Articles related to culture and new technologies

Slides for Cultural Industries Videomarketing

On Wednesday I had the pleasure of giving a presentation on Video Marketing applied to Cultural Industries organized by the BDS (Business Development Service) the ICIC (Catalan Institute of Cultural Industries) in the Auditorium of the Museum Colet.

In the two and a half hours long event saw what the Videomarketing, what it is, how we can apply it to disseminate cultural works (whatever type they are), and also how we can apply it to promote our businesses. We also saw the factors to consider when creating a video and make it known on the network as well as the key factors of success of the strategy itself.

The truth is that this talk had to prepare well, because among the participants there were a number of companies in the audiovisual sector ... and in the audience were true specialists in creating video and later broadcast. It was quite a challenge to keep up! (... I hope I have been)

I used slides to illustrate my talk are as follows.

I hope you find them useful.

I go all right.

Summary and ppt of the conference "Cities 3.0" made in Huesca

Yesterday I had the pleasure of participating in the conference that have title CiudadesVillesCiutats 3.0 which they took place in Huesca for 2 days.

The program of the conference was interesting (although I missed the Tuesday afternoon with the inaugural lecture given by Javier Celaya and the round table was entitled "Gazes around digital creation"In which they participated Radigales Enrique, Jose Antonio Galaso, Franck Bauchard and Paula Blesa as moderator).

One of the talks I attended to itself was to Marc Le Glatin (author of the book " Internet: an earthquake in culture?") Surprised me by his vision of how it should be the funding of culture (co-funded by all and distributing earnings per use) and the idyllic world that believes (I envy [healthy] to be able to think that something this is possible in our society).

You can also attend the panel discussion moderated by José Luis Latorre, Director of Walqa Technology Park (which is where the conference was held) Florence Corrionero, Deputy Director of the Development Centre Sociocultural Foundation Germán Sánchez Ruipérez in Peñaranda de Bracamonte (Salamanca) Olivier school tree, Co-founder Platoniq Jaime I cry (Head of Art-Lab projects of the City of Huesca) and Ana Pueyo (Cerebral Palsy Association ASPACE-Huesca and J. Patxi Larrañaga, Director of the Center for Technology Show at the National Institute of Performing Arts and Music (Ministry of Culture). It was an interesting round table. Larrañaga also surprised me by the way they see the culture ...

After this Rendoda table, we visit the Technology Park and then had lunch. After lunch, with well-filled bellies and wanting to nap, it was my turn, and I had to get the audience did not sleep, was attentive and she'll have fun ... while explaining the mistakes cultural enterprises when making communication on the internet ... it was not easy :-)

The presentation that I used is as follows:

In this link you can see the "Event participant" created by @Culturepunk (José Ramón But) in which all the tweets made by participants (and non-contact) are collected during the event. You can also see it in Twitter if you follow the hashtag # cv30. And the tweets of my 10 mistakes can see summarized in this document preparado by Oscar Ciuró from the tweets Think Joseva.

I hope you find this information useful.

I take these lines to thank all attendees who tweeted the conference (my paper included) and especially the organization of the event, which was flawless in every way.

A big hug to everyone.

We talk to each other.

Slides used at the conference Culture 2.0 - web 1.0 to 3.0

I just hung on my account Slideshare the slides that I used last February 23 at the conference on culture 2.0 Teaching at the Centre d'Art Santa Monica, organized by the BDS (Business Development Service of the Catalan Institute of Cultural Industries).

The talk aimed to help cultural businesses develop their strategies for Web 2.0. To do this, we try what is Web 2.0, how it differs from 1.0, what tools can be useful for us to promote our cultural enterprises, which are key factors for success and where internet evolves.

These are the slides:

I hope you find them useful, though (obviously) is not the same as hearing the talk :-)

My next appointment with the SDE will be next March 28 in the first of the days of Digital Marketing Course for Cultural Industries.

I go all right. See you there.
A hug.

Digital Marketing Course for Cultural Enterprises - 28 and 30 March

SDEThe next 28 and 30 March a new edition is taught Digital Marketing Course for Cultural Enterprises organized by the SDE (Business Development Service of the Catalan Institute of Cultural Industries).

The course consists of 10 hours of classes in which theory and practice are combined (done in the classrooms of the University Pompeu Fabra and each student has a computer). This is expected to get marketers of cultural enterprises have the necessary skills to conceptualize the website of your company and to create an action plan online that leads them to achieve their business goals.

The agenda is as follows:

  • Operation of a website: How should be the website of a cultural enterprise? What open source tools at our disposal to create the website? How I can get my website is unique despite using a standard content manager? What I have to do to make my website naturally be indexed in search engines ?, etc.
  • Website structure: What is the basic structure of the website of a cultural enterprise How can I target customer, not product How can I reflect on my website marketing strategy for my company?? How I can get more people to contact us and request information How I can sell more?
  • Online promotionHow do I can give out my website What kind of advertising can make How I can use Web 2.0 tools to promote my website, my products and to publicize my business ?, etc.?

We are teachers Victor Francisco, International Digital Marketing specialist and myself.

The hours will be from 9:00 to 14:00 on Monday, March 28 and Wednesday 30 March. As I said before, he taught at the University Pompeu Fabra (Ciutadella Campus - Ramon Trias Fargas, 25) in the computer room 40,153.

For more information about this course, please contact the SDE

We talk to each other.

Building Workshop for Cultural Business Websites - February 28

SDEOn February 28 I have the pleasure of imparting Building Workshop for Cultural Business Websites which organizes the BDS (Business Development Service of the Catalan Institute of Cultural Industries).

La duración del taller será de 5 horas (de 9:00 a 14:00) y el objetivo es que al terminar las 5 horas, todos los presentes consigan poner online una página web, perfectamente funcional, con un gestor de contenidos y con una plantilla especialmente pensada para páginas corporativas. Los alumnos avanzados podrán aprender también cómo se instala un comercio electrónico.

During the session, students will learn to create a database using a program that goes up files to a hosting (FTP), learn how to install a content manager (in this case is the WordPress) and learn how to change templates that allow you to customize the website to get make it unique and how content is managed.

You do not need technical expertise to do so.

For it will be necessary for students:

  • bring their own laptops WIFI connection and power cord (the classroom have enough outlets for computers)
  • A domain name for the website you want to create (for example: vuestronombre.com). You can buy here www.sync.es or any ISP and costs about 13 euros per year.
  • A hosting in that you can host the web, I recommend to www.sync.es why your control panel is simple and easy to handle (but any will do). The hosting should be as simple that you find with PHP and mySQL (it is important to allow the creation of a database). The cost of this type of hosting is between 38 euros and 50 euros per year (depending on ISP). For example, this hosting: http://www.sync.es/hosting/virtuales-linux100.php
  • It will facilitate the work if students arrive already with an FTP client installed on your computer (I recommend Filezilla is free and can be downloaded from Softonic)
  • It will also facilitate the work if students arrive with the latest version of WordPress downloaded. It can be done from here in Castilian: WordPress in CastilianAnd from here in Catalan: WordPress in Catalan. If someone wants the multilanguage site, which either download and install class and see how a plugin that allows you to have a website in all languages ​​as necessary.

Having all this takes an active couple of days ... so better not wait until the last minute to buy because they serve to have it ready in class.

The workshop must be reached with the login and password control panel of the contracted accommodation. This is sent by email when hiring the hosting is done.

The workshop will be held on February 28 from 9:00 to 14:00 in the Universidad Pompeu Fabra - ESCI-Born classroom Edifici 4.1 (Pg. Pujades, 1) Barcelona (Attention to the seat! It's the same university, but not the same building in which we impart training normally BDS Digital Marketing, this office is on the other side of the Parc de la Ciutadella, between the courts and Commerce Street).

For more information about this course, please contact the SDE.

Note to blog readers who are in GironaThis course will impart in Girona in early March and will be specially designed for tourism businesses. I'll write a post soon showing the exact time and place in which it is performed. organizes Costa Brava Tourism.

We talk to each other.

Monica Terribas at UAB Tuesday - Free conference for students and non-students

Monica TerribasThis Tuesday 15 February at 17h30 'in the Hall of the Rector of the UAB held the conference entitled "The role of public media in the context of communication in the XXI century"Monica Terribas in charge of the Director General of Catalonia Television TV3.

Besides the mere fact of being able to attend a talk by Monica Terribas (for his personality, his resume and crude way of putting reality) the delivery of this conference comes just when it seems that the business model of public television It is transformed and thus also its objectives and its role in communicating society are a means of communication. It promises to be an interesting conference.

Monica specific questions can be made through the page Facebook PMASTERS The questions will be collected during the day and Monica made during the event.

Exceptionally, this conference is open to students PMasters (The organizers), and the rest of the university community and diverse audience. This was the reason why I thought I should write this post and publicize this opportunity to those who wish to stop by the UAB tomorrow afternoon. It is not always possible to attend events preparing for students ... so do not miss it!

See you there.

Theatres 2.0 - An approach to the use of Web 2.0 by theaters

Teatre la Farandula - SabadellEl próximo jueves día 27 de enero, tengo el placer de impartir una sesión de Web 2.0 especial para teatros y otros espacios escenicomusicales públicos. El objetivo de la misma es mostrar a los programadores de estos espacios todas las herramientas que la Web 2.0 pone a su alcance para promocionar los mismos y los espectáculos que se exhiben en ellos.

La sesión la organiza el Departament de Cultura i Mitjans de Comunicació, a través de la Direcció General de Cooperació Cultural, y está especialmente pensada para teatros y auditorios de ámbito municipal.

La asistencia es gratuita pero está limitada al aforo de la sala (50 personas). Se impartirá en la sala de actos del Museo de Historia de Catalunya, en Barcelona.

Esta sesión es una expansión de la que se impartió en octubre, ya que quedaron muchos temas relacionados con la Web 2.0 que no pudimos tratar por falta de tiempo. Con esta nueva sesión, dispondremos de 4 horas más (empieza a las 10 y termina a las 2) para tratar la Web 2.0 y las herramientas que pueden ser útiles para los programadores teatrales, a fondo.

Encontrarás más información sobre la jornada, así como el formulario de inscripción en este enlace: Teatres 2.0

See you there.

Tool to create clouds of different Tags

Mapa de Etiquetas Montse PeñarroyaToday I discovered it a tool that can be useful when you need to make a cover for some work or to illustrate any article ... is Wordle.

To use it enough to make a "copy" from the text we want to extract the words that will tag in the tag cloud and then make a "paste" in the tool.

If you do not want to cut and paste text, a cloud can also be created from the text of a URL. Both options are equally good, although I think I prefer the first because otherwise, in the cloud also aprecen you the words of the menu, footer, etc.

Once created the first draft, we can customize the font, type of drawing, colors, etc. So the creativity of each makes the result unique. Working well design and the word list can be an interesting, informative and original artwork.

The cloud that show along these lines is the one that is created using the main text of the page "About Montse Peñarroya"This blog.

The tool is free. From what I have read in your "about us" this is a personal project of an IBM employee using code created for your company, with the permission of the same. So we should thank both the author and IBM :-)

explanatory note:

By the way, if someone not know what a tag cloud:

  • A tag cloud is what is shown in the attached image.
  • Other words to define a tag cloud: map labels, word cloud, tag cloud, tag cloud ...
  • A tag cloud is a visual representation of the words that form a text. The font size is greater the more times a word appears.
  • It is a type of communication with the look 2.0.

I hope the tool will be useful to you ... For my part, I'm thinking about making Christmas cards using Wordle Y currándome a suitable text for the occasion ... we'll see.

We talk to each other.

Slides Digital Marketing for Cultural Associations

Yesterday I had the pleasure of participating in one of the conference organized by the Department of Culture of the Provincial de Barcelona and the We Associacitiva CommunicationWhich aim to improve the communication of the Catalan cultural associations. To do so, yesterday was organized and another to be held on October 5th.

The world of Marketing for Associations is not easy, let alone online. Normally webmasters are volunteers, they do not have any budget and only have basic knowledge with regard to Marketing and Digital Marketing. Still, most of the entities participating in the conference yesterday available website and Facebook account.

The objectives that these associations seek in their online communications are usually:

  • Attract new members.
  • Publicize their activities to the general public.
  • Seek new employers or retain current ones.
  • Use your website and digital tools to improve communication among its partners.

So a well built website that is indexed well in search engines and that has a good web analytics system, is the first step to start working communication via the Internet.

As part of this conference I explained 10 shares of Digital Marketing that can be done virtually no cost and will help to significantly improve their initiatives on the network.

These are the slides I used to illustrate my paper.

I hope you find them useful.
A hug.

Digital Marketing Course for Cultural Enterprises, Barcelona.

He BDS (Business Development Service) insitió the Catalan Cultural Industries (ICIC) organizes once more the workshop on web and digital marketing for cultural enterprises. The aim of this workshop is to give a guideline for companies in this sector on how they should be their websites and how they can promote themselves on the Internet.

The course is held on 27 and 28 September at the University Pompeu Fabra, and is aimed at companies and organizations in all cultural sectors (music, performing arts, publishing, etc.) is specially designed to train professionals responsible for the Marketing and Communications, as well as web administrators of these companies.

As in previous editions, the speakers are Victor Francisco from (Reexporta) And myself.
For more information and to register, you will find more information here SDE.