Whatsapp It is revolutionizing the world of communication. Not only all adolescents and adults use it, but it has made the digital divide that so far separated the older people who use daily ICT tools, has disappeared. In most homes we can find examples of grandparents, uncles and aunts of 80 years or more, using Whatsapp to stay in touch with her grandchildren and great-grandchildren.
In terms of marketing, this tool is not used even massively, so its implementation in companies is an innovation and at the same time, gain a competitive advantage. Hence, it is important to know how to use it and why.
How to use Whatsapp for companies
After all this year conducting research in this field and go collecting good practices by industrial enterprises, tourism enterprises and tourist destinations last about a month ago, I got to ride a class of 2 hours explaining the 4 basic ways to use Whatsapp for Business, Complementary tools to be used to properly use enterprise mode and a list of 12 tips to improve the style and etiquette, communication through Whatsapp.
4 ways companies are using this tool are:
- Customer Service.
- related customer groups.
- Mailing lists.
- specific events.
The session will see them in more depth and with examples, so that they can inspire companies to attend the event.
The first session gave at the Chamber of Commerce of Terrassa, and was a success. The next session will be held at the Chamber of Commerce of Sabadell on 22 January 2016. Registration is free but attendance notify the camera.
If you want to learn more about this tool and how to use it from your company, here you will find more information and you can also register: Whatsapp for Business
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.