How to adapt your business to the new internet approaching

If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0.

cambra_sabadellJanuary 26 morning, I have the pleasure of teaching in the Chamber of Commerce of Sabadell, a conference on how this wave coming and how we should adapt our companies. This session is open to everyone and is free (does not happen every day that I invite everyone ... usually my sessions are part of a master or are in company and thus deprived by) ... so even if a little late, I extend the invitation to readers of this website.

The session will address what the web 4.0, what are its characteristics (and go over the web 3.0 to see how it is becoming 4.0) among others will see what is the IOT, the VR, RA, the Semantic Web, how they are using the first AIs, how the economy transforms collaborative value chains, how it handles the Big Data, and go over all the changes that these new technologies behave in our companies).

The conference begins at 9:30 am 'at the headquarters of the Chamber of Sabadell. For more information you will find it here: Montse Peñarroya Conference Web 4.0

See you tomorrow.

A hug

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

Google turns on the penalty pop-up's mobile searches in

popupFrom January 10 has been put into operation a new Google penalty: the penalty for pop-up's in mobile versions. This penalty affects mobile versions of web pages and only those who are using intersticials (a type of pop-up) that opens just before loading the page.

This practice is widespread among some web pages before displaying the content already offer discounts, coupons or newsletter subscriptions. On a computer on board this does not lead to confusion ... but seen from a mobile itself can confuse the user about the true result obtained in the search.

Google is essential for the user to get exactly what you are looking for, so the purpose of this penalty is to force anything stand between a click on the results page of a search and indexing website.

How we can affect this penalty?

Notices of the Act Cookies.

Google has already announced it will consider warnings Act Cookies, and other notices legal (the age for alcoholic beverages, for example), and that they not be penalized.

Pop-up's do not fill the screen

Google has also indicated that we can use pop ups ... but in the mobile versions must keep a part of the free screen so that can view the contents of the website.

Banners

If this site has very large banners at the top, it is essential to guard seen from a mobile banner does not fill the screen ... the problem is that Google has not communicated the exact measure ... but go ... it is clear to Watch .

For more information contact:

Land Searchengine items where discussed the effects of the penalty and show some examples.

I go all right.

Montse.

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.