Articles related to culture and new technologies

Who says Facebook is not useful? Just ask the Club Elvis Spain

I have heard many times that social networking is to spend time, that at the enterprise level leave much to be desired, or they need a lot of dedication, ... generally a long list of excuses to no longer be, at once, to work on 2.0 Markerting correctly.

The truth is that social networks, like other tools that Internet offers us, are very useful both for companies and institutions, as well as for individuals. But dedication and require minimal training.

This week following the concert that the TCB Band (The original band Elvis Presley in the 70s) offered in Barcelona on September 22I was discussing with Helena Casas, fellow teacher BIMBS and of the UABThis fact, when I explained how he is running for her Facebook Elvis Fan Club... And Helena, besides being a teacher, is semi-professional singer and is the Community Manager of Elvis Fan Club in Spain.

Helena told me that initiated the club activity on FB in January 2012 and since then they have not stopped growing followers of FB, but also in number of club members thank both the network and the events in which they participated. Regarding the latter, Helena told me the great opportunities that have come their thanks to be present on Facebook:

  • A contributor to the BBC You know through the network and intends to participate in Best Spanish Elvis event held in Benidorm this spring.
  • The agency Open Events Group is brought into contact with the club who believe the Elvis Day, on one of the days of the Barcelona Harley Days that took place in Barcelona in July (event attended by more than 1 million people).
  • Elvis's original band (TCB Band) is contacted with the Club to promote your cruise (leaving 23 September Barcelona), and after discussions with them, the Club Elvis Spain, decides to hire them to act in Barcelona the day before cruise, the September 22 at the ApoloAs a unique opportunity for all fans of Elvis and these musicians mythical.

In all 3 cases they have been others who have come for the Club, without them having to go asking for collaboration in events.

Participation in events has obviously brought new partners, but also greater coverage of events the club itself by the media, for example, this summer, following the 35th anniversary of the death of Elvis, the club he organized a trip to Memphis that was covered by various media nationwide.

So can anyone say that Facebook does not work? Have to spend hours, this is true, but above all, it is hard to communicate something that you love and know how. The rest comes alone.

The Death of Juliet Agustin, director of the Puppet Center in Lleida

Juliet died last Friday. A car accident in Llardecans (Segrià, Lleida). 59 years.

His death leaves a great void in the cultural world, and in my heart.

I met Juliet when two years ago I was invited to give a lecture as part of the Fira de Teatre de Titelles of Lleida (of which she was the director). At that point, I was struck by its vitality and way of working, enthusiastic and completely turned over to others. An extraordinary woman, unusual. With a personality and a way of being, that leaves a mark in the heart of anyone who crosses her. I was no exception. We continued to see the months following our meeting, and whenever I've been through Lleida I dropped by the Puppet Center to say hello.

She, her husband and his team at the Center have been doing a lot of work towards the dissemination of this art and its professionalization. Every corner of the former Convent of Santa Teresa (present site of the Puppet Center) bears his imprint. Each small project of many that are made there is a part of it. Continue your legacy will be tough.

My deepest condolences to her husband and family.

A big hug.

Google opens in Spain its movie rental service

Surprise this weekend: Youtube and watched entered a new feature, Youtube Movies. The movie rental service already operating in the US for a year, but here was not open.

[style_image width=”300″ height=”200″ image=”Youtube Movies” align=”alignright” alt=”Youtube Movies” url=”https://www.montsepenarroya.com/wp-content/uploads/2012/06/youtube_movies.jpg” border=”yes” lightbox=”yes” fade=”yes”]Sólo es necesario conectar el ordenador con tu TV para poder ver el nuevo inmenso catálogo de películas, conciertos, partidos de fútbol, reportajes educativos, etc… de Youtube. Sin tener que piratear nada y a un coste razonable.

The rental price of the films depends on their age and whether or not they are in high definition. The films are theatrical release in cost 3.99 euros and 4.99 euros standard definition high definition. The other movies cost 1.99 euros and 2.99 euros normal high.

The service works much like Film (Which is what I used so far): when you pay the movie, you have 30 days to see if you have not started yet, and once you start, you have 48 hours to see it (you can see it as many times as you want during these 48 hours [this is practical when there are staff who are home watching TV at various times]).

It seemed to me that it can only be paid through Google Wallet (Google service that competes with Pay Pal), the truth is that I have not finished the test transaction (today I do not have time to watch a movie) but only offered me the option of paying through their own tool (I hope this is not definitive because I usually use for all my Pay Pal payments).

We will have to see how this service works. Let's see if I have time next weekend and taste.

We talk to each other.

Digital Marketing for Artisans in Tortosa

Marketing Digital per Artesans, Tortosa.The next Thursday 24 We repeat the first of the seminars for artisans "Activa’t"Organized by the Provincial Council of Tarragona.

This time, the 2 sessions that form the course will be held in Tortosa.

In the first one we'll see how it should be the website of a craftsman, with what tools could create it and also see the techniques to drive traffic to your website with minimal cost. The second session will see the techniques to convert visitors into business contacts and web analytics.

These seminars are open to all artisans in the province of Tarragona and will be held on 24 November and 12 December.

Classes will be held in the Regional Council of Lower Ebro, C / Barcelona, ​​152 Tortosa. Hours are from 9am to 14pm with a short break at midmorning. Admission is free but seating limited.

If you are interested in attending them, please contact as soon as possible with Local Development Service of the Diputación de Tarragona (desenvolupament.local@dipta.cat) Or call 977249488.

See you there.

A hug.

2.0 tools for promoting Bands

I had the pleasure of participating this morning in Diversons , An initiative of the Social Work "The Caixa"Which aims to help novice musicians in their professional training, while promoting understanding of different cultures through music.

My participation has been among the acts of organized training to help professionalize bands, and have taught a session in which I explained what Web 2.0, how it should be a web 2.0 site and what tools we can use to publicize the website of a band, and how we can promote music through social networks and many other web 2.0 tools that are available to any group that knows his way around the Internet.

The presentation that I used to illustrate my paper is as follows. I hope you find it useful.

We talk to each other. A hug.

The "10 mistakes theaters and auditoriums" in Huesca

Los días 28 y 29 de septiembre de 2011, la Plataforma Convivencia Pirineos Mediterráneo en colaboración con la Feria Internacional de Teatro y Danza de Huesca organizan el Encuentro profesional transfronterizo “Las artes escénicas en la era digital”. Por mi parte, tengo el placer de participar en estas jornadas ofreciendo una charla sobre “los 10 errores que cometen teatros y auditorios cuando plantean su comunicación online".

En esta ponencia trataré temas como el posicionamiento en buscadores, la usabilidad, los gestores de contenido, la web 2.0, el objetivo que debe tener un sitio web, etc. En total, una hora y media repasando algunos de los errores más comunes realizados por empresas del mundo cultural y sobre todo, por teatros y auditorios, cuando crean sus webs y cuando se plantean realizar acciones de Marketing Digital.

En las jornadas participarán muchos otros profesionales de diversos ámbitos relacionados con la cultura y el mundo digital, así que por mi parte, estoy segura de que será interesantísimo poder asistir a sus disertaciones.

El plazo de inscripción está ya cerrado, pero por si acaso aun quedasen plazas o por si deseas más información sobre el evento, aquí encontrarás lo que necesites: “Las artes escénicas en la era digital”.

Note: Las diapositivas que he preparado para esta charla son las siguientes

Nos vemos en Huesca.

Slides of the conference: Mobile Marketing

Yesterday I had the pleasure of participating in the super event women 3.0 organized by AGIMA (The association that promotes personal and professional development of women).

In this event, the President of Agima explained briefly what is and what activities Agima promotes, and behind it, I gave a lecture on Mobile Marketing, ie on marketing communications using mobile devices as support.

I used slides are as follows:

After my speech, the theater group the Xandrines He brightened up the day with a performance on Women 3.0 very very very funny. But unfortunately, all attendees we feel reflected in its parody at one time or another ... so really, besides entertaining work gave rise to personal reflection and not leave you indifferent.

After the performance, Hotel Grums (A newly opened hotel located next to Paralel Barcelona) offered a great snack on their terrace.

I take these lines to thank AGIMA, a the Xandrines and Hotel Grums the attention they had with me and to congratulate them for their interventions in each of the aspects of the organization of the event. Everything was perfect.

For those who could not attend to it, you can read the tweets act tracking typing on Twitter #agimagrums or waiting for one day, to have Agima about the video that was recorded during the event.

Final note: For those who asked me about what my next open event, indicate that this afternoon participated in a conference on managing your personal brand at UAB. These talks are open to everyone. My speech will be the second, starting at 4 pm and is taught in the hall of the principalship. The assistance is free and no cost.

We talk to each other.

A hug

Slides "10 tips to improve online business communication Audiovisual"

Yesterday I had the pleasure of participating as a speaker at the 2011 edition of Audiovisual Market of Catalonia.

This fair, year after year, brings together audiovisual professionals who are somehow related to what is known as "local television" ... what is commonly called local television.

For my part, I participated imparting aimed at offering modest assistance in the form of 10 tips to improve online communication companies present at the event presentation.

I used slides to illustrate my paper are as follows.

I hope you find them useful.

A hug

Slides of the conference Mobile Marketing for Cultural Industries

On May 18 I had the pleasure of giving a lecture entitled "Mobile Marketing for Cultural Industries"In the lecture series organized by the SDE - ICIC.

At the conference we saw the following points:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • Examples.
  • key success factors.

Deputy then I used slides to illustrate my paper if they can be of help:

I go all right.
A hug.

Mobile Marketing for Cultural Industries, May 18

On 18 May I have the pleasure to teach the class Mobile Marketing Cultural Industries oriented in the unique setting of the Museu Collet (Carrer Buenos Aires, Barcelona 56-58.) -> NOTE BACK: Assistance to allow interested companies have changed the location. It will now be in the Universitat Pompeu Fabra (UPF) Building France. Ring Walk, 8 from Barcelona.

The duration of the class is for 2 hours, and start at 4 pm.

We see the following:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • concrete examples.
  • key success factors.

The goal is that after two and a half hours, the student is able to understand what the marketing done through mobile phones, understand how to use it for your business, and learn about the different possibilities available to you.

To prepare this talk I have contacted several companies developing applications and various business related to the culture that already use, so the examples we see are real and in some cases also dispose of budgets invested in creating applications, to generate campaigns and generally getting reach a target specific audience through dispostivos mobile phone.

The organization of the event is paid by the SDE (Servei de Desenvolupament Empresarial, the Catalan Institute of Cultural Indústries). So if you want to attend, please contact them to see if there are places available: www.sdeicic.cat

See you.