Articles Digital Marketing and creating online businesses.

Course SEO, SEM, Videomarketing and Mobile Marketing at the Chamber of Commerce of Sabadell

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This Thursday March 21st classes begin SEO which they are part of Specialization Course in Digital Marketing.

This year, unlike in previous editions, the camera allows students to sign up to loose modules. On Thursday, begins the module "Attracting visitors to a website"In this module all the techniques that will help us attract traffic to a website are treated. The principal of these techniques is the SEO, Engaged to 8 hours, with the SEMThe high in directories and online intermediaries, public relations, videomarketing and mobile marketing.

Sessions SEO and the other techniques I teach, those of SEM imparts Victor Francisco. In total, there are 5 sessions of 5 hours, delivered every Thursday (except Holy Thursday) from this week.

If you want to attend this module, please contact the Chamber as soon as possible. You will find more information here: SEO and SEM course of the Chamber of Commerce of Sabadell

See you on Thursday!

Slides of the presentation at the "University Conference on Religious Tourism"

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Today I had the pleasure of participating as a speaker at the Fourth Conference on Religious Tourism made in the setting of the Abbey of Montserrat.

These are the slides that I used to illustrate my paper.

I hope you find them useful.

It has been a pleasure to participate in and even what has been, asist to the papers that the rest of my colleagues have done during the two days that lasted the congress.

We talk to each other.

Dinner - Conference on Tourism organized by the CETT 3.0

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On March 20 I have the pleasure of participating in a dinner - colloquium organized by the University School of Tourism LETE. The event will be held at the hotel Hotel Acta Atrium Palace from Barcelona.

My presentation will focus on the evolution of Marketing at what we call Marketing 3.0 and how this affects tourism. Especially important everything related to Mobile Marketing, since during the summer campaign reached 30% of visits to tourist websites made through mobile devices.

The event is free, but seating is limited, so if you want to attend, please contact the organization as soon as possible.

Here I leave a link with more information: Dinner Colloquium Innovation and Tourism

See you!

Slides of the presentation at the conference on "Financing and Culture"

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I just uploaded to Slideshare slides I used in La Laguna to illustrate a presentation entitled "Sponsorships 3.0"I gave at Journeys"Financing and Culture"That is llevarona out last week in La Laguna, Tenerife.

Here they are embedded.

It was a pleasure to participate. The organization was fantastic and the other super interesting speakers.

Later note: I just saw that the organization (also fantastic) is extremely efficient. They just hang up the video with the paper. Here it is embedded:

Financing days and Culture in La Laguna (Tenerife)

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On Thursday 21 start at La Laguna (Tenerife) the events entitled entitled "New Challenges for Financing Culture – Models and techniques of fundraising in the current economic context"And that will take place over 3 days.

These days seem to me particularly important in the current context, in which scarce resources and successive budget cuts affect cultural enterprises dramatic way.

The funding model of culture that we kept so far (the French model) based on public financing of activities of general interest of the population, is being replaced by the Anglo-Saxon model based on a mixed de financiación pública y privada (… con la parte pública más bien escaseando). Para realizar este cambio es necesario que todo el sector se adapte a este nuevo entorno y esto está siendo especialmente difícil en muchas empresas. Al cambio en la financiación hay que sumarle la bajada del consumo de cultura por parte de los ciudadanos como parte de las medidas para sobrevivir en su día a día… así que la situación, más que dramática, en algunos casos, es una sentencia de muerte.

Law of Citizen Participation and Patronage should try to act in a plane triple (legal, economic and institutional) to regulate the current situation and help companies in this new environment ... but still not clear how it will do so.

It is in this context that the city of San Cristobal de La Laguna organized this conference on Financing for Culture, adapted to the new economic framework and with the idea of ​​helping the Canary cultural industries.

My participation in them will be on Saturday morning, with a presentation on how to make the most of our funds in cultural promotion on the Internet, as well as the tools we have to give more visibility to our sponsors to thereby put them in value and possibly get. I will also talk a moment about platforms crowdfundingAlthough I will not dwell on it because one of the presentations at the conference will be devoted precisely how to get funding through such portals.

You can see the entire program in this PDF: Conferences on Financing and Culture

The sessions are free, but seating is limited to 140 seats, so if you want to attend, please contact the organizers www.aytolalaguna.es (Days financing culture). Phone 922 60 11. 50 - 19 (Department of Culture Pza Santo Domingo, s / n 38201. La Laguna....).

See you there.

later note: You can see the slides used in the presentation by clicking here -> Financing and Culture - Montserrat Peñarroya

27 reasons why your e-commerce may fail

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This article analyzes the causes why some electronic stores who had everything in their favor, have not succeeded and have been forced to "close their doors".

Following research for my doctorate, I'm now analyzing the failure of some electronic stores that failed to survive. For this I analyzed some 15 businesses that know positively that they have failed and have been creating a model that explains why the failure.

Classifying all causes of trades that I have analyzed, I have finished ordering into 6 groups: related to the selected technology, with the person who manages e-commerce, with the product, the market / environment, with the financial management of trade mail, and promoting trade itself.

In total, 27 variables that have influenced the death of these electronic commerce. Here the classification ...

technology related causes:

  • The platform chosen not integrated with management tools of the company and therefore requires a lot of dedication in product management (estocs control, entry of new products, etc.)
  • The platform chosen is too complex and very difficult to manage.
  • The platform creates a website with a bad usability.
  • The platform is not intended to be indexed naturally in Google and to position itself well.

related causes the person who manages e-commerce:

  • The person is not dedicated 100% to the management and promotion of electronic commerce.
  • The person is not able to properly manage and promote electronic commerce (missing training).
  • The person does not have the personal skills necessary to manage and promote electronic commerce (tenacity, empathy with customers, dedication to service, etc.)
  • The person is not motivated and not managed with the necessary enthusiasm.

Causes related to how to display product we want to sell

  • Product descriptions published on the web are the same as in accounting program or the estocs management, ie, have no soul and do not provide additional information about the product.
  • The images of our product are amateurs and have the same quality as that of our competitors (or even worse, we ourselves have made photos with the mobile).
  • The product does not have the quality required by users.

related causes market / environment

  • The price of our products is out of the market (too high).
  • There is no market for our product or is not connected to the Internet.
  • We are not specialized.
  • Our target audience does not see clearly what our value proposition.
  • Competition is fierce and we do not differentiate us from it.
  • At present our customers have no money and our product is not necessities.

related causes financial management of e-commerce

  • We have not successfully completed an estimate of expenditure and income.
  • Expenses and income are out of balance for too long and is no longer capital to maintain salaries.
  • Instead of making replacement of products sold, we have spent the money to pay salaries or promoting electronic commerce.
  • The salary of the person responsible is not an entrepreneur salary and has a variable part.
  • We paid too much for the maintenance of the technological platform.

Causes related to the promotion of e-commerce

  • Our website does not convey trust (the "who we are" is "cutrillo" the web is "sketchy" do not have user reviews, not part of any association ...).
  • We do not know how or Google or SEO works in general.
  • We do not use other forms of promotion and rely only on the "word of mouth".
  • We do not use social networks to interact with our customers, provide additional information, tips to better enjoy our products, etc.
  • We do not have a newsletter.
  • We make no promotions (in fact, we do not know the difference between "promotion" and "advertising").

This investigation is still in progress and before start working on how to combat the causes, I would like to enlarge a little more, so if you know any e-commerce has failed grateful to help me improve this article by answering the following survey : survey on the causes that lead to failure of an electronic commerce. (It's super simple and will not take more than 2 minutes of your time).

Many thanks.

When you have a point, I will publish the results here.

Note: If you have not yet responded to the survey on the characteristics of managers of companies that implement e-commerce, please, I will thank you responsa also this other survey: https://www.surveymonkey.com/s/57WC9JC

WordPress Course in Barcelona, ​​April 2013

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I know that there are still many days in April ... but during January some students were on the waiting list, so we have opened registration for the next course Creating websites with WordPressWhich will take place in Barcelona.

This course will begin on April 3 and consist of 4 sessions of 4 hours each. These sessions will be held on days 3, 10, 17 and 24 April (every Wednesday April) at the headquarters of bimbs (Barcelona International Management Business School, c / Montevideo, No. 31 [behind the Monastery of Pedralbes] 08034 Barcelona ). Hours are from 16 to 20h.

As in previous years, the goal is to get students to create their own corporate website from content manager WordPress (To give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.bimb-school.es, www.morecolorum.com, www.cuinadecasa.com, www.pmasters.es, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed in search engines, contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster, it will automatically connect to the main social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year.

To facilitate the installation of WordPress, buying domains and hosting contracting have signed an agreement with the company CDMon.com offering these services.

This company offers a hosting with preinstalled WordPress, free for 6 months, change your logo appears as a technology partner on the website of the student. If you want to take advantage of this promotion, please indicate when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/ .

In case you do not get a hosting with preinstalled WordPress, do not worry, you will install the first day of class. Be sure only to have the login and pasword of your hosting and it allows the creation of a database. The rest will do in class.

The total course fee is 340 € / student.

He market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get both anelas website, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs edition starting in March 2013, can attend for free to this course, but you also need to register. If you have already registered the Master, it features you can take this course in person by attending these classes or online.

We talk to each other.

A hug.

Are we on the verge of replicators we saw in Star Trek?

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It strikes me read that start to have claims for patent infringement because of the use of replicators particular level objects ... so I decided to research the topic.

What are the replicators objects?

They also called 3D printers, although the term is spreading is "replicators" or "maker bots”.

So far this technology was reserved for technology centers that created prototypes for companies in sectors as diverse as medical, aerospace, capital equipment, automotive, tools and others, and they wanted to test models created in CAD before being put into production. In this way, they can see the finished pieces (at high cost, of course) designs and decide whether or not they are correct.

How does this technology work?

There are several ways to run a replicator. The most common is to use what they call Fused Depiosition Modelling or FDM. This technology allows from a CAD design, the printer will depositing molten material (which may be polyurethane foam, potato starch, or any other material allowing be patterned) layer by layer, until the equivalent design piece.

That is, no works by creating a mold of the piece and filling, but it creates the piece superimposing very thin layers of molten material and copying 3D design has been delivered to the printer.

web pages that 3D designs are exchanged between users

The widespread use of this type of 3D printers has led resulted in the emergence of websites where people exchange 3D designs for all kinds of parts. That is, the Napster of 3D designs.

One of these pages is Thingiverse. Here we can see, for example, the tab for a design that allows you to replicate Christmas balls: http://www.thingiverse.com/thing:34942 the balls design has been downloaded more than 1,600 times and 16 users have posted pictures of the replicas made by themselves.

As good fruit of the 2.0 era, the page is meant as a Social Media allows more and comment, share designs, share photos of other designs that you already have replicated, etc. Here we can see the pictures of people who have used the design of Christmas balls http://www.thingiverse.com/thing:34942/copies

It seems therefore that the replicators are no longer limited to technology centers.

How is a replicator?

Looking for more information on these machines, I found a website where you sell MakerBot. Here you can see images of how one of these 3D printers. To my look a little big to keep at home ... but I say, looking at the pictures of the replicated objects using hanging in Tingverse designs, there seems to be more printers scattered around the world than we might think judging by the size of these machines .

Anyway ... it seems patent infringement object design will start to generalize these machines evolve and get it all with a machine in every home.

We are still far from Star Trek replicators, but it seems that we are approaching to "replicators appearance" ... it's something.

I hope the article is interesting you like. My research has fascinated me more about it.

We talk to each other.

Conference on "The web 3.0" in Terrassa, January 22

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On January 22 I have the pleasure of giving in Chamber of Commerce of Terrassa, the talk "Web 3.0 - The internet approaching"During the session dedicated to the presentation of Digital Marketing Course and Electronic Commerce organized this camera.

In this talk I will explain what the basics of web 3.0, and I especially focus on marketing through mobile devices, and its possible application in enterprises of the region.

The session is free, but seating is limited. So if you want to attend, please contact the Chamber of Terrassa.

And if you want more information about Digital Marketing Course, the you can find here: Digital Marketing Course in Terrassa

See you next Tuesday in Terrassa.