Peñarroya_
Facilitator
Researcher
Digital Marketing for Cultural Tourism_
The book containing the best techniques to attract visitors to a touristic business' website and turn them into contacts or customers.
Digital Marketing for Touristic Organizations_
The book that will show you 30 Techniques and 60 Best Practices of Digital Marketing in the tourism sector.
How to be the first on Google without paying_
Find out how Google works at the level of SEO, how to get a good listing in the search engine, how to index the pages of a website and the main variables that are part of the algorithm that sorts the search results.
Digital Marketing for Cultural Tourism_
The book containing the best techniques to attract visitors to a touristic business' website and turn them into contacts or customers.
Latest from Blog
Follow me!
During the year I host conferences of all kinds, take a look at my agenda to see upcoming ones.
Also, let's get to know each other on my social networks:
 |  |  |  |  |
Projects in which Montse takes part personally
What is the difference between Business model and strategy?
/0 Comments/in Articles, business Online /by Peñarroya MontserratSo when I help companies to adapt their business models to the current environment, as when I teach the subject of creating a Strategic Plan for the Internet, I realize that my interlocutors confuse these two terms: Business Model and Strategy. Also confuse strategy with tactics ... but clarify these last two [...]