Montse's Blog

Today in Digital Marketing, Technology and Tourism (... although sometimes some other issue sneaks)



What are the dynamic capabilities

What are the dynamic capabilities and what they

Dynamic capabilities are different skills, processes, procedures, organizational structures, decision rules and disciplines that allow detection and capture the opportunities that arise in a company. This is the academic definition. I hope you understand. If not, read on, please. Dynamic capabilities enable companies to create, implement and [...]

Lean vs Agile vs Design Thinking

Today's article is complicated. What are the differences between Lean, Agile and Design Thinking? Phew ... Following the popularization of these terms, a book titled Lean Agile Vs. Vs. Design Thinking: What You Really Need to Know to Build, Jeff Gothelf published in 2017 and the emergence of the use [...]

Tool that calculates the value of a website

Hoy hemos puesto online una calculadora que es capaz de determinar cuánto vale una página web. Lo hemos hecho porqué esta es una de las preguntas que normalmente me hacen en clase. Además, el valor del site es lo de menos (es sólo anecdótico), el dato que es interesante es la cifra del potencial de […]

User research

Research User What is and what is

User Research, UX research are two ways to call the same: research on the experience of a user on our website. Ie, their behavior, their motivations and needs. When we want to increase the conversion of a research website user experience it is critical, the User Research is a [...]

What is eyetracking? and What is?

The Eyetracking is a technology that allows tracking of users look for information on things like: What look? What catches their attention? They are fixed in advertising? Is that what actually see button? What word does someone decides to read a text? and make decisions based on [...]

Google Scholar

What is Google Scholar? and What is?

Google Scholar or Google Scholar (in Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to conferences valid [...]

Business model

What is the difference between Business model and strategy?

So when I help companies to adapt their business models to the current environment, as when I teach the subject of creating a Strategic Plan for the Internet, I realize that my interlocutors confuse these two terms: Business Model and Strategy. Also confuse strategy with tactics ... but clarify these last two [...]

Have they changed the types of online business model?

Adaptation of the business model of a company over time is a key to the survival of the company factor, medium and long term. But what types of internet business model has changed since 1992 when the first web site was created, until today? Everything depends on […]

How to generate value?

Do you really know what you want your client? Just ask!

Why is it so important to create customer value Surely you ever wondered why there are companies that succeed dramatically as Google, Facebook, Amazon, Apple, Booking to name a few, and other companies that had their moment as Nokia, Sony, AOL , Yahoo, but today, in the age 3.0 and entering [...]

Data Protection Act

How the new Data Protection Act 2018 affects

On May 25, 2018 comes into force compulsorily the new European regulation affecting Protection Act Data, or LOPD (by Organic Law on Data Protection) although the final version of the law is still pending in the Spanish parliament . Who is affected by the new law: a [...]

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