What it is the macro segmentation The macro segmentation is a division of the relevant market to decide who will offer our products. Not the subdivision of our market segments market segmentation that is normal, and when the segments are really small, we call micro-segmentation strategy, it is not that. The macro-segmentation [...]
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About Montse Peñarroya
Montserrat is CEO of Quadrant Alpha and the Director of the International Institute for Research Information Society and Knowledge (3isic).
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