Articles related to culture and new technologies

Digital Marketing for Artisans in Tortosa

Marketing Digital per Artesans, Tortosa.The next Thursday 24 We repeat the first of the seminars for artisans "Activa’t"Organized by the Provincial Council of Tarragona.

This time, the 2 sessions that form the course will be held in Tortosa.

In the first one we'll see how it should be the website of a craftsman, with what tools could create it and also see the techniques to drive traffic to your website with minimal cost. The second session will see the techniques to convert visitors into business contacts and web analytics.

These seminars are open to all artisans in the province of Tarragona and will be held on 24 November and 12 December.

Classes will be held in the Regional Council of Lower Ebro, C / Barcelona, ​​152 Tortosa. Hours are from 9am to 14pm with a short break at midmorning. Admission is free but seating limited.

If you are interested in attending them, please contact as soon as possible with Local Development Service of the Diputación de Tarragona (desenvolupament.local@dipta.cat) Or call 977249488.

See you there.

A hug.

2.0 tools for promoting Bands

I had the pleasure of participating this morning in Diversons , An initiative of the Social Work "The Caixa"Which aims to help novice musicians in their professional training, while promoting understanding of different cultures through music.

My participation has been among the acts of organized training to help professionalize bands, and have taught a session in which I explained what Web 2.0, how it should be a web 2.0 site and what tools we can use to publicize the website of a band, and how we can promote music through social networks and many other web 2.0 tools that are available to any group that knows his way around the Internet.

The presentation that I used to illustrate my paper is as follows. I hope you find it useful.

We talk to each other. A hug.

The "10 mistakes theaters and auditoriums" in Huesca

Los días 28 y 29 de septiembre de 2011, la Plataforma Convivencia Pirineos Mediterráneo en colaboración con la Feria Internacional de Teatro y Danza de Huesca organizan el Encuentro profesional transfronterizo “Las artes escénicas en la era digital”. Por mi parte, tengo el placer de participar en estas jornadas ofreciendo una charla sobre “los 10 errores que cometen teatros y auditorios cuando plantean su comunicación online".

En esta ponencia trataré temas como el posicionamiento en buscadores, la usabilidad, los gestores de contenido, la web 2.0, el objetivo que debe tener un sitio web, etc. En total, una hora y media repasando algunos de los errores más comunes realizados por empresas del mundo cultural y sobre todo, por teatros y auditorios, cuando crean sus webs y cuando se plantean realizar acciones de Marketing Digital.

En las jornadas participarán muchos otros profesionales de diversos ámbitos relacionados con la cultura y el mundo digital, así que por mi parte, estoy segura de que será interesantísimo poder asistir a sus disertaciones.

El plazo de inscripción está ya cerrado, pero por si acaso aun quedasen plazas o por si deseas más información sobre el evento, aquí encontrarás lo que necesites: “Las artes escénicas en la era digital”.

Note: Las diapositivas que he preparado para esta charla son las siguientes

Nos vemos en Huesca.

Slides of the conference: Mobile Marketing

Yesterday I had the pleasure of participating in the super event women 3.0 organized by AGIMA (The association that promotes personal and professional development of women).

In this event, the President of Agima explained briefly what is and what activities Agima promotes, and behind it, I gave a lecture on Mobile Marketing, ie on marketing communications using mobile devices as support.

I used slides are as follows:

After my speech, the theater group the Xandrines He brightened up the day with a performance on Women 3.0 very very very funny. But unfortunately, all attendees we feel reflected in its parody at one time or another ... so really, besides entertaining work gave rise to personal reflection and not leave you indifferent.

After the performance, Hotel Grums (A newly opened hotel located next to Paralel Barcelona) offered a great snack on their terrace.

I take these lines to thank AGIMA, a the Xandrines and Hotel Grums the attention they had with me and to congratulate them for their interventions in each of the aspects of the organization of the event. Everything was perfect.

For those who could not attend to it, you can read the tweets act tracking typing on Twitter #agimagrums or waiting for one day, to have Agima about the video that was recorded during the event.

Final note: For those who asked me about what my next open event, indicate that this afternoon participated in a conference on managing your personal brand at UAB. These talks are open to everyone. My speech will be the second, starting at 4 pm and is taught in the hall of the principalship. The assistance is free and no cost.

We talk to each other.

A hug

Slides "10 tips to improve online business communication Audiovisual"

Yesterday I had the pleasure of participating as a speaker at the 2011 edition of Audiovisual Market of Catalonia.

This fair, year after year, brings together audiovisual professionals who are somehow related to what is known as "local television" ... what is commonly called local television.

For my part, I participated imparting aimed at offering modest assistance in the form of 10 tips to improve online communication companies present at the event presentation.

I used slides to illustrate my paper are as follows.

I hope you find them useful.

A hug

Slides of the conference Mobile Marketing for Cultural Industries

On May 18 I had the pleasure of giving a lecture entitled "Mobile Marketing for Cultural Industries"In the lecture series organized by the SDE - ICIC.

At the conference we saw the following points:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • Examples.
  • key success factors.

Deputy then I used slides to illustrate my paper if they can be of help:

I go all right.
A hug.

Mobile Marketing for Cultural Industries, May 18

On 18 May I have the pleasure to teach the class Mobile Marketing Cultural Industries oriented in the unique setting of the Museu Collet (Carrer Buenos Aires, Barcelona 56-58.) -> NOTE BACK: Assistance to allow interested companies have changed the location. It will now be in the Universitat Pompeu Fabra (UPF) Building France. Ring Walk, 8 from Barcelona.

The duration of the class is for 2 hours, and start at 4 pm.

We see the following:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • concrete examples.
  • key success factors.

The goal is that after two and a half hours, the student is able to understand what the marketing done through mobile phones, understand how to use it for your business, and learn about the different possibilities available to you.

To prepare this talk I have contacted several companies developing applications and various business related to the culture that already use, so the examples we see are real and in some cases also dispose of budgets invested in creating applications, to generate campaigns and generally getting reach a target specific audience through dispostivos mobile phone.

The organization of the event is paid by the SDE (Servei de Desenvolupament Empresarial, the Catalan Institute of Cultural Indústries). So if you want to attend, please contact them to see if there are places available: www.sdeicic.cat

See you.

Slides for Cultural Industries Videomarketing

On Wednesday I had the pleasure of giving a presentation on Video Marketing applied to Cultural Industries organized by the BDS (Business Development Service) the ICIC (Catalan Institute of Cultural Industries) in the Auditorium of the Museum Colet.

In the two and a half hours long event saw what the Videomarketing, what it is, how we can apply it to disseminate cultural works (whatever type they are), and also how we can apply it to promote our businesses. We also saw the factors to consider when creating a video and make it known on the network as well as the key factors of success of the strategy itself.

The truth is that this talk had to prepare well, because among the participants there were a number of companies in the audiovisual sector ... and in the audience were true specialists in creating video and later broadcast. It was quite a challenge to keep up! (... I hope I have been)

I used slides to illustrate my talk are as follows.

I hope you find them useful.

I go all right.

Summary and ppt of the conference "Cities 3.0" made in Huesca

Yesterday I had the pleasure of participating in the conference that have title CiudadesVillesCiutats 3.0 which they took place in Huesca for 2 days.

The program of the conference was interesting (although I missed the Tuesday afternoon with the inaugural lecture given by Javier Celaya and the round table was entitled "Gazes around digital creation"In which they participated Radigales Enrique, Jose Antonio Galaso, Franck Bauchard and Paula Blesa as moderator).

One of the talks I attended to itself was to Marc Le Glatin (author of the book " Internet: an earthquake in culture?") Surprised me by his vision of how it should be the funding of culture (co-funded by all and distributing earnings per use) and the idyllic world that believes (I envy [healthy] to be able to think that something this is possible in our society).

You can also attend the panel discussion moderated by José Luis Latorre, Director of Walqa Technology Park (which is where the conference was held) Florence Corrionero, Deputy Director of the Development Centre Sociocultural Foundation Germán Sánchez Ruipérez in Peñaranda de Bracamonte (Salamanca) Olivier school tree, Co-founder Platoniq Jaime I cry (Head of Art-Lab projects of the City of Huesca) and Ana Pueyo (Cerebral Palsy Association ASPACE-Huesca and J. Patxi Larrañaga, Director of the Center for Technology Show at the National Institute of Performing Arts and Music (Ministry of Culture). It was an interesting round table. Larrañaga also surprised me by the way they see the culture ...

After this Rendoda table, we visit the Technology Park and then had lunch. After lunch, with well-filled bellies and wanting to nap, it was my turn, and I had to get the audience did not sleep, was attentive and she'll have fun ... while explaining the mistakes cultural enterprises when making communication on the internet ... it was not easy :-)

The presentation that I used is as follows:

In this link you can see the "Event participant" created by @Culturepunk (José Ramón But) in which all the tweets made by participants (and non-contact) are collected during the event. You can also see it in Twitter if you follow the hashtag # cv30. And the tweets of my 10 mistakes can see summarized in this document preparado by Oscar Ciuró from the tweets Think Joseva.

I hope you find this information useful.

I take these lines to thank all attendees who tweeted the conference (my paper included) and especially the organization of the event, which was flawless in every way.

A big hug to everyone.

We talk to each other.

Slides used at the conference Culture 2.0 - web 1.0 to 3.0

I just hung on my account Slideshare the slides that I used last February 23 at the conference on culture 2.0 Teaching at the Centre d'Art Santa Monica, organized by the BDS (Business Development Service of the Catalan Institute of Cultural Industries).

The talk aimed to help cultural businesses develop their strategies for Web 2.0. To do this, we try what is Web 2.0, how it differs from 1.0, what tools can be useful for us to promote our cultural enterprises, which are key factors for success and where internet evolves.

These are the slides:

I hope you find them useful, though (obviously) is not the same as hearing the talk :-)

My next appointment with the SDE will be next March 28 in the first of the days of Digital Marketing Course for Cultural Industries.

I go all right. See you there.
A hug.