The purchase intention is the probability that a consumer buys our product or hires our service, in a given period of time. And it is a basic metric for our conversion funnel. Why is it important to measure “purchase intention”? The path that a consumer follows since discovering our brand in […]
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About Montse Peñarroya
Montserrat is CEO of Quadrant Alpha and the Director of the International Institute for Research Information Society and Knowledge (3isic).
Quadrant Alfa, S.L.
Cardellach Bosch, 84
Phone: +34 935377605
info @ quadrantalfa.com