Entries by Montserrat Peñarroya

Session Web 4.0 for cultural enterprises in Barcelona, ​​free.

20 February, 2017 /2 Comments/in /by

Friday February 24 I have the pleasure to coordinate and participate in Web 4.0 Conference organized by the SDE (Servei de Desenvolupament Business of the Generalitat de Catalunya) specially created for Catalan cultural companies. This first session is part of the training will be taught throughout [...]

How to adapt your business to the new internet approaching

25 January, 2017 /0 Comments/in , , /by

If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0. Tomorrow January 26, [...]

Google turns on the penalty pop-up's mobile searches in

11 January, 2017 /0 Comments/in , /by

Desde el 10 de enero se ha puesto en funcionamiento una nueva penalización en Google: la penalización por pop-up’s en versiones móviles. Esta penalización afecta a las versiones móviles de las páginas web y únicamente a quienes están utilizando intersticials (un tipo de pop-up) que se abre justo antes de cargar la página. Esta práctica se […]

Meet the new SEO MOOC 2016

14 November, 2016 /6 Comments/in , /by

Master the basics of SEO (Search Engine Optimization) SEO with this MOOC. 2016 has been a year of great change in the Google algorithm. Learn what's behind a good current SEO strategy, including keyword planning, content optimization, link building, semantic markers, Ecommerce SEO, local search and mobile strategy.

How to price a product or service?

27 June, 2016 /2 Comments/in , , /by

Many times I find that my students digital marketing overlook that pricing is one of the marketing variables that most influences sales of a product, and are unable to properly fix the price of a service or a product. Let's see: How to set [...]

How much is my site? - Discover the 5 variables that give value to your website

6 June, 2016 /2 Comments/in , /by

Surely you've ever wondered what it's worth doing the work you are creating content for your website and struggling to attract traffic and customers.

This article aims to analyze the 5 variables that affect the value of a web, and at the same time, show you tools that can be helpful to quantify these variables.

Course Content Marketing for hotels in Salou

28 April, 2016 /1 Comment/in , /by

The May 5 begins the course "Content Marketing for hotels" in Salou. This course is divided into 5 sessions which cover the following topics: Session 1: What is Content Marketing and why it is necessary for the hotels. This is a theoretical session that will discuss various strategies [...]

The gamification in Tourism, called "best practices"

25 April, 2016 /5 Comments/in , /by

Siguiendo con la formación que estoy impartiendo sobre “Ludificación (o gamification) y Turismo” estoy preparando un libro con buenas prácticas de iniciativas turísticas que utilizan la gamification como herramienta para conseguir el objetivo propuesto por la entidad turística que las ha creado. Por favor si en tu Oficina de Turismo, tu hotel, tu camping, tu […]