Entries by Montserrat Peñarroya

Video "Introduction to Digital Márqueting"

The online Master in Digital Marketing and Social Media at the University of Vic is about to begin. As the first edition, it has not been easy. We had to prepare videos and syllabi of all subjects, coordinating the agendas of teachers and consultants (who are also professionals [...]

The new marketplace of Facebook is already running

As promised Mark Zuckerberg, Facebook has been heavily involved in e-commerce, but rather the Amazon style has made the Wallapop style. That is, for the moment, the Marketplace is a set of offers posted by users themselves, using geolocation to display products that are [...]

Review of "Seveneves" (The seven HALE) Neal Stephenson, Nova - Ediciones B

Neal Stephenson read is a safe bet. As always, the book engages the base is scientific, suggests and prose is well written ... what more could you ask for? Write a review without spoilers is complicated, but come on, it's summer and I have time ... so I'll try. The book can be divided into [...]

Slides of the lecture given at the FIABCI

Saturday, May 28 I had the pleasure of participating in the International Congress of FIABCI - International Federation of Realtors, in Andorra. My presentation was on how Web 3.0 is affecting our society and how we should transform our business to adapt to changing demand. All this applied to [...]

How to pass a web from http to https

Use https instead of http in your website is becoming a necessity, not only to protect your users, but because improving the SEO of your website. Surely you had planned to do ... but you have not dared even because you know it's complicated. Well, here it goes [...]

What is and what is https

The https is encryption you get when your website is using a certified SSL. SSL stands for Secure Sockets Layer, layers of safe harbor in Castilian ... although almost certainly not this will help you understand that do exactly the SSL certificate and https. In plain words, use a [...]

What is Content Marketing?

En este artículo trataremos qué es el Content Marketing y en qué consiste. Básicamente, la técnica del Content Marketing consiste en crear contenido en nuestra página web o en las redes sociales, de manera que llame la atención de los diferentes segmentos de nuestro público objetivo y consiga atraerlos para que podamos convertirlos en clientes. […]

The 6 communication techniques applied to internet marqueting

I often find that my students Digital marqueting not have enough knowledge of "Márqueting base" as to perform communications over the Internet successfully. So in many cases, before starting the Digital Marketing, explain the basic techniques. This article is a summary of this base [...]