Books and publications
Here are some of the resources related to Digital Marketing written by Montse.
eLearning & IT
This is an academic reference book written in collaboration with university teachers specialized in eLearning from all around the World. Montserrat has written the chapter dedicated to eLearning and the Information Technologies.
You can read the book's table of contents and a summary of each chapter clicking here: Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage
You can also find the book on Amazon clicking here: Amazon
Digital Marketing and eCommerce Guide
This guide was a commission from PIMESTIC and Barcelona's Chamber of Commerce.
Its authers are Alex de Anta and Montserrat Peñarroya. Its designed to serve as a guide to those companies who wish to improve their online communication initiatives. It explains the 23 basic techniques of Digital Marketing.
The guide exists in paper format (though it's sold out) and in PDF downloadable from both PIMESTIC and Barcelona's Chamber of Commerce websites. You can download it clicking it: Digital Marketing and eCommerce Guide.
The eCommerce and Digital Marketing courses given in Barcelona's Chamber of Commerce and its delegations are based in the content that was prepared for this guide.