Entries by Montserrat Peñarroya

Cultural Marketing - Digital Marketing for Cultural companies in 2020

Designing a good Digital Marketing strategy is important for all types of companies, but especially for cultural ones given the peculiarity of their diverse audiences and the scarce resources with which they must obtain good results. The secret of Cultural Marketing is segmentation. The key to success is understanding that you are a sniper […]

How to move from selling products to selling solutions

In the changing environment in which we live today, it is necessary for companies to innovate with all the resources at their disposal. One of these resources is the business model (the system whereby a company creates value, provides that value to a given target audience and collect the value of [...]

What are the dynamic capabilities and what they

Dynamic capabilities are different skills, processes, procedures, organizational structures, decision rules and disciplines that allow detection and capture the opportunities that arise in a company. This is the academic definition. I hope you understand. If not, read on, please. Dynamic capabilities enable companies to create, implement and [...]

Lean vs Agile vs Design Thinking

Today's article is complicated. What are the differences between Lean, Agile and Design Thinking? Phew ... Following the popularization of these terms, a book titled Lean Agile Vs. Vs. Design Thinking: What You Really Need to Know to Build, Jeff Gothelf published in 2017 and the emergence of the use [...]

Tool that calculates the value of a website

Hoy hemos puesto online una calculadora que es capaz de determinar cuánto vale una página web. Lo hemos hecho porqué esta es una de las preguntas que normalmente me hacen en clase. Seguramente, si tienes página web, tu también te habrás preguntado alguna vez “¿Cuánto vale mi web?”. Para saber cuánto vale tu web, primero […]

Research User What is and what is

User Research, UX research are two ways to call the same: research on the experience of a user on our website. Ie, their behavior, their motivations and needs. When we want to increase the conversion of a research website user experience it is critical, the User Research is a [...]

What is eyetracking? and What is?

The Eyetracking is a technology that allows tracking of users look for information on things like: What look? What catches their attention? They are fixed in advertising? Is that what actually see button? What word does someone decides to read a text? and make decisions based on [...]

What is Google Scholar? and What is?

Google Scholar or Google Scholar (in Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to conferences valid [...]

What is the difference between Business model and strategy?

So when I help companies to adapt their business models to the current environment, as when I teach the subject of creating a Strategic Plan for the Internet, I realize that my interlocutors confuse these two terms: Business Model and Strategy. Also confuse strategy with tactics ... but clarify these last two [...]