With the objective of identify the value proposal and the main tourist attributes of the mark your destinationWe propose a methodology that allows us to know the reality of today and build the foundations of a distinct destination that allows us to find our "blue ocean" and avoid compete with all the destinations that are competing today ( "red ocean").
We propose to work with internal agents of fate and the main tractors agents of the local economy using "business model canvas"For modeling, while the overall strategy is designed using the methodology "Roundcube".
The methodology "Roundcube" It aims to transform the processes, systems and organizational culture for positioning the destination. Modeling work, innovation, content strategy, customer experience, conversion platform and major platforms to attract and capture users for the destination. For driving and project development techniques we employ lean startup to build, measure and learn speed. And as customers interact with the destination, we generate actionable information that helps us to optimize results.