full course of Digital Marketing in Sabadell

The next February 20 will begin the full course of Digital Marketing to be held in the Chamber of Commerce of Sabadell for the past 5 years. This course is the equivalent of a university Graduate and is provided with the same profundad and rigor.

The Digital Marketing course is taught in sessions of 5 hours once a week. And it has a total duration of Students come to class once a week and in total there are 81 hours. Ends on June 19. During the course of the 22 basic techniques of Digital Marketing they will work and a website using WordPress as a tool for content management and web publishing will be created.

If you want to see the entire agenda, you will find in this PDF: Digital Marketing Course in Sabadell

Insert the video below shows the views of 3 students last year.

We will make a presentation session course on Friday 16 January in CAmara Commerce Sabadell. So if you have questions or you want to ask any question, we will be at your disposal live in that moment and by mail, whenever you need it :-)

Here you will find more information about the presentation session of the course: Session Presentation Digital Marketing Course starts at 9h30 'on 16 January.

See you.

A hug

New Book SEO - Search Engine Optimization

The UOC publishing house is publishing in book form the agenda of the most popular subjects of this university. These agendas are the SEO, I wrote as part of the subject of Digital Marketing taught at various masters and postgraduate courses.

For the paper edition have been updated all the points that are part of an agenda full SEO (Google is constantly changing and must always be updating SEO classes !!) and included illustrations that make facilitate the interpretation of each topic.

The author of the update and some content is part of Helena Casas who probably already know some of their classes Personal Brand Management (here you will find more info about it: Helena Casas).

Finally, after some weeks of work, it has been an actual book, well edited and as I try to do with all temarios I write, nothing academic. Everything is explained as we would in a face-class. I annoy a lot of practical books on it is unclear what to do ... so this I think everything is very clear!

The book has a version in Catalan and Castilian version. You can buy them directly on the website of the publisher: SEO Book

Now, along with Helena, we are preparing a questionnaire and several case studies related to the book, why Editorial UOC want people to buy the book and want a title as acquired knowledge in the shared, they can perform a test through the website and eventually certifying the basic principles of SEO are known.

Well, this is all about the book ... if you know what to get you for this Christmas or the Three Wise Men, here's a good idea :-)

We talk to each other.

A big hug.

How to make money online - Business Models Network

On January 16 I have the pleasure of imparting a two hour lecture on business models that work on the network, at the Chamber of Commerce Sabadell.

Esta es una charla que imparto muchas veces a lo largo del año en varios másters y postgrados, y que siempre gusta mucho a los alumnos. Sistemáticamente vamos repasando uno a uno los diferentes modelos de negocio que utilizan los sitios web. Analizamos todos los modelos publicitarios, todos los modelos que se aplican a mercados, así como otros modelos de negocio. Los alumnos disfrutan aun más, cuando llegamos a los nuevos modelos cómo el del pago por suscriptores de Youtube. Al finalizar la charla se tiene una idea clara sobre cómo utilizar un sitio web para obtener ingresos adicionales, o sobre cómo transformar el sitio web de una empresa para convertirlo en un negocio online.

In general, it offered a different view of how the Internet works and how to make a living companies that use the network to generate revenue.

This session will also take the opportunity to present the Digital Marketing Course of the Chamber of Commerce of Sabadell, Which will begin in February.

The talk is free, but seating is limited, so if you want to attend, please contact the Chamber par register: Internet Business Models

See you there.

A hug.

Web 1.0 to 3.0 in Sant Cugat

Este próximo viernes 12 de diciembre tengo el placer de participar en las jornadas: “Un matí amb l’ADE“, organizadas por la Asociación de Empresarias del Vallés.

La jornada se llebará a cabo en el WTC de Sant Cugat el Vallés. Mi participación será en forma de conferencia de 1 hora en la que explicaré como se está transformando la red y cómo nos adentramos en el mundo de la Web 3.0. También aprovecharé para presentar el nuevo libro de SEO publicado por la Editorial UOC a partir de los temarios escritos por mí y por Helena Casas para esta universidad. Sortearemos un ejemplar del libro entre los asistentes (esto me recuerda que aun no he escrito un post sobre el libro, ni lo he incluido en el apartado de publicaciones de esta web… a ver si lo hago un día de estos… :-)

Para ver el programa completo del viernes y para inscribirte si te interesa el acto, por favor, visita el siguiente enlace: Un matí amb l’ADE

See you there.

A hug

Gamification for hotels and tourism businesses in Girona on 11 December

What is Gamification?

The </strong>tecniques ( "Gamification" in Castilian) is a technique that involves applying typical elements of video games, in environments that are not playful, com for example in the management of a hotel in promoting a tourist destination or customer loyalty a company of tourist activities.

Seminar on Gamification in tourist environments

How to apply gamificación these environments is precisely what will address the meeting on 11 December, organized by the Tourist Board of the Costa Brava and Girona Pyrenees, which will take place in Girona.

The session is 5 hours where we will see what is and is not gamificación, How we can apply it to increase the productivity of our employees, how we can apply to improve the quality of our services and how we can apply to user loyalty. All specially designed for companies in the tourism sector.

For more information about this event, please contact the Patronat of Tourism. Here you will find more information: Gamification Conference with Montse Peñarroya

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The web works again

Después de meses de batallas con mi antiguo hosting, todo vuelve a funcionar… en un hosting nuevo, claro.

Esta semana (por fin!) he resuelto los problemas que tenía con la actualización de este sitio web. Primero fue el multilengua, que dejó de funcionar… luego fue el “visual composer” de las páginas, que decidió no abrirse más cosa que ha provocado que durante meses, en la página de inicio apareciese un evento de julio… y luego ya, al final, la web no me dejaba ni actualizar el contenido del blog. Todo debido a la configuracion del alojamiento en el que estaba.

Como no he conseguido que las personas de mi antiguo hosting entren razón, he optado por la solución drástica: cambio de hosting.

Ahora estoy alojada en CDmon, que es donde ya recomendaba el hosting a mis alumnos, y todo vuelve a funcionar. Para más INRI, del cambio físico de hosting, que era lo que más me preocupaba y que es lo que requería más tiempo, se han encargado desde CDmon mismo, sin ningún coste. Así que estoy encantada de la vida!

Por fin puedo volver a escribir :-)

We're going talking.

A hug

Practical workshop on creating newsletters in Terrassa

Next Tuesday I have the pleasure of giving a workshop to create newsletters in Chamber of Commerce of Terrassa.

The workshop will try the following:

  1. The strategy: Mailing objective and audience it is directed. How to decide what will be the goal of our shipping and how to select the target audience.
  2. Databases: How to create our database and where to get other databases. Mistakes to avoid when buying third-party databases.
  3. spam: What is and what is not. How spam filters work. What are the antispam nodes. What to do if we appear in a blacklist as spammers.
  4. The Data Protection Act: How it affects us, the fine print to be included in the messages, the rules that we must follow.
  5. The creation of the newsletter: tools for layout. Creating our templates and templates third.
  6. The shipment: Tools to send mailings.
  7. The results: Tools for measuring results. The newsletter and Google Analytics. Ratios that we measure to do a mailing.

Since this is a practical workshop during the course each student will create a model of a newsletter and proceed to shipment to other members of the class to learn firsthand how the shipping tools and reporting of results function. In class we will work with the layout program, delivery and measurement Mail Chimp.

If you are interested in attending this workshop, please contact the Chamber of Commerce of Terrassa. You will find more information at this link: Practical workshop on creating newsletters.

See you

How to request removal of Google results

As you know, the Court of Justice of the European Union He has forced Google to remove the search results that violate the European Data Protection Regulations.

Thus, users can request that Google remove get results "Inadequate, irrelevant or no longer relevant or are excessive in relation to these purposes and the elapsed time".

For this Google has prepared an application form that the user must fill. Google This form asks the user's name, relationship to the person represents (if need be ... for example "spouse" or "attorney") and the URL of the content we want it to be removed. You can request removal of more than one URL on the same form.

You also need to attach a copy of ID card of the applicant (lest we request that our competition desindexen)

Google is committed to study each case and contact the webmaster who posted the information we want it to be removed, to inform you that this page is dexintexa.

If you want to see the form you have it: Form for withdrawal of Google search results

This form only works in the European Union.

I hope the link be useful to you.

WordPress Course in Girona

On April 29 I have the pleasure of teaching with Helena CasasA new session of the course Creating Web sites using Wodpress como tool for content management.

This time the course is organized MUSICAT, the Professional Musicians Association of Catalonia, Although it is open to anyone who wants to create a professional, self-managed and that is perfectly positioned on Google website.

In the course we will deal specifically on how it should be a website, which sections should include how to create a good "who we are and what we do" to be convincing and to transmit confidence as well as to improve the SEO of the site, such as interconnection to all social networks, which We Need plugin for each type of website, etc.

You will find more information about the course here: WordPress Course in Girona

Places are limited to 25 students, so if you want to attend, do not wait until the last minute to register!

See you in Girona.

Slides of the "Day of Trade and Tourism" given in Roses

Yesterday I had the pleasure of participating as a speaker at the Conference on Trade and Tourism organized by the Roses City Council.

A success both in the call (more than 400 people filled the Municipal Auditorium of Roses) and the organization (everything was spotless). So I take these lines to congratulate the organizers of the event.

My presentation was the first in the morning and dedicated myself to explain the transformation of Internet Web 1.0 to the current network. I also used to indicate 6 shares that both merchants and owners of tourism businesses can be performed with low costs and without large investments in time (except the creation of a proper website, which obviously requires a bit more investment and a little more weather.

I used slides to illustrate my talk are as follows.

I hope you find them useful.

For more information about the conference, you will find the program here: Conference on Trade and Tourism Roses