27 reasons why your e-commerce may fail

This article analyzes the causes why some electronic stores who had everything in their favor, have not succeeded and have been forced to "close their doors".

Following research for my doctorate, I'm now analyzing the failure of some electronic stores that failed to survive. For this I analyzed some 15 businesses that know positively that they have failed and have been creating a model that explains why the failure.

Classifying all causes of trades that I have analyzed, I have finished ordering into 6 groups: related to the selected technology, with the person who manages e-commerce, with the product, the market / environment, with the financial management of trade mail, and promoting trade itself.

In total, 27 variables that have influenced the death of these electronic commerce. Here the classification ...

technology related causes:

  • The platform chosen not integrated with management tools of the company and therefore requires a lot of dedication in product management (estocs control, entry of new products, etc.)
  • The platform chosen is too complex and very difficult to manage.
  • The platform creates a website with a bad usability.
  • The platform is not intended to be indexed naturally in Google and to position itself well.

related causes the person who manages e-commerce:

  • The person is not dedicated 100% to the management and promotion of electronic commerce.
  • The person is not able to properly manage and promote electronic commerce (missing training).
  • The person does not have the personal skills necessary to manage and promote electronic commerce (tenacity, empathy with customers, dedication to service, etc.)
  • The person is not motivated and not managed with the necessary enthusiasm.

Causes related to how to display product we want to sell

  • Product descriptions published on the web are the same as in accounting program or the estocs management, ie, have no soul and do not provide additional information about the product.
  • The images of our product are amateurs and have the same quality as that of our competitors (or even worse, we ourselves have made photos with the mobile).
  • The product does not have the quality required by users.

related causes market / environment

  • The price of our products is out of the market (too high).
  • There is no market for our product or is not connected to the Internet.
  • We are not specialized.
  • Our target audience does not see clearly what our value proposition.
  • Competition is fierce and we do not differentiate us from it.
  • At present our customers have no money and our product is not necessities.

related causes financial management of e-commerce

  • We have not successfully completed an estimate of expenditure and income.
  • Expenses and income are out of balance for too long and is no longer capital to maintain salaries.
  • Instead of making replacement of products sold, we have spent the money to pay salaries or promoting electronic commerce.
  • The salary of the person responsible is not an entrepreneur salary and has a variable part.
  • We paid too much for the maintenance of the technological platform.

Causes related to the promotion of e-commerce

  • Our website does not convey trust (the "who we are" is "cutrillo" the web is "sketchy" do not have user reviews, not part of any association ...).
  • We do not know how or Google or SEO works in general.
  • We do not use other forms of promotion and rely only on the "word of mouth".
  • We do not use social networks to interact with our customers, provide additional information, tips to better enjoy our products, etc.
  • We do not have a newsletter.
  • We make no promotions (in fact, we do not know the difference between "promotion" and "advertising").

This investigation is still in progress and before start working on how to combat the causes, I would like to enlarge a little more, so if you know any e-commerce has failed grateful to help me improve this article by answering the following survey : survey on the causes that lead to failure of an electronic commerce. (It's super simple and will not take more than 2 minutes of your time).

Many thanks.

When you have a point, I will publish the results here.

Note: If you have not yet responded to the survey on the characteristics of managers of companies that implement e-commerce, please, I will thank you responsa also this other survey: https://www.surveymonkey.com/s/57WC9JC

WordPress Course in Barcelona, ​​April 2013

I know that there are still many days in April ... but during January some students were on the waiting list, so we have opened registration for the next course Creating websites with WordPressWhich will take place in Barcelona.

This course will begin on April 3 and consist of 4 sessions of 4 hours each. These sessions will be held on days 3, 10, 17 and 24 April (every Wednesday April) at the headquarters of bimbs (Barcelona International Management Business School, c / Montevideo, No. 31 [behind the Monastery of Pedralbes] 08034 Barcelona ). Hours are from 16 to 20h.

As in previous years, the goal is to get students to create their own corporate website from content manager WordPress (To give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.bimb-school.es, www.morecolorum.com, www.cuinadecasa.com, www.pmasters.es, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed in search engines, contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster, it will automatically connect to the main social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year.

To facilitate the installation of WordPress, buying domains and hosting contracting have signed an agreement with the company CDMon.com offering these services.

This company offers a hosting with preinstalled WordPress, free for 6 months, change your logo appears as a technology partner on the website of the student. If you want to take advantage of this promotion, please indicate when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/ .

In case you do not get a hosting with preinstalled WordPress, do not worry, you will install the first day of class. Be sure only to have the login and pasword of your hosting and it allows the creation of a database. The rest will do in class.

The total course fee is 340 € / student.

He market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get both anelas website, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs edition starting in March 2013, can attend for free to this course, but you also need to register. If you have already registered the Master, it features you can take this course in person by attending these classes or online.

We talk to each other.

A hug.

Are we on the verge of replicators we saw in Star Trek?

It strikes me read that start to have claims for patent infringement because of the use of replicators particular level objects ... so I decided to research the topic.

What are the replicators objects?

They also called 3D printers, although the term is spreading is "replicators" or "maker bots”.

So far this technology was reserved for technology centers that created prototypes for companies in sectors as diverse as medical, aerospace, capital equipment, automotive, tools and others, and they wanted to test models created in CAD before being put into production. In this way, they can see the finished pieces (at high cost, of course) designs and decide whether or not they are correct.

How does this technology work?

There are several ways to run a replicator. The most common is to use what they call Fused Depiosition Modelling or FDM. This technology allows from a CAD design, the printer will depositing molten material (which may be polyurethane foam, potato starch, or any other material allowing be patterned) layer by layer, until the equivalent design piece.

That is, no works by creating a mold of the piece and filling, but it creates the piece superimposing very thin layers of molten material and copying 3D design has been delivered to the printer.

web pages that 3D designs are exchanged between users

The widespread use of this type of 3D printers has led resulted in the emergence of websites where people exchange 3D designs for all kinds of parts. That is, the Napster of 3D designs.

One of these pages is Thingiverse. Here we can see, for example, the tab for a design that allows you to replicate Christmas balls: http://www.thingiverse.com/thing:34942 the balls design has been downloaded more than 1,600 times and 16 users have posted pictures of the replicas made by themselves.

As good fruit of the 2.0 era, the page is meant as a Social Media allows more and comment, share designs, share photos of other designs that you already have replicated, etc. Here we can see the pictures of people who have used the design of Christmas balls http://www.thingiverse.com/thing:34942/copies

It seems therefore that the replicators are no longer limited to technology centers.

How is a replicator?

Looking for more information on these machines, I found a website where you sell MakerBot. Here you can see images of how one of these 3D printers. To my look a little big to keep at home ... but I say, looking at the pictures of the replicated objects using hanging in Tingverse designs, there seems to be more printers scattered around the world than we might think judging by the size of these machines .

Anyway ... it seems patent infringement object design will start to generalize these machines evolve and get it all with a machine in every home.

We are still far from Star Trek replicators, but it seems that we are approaching to "replicators appearance" ... it's something.

I hope the article is interesting you like. My research has fascinated me more about it.

We talk to each other.

Conference on "The web 3.0" in Terrassa, January 22

On January 22 I have the pleasure of giving in Chamber of Commerce of Terrassa, the talk "Web 3.0 - The internet approaching"During the session dedicated to the presentation of Digital Marketing Course and Electronic Commerce organized this camera.

In this talk I will explain what the basics of web 3.0, and I especially focus on marketing through mobile devices, and its possible application in enterprises of the region.

The session is free, but seating is limited. So if you want to attend, please contact the Chamber of Terrassa.

And if you want more information about Digital Marketing Course, the you can find here: Digital Marketing Course in Terrassa

See you next Tuesday in Terrassa.

Mobile Marketing session at the Chamber of Commerce of Sabadell

Monday January 14 I have the pleasure of giving a session initiation to Mobile Marketing at the Chamber of Commerce of Sabadell.

In about 2 hours we will see the main features of Mobile Marketing and how we can go incorporating them into our company.

This session will also take the opportunity to present the next course of Digital Marketing taught in this chamber and this year is now in its third edition. The course becomes the equivalent of a graduate degree in Digital Marketing and will be held from 21 February to 6 June.

Attend the meeting Mobile Marketing it is free, but places are limited, so if you want to come, please contact the Chamber: formacio@cambrasabadell.org
Tel. 937 451 259

For more information about the course of Digital Marketing, you'll find it here: Digital Marketing Course

See you.

A hug

Find out what has been the most searched on Google in 2012

In late December Google released its Google Zeitgeist 2012. In this list you will see more searches have been made in Spain, sorted by subject.

Of these there is something to learn. I particularly like to see related searches "how to do... ". These searches give me ideas to create content or to redirect my projects.

This year for example, I see that among the top searches of this type is:

  • how to make cupcakes
  • how to make pancakes
  • how to bechamel

... For nothing ... to continue my recipe blog :-) (www.cuinadecasa.com)

But I see that the most sought is a "How it works Twitter"... Perhaps this search deserves an article ... (and I will think this weekend)

I have already talked about this marketing technique on other occasions, is the Content Marketing and it consists of creating content in order to attract visitors to our website. Obviously they must be related to ours (this is why I go in the recipe to make bechamel in the cooking blog and not on marketing), but ultimately is to stick with what content is the basis of Márqueting :

  • We define what kind of target audience we are headed.
  • Knowing what interests them and what not.
  • If we can cover you analyze any of your needs with our services (or if we can adapt one to cover your needs)
  • Run the service.
  • Then dedicate ourselves to retain and develop customer.

For all this, Google publishes the list each year can be of much use. So here is the link again: Google Zeitgeist 2012

I hope you will inspire.

Tourists not made reservations through social networks but use them for inspiration

A study by Text100 about 4,600 tourists of different nationalities, analyzes trends and behaviors of this group in social networks, and in general, compared to technology.

One detail before entering in social networks: according to this study the main reason why someone travels to a particular destination rather than another, is the price (61%)... Sobering when creating an action plan to promote a destination.

The tourist and social networks

The study shows that social networks are having a crucial role in the first phase of tourism (inspiration) and the last of the four phases (remembrance of experience). 88% of tourists under 34 admit to having used Facebook to decide what they choose for your vacation destination. 49% shared experiences through social networks during or after completion of the holiday.

Still, the recommendations of friends and family remains the main source of influence when deciding on a destination.

44% of respondents indicated that travel blogs helped them decide the fate (specifically blogs traveler more than the destination). 37% said they were travel forums, 27% Facebook, 24% Youtube / Vimeo, Pinterest and 22%.

Regarding Facebook, commenting that the figure of 27% who commented in the previous point, if we break down by continents is quite different: while in Asia 42% of tourists have used Facebook to decide, in Europe is only 15% who confesses did.

The group that has used social networks to find inspiration is aged between 25 and 34 years. Although that has influenced their decision was the segment 18 to 24 years.

Interestingly, in the "over 55" segment, 18% have looked confesses social networks to decide which hotel they selected destination.

With regard to recruitment, in Europe where less travel agencies online (37% in Europe, against 52% in the US and 50% in Asia) are used, although in all 3 cases, is the most widely used source hire both airline tickets and hotel nights (45% overall, Against 41% for web pages directly from airlines and hotels).

Tourists and Mobile marketing

Regarding mobile phones, the study indicates that tourists took the phone to keep in touch with family and friends while we are traveling (68% of tourists).

On the other hand, 33% of tourists use mobile phones to find information about the destination where you are. Approximately 50% preload their mobile applications that will be useful during the trip (read the study to see the type of application).

... It is already sickest 33% of Asian mobile tourists take to work while on vacation (globally, it is 25% of tourists).

Culture and age are the variables that affect the mobile phone usage occurs while on vacation. There is no difference between men and women.

As a negative point, 40% of tourists state that more images share through social networks while traveling if they had access to WIFI networks (You have to take note of this fact by managers of hotels and destinations).

Most shared shopping experiences are positive (for Americans and Asians) and experiences in historical sites (for Europeans).

The study is interesting and says so much more. If you want to go directly to it, you can download it here: study on tourism, social networks and Mobile marketing.

If you prefer to see a summary of the study, here is the video that the authors have done to make it known.


I hope you find it useful.
A hug

Discover the most sought after tourist activities in the online tourism sector

It has come to my hands an interesting academic study on most wanted tourist activities in the internet from United States. In this study searches, search intent, satisfaction with the results, how they have searched, etc. are analyzed In general, valuable information to plan the SEO strategy destinations and tourism businesses.

The study was conducted in the US with 10,000 users. The only criticism is that it uses very current data (which have academic research) and works with data from 2008 and 2009, which is an eternity in internet. Still, the results are interesting and I think that still apply in early 2013.

One of the most significant tables and I think it may be more useful, is analyzing the most sought type of tourist activity on the Internet (Table 1 study).

Types of planning of tourist activities online through a search engine:

Finding information about a particular destination 76.2 %
Searches prices hotel or a similar establishment 68.6%
Searches prices and airline schedules 62.2%
Searches for maps and directions to a destination 55%
Search of things to do at the destination 52.6%
Searches travel discounts and promotions 45.3%
Searches of potential destinations to visit 42.6%
Searches for places to eat or leisure destination 41.8%
Price Search for rental cars 35.9%
Find a local calendar to see events destination 33.4%
Searches of packages in resorts 25.3%
Searches of shops and places where to buy 23.5%
Searches related to cruises 22.8%
Searches of websites that distribute free travel brochures 15.1%
Searches of 800 numbers (of information) 8.4%

This information can be useful to us, for example, to the web of a hotel. If we know that 52.3% of searches are related to things to do in a destination, we can create a section on our web site precisely with this information, and title it "What to do ... (name of destination)", if a 41.8% are looking for places to eat at a particular destination, can do the same: create a section on our website where we offer this information. In short it is making "content marketing"Ie create complementary to our content and serve to attract visitors from search engines to our website.

Returning to the article in question, also it indicates that searches tend to be getting longer, but the authors do not see a correlation between long searches and satisfaction with the results. Both those doing long searches as those who make short, are equally satisfied with the results: about 44%.

On the other hand, the study analyzes what word used in first position when searching (see Table 8 of the document). For queries related to hotels, usually the name of the hotel or directly to your website, for tourist attractions, is usually part of the slogan of advertising, for destinations is the destination name or the name of the journal in which the they have been cited for routes is very tight, so much the name as the slogan, like the website, however, to find a means of transport is the name of an intermediary (a portal intermediation) used.

The entire document is downloadable from this link: A Framework of Search Engine Use for Travel Planning

I warn those who are not accustomed to rubbing shoulders academic documentation is a little hard to read why it is full of appointments and methodological clarifications, which on the other hand is necessary to give academic validity and rigor in conducting research. Luckily, you can go to the data tables and perform our own analysis directly.

I hope you find it useful.

The influence of age on the implementation of an electronic commerce

In the analysis of the factors influencing the implementation and development of e-commerce companies, we find that there empirical evidence that there is a relationship between personal characteristics of managers of enterprises and the successful adoption of such tools.

This is precisely what I'm looking at right now as part of my PhD. To this end, I examine the most relevant articles in this research area and make my own fieldwork. I'm focusing on all the features, but especially in the age, since there are many researchers who have identified a correlation between the age of management and electronic commerce.

This is where I need your help!

If I want to write a quality article with good research, hard data and validating or refuting previous research and my hypothesis, I need to own empirical data.

To do this, I have prepared an online survey of directors of Catalan companies who practice some form of electronic commerce. Understanding e-commerce in its broad definition of the term: any transaction initiated on the internet. That is, almost any company today.

The survey is hanging here:

Survey on the characteristics of managers.

I will be most grateful if stuffed. It will not take more than 2 minutes and the questions are very simple and anonymous.

Por si te puede ser de utilidad: la encuesta la he realizado con Survey Monkey. Una herramienta que permite realizar encuestas online. Tiene una versión gratuita y una de pago. La que verás clicando en el enlace anterior es la de pago, que permite incluir el logo de la empresa, tener varias encuestas a la vez y en general gestionar toda la información que necesito para el doctorado. Ambas versiones disponen de aplicación para Facebook que permiten incorporar la encuesta en tu perfil (es lo que yo haré esta tarde).

Create the survey is not difficult but there are many types of question, so it is first necessary to take the time to go see all the possibilities of the tool. It also goes well see the examples that they themselves propose. They have multilingual version.

Well that's it. Again, I ask for your help if you work or you worked for a company based in Catalonia. Please make this survey https://www.surveymonkey.com/s/57WC9JC and share the link with people who think you can also participate.

A big hug.