Articles Digital Marketing and creating online businesses.

RIP Universal Analytics, long live the new Google Anaytics 4

With what it had cost you to get used to the inferficiency of google Analytics and how long it took you to learn the new features. Well wing! New program, new criteria and new interface. Alas, to create new slides for my classes! (for three years I have been teaching the subject of Digital Analytics in the career of With what it had cost you to get used to the inference of Google Analytics and with what it had taken you to learn the new features that are appearing in the menu marked as Beta March 30, 2022

March 30, 2022

The truth is that he had already warned us more than a year ago. And furthermore, we know that cookies will disappear in 2023. So it is normal for Google to retire this tool that has been with us for so many years… (I confess that when I have been at the foot of the canyon directing digital companies, I never went to bed without looking at how it had been web performance during the day and planning some changes for the next day).

The truth is that he had already warned us more than a year ago. And furthermore, we know that cookies will disappear in 2023. So it is normal for Google to retire this tool that has been with us for so many years… (I confess that when I have been at the foot of the canyon directing digital companies, I never went to bed without looking at how it had been web performance during the day and planning some changes for the next day).

What should I do with my old Google Analytics?

What should I do with my old Google Analytics?

In short, when GA3 stops working, if you didn't have GA4 beforehand, you won't have a history of your website's performance. The sooner you install GA4 the better. In the GA3 configuration menu you will find the instructions.

In short, when GA3 stops working, if you didn't have GA4 beforehand, you won't have a history of your website's performance. The sooner you install GA4 the better. In the GA3 configuration menu you will find the instructions. counts as interactivity In short, when GA3 stops working, if you didn't have GA4 beforehand, you won't have a history of your website's performance. The sooner you install GA4 the better. In the GA3 configuration menu you will find the instructions.

In short, when GA3 stops working, if you didn't have GA4 beforehand, you won't have a history of your website's performance. The sooner you install GA4 the better. In the GA3 configuration menu you will find the instructions.

Well… there are several reasons why Google has changed the way of tracking. The first is the fact that many companies have websites and mobile applications. With GA4 you can have different data entry flows and, therefore, it allows you to measure the performance of the web and that of the app in the same tool. This is already a great what!

The second is the one I mentioned before: Chrome will stop using Cookie technology sometime in 2023 and GA3 was based on this technology. In this way, it distinguished users from visits, knew if they were new or recurring, calculated the bounce rate, the time spent on a page, etc. All this is over. We will have to use another type of technology to continue obtaining this type of data... although on the internet now the “time spent on a pageThe second is the one I mentioned before: Chrome will stop using Cookie technology sometime in 2023 and GA3 was based on this technology. In this way, it distinguished users from visits, knew if they were new or recurring, calculated the bounce rate, the time spent on a page, etc. All this is over. We will have to use another type of technology to continue obtaining this type of data... although on the internet now the “

Those of us of a certain age still remember what life was like before Cookies and before google Analytics… we also remember the hassle of managing the logs to make the analytics programs of that time work. But wow, we passed user sessions through the URL and learned as much as we could about user behavior on our website with the data we had. I think this is one of the reasons why Google has lowered the weight of the URL in the algorithm… it is preparing for really long URLs. In Search Engine Journal discussed one of these days the weight of URLs in the algorithm. They are still a ranking factor, but not with the weight they used to have. You can read the article here: URL as a ranking factor

URL as a ranking factor URL as a ranking factor.

URL as a ranking factor

URL as a ranking factor

The disappearance of cookies will affect, above all, advertising. If you have carried out a campaign lately, you will see that Google is already beginning to advise you to have other data sources to monitor your campaigns and to control their ROI. It seems that the trend will be to leave in our hands the uploading of customer lists and leads (like the look-a-like service that Facebook already offers). Artificial intelligences will also have more weight in the analysis of possible market segments that can become our clients. Google already has users and their behavior tracked, there is plenty of data to do all kinds of analysis. I am sure that you can already predict our intentions when browsing the internet without having to use cookies.

In any case, it will be interesting to see how technology changes throughout this year to adapt to the new environment of 2023.

In any case, it will be interesting to see how technology changes throughout this year to adapt to the new environment of 2023.

I hope this article has been useful to you.

A big hug.

The location of your website hosting no longer influences Google results

International SEO

March 24, 2022 If the Earth is flatMarch 24, 2022

This week John Mueller, the person in charge of relations with SEO professionals on the part of Google, responding to a question about how changes of hosting affect web positioning, confirmed that Google no longer takes into account the IP of the hosting to determine which is your target market.

International SEO International SEO This week John Mueller, the person in charge of relations with SEO professionals on the part of Google, responding to a question about how changes of hosting affect web positioning, confirmed that Google no longer takes into account the IP of the hosting to determine which is your target market.

This week John Mueller, the person in charge of relations with SEO professionals on the part of Google, responding to a question about how changes of hosting affect web positioning, confirmed that Google no longer takes into account the IP of the hosting to determine which is your target market.

Here I leave you an article that I wrote a few months ago and where I explain how to carry out a

Depending on how your hosting is and where it is, your website will take longer or less to download. With the new Web Core Vitals criteria, the speed of your website really matters, so make sure you pass all Google tests.

Depending on how your hosting is and where it is, your website will take longer or less to download. With the new Web Core Vitals criteria, the speed of your website really matters, so make sure you pass all Google tests. Google Speed ​​Test.

But speed is not only important for Google but also for your users. On a slow web, people tend to browse fewer pages and therefore complete fewer goals. Speed ​​affects the usability of your website, don't hesitate! For this reason, Google incorporated it into the results ordering algorithm many years ago.

But speed is not only important for Google but also for your users. On a slow web, people tend to browse fewer pages and therefore complete fewer goals. Speed ​​affects the usability of your website, don't hesitate! For this reason, Google incorporated it into the results ordering algorithm many years ago. Find out how Google's “Page Experience Update” affects you.

If your website attacks more than one country and has speed problems due to distance, a possible solution is the use of Content Delivery Networks (CDN). A service that is contracted in the country of destination and that serves your website as if it were from a local hosting. The most popular is Your website attacks more than one country and has speed problems due to distanceIf your website attacks more than one country and has speed problems due to distance, a possible solution is the use of Content Delivery Networks (CDN). A service that is contracted in the country of destination and that serves your website as if it were from a local hosting. The most popular is

Your website attacks more than one country and has speed problems due to distance

If your website attacks more than one country and has speed problems due to distance, a possible solution is the use of Content Delivery Networks (CDN). A service that is contracted in the country of destination and that serves your website as if it were from a local hosting. The most popular is

This hack is partly the fault of poor website maintenance (outdated plugins, basically, as well as malicious plugins installed inadvertently). But it is also the fault of the hosting, which does not take drastic measures so that this does not happen.

This hack is partly the fault of poor website maintenance (outdated plugins, basically, as well as malicious plugins installed inadvertently). But it is also the fault of the hosting, which does not take drastic measures so that this does not happen.

although the IP of your web hosting no longer affects your international positioning in Google

Although Google no longer takes into account the IP, it is necessary to remember that if our target market is Russia (yes, I know that right now the oven for buns is not there and that we do not have anything that interests us in Russia… but just in case… ) and therefore the SEO is carried out in Yandex; or if our target market is China and the SEO is carried out in Baidu, both search engines do take the IP into account and strongly penalize websites that are not hosted in their territories. So, in these two cases, the solution to be able to reach your market is still to hire a hosting in these countries…. Ahh (<— sigh)…. Digital barriers... and people think they don't exist...

I hope this article has been useful to you and helps you in international positioning.

sigh sigh.

I hope this article has been useful to you and helps you in international positioning.

Kisses.

Or on the contrary, the survival of the company comes before any consideration

Business Model Adaptation in the Cultural sector

Magazine "Magazine "February 17, 2022

February 17, 2022 The “Journal of Open Innovation” magazine has published my article on how Spanish cultural companies have adapted their business models during and after the crisis caused by COVID-19

February 17, 2022

The objective of the research is to find out how Cultural companies have adapted their business models during the COVID-19 crisis. Knowing more about this adaptation is important to ensure that both the cultural sector in general, and companies in particular, are more resilient in the future and also to know the various adaptation mechanisms they have used.

Magazine "

The objective of the research is to find out how Cultural companies have adapted their business models during the COVID-19 crisis. Knowing more about this adaptation is important to ensure that both the cultural sector in general, and companies in particular, are more resilient in the future and also to know the various adaptation mechanisms they have used. Some companies did not adapt their business models for various reasons: either they did not believe it was necessary and they had enough financial muscle to wait for “the storm to pass”, or their managers had the perception that adaptation was impossible and they prepared themselves to resist or they dedicated themselves to other works.

Some companies did not adapt their business models for various reasons: either they did not believe it was necessary and they had enough financial muscle to wait for “the storm to pass”, or their managers had the perception that adaptation was impossible and they prepared themselves to resist or they dedicated themselves to other works.Some companies did not adapt their business models for various reasons: either they did not believe it was necessary and they had enough financial muscle to wait for “the storm to pass”, or their managers had the perception that adaptation was impossible and they prepared themselves to resist or they dedicated themselves to other works.

Some companies did not adapt their business models for various reasons: either they did not believe it was necessary and they had enough financial muscle to wait for “the storm to pass”, or their managers had the perception that adaptation was impossible and they prepared themselves to resist or they dedicated themselves to other works. The companies that adapted did so in 3 phases, the first being improvised adaptation, in which they had to respond to the emergency with the technical, human and knowledge assets they had at that time, while planning the adaptation to the environment. term.

The companies that adapted did so in 3 phases, the first being improvised adaptation, in which they had to respond to the emergency with the technical, human and knowledge assets they had at that time, while planning the adaptation to the environment. term.The companies that adapted did so in 3 phases, the first being improvised adaptation, in which they had to respond to the emergency with the technical, human and knowledge assets they had at that time, while planning the adaptation to the environment. term.

either their managers had the perception that adaptation was impossible and they prepared to resist or they dedicated themselves to other jobs

To better understand the adaptation of the business models of cultural companies, it is necessary to analyze their ability to improvise in an emergency, their relationship with institutions and organizations that bring their peers together, and their ability to detect the changing needs of their clients and create a medium-term plan to cover them.

To better understand the adaptation of the business models of cultural companies, it is necessary to analyze their ability to improvise in an emergency, their relationship with institutions and organizations that bring their peers together, and their ability to detect the changing needs of their clients and create a medium-term plan to cover them. The “Journal of Open Innovation” magazine has published my article on how Spanish cultural companies have adapted their business models during and after the crisis caused by COVID-19

New research on adapting business models

The research that I am currently carrying out is still on cultural companies, but I am analyzing whether, when an emergency like COVID-19 arises and it is necessary to adapt business models, the sustainability of these models continues to be taken into account… OR on the contrary, the survival of the company comes before any consideration.

The research that I am currently carrying out is still on cultural companies, but I am analyzing whether, when an emergency like COVID-19 arises and it is necessary to adapt business models, the sustainability of these models continues to be taken into account… OR on the contrary, the survival of the company comes before any consideration.

We talk to each other!

On the importance of Culture and going back to the Theater

The importance of Culture and Theater

Today I am meeting some friends to go to the Theater. Let's see "Uncle Vania." A drama by the Russian writer Anton Chekhov published in 1899.

I do not know this work. The title sounds familiar to me, but I have never seen it performed nor do I know what it is about. I do know Chekhov, we are old friends. Antón Pávlovich Chekhov is a Russian writer, framed in the literary currents of realism and naturalism. I don't particularly like realism… but Chekhov is a great master of the short story and I want to see this work.

When I think of Chekhov, a literary device that generates spoilers every time I see it on a screen comes to mind... “Chekhov's weapon”. Chekhov's weapon is a dramatic principle that postulates that every element in a narrative must be necessary and irreplaceable, or else it must be eliminated. "Eliminate everything that has no relevance in the story" indicates Chekhov. When in a movie they point to a rifle hanging on a wall, you can bet that rifle will be part of the plot at one point or another. This is Chekhov's principle or "Chekhov's weapon"...a spoiler-creating sneak!

I'm afraid to go to the theater, not because of COVID, but because of the play itself. Even if it's by Chekhov, the works that my friends choose are usually a bit clumsy… they're into the classics and “art and essay”. I prefer to go to the theater to have a good time. The same as when I go to the movies or read a book... in my leisure time, I prefer evasion than reflection. I'm not ashamed to admit it. Anyway, I really want to go to the theater because we haven't been there for a long time. Since the fateful March 15, 2020, in which the confinement began, we have only been once. It's time to go back.

I think about how cultural and creative services are fundamental in our society. A text from the Commission of the European Union comes to mind, the Green Paper that I use in class, in which the European regions are invited to “Unlocking the potential of cultural and creative industries”From their territories. The text reflects on how Culture is the heart of our social fabric, how it shapes our identities, aspirations and relationships with others and with the world. Culture also shapes the places and landscapes in which we live, the lifestyles that we develop. Heritage, visual and performing arts, film, music, publishing and fashion design are strongly manifested in everyday life and contribute to the social and economic development of the EU.

I go to the Theater happier thinking that I participate in the recovery of the sector.

We go in and the show begins!

… It is heavy to be the whole work with the mask on. But it's better that I don't take it off as soon as the lights go out (in the cinema sometimes I do it with the excuse of eating popcorn), in this theater safety distances are not respected. We are all crammed into a stall where the rows are too close together and the backs of the seats dig into the back. The previous time it was in a room in Barcelona that did meet all the rules... with the double vaccination and at this time of year, we are more relaxed and I am also in a city that sometimes seems like a town.

… It is heavy to be the whole work with the mask on. But it's better that I don't take it off as soon as the lights go out (in the cinema sometimes I do it with the excuse of eating popcorn), in this theater safety distances are not respected. We are all crammed into a stall where the rows are too close together and the backs of the seats dig into the back. The previous time it was in a room in Barcelona that did meet all the rules... with the double vaccination and at this time of year, we are more relaxed and I am also in a city that sometimes seems like a town. … It is heavy to be the whole work with the mask on. But it's better that I don't take it off as soon as the lights go out (in the cinema sometimes I do it with the excuse of eating popcorn), in this theater safety distances are not respected. We are all crammed into a stall where the rows are too close together and the backs of the seats dig into the back. The previous time it was in a room in Barcelona that did meet all the rules... with the double vaccination and at this time of year, we are more relaxed and I am also in a city that sometimes seems like a town. Permanent Link: On the importance of Culture and return to Theater

Maybe La Vanguardia is right... but what a hell of a work, it's depressing! The review that I read before the lights went out already looked bad, the author of it indicated that this work is a drama that reflects "the inner apocalypse of a handful of human destinies: boredom, wasted life, love not reciprocated, the unfinished work…” Wow…

I'm falling asleep... but not like I fall asleep at the Opera... At the Opera the music is so beautiful that I can't help but close my eyes and allow myself to be transported to the worlds and realities that it evokes. Inevitably, and despite singing in choirs for much of my life and therefore loving music, I fall asleep and fall asleep. It's the thing about going to the opera on a Friday night. I accept it with resignation. But no, here today in the theater my mind insists on disconnecting and wandering around the room.

The importance of Culture and Theater

I stare at the stage and think about the actors and how they must have suffered during COVID. What should they have done during confinement? How long have they been out of work? Are there specific grants for artists? How should they feel when they are back on stage and see the public? I remember some of the interviews I have conducted while collecting data for my academic articles. No, artists (actors, photographers, painters, sculptors, musicians...) have not been able to adapt their business models. Most have had to find other sources of income or live off their savings. Many have been out of work for more than a year. Also cultural services such as theaters, concert halls and festivals have been forced to close their facilities for months and continue to agonize financially to survive. The Cultural sector has suffered as much as the Tourist sector, but it does not seem to receive the same media attention... and the importance of theater in Culture is undeniable.

The article in La Vanguardia indicated that 97% of the actors and dancers were left without income to survive as a result of the pandemic, and that close to 70% were left unemployed. I look back at the actors. I see people, not Chekhov's characters. I think of the research I am conducting to better understand the adaptation of cultural business models. In my mind I draw the business model canvas of the company that is playing “Tio Vania”: value proposition, target audience, marketing channels, partners, sources of income, expenses… I would like to ask how they are doing. If they have been able to do something. If they innovated in some way to be able to continue reaching their audience... Now that I look more closely at them, I see them happy in their role, even if they interpret a drama.

the survival of culture

the survival of culture the survival of culture the survival of culture

Keeping cultural companies in good health and adapted to the new post-COVID environment is essential. Increasing their resilience to new environmental hostilities is also of vital importance, not only for their long-term survival, but for that of society as a whole. It is not an empty phrase, it is a reality in which I firmly believe, which is why I have dedicated a year and a half of research to it, … and I continue to do so.

Keeping cultural companies in good health and adapted to the new post-COVID environment is essential. Increasing their resilience to new environmental hostilities is also of vital importance, not only for their long-term survival, but for that of society as a whole. It is not an empty phrase, it is a reality in which I firmly believe, which is why I have dedicated a year and a half of research to it, … and I continue to do so.

What is Google Scholar? and What is?

What is Google Scholar?

Google Scholar O Google Académico (In Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to meetings with scientific and academic validity. It is therefore most suitable source of information to be included as references in any document whose sources should be academically valid.

What is it for?

If you're in college and you must submit papers, theses, articles or works EOG / Master, it is necessary that all statements that do have a sound scientific basis and of course, you must cite the source in which you have based for reaching these conclusions. You find this source Google ScholarNot at Google.

The results appear in the pages of Google Scholar They are already designed so you can capture with reference manager you are using (the most popular are Zotero, RefWorks or Mendeley) so that citations will be created automatically and the literature you will also be created automatically with all references you used in your work.

Another advantage of Google Scholar is that it gives you full access to the document in question (if it is found) or to the part of the content that interests you, so it saves many visits to the library and allows access to content that we would hardly find otherwise. If the document is part of a private library, from Google Scholar You can enter it if you are connected from a university campus and your university has agreements with that library.

If I am an author, how can I publish to Google Scholar?

If you are the author of academic material, you are especially interested that the content you have created appears indexed in Google Scholar. To do this you must create an author profile and register your items from the ad itself. If the articles are published in journals indexed, Google will find them and you must assign them to your tab. From the tab you can track appointments that you receive and have an inventory of all your published works, generating statistics and graphs.

The algorithm that sorts the results of Google Scholar is very similar to that of Google, but also includes the relevance of the document, ie, the times I have cited.

Curiosity

Google Scholar's slogan is "standing on the shoulder of giants”… “shoulders of giants"A quote from Issac Newtown"If I have seen further, it is by standing on the shoulders of giantsNovember 15, 2021

I hope this article will be useful.

You will find more information here:

Keep in touch.

A big hug.

Montse.

the tools that I mention can be useful to you to complement the entrance to the Russian market through SEO

November 11, 2021

November 11, 2021

November 11, 2021

  • November 11, 2021
  • SEO in Russia
    November 11, 2021
    This service is also like Google's, so you can use it intuitively. It has an English version.

so you can use it intuitively

This service is also like Google's, so you can use it intuitively. It has an English version.

If your service is international, surely the searches will be done in English This service is also like Google's, so you can use it intuitively. It has an English version.

If your service is international, surely the searches will be done in English

The optimization of your website should be the same as with Google. Metadata, semantic markup, SEO friendly URL… normal in any SEO strategy. The only problem is that Yandex heavily penalizes websites whose IP is not Russian. So I recommend that if you really want to enter the Russian market, hire a hosting there and have a Russian IP and if possible, a .ru domain to make you look more local.

semantic marking

Again, like Google, an SEO strategy in Russia involves Linkbuilding. This is an absolutely necessary tactic to rank well on Yandex. You will have to do the same as you would in your country: get links on collaborative websites, in the Russian press, in Russian universities, in Russian blogs, etc... a complicated task. Sometimes it is better to hire a public relations agency and let them take care of this part.

so you can use it intuitively

As in any international SEO strategy, Google Analytics will tell you if you are doing well or not. If you manage to index yourself well and position your page, you should start to see how visits to your website are increasingly international and originating from Russia or from related countries where they also use Yandex.

As in any international SEO strategy, Google Analytics will tell you if you are doing well or not. If you manage to index yourself well and position your page, you should start to see how visits to your website are increasingly international and originating from Russia or from related countries where they also use Yandex.

If you manage to index yourself well and position your page If you manage to index yourself well and position your pageAs in any international SEO strategy, Google Analytics will tell you if you are doing well or not. If you manage to index yourself well and position your page, you should start to see how visits to your website are increasingly international and originating from Russia or from related countries where they also use Yandex.

We're going talking

A hug

Find out how Google's “Page Experience Update” affects you

He "Page Experience Update”Is the name given to the change Google made to its algorithm in mid-June. This change includes the famous “Core Web Vitals”. Here's what Google's goals are when implementing this change, how it can affect your website, and what you should do to fix it.

What is the goal of Google when applying the "Page Experience Update"

With this change, Google searches for 5 things:

  • Make your website useful. That is, that meets the needs of your customers.
  • Make it usable. In other words, it is easy to navigate, intuitive and suitable for all types of audiences.
  • May it always be available. In other words, that it is always online and does not have 404 errors ("page not found") or things that do not load.
  • Make it functionalJuly 30, 2021
  • Make it trustworthyJuly 30, 2021

Changes in Google algorithm parameters

July 30, 2021

  1. July 30, 2021
  2. July 30, 2021
  3. July 30, 2021
  4. Web without deceptive pop-ups, or traps that prevent you from seeing the real content of the page, or hacks, or strange things.

How you can improve your positioning

Below I explain 5 things that you should improve on your website, as soon as possible, if you do not want to be affected by the change in the algorithm and you do not want to suffer the Google penalty.

1 - Improve the speed of your website: carry out the Google speed test with your home page, with a page with the product categories and with that of a product sheet. When you take the test, Google will tell you if you are approved or suspended, both for mobile and desktop. Make sure you pass both. If you don't pass them, Google will tell you right there what you have to do to pass both exams. You will find the test here: Google Speed ​​Test

2 - Improve usability: Each element of your page should add value to your users, should not distract them from his / her purpose and should be useful to them. In a corporate website this is not very difficult ... surely you are already doing it well. The problem is going to be news websites, with a lot of publicity. I think that you are going to consider that advertising as something that distracts the user and that these websites are going to receive a slight penalty. We will see it with a little more time, it is still early to see how it affects them.

3 - Optimize your mobile version even more. Since May of last year the mobile version is the main version of your website. You must be aware of it. Stop looking at your website through a desktop computer and look at it and use it from a mobile. It should be flawless, easy to use, all clear and without any mistakes. You can take the Google test for mobile versions here: Google test for mobile versions

4 - Update your content and make sure that everyone can see it well. A good user experience involves finding relevant content and, at the same time, ensuring that this content can be read by everyone. For example, when a blind person enters your website, his browser will read everything he has on the screen. You must ensure that their user experience is the same as that of a non-blind person. If the person has a low degree of vision, they should also be able to have a good user experience by zooming in on fonts (CRTL+ “+”). For this you have to make sure that the programming of your website meets all the requirements. You can perform a test to validate your code here: A good user experience involves finding relevant content and, at the same time, ensuring that this content can be read by everyone. For example, when a blind person enters your website, his browser will read everything he has on the screen. You must ensure that their user experience is the same as that of a non-blind person. If the person has a low degree of vision, they should also be able to have a good user experience by zooming in on fonts (CRTL+ “+”). For this you have to make sure that the programming of your website meets all the requirements. You can perform a test to validate your code here:. For public administration pages this is a mandatory requirement (it's like having a ramp where there are stairs). For a company, until now it was optional, but with Google penalizing if you don't do it, I would take it seriously.

5 – Make your website secure. I'm not just talking about https (here you will find an article about how to go from http to https). I am talking about making sure that your website does not contain malicious software, that it has not been hacked and that you are placing third-party affiliation cookies on all your visits, that it does not contain spyware, that what you are explaining is not a scam... and that the information is all correct. Here you will find the Google security report in Google Search ConsoleGoogle security report in Google Search Console

Google security report in Google Search Console

I hope this article has been useful to you.

I hope this article has been useful to you.

I hope this article has been useful to you.

Digital Marketing: Future Option for Companies and Students

He Digital Marketing It is constantly evolving and the difference between digital and Traditional Marketing is becoming more and more accentuated. At the moment, it is a mistake to have a (traditional) Marketing department and separately, to have a Digital Marketing department. Today's marketing professionals must master both some techniques and others. Forgetting about Digital Marketing or thinking that it is not made for our company is a handicap that will lead us to not obtain the expected results and is only an excuse for not having to admit that we are not prepared.

The characteristics of the different channels in which you can advertise, the way of segmenting the audience and the importance given to the consumer, make the difference between the strategies of each one. Although both types of marketing can have successful results, it is becoming more and more evident that in order to remain competitive, companies must bet on Digital Marketing.

The characteristics of the different channels in which you can advertise, the way of segmenting the audience and the importance given to the consumer, make the difference between the strategies of each one. Although both types of marketing can have successful results, it is becoming more and more evident that in order to remain competitive, companies must bet on Digital Marketing.

The characteristics of the different channels in which you can advertise, the way of segmenting the audience and the importance given to the consumer, make the difference between the strategies of each one. Although both types of marketing can have successful results, it is becoming more and more evident that in order to remain competitive, companies must bet on Digital Marketing.

Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.

Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.

  • Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.
  • Both Digital Marketing and Traditional Marketing strategies are capable of obtaining good results for a business. However, the difference between everything that Digital Marketing can do for a company is becoming more and more noticeable.
  • In most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.

Advantages of Digital Marketing for a company

In most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.

In most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.

  • It allows to measure the impact of each action and modify them as appropriateIn most online communication tools you can calculate the ROI (Return On Investment) of the campaigns. That is, for each euro invested, you can know how much you have billed and what margin you have left.
  • Internet ads are flexible and dynamic. Internet ads are flexible and dynamic.
  • Online communication allows more precise segmentationInternet ads are flexible and dynamic.
  • Internet ads are flexible and dynamic. Digital marketing has numerous strategies that bring the company closer to its customers and allow it to generate a relationship of mutual trust.

Study digital marketing

Studying an online master is an unbeatable option to enter the world of digital marketing. Professional profiles dedicated to this branch of marketing are increasingly in demand. In addition, the advantages that digital marketing offers a company make it a very profitable career option in the future. Having studies in digital marketing offers an alternative with high employability that students or recent graduates should take into account when choosing their profession.

If you follow me on Linkedin you will have seen that this month we have 3 open positions related to Digital Marketing that come from our clients. Believe me when I say that it is really difficult to find the ideal candidates for these positions. Most of our students find a job immediately or decide to create their own agency.

If you are interested in training more in Digital Marketing and want to obtain a university degree, these are the three Masters in Digital Marketing for which I can give you good references:

  1. Master in Digital Marketing from the University of Vic - Central University of Catalonia. We created this master's degree 6 years ago, it is 100% online and it is up-to-date.
  2. Master in Digital Marketing from La Salle – Ramon Llull University. This master's degree is face-to-face, fully updated and with a job bank.
  3. Master in Digital Marketing from the Complutense University. This master's degree is online, also fully updated and starts in October. The employability of the students of this master's degree is practically 100%.

All three are practical, good masters and you will leave sessions with the knowledge that will allow you to create strategic online communication plans, as well as the necessary skills to execute them.

Today more than ever it is necessary to digitize.

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Montse.