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What is Google Scholar? and What is?

Google Scholar or Google Scholar (in Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to conferences valid [...]

What is the difference between Business model and strategy?

So when I help companies to adapt their business models to the current environment, as when I teach the subject of creating a Strategic Plan for the Internet, I realize that my interlocutors confuse these two terms: Business Model and Strategy. Also confuse strategy with tactics ... but clarify these last two [...]

Have they changed the types of online business model?

Adaptation of the business model of a company over time is a key to the survival of the company factor, medium and long term. But what types of internet business model has changed since 1992 when the first web site was created, until today? Everything depends on […]

Do you really know what you want your client? Just ask!

Why is it so important to create customer value Surely you ever wondered why there are companies that succeed dramatically as Google, Facebook, Amazon, Apple, Booking to name a few, and other companies that had their moment as Nokia, Sony, AOL , Yahoo, but today, in the age 3.0 and entering [...]

How the new Data Protection Act 2018 affects

On May 25, 2018 comes into force compulsorily the new European regulation affecting Protection Act Data, or LOPD (by Organic Law on Data Protection) although the final version of the law is still pending in the Spanish parliament . Who is affected by the new law: a [...]

MOOC new edition of SEO, Free

Finally everything is ready to start the MOOC SEO Unviersitat impart from Vic in Miriadax platform. On April 16 you can already start this online course, massive and open (Massive Open Online Course) that offer free through the platform of Spanish universities Miriadax. We're […]

What is the conversion rate of a website? and how to improve

The conversion rate of a website or the site conversion rate is the percentage we get by dividing the number of goals met by the total number of visits to a website. So, this is the metric that measures the success of a website. English call conversion rate. [...]

Video "Introduction to Digital Márqueting"

The online Master in Digital Marketing and Social Media at the University of Vic is about to begin. As the first edition, it has not been easy. We had to prepare videos and syllabi of all subjects, coordinating the agendas of teachers and consultants (who are also professionals [...]