Export Course Through Internet in Tortosa

In early April starts the full course entitled "Export want!

He Regional Council of Lower Ebro organizes the course in order to help companies of their area to start exporting and especially to do so thanks to its presence on the network.

The course is divided into 4 parts:

  1. Initiation export: In which the student will be trained in all the intricacies involved in export.
  2. Creating an export department: This is a totally practical part where students will learn how to manage day to day if an export department.
  3. Marketing Digital Internernacional: This is the part that I teach and where we will focus on online tools that will help us find new customers in other countries.
  4. International Relations through social networks: this part is given by Helena Casas and will focus on development and international customer loyalty through social networks and other tools 2.0

The course is very comprehensive and would become the equivalent of a university course of specialization. In addition, companies may have individual export coaching sessions included in the course.

I really think that students will take advantage of it a lot and it is a great way to get more customers, especially at European level, without having to make large investments or move to fairs.

This week is the deadline to register for the course, and I know that some places are even.

Click here for more information about the Export course through Internet.

Day of good practice in social networks and Web 2.0 in Amposta

The March 6 I have the pleasure of participating in the conference on Social Networks and Web 2.0 organized by Tourism Amposta, Amposta.

This day will be divided into several sessions that will develop throughout the day, and all are created from best practices in communication in social networks collected throughout the year. The goal is to serve as an inspiration to the audience and never found again faced the dilemma of being in front of the control panel Facebook or Twitter and do not know what to write to their users or how to boost the encipiente community of customers who continues on these networks:

  1. We start with good practices in using Facebook and explanation of features of Facebook that people do not know.
  2. We continue with good practices made on TwitterPlus some tips to improve our communication on this network.
  3. Then we dedicate another mini session Pinterest.
  4. And the last, it will be dedicated to Instagram.

In total, 6 hours of training, with a pause at noon.

For more information, please click here: Social Networking Day Amposta

See you in Amposta!

Specialization Program in Digital Marketing in Sabadell

El próximo día 21 de febrero se inicia en la Cámara de Comercio de Sabadell una nueva edición del Curso de Especialización en Marketing Digital. Este curso es el equivalente a un postgrado universitario y prepara al alumno para ejercer como “Internet Channel Manager” de una empresa.

El número de alumnos está limitado a 20 plazas y está especialmente diseñado para profesionales del marketing que desean reciclarse, para emprendedores que desean crear negocios en los que internet tiene un peso elevado y para responsables del canal internet que desean una base sólida para los conocimientos adquiridos en su día a día.

Durante el programa se aprenderá cómo realizar un análisis de competencia en Internet, cómo funcionan los buscadores (SEO), cómo funciona la publicidad (SEM y otros), cómo funcionan las redes sociales a nivel de comunicación empresarial, cómo funciona el email marketing, cómo funcionan las relaciones públicas online, cómo convertir visitas en clientes, cómo funciona el comercio electrónico, y otras materias relacionadas con el marketing digital y la venta online. El programa también incluye la creación de un sitio web utilizando WordPress como herramienta de creación de un sitio web profesional, autogestionable y con una indexación en Google impecable (el valor del sitio web creado en clase es de 3.500 euros, así que sólo realizando este ejercicio el curso está más que amortizado).

Todas las clases son prácticas y el alumno debe asistir con su propio ordenador portátil. El objetivo final es crear el plan de acción online de la empresa del alumno, para todo un año, más la capacitación para ejecutarlo y supervisar a quien lo ejecute… además de la creación del sitio web (si la empresa ya dispone de un sitio web adecuado, el alumno puede realizar el sitio web de cualquier proyecto que tenga en mente).

Si deseas ver el programa entero, puedes hacerlo aquí Especialización en Marketing Digital.

Aun quedan algunas plazas, así que no te pierdas esta oportunidad!

Nos vemos en Sabadell.

A big hug.

Facebook Inspiration in Girona and free

It does not happen every day that we have on the agenda activities open to everyone and also are free of charge. Even so, today's proposal is one of these!

On Tuesday 11 March, I have the pleasure of teaching in the Parc Tecnològic of Girona, along with Helena Casas, A class of the most fun we teach: Facebook Inspiration. The session is organized by the Girona Tourist Board Costabrava and our Research Institute (3isic).

This talk lasts 3 hours and explain it all good practices in business communication through Facebook that have been collected during the year. And we explain duo: Helena explains the action and the key factors that have brought success to the company that performed the action. In total more than 30 super good practices, explained in an entertaining way and serve as inspiration for attendees.

We started preparing this type of class a couple of years ago when we realized that a lot of community managers They knew exactly how Facebook works, but instead did not know how to energize their communities or what to tell their users everyday. So we are dedicated to collect and write down all the good practices that were finding, to have material for more than 10 hours. The day 11 is a talk with the very best of good practices found.

Do not miss it!

The talk is free, but seating is limited so you need to hurry and apply for a place. For more information'll find the page dedicated to the Training of Tourism.

See you in Girona.

A hug.

Connecting Google Analytics with Google Webmasters

Every day I meet my students have trouble connecting these two services Google. The truth is that most of Google Analytics features are very well explained, but instead activating this connection it is not.

So to facilitate the work, here's this video that explained the advantages of having this connection and how we do it.

I am responding to questions through 3isic Youtube channel, The Research Institute that I have the pleasure of directing, but if you have any questions in particular can also raise it through a comment on this blog post and will look to answer you as soon as possible.

I hope you find it useful.

A big hug.

How to lower the bounce rate of a website

This morning is participating in the forum of my subject in the Master in Finders taught at IDEC (Pompeu Fabra University) and I saw that some students were not clear what the Rebound ratio a website and what might be the causes that lead us to exceed the number that would be logical.

It seemed to me that the answer was worth it to be shared in this blog in addition to the student forum. So here goes:

What is the bounce rate of a website and how to bring it down

He rebound ratio or bounce rate is the number of people entering the site but not navigate the, divided by the total website visits.

That is, reflects views that do nothing on our website, maybe ... but read (although the latter can not be sure). If not they clicked on any part of our website, Google Analytics (or analytical system you're using) can not calculate how long they have been on the site and also counts as the rebound.

Our bounce rate should never exceed 40% (for a corporate website or an e-commerce) ... if exceeded this figure is that something goes wrong. The causes can be:

  1. Visitors who come to our website, not part of the segments of our target audience and therefore are not interested in our ... and go -> users coming from a poorly made or fraudulent advertising campaign would be in this subset but here users would also be arriving by SEO done without clear objectives.
  2. The prices of our products are beyond market, and therefore users the look and leave.
  3. The web is too slow ... and therefore endure downloading a page but I think 2 times before going sailing.
  4. The usability of our website is terrible and users do not know what to do to keep browsing or read more information.
  5. Users are browsing on a mobile device and have no version for these devices or our website is not responsive (That automatically adapts to any screen resolution).
  6. The design is unprofessional and therefore, the image conveyed by our company as well. Users do not take us seriously and go.

This applies to corporate websites. For a website type blog, the bounce rate may be somewhat higher (60% approx.) And not pass anything because many users are recurring visits (visits have been other times) ... may the user reach the website , read the new blog post and leave. They will not read more because they have read the other information.

In a blog type website, we should review the bounce rate of new visits, and get interested in these other related items, or the most read, the most shared, etc. In the case of the new, the bounce rate itself should be below 40%.

How to improve the ratio of rebound of a website

Noting the causes we can intuit how to reduce Rebound ratio:

  1. Before raising our our SEO and online advertising campaigns (SEM and the rest) we must be clear who is our target audience, Which segments comprise it, how are the people who are part of the segment, which will search Google, which websites visited, etc ... that is, we must do a good marketing analysis before executing any action.
  2. Before raising any action we make a good analysis of competition. We must know what the prices are competitive, their value proposition, what sets us apart from it ... Thus, although our prices are higher can argue why users should buy our products and not those of our competitors.
  3. The website should be tested by someone. The problem of speed and usability problem could have been detected with a beta-tester (someone try our website before publishing the final version). With a good testing also we would detect lack of persuasion, or lack of realization of the goal of the website. So it is 100% recommended that four or five people who do not know the web, testeen before us and we can observe what they do it, how they navigate and what are fixed.
  4. At the moment it is out of place not consider having at least one web responsive. We would be losing almost 30% of visits (depending on the sector in which we move, in tourism, we would be losing a lot more).
  5. A corporate website should reflect a professional image 100%. Today, with the large number of inserts of payment for WordPress, Joomla, Magento or any other manager and content, there is no excuse not to enjoy a professional design on our website.

So now you know ... check out these 5 points and make sure the bounce rate of your website That's the right one.

I hope these tips will be useful.

A hug.