimate goal of helping them increase sales.

For my part, I impart a practice session in which I list and explain actions that a trade could be implemented in the network, to be known and retain customers, almost zero budget. It applies to both traditional stores as online shops.

Since it is a Sunday, the organizers have planned a series of parallel activities to training sessions so that the relatives of the participants can enjoy themselves while they participate in different sessions.

If you want to see the full program, please click here: Catalan Trade Conference

The sessions are free, but seating is limited, so please, if you want to attend, before October 3 register yourself and your companions, contacting the organizers. Ms. Laura 937839745 or email confirmació@ccam.cat

See you!

How to make your photo appears next to your results Google

I'm taking these calm days to prepare a class to which I call "Internet Update"I explain it to alumni from previous years new this last course in this way they are always current.

It's amazing how much things change in a year! Since the trends in design, usability, new tools, new social networks, and of course, changes in the Google algorithm.

Among all these changes there is one of special importance both in terms of personal branding and in terms of SEO.

  1. At the level of personal brand management: It is to get your photo appears next to the results of Google when they refer to your site.
  2. A level SEO: It is to get Google know that you are the author of well-positioned content and that are visited by users. It is, is improving Author Rank of your website.

Let's see how it works.

How to get the photo to appear and Google recognize you as an author?

There are several actions that we take to achieve:

  1. Google directly indicate who are the authors of this page. To do this we must enter our personal Google+ profile and in the section "About Me" to "links" to "Contributes" to register our web pages. But this action is not enough. Google needs to verify that this is true. To do this, we can do 2 things ...
  2. On our website, each of the pages that are authors, include a link to our Google+ profile with label rel = "author" within the link. For an example, in this same page you are now, look at the source code link to Google+ you'll find in the right column.
  3. Another way to show that you are the author of a website Google is recording in an e-mail domain of the website. That is, in your Google+ account include mail notifications as an e-mail belonging to the domain on which you want to show that you are the author. Google will verify the e-mail and think you're the author or coauthor of this web.
  4. There is another action reinforcement so that Google can create you are the author of something: include your name under the title of the articles you write. For example, in this blog, you will see that the title is my name. A few months ago this was not the case since as I am the author of the content of this blog, it seemed redundant sign all items ... but I changed when the author began to gain importance.

It took me 48 hours to get the picture next to my articles on Google results pages. I did 4 actions described here, but according to Google with the 1 and the 2 is sufficient, or 1 and 3 is also sufficient. So yourself.

I hope this information has been helpful.

You spend a good holiday if you're at it :-)

Video Congress of Religious Tourism

In this post I embedded the video summary of the Conference on Religious Tourism held at the Monastery of Montserrat in March 2013.

Sorry for the delay, I had not seen that hung on Youtube until today.

Here it goes:

I hope you find it useful.

(As I was the last speaker, I did not appear until 8 minutes ... but the whole video is interesting :-)

WordPress Course in September

We are already preparing a new edition of the course Creating websites with WordPress, Made in BarcelonaAnd in the June issue, the course will impart from the 3isic (International Institute for Research in Information Society and Knowledge www.3isic.com). All students receive a diploma "Specializing in creating websites with WordPress"Issued by the Institute.

This course will begin on September 16 and will consist of 4 sessions of 4 hours each. These sessions will be held on days 16, 18, 20 and 26 September in Hotel Grums Barcelona (next to the Metro Paral·lel). Hours are from 16 to 20h.

As in previous years, the goal is to get students to create their own corporate website from content manager WordPress (To give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.helenacasas.com, www.hotelkursaalcalafell.com, www.morecolorum.com, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed on search engines (explain the SEO for WordPress), contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster it will automatically connect to the major social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year, although for our students is free the first 6 months thanks to an agreement with the company CDMon.com.

If you want to welcome you to the free hosting CDmon, please indicate this when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/

The total course fee is 340 € / student.

For your information, the market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get the website you long, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena Casas and myself, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs edition April 2013, can attend for free to this course, but you also need to register. If you are enrolled in master's or going to enroll in the November 2013 features you can take this course in person by attending these classes or online.

If you have any questions, please contact us.

We talk to each other.

A hug.

Specialization Course in Social Networking and Social Media via Google Hangout

This July from BIMBS (Barcelona International Management Business School) We impart the first formation through Google Hangout.

It's about a Specialization course in Marketing through Social Networks of one month.

The teachers will be Helena Casas and myself.

Iniciamos las clases el lunes 8 de julio a las 4 de la tarde (hora española). Las clases se emitirán en directo a través de Google Hangout cada lunes a las 4 de la tarde, y podrán visualizarse a través de la web de BIMBS, a través del canal de Youtube de BIBMS y a través de Google Hangout mismo. Cada clase tendrá una duración aproximada de una hora y media.

During the rest of the week, students will perform tasks that have been set in class by videoconference and will submit them through the forum of the subject on the intranet of BIBMS. Once completed classes students have one month to prepare its draft communication through social networks to be presented on September 2.

After completing the course, students will receive the title of Specialist Social Networking and Social Media by bimbs.

For more information, please log on this page: Course of Specialist Social Networking and Social Media by bimbs

free session Pinterest and Instagram in Terrassa

This Thursday (June 20) I have the pleasure of giving a short, free session dedicated to Pinterest and Instagram. These two social media who broke tackles early last year and who have settled among the tools that companies have available to make your marketing communications.

The session will be held in the auditorium of the Chamber of Commerce of Terrassa and start at 9h30 'am.

This session will cover the following:

  • What is Pinterest Y how does it work.
  • How to register our company.
  • How panels work Pinterest.
  • Good practices in creating panels by companies.
  • How can we connect to our website.
  • How can we use it to make known our company.

After talking about Pinterest, Instagram board:

  • What is Instagram.
  • How it works Instagram.
  • Good practices in the implementation of actions carried out in Instagram by companies.
  • How can we use it to make known our company.

The session will last approximately 2 hours.

Also in Terrassa but the next week (Wednesday 3 July), we will have a kind of "Update en Marketing Digital". This class is for all alumni courses in previous years, the Chamber of Terrassa, to keep up and know the innovations that have been arriving over the past year.

To attend either session, please contact the Chamber of Commerce of Terrassa: tel. 937339831 or formacio@cambraterrassa.es

See you on Thursday!

WordPress course in Barcelona, ​​June 2013

We are already preparing a new edition of the course Creating websites with WordPressHeld in Barcelona, ​​but this time, the organizadoes are 3iSIC (International Institute for Research in Information Society and Knowledge www.3isic.com).

This course will begin on June 5 and will consist of 4 sessions of 4 hours each. These sessions will be held on days 5, 12, 19 and 26 June (every Wednesday June) in the Hotel Grums Barcelona (next to the Metro Paral·lel). Hours are from 16 to 20h.

As in previous years, the goal is to get students to create their own corporate website from content manager WordPress (To give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.morecolorum.com, www.cuinadecasa.com, www.pmasters.es, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed in search engines, contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster, it will automatically connect to the main social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year.

To facilitate the installation of WordPress, buying domains and hosting contracting have signed an agreement with the company CDMon.com offering these services.

This company offers a hosting with preinstalled WordPress, free for 6 months, change your logo appears as a technology partner on the website of the student. If you want to take advantage of this promotion, please indicate when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/ .

In case you do not get a hosting with preinstalled WordPress, do not worry, you will install the first day of class. Be sure only to have the login and pasword of your hosting and it allows the creation of a database. The rest will do in class.

The total course fee is 340 € / student.

He market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get both anelas website, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs edition April 2013, can attend for free to this course, but you also need to register. If you have already registered the Master, it features you can take this course in person by attending these classes or online.

New in this edition, and seeking to see how it goes, we opened the last two sessions of the course to alumni who have doubts or who want to delve deeper into WordPress. The cost of these booster sessions is 50 euros per day. Acojerse to this service is absolutely necessary to have done and any of the courses taught by Helena WordPress, by me or by both at once.

If you have any questions, please contact us.

We talk to each other.

A hug.