Articles Digital Marketing and creating online businesses.

Mobile Marketing Conference on November 23

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On November 23 I have the pleasure to give a lecture on Mobile Marketing at Hotel Grums Barcelona (next to the Metro Paral·lel).

This day was inciará at 10h with the presentation of Master in Digital Marketing of the BIMBS (Barcelona International Management Business School) which will begin its first edition at the end of the month and of which I am the technical coordinator, and immediately Helena Casas and myself, impart the conference "Mobile Marketing - Promote your business through mobile devices"Which will explain the latest developments in marketing through mobile devices. The day will end at 13h30 '.

In the session Mobile Marketing We cover the following topics:

  • We'll see how mobile marketing has evolved in recent years.
  • Why would we want as a company.
  • How the mobile web.
  • How can we adapt our website to mobile devices.
  • How advertising works.
  • How the marketing dimensional codes (QR and Datamatrix).
  • How the augmented reality.
  • How to integrate our Mobile Marketing Online Marketing Strategy.
  • How to measure results.

Como ya sabrás, el mobile marketing está avanzando mucho más de prisa de lo que estaba previsto. Todos los informes y estudios realizados en el año 2011 preveían que hacia el 2013 llegaríamos al 50% de las conexiones realizadas a internet, a través de dispositivos móviles. Lo cierto es que en España se llegó a esta cifra la semana pasada. Así que es realmente importante entender cómo debemos gestionar la presencia de nuestra empresa en la internet a la que se accede a través de uno de estos dispositivos.

Attending the conference is free, but seating is limited, please, if you wish to attend, please fill out the form below:

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[Highlight_text text_color = "# ffffff" bg_color = "# 330000"] Squares out. The next session is taught in Terrassa on 12 December. More information here https://www.montsepenarroya.com/mobile-marketing-en-terrassa-diciembre-12/ [/highlight_text]

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Technical conference on communication and viewers to theaters

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On November 5 I have the pleasure of participating in technical seminar organized by the Office of Artistic Diffusion of the Barcelona Provincial Council, entitled "How to improve communication and public anconseguir more theaters”.

El programa cuenta con varios ponentes i una mesa redonda. En otros temas, se trataran las motivaciones de los espectadores al asistir a una obra de teatro o a un acto cultural, cómo podemos influir en sus decisiones, cómo seducirlos con nuestras propuestas, y muchas otras cuestiones interesantísimas, y relevantes, para la comunicación entre los teatros y su público.

Among the speakers is Pepe Zapata, director of marketing and communication of the Mercat de les Flors (which I hope to explain to us how it is working its new website and the whole strategy 2.0 Mercat), Joan Morros, responsible communication Teatre Kursaal in Manresa (a large theater with a long tradition that energizes culture in the central area of ​​Catalunya), Mireia Tense communication specialist for cultural enterprises, David Vericat, communications director of Teatre Lliure, and Sandra Costa, director of La Costa Comunicació, agency specializing in cultural communication.

For my part, I will discuss how it should be the website of a theater, what kind of information architecture is the most convenient, how we must consider each of the public purposes of our establishment, and how to use tools 2.0 to publicize our shows.

The full program can be found here

http://www.diba.cat/cjs/jornada.asp?id=1900

And also through this link you can register to the conference, if you want to attend.

We talk to each other.

11 Predictions for the future Tourism

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CNN published a few days ago a report on the predictions made by different experts on issues related to transport and tourism in the near future. Based on the investigation, a percentage probability assigned to each point and tidied most likely to least likely. This is a summary of predictions:

99% chance of that: magnetic levitation trains replace air transport

Well, it seems nowadays, high-speed trains are already replacing the aircraft on certain routes such as London-Paris or Milan-Rome. In our case, the Barcelona-Madrid, it is true that more and more people use it, but then to replace the airlift, even missing. Experts say that instead of trains as current, magnetic levitation trains are used (nearly frictionless) much faster than the current yes a replacement in the type of transport for short routes will occur. The prediction is to within about 10 years.

80% chance of that: Passports are obsolete documents

Experts indicate that paper documents will be replaced by microchips and biometric recognition. To me, it's prediction seems more plausible than before and faster to implement ...

70% chance of that: The space is a tourist destination

This is a reality, but not for everyone. But Space Adventures already markets the Russian space flight, Virgin Galactic and prepare their trips to orbit ingrevidez for next year. I would give almost 100%.

60% chance of that: Aircraft fly pilotless

Ui, ui ... here, I would drop them the chance. Although a couple of summers ago I was on the subway line that connects the area Doglands to central London and is driverless. To reassure passengers, there was a responsible man who was walking by train with a bunch of keys in his hand and intimating that he could take control if necessary. But then to generalize on airplanes ... even I see it a bit far.

50% chance of that: Hague hotels in space

Given that there is launching a capsule hotel planned for 2016 ... will all depend on how private space flight work ... but I would raise the probability.

40% chance of that: The planes are part of the transparent fuselage

This would be nice ... to see vast landscapes from the plane. In this case I do not have enough information and knowledge to assess the probability that you assign.

40% chance of that: the cars fly

Ummm ... the cost of something is very high. I would lower odds.

30% chance of that: Let's have a space elevator

There have touched my heartstrings, because as a good fan of science fiction, I spent years following the development of this issue and it seems that the predictions of 5 years are not going to meet (the elevator was scheduled for 2025 and there is a X and-Prize to encourage him to have it long before), but now it is talking about have it by 2050 (although I hope to see either an old woman). So you likely would rise, although long term.

You can find more info on the elevator and how is the issue in this article: space elevator (I included images of the models with which you are working)

20% chance of that: There exist no children flights

This is typical of certain cultures. In London there are establishments that do not let children (not smoking issue, if not to bother) ... and there are airlines on the top floor of the 747 seats allocated no children to ensure silence. So it may be that someone without children a flight to mind. We should see anti-discrimination laws what they think about it.

10% chance of that: The Airport Duty Free disappear and are only a showroom.

It seems very unlikely, although the idea is that you see the products, buy online and have them when you get home. The problem I see is that the Duty Free also are a hobby at the airport ... and that the issue of gifts back home must take into account that are delivered when you arrive, you do not come in the mail while you travel . So I would assign a probability of almost 0%.

To read the original article, you can do so here: CNN Predictions Tourism

We talk to each other.

Who says Facebook is not useful? Just ask the Club Elvis Spain

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I have heard many times that social networking is to spend time, that at the enterprise level leave much to be desired, or they need a lot of dedication, ... generally a long list of excuses to no longer be, at once, to work on 2.0 Markerting correctly.

The truth is that social networks, like other tools that Internet offers us, are very useful both for companies and institutions, as well as for individuals. But dedication and require minimal training.

This week following the concert that the TCB Band (The original band Elvis Presley in the 70s) offered in Barcelona on September 22I was discussing with Helena Casas, fellow teacher BIMBS and of the UABThis fact, when I explained how he is running for her Facebook Elvis Fan Club... And Helena, besides being a teacher, is semi-professional singer and is the Community Manager of Elvis Fan Club in Spain.

Helena told me that initiated the club activity on FB in January 2012 and since then they have not stopped growing followers of FB, but also in number of club members thank both the network and the events in which they participated. Regarding the latter, Helena told me the great opportunities that have come their thanks to be present on Facebook:

  • A contributor to the BBC You know through the network and intends to participate in Best Spanish Elvis event held in Benidorm this spring.
  • The agency Open Events Group is brought into contact with the club who believe the Elvis Day, on one of the days of the Barcelona Harley Days that took place in Barcelona in July (event attended by more than 1 million people).
  • Elvis's original band (TCB Band) is contacted with the Club to promote your cruise (leaving 23 September Barcelona), and after discussions with them, the Club Elvis Spain, decides to hire them to act in Barcelona the day before cruise, the September 22 at the ApoloAs a unique opportunity for all fans of Elvis and these musicians mythical.

In all 3 cases they have been others who have come for the Club, without them having to go asking for collaboration in events.

Participation in events has obviously brought new partners, but also greater coverage of events the club itself by the media, for example, this summer, following the 35th anniversary of the death of Elvis, the club he organized a trip to Memphis that was covered by various media nationwide.

So can anyone say that Facebook does not work? Have to spend hours, this is true, but above all, it is hard to communicate something that you love and know how. The rest comes alone.

LinkedIn Ads, finally in Castilian

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LinkedIn has finally agreed to allow ads can be made in Castilian.

This was one of the main handicaps portal to want to use it for more than just professional social network. Until yesterday, if you wanted to advertise on it, you segmentabas only Spanish-speaking countries, you realizabas the ad, you asignabas a budget and finally iniciabas the campaign, after a few minutes you were receiving an email indicating that the campaign would not be published why the ad is not I was in the official language of the website.

Desde mi punto de vista, anunciarse en LinkedIn es una buena acción de marketing publicitario, puesto que permite las segmentaciones habituales (país, sexo, edad, etc…) y además permite que segmentes por empresa en la que trabaja la persona que verá el anuncio (por ejemplo, puedes crear un anuncio especialmente para los trabajadores de Mercadona), por puesto de trabajo (puedes crear un anuncio que será visto únicamente por directores de Recursos Humanos), por universidad en la que se ha estudiado (por ejemplo, un anuncio para ex alumnos de la Universidad Autónoma)… en fin… que es la gloria para quienes nos gusta la micro segmentación. Lástima que hasta ayer no podíamos utilizar el idioma que quisiéramos. Otra ventaja (como Facebook en este caso) es que permite que seas tu quien decida si se paga por clic o por veces que el anuncio ha sido visto (por impresión).

To test their performance and taking advantage of new license plates masters open, this morning I created a campaign for Master in Digital Marketing the Barcelona International Management Business School using criteria microsegmentation and paying per click ... to see how it will go. If I get good results, it will spread to other masters of the same business school changing the criteria advertisement sign.

We talk to each other.

Improve SEO results improve the results section of Google jeraquizados

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Today we dedicate this article to how to improve the results of our SEO strategy to attract more visitors to our website, without even touching the site.

One of the things we can do is to improve the persuasiveness of our results when we appear already in first place. To do this, the first thing we should do is improve the texts of the hierarchical results (or "sitelinks" as Google calls them).

What are nested results or sitelinks?

When Google finds more than one result on the same website, first displays the most relevant and the other relevant pages from the same website are staggered below it in the form of two columns. These links are generated automatically.

How I can manage what appears in columns?

Change what appears in the two columns can be done from Google Webmasters. This requires registering as a webmaster of the website www.google.com/webmasters and once on the control panel of this tool, management will find the menu in the "Site Bindings" section.

From here we can tell Google what we do not want to appear using the "downgrade a URL". That is, if we see that between the site links is a URL we do not want to appear, we can indicate to Google Webmasters that lowers the position of that URL and make it disappear from the list of ranked results.

It would be much easier than Google allow us to indicate what we want to appear in this area ... but it can not be done. To get the pages we want to show, we degrade that Google selects itself.

What advantages does it have a good hierarchical results?

Above all, we can show in the results, and in the first position of Google, the most relevant information on our website. Find a correlation between the pages in this area and the most visited of our website (you will see looking at Google Analytics).

It is also an excellent way to convey a good first impression to our users.

Of course, if we have good statistics on Google Analytics (with well set goals), it is clear that a good strategy would be to select for this area pages we report conversions on the website.

I hope this information will be useful.

We talk to each other.

Course Creating corporate websites with WordPress - Barcelona

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Already opened the deadline for registration of Course Creating Websites with WordPress Corporate which will be held at the headquarters of the Barcelona Global Business School, in Barcelona. The course is 12 hours and held next 17, 18, 19 and 20 July, afternoon (16h to 20h).

The aim of this course is that students leave class with a corporate website 100% complete and functional. Even with the content created. We will also create electronic commerce, provided that WordPress is used as content manager.

To achieve this goal this course is only open to students who attend class with a WordPress installed on your domain and knowing how it works at a basic level (distinguishing between pages and tickets and knowing how to publish content in general).

No se tratarán temas relacionados con la instalación del software. Se tratará únicamente qué plugins necesitamos para convertir una instalación de base en una web corporativa, cómo debe ser un “quienes somos”, un “qué hacemos”, un formulario de contacto, un catálogo de productos, una galería de imágenes, un “dónde estamos”, cómo incluir otro contenido en el sitio web, cómo instalar plantillas profesionales (el alumno podrá traer sus plantillas o comprarlas online mientras asista a clase). Así mismo, veremos cómo crear una landing page para una campaña publicitaria.

We will also see how to create a multilanguage site, how to install Google Analytics codes, such as recording onto Google Webmasters, what metrics should follow, etc.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

As I said, the goal is to get out of there with web made, so it comes to investing in these 4 afternoons out of the office and the daily life of each, to focus on the website.

If you would like to attend but do not know how to get started with WordPress theme, there's still time. I recommend the following:

1) Buy a domain name in www.cdmon.com (If you have it, you can skip this step).

2) Hire a hosting already installed WordPress. You can do this in www.cdmon.com, Contrantando the Junior hosting https://www.cdmon.com/cas/hosting/alojamiento-web/ (5 euros per month). If you just want to try, you can hire him for months. In the hosting control panel you will see that have preinstalled WordPress, activate it and is already (no extra charge).

3) Practice at home using wordpress, create a profile, create a page and generally plays a little so that when you start the advanced class, you know how the basic part works and can focus on converting the installation of series in a good website.

4) If you want to go a little further, look at the free templates you'll find WordPress.org and payment also find www.themeforest.netIf you find a template you like, download it to your computer and upload it to your wordpress.

CDmon note: I recommend this company because they are lovely on the phone and is preinstalled WordPress hosting. I have no connection with them.

The course is organized la Barcelona Global Business School and it is taught in its facilities Barcelona street Montevideo 31.

The course has a cost of 350 euros and places are limited to 20 people. My students at UAB Basic Course WordPress have a 20% discount, if you're one of them speaks with BGB and indícaselo.

To register, you can do so here http://bgb-school.com/inscripcion-al-curso-barcelona-global-business-school-of-management/

See you in Barcelona.

A hug

Digital Marketing suite in Camprodón, July 4

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Following workshops Digital Tourism Marketing organized by Costa Brava Pyrenees TourismThis July 4th I have the pleasure of giving "The nine basic techniques of Digital Marketing"In Camprodón.

This is a general talk on the main techniques that help drive traffic to a website. These are the SEO (search engine optimization), SEM (paid position), email marketing, public relations, presence on social networks, and others. It is an introductory class to the broad field of Digital Marketing. It is also a good way to review the basic techniques, if you have already participated in any of the previous talks.

During the five hours that lasts the day, we will analyze one by one all the techniques of attracting traffic, applied to tourism.

For more information or to attend this event, you will find what you need http://www.costabrava.org/jornades/turisme360/taller2012/

See you in Camprodón.

A hug.

Class of WordPress on the UAB - 2 and July 12

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We finally have a date for class Building a Web site using a WordPressFor students of my Masters Courses Autonomous University of Barcelona.

In Castilian, the class will be held on July 2. In the morning, at 9:30 am 'till 13h30'

In English, this class will be held on the 12th of july. Morning, at 9h30’ until 13h30’

The classroom is not confirmed yet, and depends largely on the number of students who sign up. Remember that this class is not part of any master and is completely voluntary and free. I give only to those who wish to learn how to make a website you may do so.

In class we will:

The first 2 hours, install a WordPress on the server that you may have contracted. To make the website professionally you need a domain name (about 15 euros) and hosting (web hosting, which can cost about 60 euros).

If you buy here: www.cdmon.com and you contract the Junior Unihost service, it already has pre installed WordPress and less and save you attend the first half of the class.

The following 2 hours, the dedicate learn how to use WordPress and transform it into a corporate website. We can not finish the website, but at least you will have the developed structure.

If you do not want to hire anything but wish to learn how a WordPress works, you can use the free WordPress without hosting without domain www.wordpress.com ... but this is not suitable for a corporate website. In this case, it is not necessary to attend the first 2 hours.

Whether you come to 4 hours if only 2, you need to write an email to PMASTERS informing your attendance (so we can decide what we class classroom) recepcion.pmasters@pmasters.es .

For your information, I take this opportunity to announce that on 17, 18, 19 and 20 July afternoon impart some lessons in Barcelona Global Business School in order to start and end the corporate website of any company (including e-commerce ) using WordPress. This class is open to everyone, students and companies. 4 sessions with other end with the website finished and running with all content created too. These sessions are not free (350 euros for 4 days), but if someone wants to come, will make a 20% discount if indicates that it is my student at UAB. You find more info at http://bgb-school.com/ and instructions to enroll. Between tomorrow and I will write a post explaining this event in more depth.

I go all right.

I'll see you in class.

A hug