Entries by Montserrat Peñarroya

Qué es la “intención de compra” y cómo medirla en internet

La intención de compra es la probabilidad de que un consumidor compre nuestro producto o contrate nuestro servicio, en un periodo de tiempo determinado. Y es una métrica básica para nuestro embudo de conversión. ¿Por qué es importante medir la “intención de compra”? El camino que sigue un consumidor desde que descubre nuestra marca en […]

Invitation to the International Congress of Adaptation of Business Models

In October the International Congress of Business Model Adaptation will begin on October 5, 6, 7 and 8. This is an event that we have jointly created Quadrant Alfa, La Salle and The Human Branding. We think that in moments like today, it is necessary to do everything in our power to […]

Soft Skills essential for Tourism professionals

This week from the Innova Institute de La Salle - URL we have been working on creating a list of the necessary soft skills for professionals in the tourism industry. This research is part of a whole series of articles that we are writing about how Covid-19 has affected […]

Hard Skills that tourism professionals need

Hace un par de semanas, desde el Innova Institute de La Salle – URL estuvimos analizando cuáles eran las habilidades duras (o hard skills) en inglés, que necesitaban los profesionales del Turismo para poder salir de la crisis causada por el Covid-19. Esta es la infografía con la que ilustramos el artículo que podrás encontrar […]

ICT engineers are also the heroes in this crisis

La semana pasada, desde el Innova Institute de La Salle-URL estuvimos recopilando “aventuras” de ingenieros e ingenieras TIC en los que se muestra como a parte del bien merecido reconocimiento al personal sanitario, hay otro colectivo que también merece un reconocimiento especial, el colectivo formado por todas aquellas personas que están haciendo posible que trabajemos […]

COVID-19: Digital adaptation or digital transformation?

From the Innova Institute de La Salle - URL we continue, as every week, analyzing different aspects with which COVID-19 is transforming companies and their environment. This week we reflect on whether it is really leading to the digital transformation of companies or if they are simply adapting to circumstances and everything will return to […]

10 ideas to undertake in sustainable sectors

Siguiendo con las publicaciones que llevamos a cabo desde el grupo de Investigación en Emprendeduria del Innova Institute de La Salle-URL, esta semana hemos estado trabajando en descubrir áreas relacionadas con las sostenibilidad, en las que hay posibilidades de emprender con éxito. Hemos tratado este tema porqué pensamos que tras el Covid-19 (lo que ya […]

Changes in the business models of Cultural companies

From the Innova Institute de La Salle - URL this week we have been working the analysis on how companies in the Cultural sector are adapting different components of their business models due to Covid-19. We have found adaptations of their models in the value proposition, in the ways of distributing their products or […]

10 areas that take after CodId-19

In this article you will find 10 areas in which to undertake after COVID-19. Telecommuting, online training, safety connections, online access to healthcare, 3D Printing, Support to the 3rd age, welfare home, leisure and entertainment, access to culture, logistics ...

What it is the Macro-segmentation and what is

What it is the macro segmentation The macro segmentation is a division of the relevant market to decide who will offer our products. Not the subdivision of our market segments market segmentation that is normal, and when the segments are really small, we call micro-segmentation strategy, it is not that. The macro-segmentation [...]