University Conference on Religious Tourism this March in Montserrat

One more year, the Abbey of Montserrat next to the University of Girona, the University of Barcelona and the International University of Catalunya organize these days dedicated to reflection and debate in the specific field of Religious Tourism, Which in this edition I have the pleasure to participate. The sessions will be held on 4 and 5 March 2013.

What is Religious Tourism?

He Religious Tourism It is a reality that is growing and is constantly evolving. Its origins date back to antiquity, with the organization of pilgrimages to go to places that are considered sacred.

although the Religious Tourism born from the desire to get in touch with God, from the point of view of people who practice it can be considered a junket where the religious element is a main goal, besides the desire to move, to rest, the desire to meet new landscapes, new people, to know the cultural heritage, etc.

This means that you can give the promotional and organizational treatment of any tourist event, not losing sight of its main objective, which is the religion ... although it is noteworthy that academically precisely the difference between a "pilgrimage" and an act of "religious tourism" is that in the pilgrimage the goal is the journey to reach the holy place, and the Religious Tourism It is considered the sacred place as part of the trip, but not the final destination ... academically might consider the Religious Tourism a variant of Cultural Tourism, but with a religious orientation.

Approaches controversial about Religious Tourism

Some people are angry with the use of the term "Religious Tourism"They believe it is the result of the secularisation that affects everyone. I am not of this opinion. From the pastoral point of view and particularly from monasteries and Catholic Shrines, I think that this form of tourism is a unique opportunity to make known God's word, while showing the magnificent cultural heritage of the Church, disclose their customs, rites and life in their communities. And of course, also it is considered as a source for funds for the maintenance of this heritage, but this is not the main objective of this tourist practice.

Marketing and Religious Tourism

My presentation at the conference will be about how to publicize religious tourist resources (material and immaterial) and the establishments in which to spend the night, through the Internet and specifically with the use of all specific techniques of Digital Marketing. In fact, the whole afternoon of the second day of the conference will be dedicated to Digital Marketing for Religious Tourism and will have the presence of renowned speakers such as José Antonio Donaire appreciated and Núria Galí (whom even I have the pleasure to know, but I hope to remedy during the conference).

For my part, the goal of my participation will be formed, much as I can in the time I have assigned in Congress, in Digital Marketing for Religious Tourism the persons responsible for promoting websites Monasteries, Sanctuaries, Retirement Homes and specialized in pilgrims.

The target audience reach with messages is large (there are around 2,000 million Christians in the world), hence from the point of view of a marketer thinks a good job segmentation and product creation can be done specific for each segment, with unique value proposals and adequate promotion to each segment.

Given that I am Catholic and I sing in a Sacra choir specializing in musicI think I'll be able to gather worlds, a priori, seem contradictory, but in reality they can be reconciled perfectly.

If you want to attend the conference, you will find more information in this PDF: Tourism seminar program IV

Or here:

http://www.montserratvisita.com/ca/actualitat/86

Montserrat Abbey Foundation, 2025
08199 Montserrat
Tel.: 93 877 77 25
fundacio2025@abadiamontserrat.net

Registration closes on 25 February.

Since the days are university, assisting them 1 ECTS credit provides free choice in the organizing universities, if this is your case, please alert the register to prepare the necessary documentation to validate credit.

See you in Montserrat 4 and 5 March.

A hug.

Financing days and Culture in La Laguna (Tenerife)

On Thursday 21 start at La Laguna (Tenerife) the events entitled entitled "New Challenges for Financing CultureModels and techniques of fundraising in the current economic context"And that will take place over 3 days.

These days seem to me particularly important in the current context, in which scarce resources and successive budget cuts affect cultural enterprises dramatic way.

The funding model of culture that we kept so far (the French model) based on public financing of activities of general interest of the population, is being replaced by the Anglo-Saxon model based on a mixed de financiación pública y privada (… con la parte pública más bien escaseando). Para realizar este cambio es necesario que todo el sector se adapte a este nuevo entorno y esto está siendo especialmente difícil en muchas empresas. Al cambio en la financiación hay que sumarle la bajada del consumo de cultura por parte de los ciudadanos como parte de las medidas para sobrevivir en su día a día… así que la situación, más que dramática, en algunos casos, es una sentencia de muerte.

Law of Citizen Participation and Patronage should try to act in a plane triple (legal, economic and institutional) to regulate the current situation and help companies in this new environment ... but still not clear how it will do so.

It is in this context that the city of San Cristobal de La Laguna organized this conference on Financing for Culture, adapted to the new economic framework and with the idea of ​​helping the Canary cultural industries.

My participation in them will be on Saturday morning, with a presentation on how to make the most of our funds in cultural promotion on the Internet, as well as the tools we have to give more visibility to our sponsors to thereby put them in value and possibly get. I will also talk a moment about platforms crowdfundingAlthough I will not dwell on it because one of the presentations at the conference will be devoted precisely how to get funding through such portals.

You can see the entire program in this PDF: Conferences on Financing and Culture

The sessions are free, but seating is limited to 140 seats, so if you want to attend, please contact the organizers www.aytolalaguna.es (Days financing culture). Phone 922 60 11. 50 - 19 (Department of Culture Pza Santo Domingo, s / n 38201. La Laguna....).

See you there.

later note: You can see the slides used in the presentation by clicking here -> Financing and Culture - Montserrat Peñarroya

Digital Tourism Marketing in Platja d'Aro, on March 6

El próximo 6 de marzo tengo el placer de impartir una sesión intensiva de Digital Tourism Marketing, organizada por el Patronat de Turisme Costa Brava Pirineus, en Platja d’Aro (Girona).

En una sola sesión veremos las principales técnicas del Digital Marketing que nos ayudarán a atraer visitas al sitio web de una empresa turística (hoteles, cámpings, servicios turísticos, etc.)

Empezaremos explicando brevemente cómo debería ser un sitio web en la era del 2.0 y seguidamente empezaremos a tratar cada una de las técnicas: el SEO, el SEM, el eMail Marketing, la intermediación turística, la publicidad, las relaciones públicas y todo el Social Media Marketing (herramientas sociales y redes sociales).

Acabaremos la sesión viendo un poco cómo está evolucionando internet y realizando un breve inciso algunos conceptos relacionados con el Mobile Marketing que pueden ser de aplicación inmediata para las empresas que asistan a la conferencia.

Esta sesión se enmarca dentro del ciclo de formación ofrecido por el Patronat de Turisme Costa Brava Pirineus, encontrarás más información sobre la jornada y sobre el resto de acciones formativas en este enlace: http://www.costabrava.org/jornades/

See you there.

A hug.

New Digital Marketing course in the Chamber of Commerce of Sabadell

La 5ª edición del Digital Marketing Course organizado por la Cámara de Comercio de Sabadell está a punto de empezar… pero aún quedan una pocas plazas libres.

Este curso se realiza todos los jueves durante 5 meses en la sede de la Cámara de Comercio y tiene por objetivo capacitar a responsables de Marketing y responsables de sitios web en todas las técnicas del Marketing Digital.

El curso combina teoría y práctica para asegurarnos de que no solo se asimilan los conceptos, si no que el alumno es capaz de ejecutar los. Para ello, el alumno crea un sitio web (utilizando Wodpress) para su empresa o bien para un proyecto personal, y aplica sobre ese sitio web todo lo que va aprendiendo: SEO (posicionamiento natural en buscadores), SEM (publicidad en los buscadores), publicidad en otros sitios web, email marketing, relaciones públicas online, presencia en directorios e intermediarios, Social Media Marketing (Facebook, Twitter, Youtube y otros), y por supuesto, analítica web.

También se tratan a fondo las principales técnicas de conversión de visitas en clientes: la usabilidad, la persuasión, la transmisión de confianza, etc.

Así mismo, se dedica una sesión específicamente al Comercio Electrónico, y otra al networking personal para facilitar la gestión de la imagen personal de los directivos y los emprendedores.

El ejercicio final es la creación de todo un plan de marketing online para la empresa en la que trabaja el alumno, o para el proyecto personal que desee emprender.

En definitiva, es un curso muy completo y que en las ediciones anteriores ha mostrado ser de gran utilidad para los alumnos.

Si deseas más información, aquí la encontrarás: Digital Marketing Course in Sabadell

(Por cierto, mis ex alumnos de otros cursos tienen un pequeño descuento aplicable sobre la tarifa general, así que aprovéchalo!)

See you there.