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How much is my site? - Discover the 5 variables that give value to your website

Surely you've ever wondered what it's worth doing the work you are creating content for your website and struggling to attract traffic and customers.

This article aims to analyze the 5 variables that affect the value of a web, and at the same time, show you tools that can be helpful to quantify these variables.

What variables affect the value of a website?

Variables that affect the value of a site: the domain name, users of your website, market segments to which users belong, your database, your audience on social networks.

How much is a domain name?

A new domain

The market price of a new domain is between 5 € and 15 € a rule. It all depends on the domain extension you use (.com, .es, .cat, etc.). This year we have put on sale a lot of new extensions and each extension manager decides the price of the domain extension.

Search for a domain here CDmon.com the price for that domain with different extensions, if new.

Domains with words of great value

There are numerous markets where you can buy domains containing words of great value. If also the domain and the extension becomes a meaningful sentence, the value is even higher (in English call "domain hacks"). For example: www.aero.taxi is for sale at Sedo for $ 699.

Some of the major trading markets domains are:

Here you will find a tool that will search "domain hacks" related to what you want: Domain Hack

A domain with history

Typically your site already has a history, if your reputation is good, this is also payable.

To see the history of the domain, you can access: Archive.org

To know the reputation of a domain, look at: Majestic SEO

A domain with history and good reputation is worth at least 1,000 euros.

The value of your domain depend on the years you have and the Trustflow and Citationflow assign you Majestic.com

How users a website worth?

Visits to a website can make them profitable advertising and affiliate programs. To find the value of the advertising potential of your website calculates the following:

1) Number of visits. For example 100,000 visits per month.

2) Page views per user. For example 4 pages per visit (see your Google Analytics).

3) Monthly Pageviews. Current will tell you the your Google Analytics, but if what you want is to make a prediction, then multiplied visits you think you have, the pages visited per user.

With Adsense you can win 20 € per 100,000 page views (nothing fancy ... but that's how things)

With affiliate programs you'll find the Zanox (www.zanox.es), with 100,000 visits you can check about 750 € (calculated with conversion rate of 3%, 4 page views per user, and collection of 1 € per contact achieved).

So more or less, with a page of 25,000 users, generating 100,000 page views per month, you can check 770 €, per year this will be 9,240 €. The value of this type of website as this variable is calculated by multiplying 3 its annual turnover, so the page value would be: 27,720 €

Try the calculator that we have created from Quadrant Alpha: Value Request web

The market segment they belong

If your users belong to a market segment that is appreciated by advertisers. For example, women between 25 and 45 years old interested in cosmetics. Then the price of advertising can increase drastically, reaching € 20 per 1000 page views. If they are very young, they will be worth less ... and also as they use Adblock it is more difficult to make them see advertising.

How much is a database?

Los datos de contacto de un grupo de usuarios se pagan entre 0,45€ y 0,60€ por registro, es decir, por nombre, apellidos, email, como mínimo. Súmale 0,7€ por cada criterio de segmentación que puedas ofrecer (edad, ciudad, idioma, IP, etc.). Si consigues sacarle provecho cada mes, multiplica el valor por 12 y luego, como en el caso de la facturación por publicidad, multiplica el resultado por 3 años (la teoría es que el comprador, sin hacer nada, debería poder sacarle el mismo rendimiento que tú, los próximos 3 años).

Remember that the Data Protection Act prohibits you from selling data from your users, so this is the value if signing over the company and the data were valued as assets. You have to monetize with advertising or sponsored messages.

How much does the audience on social networks?

This is easy to calculate because you can know if you approach it from the point of view of how much it costs you to advertise on social networks and get more followers.

Twitter and Facebook, a follower cost about 1 €. So if you have 1,000 followers, your network has a value of 1,000 €. Again, segmentation or a special public can make up this price.

With all this data, you can roughly calculate the value of your website. Or you can try the calculator we have created for the occasion: Value Request web

Make your calculations and see the result.

Although entrepreneurial advice and eBusiness specialist teacher.

  1. A website is worth what you are willing to sell to you charge for. You have to start thinking: if I pay 1,000 € I sell it? No. If I pay € 10,000 I sell it? Maybe. If I pay 100,000 me sell it? Yes. Well wing, you have a price range. Refines and find the value you give to your website.
  2. A web worth what someone is willing to pay for it. The willingness to buy from people and businesses is not always rational. So although calculated as we have done in this article value is one, someone may be willing to pay more for it. Or less ... given the case.

The final value of your website which will consider 3 things: the asset value, the value you give it, and the value that gives a prospective buyer. I hope this article has been helpful.

We're going talking

Montse.

From 19 to July 30: Summer School for Entrepreneurs Startup

From July 19 days of the start Summer Startup School in Barcelona.

These seminars aim to foster corporate culture, motivate and energize stakeholders in self-employment and business creation, as well as helping entrepreneurs who want to improve some aspects of their projects.

My participation in Summer Startup School will be twofold: on the one hand, on Monday 19 I impart a lesson on how to create a dot com company (See key success factors and different business models, all based on my experience in creating companies within Intercom Group), And secondly, on Tuesday I will coordinate 27 Digital Marketing workshop where we will see how to perform an analysis of competition, how to conduct microsegmentation the target audience of a business and how to program actions to attract different segments of the target audience to the website of a company, then convert them into business contacts.

If you are interested in this conference, you will find more information here:

http://www.summerstartupschool.com/index.php

  • Duration: 40 hours
  • dates: 19 to July 30
  • Schedule: Monday through Friday, from 18h to 22h
  • Place: CINC (C / Llull 321-329, Barcelona)
  • Price: the subsidized 150€ (Total Course 400 €)

We talk to each other.

A hug.

How to make a good executive summary? (See examples)

These days, some of which I impart Masters in Digital Marketing classes are coming to an end and students must present their final projects Master. These projects can be in the form of research, in the form of Marketing Plan or as Business Plan. Most of my students choose the latter option. So tutorials in recent weeks are to finish finalize their projects, prepare executive summaries (Which although included at the beginning of a business plan is written at the end) and to prepare presentations to be performed before a court of the university.

During tutorials this week I realized that for many of these students perform executive Summary It is not as easy as it seems to me. So for them, I wrote this post.

What is an executive summary?

A executive Summary It is a document provided as an appendix of a business plan that aims to summarize in a two-page, our business plan.

This document is the one that will give our potential investors in a first contact. We never deliver our business plan directly for two reasons:

  1. Because our potential investor does not know if you're interested or not our business, and therefore do not want to read a document that can have more than 100 pages (you'll want most, spend 5 minutes to listen).
  2. Because we do not know our future investor (... could be a future competitor) and we're not delivering our business plan to anyone.

How can you make an executive summary easily?

The easiest and most effective way (or at least this is my opinion based on my experience) to make good executive Summary It is putting it in the form of FAQs (Frequently Asked Questions), ie, in the form of questions that may arise our potential investors and we will look to respond in three lines max per question.

What questions poses a potential investor?

These are some of the questions that our executive SummaryAt least, should respond:

  1. What problems have you encountered?
  2. What is the project about? (How will you fix the problem?)
  3. Where is the business? (How do you earn money?)
  4. How much money is needed to create it?
  5. How long it will reach breakeven (or neutral, or break even.. depending on where the investor is)? and What economic results will be obtained?
  6. What equipment is carried out?
  7. Why do you think you will succeed?

These same questions are surely the court to hear our final Master thesis will also consider well worth the students to take well prepared and be able to answer without hesitation.

In this video I explain how.

To see an example of Executive Summary including the questions, click here: Example executive summary

To see an example of Executive Summary written up no questions included, click here: Example executive summary 2

Both examples are both perfectly valid to present to a court of projects to present to potential investors.

I hope I have been helpful.

We talk to each other.

SoloStocks celebrates 10 years

Last January 27 took place in Intercom 10 years SoloStocks. Although as indicated by its current CEO Philipp Gavaldà, the date is not exactly this since there was a name change through and there was also a small corporate change.

The actual chronology was roughly as follows:

  • First half of 1999 functional analysis is performed to create a market place for buying and selling wholesale products.
  • Second half of the 1999 program implementation and design of the corporate image is performed. Digital Commerce is, S.A. the company that will manage the portal.
  • We put online in December 1999 the first version of Infostocks.net and started looking for content. The first 100 stocks believe were achieved in February. It was incredibly hard, since no one wanted to put products into an empty market. We got it based on acts of faith of friends & family. It was also hard because many companies still did not use the email and the Web as tools to generate business.
  • March 2000 Infostocks.net name is left (passing as Infojobs.net, we did not have the .com domain), so we decided to change the name ... (Infojobs chose to buy the .com when I had enough money to do so) and we become SoloStocks.com.
  • We started to grow and the market began to be self-feeding. I had the pleasure and the honor of leading this company during its first 4 years.

The market place has lasted more than 10 years online, and the times, this is quite an achievement. In addition, we must conclude that it does in full power, constantly growing and developing new markets.

Currently, SoloStocks has 400,000 active compounds (ie, that are on sale at this time), more than 1 million registered users and over 5 million unique visitors per month. It is the largest B2B marketplace in Spain, both registered as visits to your website business. Quite an achievement !!

Internationally, SoloStocks has a presence in 12 countries: Spain, Germany, France, Italy, Morocco, Poland, Portugal, Argentina, Brazil, Chile, Colombia and Mexico. And continues to expand throughout Latin America to become the largest Spanish-language B2B market.10 years SoloStocks

So there is much to celebrate, there will be organized a great party and that we should celebrate these 10 years all together.

The party took place at the offices of Intercom in Sant Cugat and we met a lot of people. I took a visit to greet old friends, catch up on their new achievements and as always in these cases, ask for one and all for absent members ... so that somehow it was a celebration a little nostalgic, but no less interesting and fun.

The attached image is a photograph I took at the end of the celebration.

I hope that within 10 years we can celebrate together again and again!

A big hug.

The crisis does not affect Google

There are businesses that the crisis does not affect Google is one of them.

Google last week presented the results of the third quarter of 2008 and announced a profit of 1,006 million euros, up 8% over the same period last year.

Motor revenues amounted to 4.1 million euros in the 3rd quarter 2008, representing an increase of 30% over the same quarter, but the year before. Operating profit for this quarter was 1.2 million euros, 31% more than the same period of 2007.

This increase shows two things:

  • Google's good health (compared to the economic problems facing Yahoo)
  • The good health of online advertising.

Google's good health is due in part to its ability to attract users beyond its search service, for example, in Gmail, Google Maps, Blogger, YouTube and other services offered by the search engine. As Eric Schmidt said in the same statement referenced by this news, long he has played in its favor and is paying off ...

"While we are realistic about the weakening global economy, we continue to manage Google for the long term, implementing improvements in both searches and applications, while invest in the growth of business-related or mobile areas".

The good health of online advertising is partly due to two factors:

  • Advertising is countercyclical (if the crisis does not last long), as companies are lowering their sales and decide to seek new channels through which to sell, new public and generally decide to invest more in advertising.
  • Online advertising is much more efficient than offline advertising. Consider, for example, all you can do a business with an advertising budget of 2,000 euros and the results you get if online investing. Instead, the same budget invested offline does not give practically anything ... hence investment in online advertising is increasing rapidly.

To corroborate this last statement I refer you to an interesting article by Juan Varela, you can read here:
http://www.soitu.es/soitu/2008/09/24/sociedadcableada/1222274960_720622.html

Additional information:

goodbye SIMO

Ifema confirmed yesterday the cancellation of SIMO 2008.

According to statements by its CEO Santiago Quiroga to EFE, it was for economic reasons because the absence of large companies threatened the profitability of this contest.

The director did not comment on the reasons leading to large companies to stay away from SIMO, but I think basically are two:

  1. In times of crisis is an unnecessary frivolity make the entire assembly representing attendance at SIMO (compared to the result obtained)
  2. The fair model in the digital age is beginning to become obsolete, especially when we talk about a fair dedicated to technology and the Internet.

Recent years and was quite worth going to SIMO and see how fewer companies came to the fair as exhibitors, and on the other hand, see how large corporations completely dominated spaces, encouraging small businesses cease to attend. The public, at the low range of exhibitors and the few innovations, also decided not to be seen by the Campo de las Naciones.

Actually, it is a negative feedback process caused by a purely financial approach of the contest. From the direction of SIMO have avoided until the last moment (just missing one month to celebrate SIMO 2008) that without exhibitors, there is no public and no audience, there are even fewer exhibitors ... although HP or Microsoft fill the space empties .

My experience as a speaker goes back to the SIMO 2000, it lasted 4 years and was with SoloStocks.com. Lo cierto es que si bien desplazarnos a Madrid, montar el estand y dejar un equipo en Madrid durante una semana resultaba bastante caro, lo peor no era esto, sino que además debías dejarte tomar el pelo con el coste abusivo que tenían todos los servicios contratados en la feria. Recuerdo una ADSL por la que nos cobraban más de 100 euros por una semana de uso, y también recuerdo haber contratado un espacio y luego llegar allí y descubrir que por falta de expositores habían cerrado mi zona y me habían ubicado en otro lado, sin mi consentimiento previo y siendo esa ubicación peor que la anterior. Todo un ejemplo de mala gestión ferial.

While the Internet was taking off, it made sense to be "physically present" in this contest, to let us know and also for users of the website they saw that behind a dotcoms were people. So investment worthwhile. But once you reach certain online popularity, he ceased to be justified SIMO attend as an exhibitor, and we move to Madrid just to see how things were going. The last 2 years, and that deserved my effort.

So: goodbye SIMO, maybe someday know reinvent yourself again.

Further information about the closure of SIMO:

Google launches into Wikipedia

Wikipedia is in danger. Google has just released a new project that aims to unseat the siempre_presente_en_todas_las_búsquedas: Wikipedia.

The new project is called Knol (http://knol.google.com/) And it is in beta.

And it is that Google does not want to be left behind in any of the fronts on which Internet progresses. While already leading the search, free email, maps, calendars, etc .. and now wants to also lead the online dictionaries.

Knol aims to be Google's response to the phenomenon Wikipedia. According to Google itself, the name comes from the word "knowledge" in English: "knowledge" and it will be a database of knowledge, self-feeding like Wikipedia, but with tighter control of the content published.

One of the main differences between Knol and Wikipedia is that Knol articles will sign experts may include a photograph in their chips expert and will have a profile where the feedback of users of these authors appear. The structure of the articles, on the other hand, will not vary much from the Wikipedia offers.

For now carry 1,285 published articles and is only available in English. We'll see what it takes to reach 4 million Wikipedia articles ...

Yes. A good web analytics program you can earn money ...

How? Very easy: if you knew exactly what websites users end up buying on your website and exactly where users who buy products in a particular category come get you. Would not you be much easier to attract more like them and thus increase your revenue?

But unfortunately, there are hundreds in the software market statistics, and few give you this kind of information.

La mayor parte de ellos ofrecen datos interesantes desde un punto de vista técnico o desde un punto de vista de estadísticas básicas. Pero no desde el punto de vista del profesional del Marketing.

Lo cierto, es que en la mayoría de las empresas, las estadísticas web están aún en manos del departamento técnico en lugar de estar en manos del departamento de Marketing. Si bien el control de la web, estos últimos años, ya ha ido pasando de técnicos a marketinianos, las estadísticas aún están iniciando sus primeros pasos en el cambio de departamento. De ahí que la gran mayoría de los programas que las analizan han sido creados por personal técnico, y están pensados para ser leídos por personal técnico.

This does not mean that a marketer not understand, nothing is further from reality, what happens is that the data provided by these programs are geared to meet the needs of knowledge of the technical staff rather than staff marketing.

Piensa en tu programa de estadísticas… ¿te indica claramente cuál es el camino de navegación que sigue la mayoría de tus usuarios?, ¿te indica los referrers de los usuarios que compran algo en tu web? más bien no… solo te indican los referrers de tus visitas, pero no distingue entre clientes y visitas. ¿Te indica en qué campos tus usuarios abandonan los formularios?… hay un sin fin de información que deberías poder manejar, pero que tu programa no te ofrece.

El pasado 29 de septiembre, en Barcelona, se realizó un seminario de Web Analytics dedicated to explaining the needs of marketing professionals and see how HBX a statistics program oriented 100% marketing could help them.

En el marco del seminario, algunos de los asistentes expusieron sus preocupaciones acerca de los programas de analítica. Algunas de estas preocupaciones eran, por ejemplo, cómo poder manejar datos de múltiples páginas web (entre los asistentes había varias personas que pertenecían a grandes corporaciones que disponen de decenas de páginas y que desean agregar los datos de sus webs). Otros asistentes manifestaron su preferencia por los programas que analizan tags (pequeños códigos de programación insertados en una página web) en lugar de los que analizan logs (registros del servidor), aunque temían que la instalación de los tags en sus páginas fuese complicada. Nada más lejos de la realidad, tal como nos mostraron los ponentes del seminario.

Volviendo al título de este artículo: cómo ganar dinero con un programa de estadísticas web. El secreto consiste en conocer tanto como te sea posible a tu cliente para poder crear su retrato robot y así facilitar la tarea de conseguir muchos más como él. Pero para ello necesitas un buen programa de analítica. Uno que trate clientes y no visitas.

Para esto, nada mejor que un programa que pueda conectarse con nuestro CRM. Los programas de análisis de nueva generación ya lo hacen. HBX se conecta de forma automática con programas como SalesForce y en caso de que la empresa disponga de otro CRM, es se puede crear una aplicación puente que comunique ambos programas. Además, con la identificación por cookies, es posible seguir todo el ciclo de vida de un cliente incluso antes de que sea formalmente cliente, desde el mismo momento en que entra en nuestra página web.

Definitivamente, el mundo de las estadísticas web está transformándose en algo potente como herramienta de marketing. No te pierdas la oportunidad de conocerlo más a fondo. Descubre qué sistema tienes instalado en tu web y aprende a utilizarlo!