Course Content Marketing for hotels in Salou

The May 5 begins the course "Content Marketing for hotels"Salou.

This course is divided into 5 sessions which cover the following topics:

Session 1: What is Content Marketing and why it is necessary for the hotels. This is a theoretical session that will discuss various strategies, we will focus on the various types of content that we generate from our establishments and setting objectives of our communication.

Session 2: Storytelling - The power of the story in the tourism marketing. In this session we will see what is the storytellingHow it serves to add personality to our company and our services, and we will have a practical building workshop "who we are" and "what we do" using this technique.

Session 3: Communicate to sell - Good practices to guide our communication to sales. Techniques of persuasion and trusted transmission through the contents of our web and social networks.

Session 4: Content creation and gamification - What is the gamification, How it applies to tourism. Practical workshop gamification applied to the contents of Tourism.

Session 5: Product / service experience - Practical workshop on creation of tourist experiences, which later learn to communicate and storytelling techniques with the ultimate goal of selling experience.

The Hotel Association of Salou is who organizes the course, although it is open to everyone. For more information, you find this PDF: Curso de Content Marketing

The gamification in Tourism, called "best practices"

Following the training I'm teaching on "Gamification (or gamification) and Tourism"I am preparing a book with good practices that use tourism initiatives gamification as a tool to achieve proposed by the tourism entity that created goal.

Please if your tourist office, your hotel, your site, your restaurant, your company tourism activities have made an application (technological or otherwise) that use the gamificationLet me know to contact you, you do an interview, and include your good practice in the book.

What is the gamification in Tourism?

For those who do not are so placed on these issues tourism innovation, commenting that the gamification is the application of game mechanics applied to non-recreational environments, which aim, in the case of Tourism:

  1. Introduce all the tourist resources of a territory.
  2. Getting lifestyle changes in tourists (water saving, more recycling, etc.)
  3. Increase in the average ticket at a shop (ie the same number of customers consume more and spend more).
  4. Increase the number of customers (loyal customers and rotation)
  5. Increased employee productivity (work faster and with fewer errors)
  6. Better training (especially distance).

My classes gamification They are applied to tourism gamificadas (Missing only!) And treat them with more depth What is the gamification and how to get 6 goals that I mentioned in the previous paragraph. They are practical workshops with very satisfactory results.

El libro va a tratar de lo mismo, va a ser divulgativo y muy práctico. Pero me gustaría poder dar a conocer buenas prácticas en cada uno de los 6 objetivos, centradas en el mercado catalán y en casos reales con buenos resultados. Sé que desde nuestras oficinas de turismo y nuestros establecimientos turísticos se realizan este tipo de actividades, no en vano Catalunya es una de las potencias turísticas en innovación, pero muchas veces no se les da la importancia que se merecen y, el esfuerzo realizado y los resultados obtenidos pasan desapercibidos entre las otras iniciativas que se llevan a cabo. De ahí mi interés en darles visibilidad, a la vez que posicionan al destino o al establecimiento como una entidad que realiza buenas prácticas… no me gusta nada tener que mostrar buenas prácticas norteaméricanas o de grandes cadenas hoteleras.

Please, if you want to communicate some of these good practices (though not yours, but have knowledge of) contact me through this form and shortly I will contact you.

Many thanks!

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