Articles Digital Marketing and creating online businesses.

LinkedIn Ads, finally in Castilian

LinkedIn has finally agreed to allow ads can be made in Castilian.

This was one of the main handicaps portal to want to use it for more than just professional social network. Until yesterday, if you wanted to advertise on it, you segmentabas only Spanish-speaking countries, you realizabas the ad, you asignabas a budget and finally iniciabas the campaign, after a few minutes you were receiving an email indicating that the campaign would not be published why the ad is not I was in the official language of the website.

Desde mi punto de vista, anunciarse en LinkedIn es una buena acción de marketing publicitario, puesto que permite las segmentaciones habituales (país, sexo, edad, etc…) y además permite que segmentes por empresa en la que trabaja la persona que verá el anuncio (por ejemplo, puedes crear un anuncio especialmente para los trabajadores de Mercadona), por puesto de trabajo (puedes crear un anuncio que será visto únicamente por directores de Recursos Humanos), por universidad en la que se ha estudiado (por ejemplo, un anuncio para ex alumnos de la Universidad Autónoma)… en fin… que es la gloria para quienes nos gusta la micro segmentación. Lástima que hasta ayer no podíamos utilizar el idioma que quisiéramos. Otra ventaja (como Facebook en este caso) es que permite que seas tu quien decida si se paga por clic o por veces que el anuncio ha sido visto (por impresión).

To test their performance and taking advantage of new license plates masters open, this morning I created a campaign for Master in Digital Marketing the Barcelona International Management Business School using criteria microsegmentation and paying per click ... to see how it will go. If I get good results, it will spread to other masters of the same business school changing the criteria advertisement sign.

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Improve SEO results improve the results section of Google jeraquizados

Today we dedicate this article to how to improve the results of our SEO strategy to attract more visitors to our website, without even touching the site.

One of the things we can do is to improve the persuasiveness of our results when we appear already in first place. To do this, the first thing we should do is improve the texts of the hierarchical results (or "sitelinks" as Google calls them).

What are nested results or sitelinks?

When Google finds more than one result on the same website, first displays the most relevant and the other relevant pages from the same website are staggered below it in the form of two columns. These links are generated automatically.

How I can manage what appears in columns?

Change what appears in the two columns can be done from Google Webmasters. This requires registering as a webmaster of the website www.google.com/webmasters and once on the control panel of this tool, management will find the menu in the "Site Bindings" section.

From here we can tell Google what we do not want to appear using the "downgrade a URL". That is, if we see that between the site links is a URL we do not want to appear, we can indicate to Google Webmasters that lowers the position of that URL and make it disappear from the list of ranked results.

It would be much easier than Google allow us to indicate what we want to appear in this area ... but it can not be done. To get the pages we want to show, we degrade that Google selects itself.

What advantages does it have a good hierarchical results?

Above all, we can show in the results, and in the first position of Google, the most relevant information on our website. Find a correlation between the pages in this area and the most visited of our website (you will see looking at Google Analytics).

It is also an excellent way to convey a good first impression to our users.

Of course, if we have good statistics on Google Analytics (with well set goals), it is clear that a good strategy would be to select for this area pages we report conversions on the website.

I hope this information will be useful.

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Course Creating corporate websites with WordPress - Barcelona

Already opened the deadline for registration of Course Creating Websites with WordPress Corporate which will be held at the headquarters of the Barcelona Global Business School, in Barcelona. The course is 12 hours and held next 17, 18, 19 and 20 July, afternoon (16h to 20h).

The aim of this course is that students leave class with a corporate website 100% complete and functional. Even with the content created. We will also create electronic commerce, provided that WordPress is used as content manager.

To achieve this goal this course is only open to students who attend class with a WordPress installed on your domain and knowing how it works at a basic level (distinguishing between pages and tickets and knowing how to publish content in general).

No se tratarán temas relacionados con la instalación del software. Se tratará únicamente qué plugins necesitamos para convertir una instalación de base en una web corporativa, cómo debe ser un “quienes somos”, un “qué hacemos”, un formulario de contacto, un catálogo de productos, una galería de imágenes, un “dónde estamos”, cómo incluir otro contenido en el sitio web, cómo instalar plantillas profesionales (el alumno podrá traer sus plantillas o comprarlas online mientras asista a clase). Así mismo, veremos cómo crear una landing page para una campaña publicitaria.

We will also see how to create a multilanguage site, how to install Google Analytics codes, such as recording onto Google Webmasters, what metrics should follow, etc.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

As I said, the goal is to get out of there with web made, so it comes to investing in these 4 afternoons out of the office and the daily life of each, to focus on the website.

If you would like to attend but do not know how to get started with WordPress theme, there's still time. I recommend the following:

1) Buy a domain name in www.cdmon.com (If you have it, you can skip this step).

2) Hire a hosting already installed WordPress. You can do this in www.cdmon.com, Contrantando the Junior hosting https://www.cdmon.com/cas/hosting/alojamiento-web/ (5 euros per month). If you just want to try, you can hire him for months. In the hosting control panel you will see that have preinstalled WordPress, activate it and is already (no extra charge).

3) Practice at home using wordpress, create a profile, create a page and generally plays a little so that when you start the advanced class, you know how the basic part works and can focus on converting the installation of series in a good website.

4) If you want to go a little further, look at the free templates you'll find WordPress.org and payment also find www.themeforest.netIf you find a template you like, download it to your computer and upload it to your wordpress.

CDmon note: I recommend this company because they are lovely on the phone and is preinstalled WordPress hosting. I have no connection with them.

The course is organized la Barcelona Global Business School and it is taught in its facilities Barcelona street Montevideo 31.

The course has a cost of 350 euros and places are limited to 20 people. My students at UAB Basic Course WordPress have a 20% discount, if you're one of them speaks with BGB and indícaselo.

To register, you can do so here http://bgb-school.com/inscripcion-al-curso-barcelona-global-business-school-of-management/

See you in Barcelona.

A hug

Digital Marketing suite in Camprodón, July 4

Following workshops Digital Tourism Marketing organized by Costa Brava Pyrenees TourismThis July 4th I have the pleasure of giving "The nine basic techniques of Digital Marketing"In Camprodón.

This is a general talk on the main techniques that help drive traffic to a website. These are the SEO (search engine optimization), SEM (paid position), email marketing, public relations, presence on social networks, and others. It is an introductory class to the broad field of Digital Marketing. It is also a good way to review the basic techniques, if you have already participated in any of the previous talks.

During the five hours that lasts the day, we will analyze one by one all the techniques of attracting traffic, applied to tourism.

For more information or to attend this event, you will find what you need http://www.costabrava.org/jornades/turisme360/taller2012/

See you in Camprodón.

A hug.

Class of WordPress on the UAB - 2 and July 12

We finally have a date for class Building a Web site using a WordPressFor students of my Masters Courses Autonomous University of Barcelona.

In Castilian, the class will be held on July 2. In the morning, at 9:30 am 'till 13h30'

In English, this class will be held on the 12th of july. Morning, at 9h30’ until 13h30’

The classroom is not confirmed yet, and depends largely on the number of students who sign up. Remember that this class is not part of any master and is completely voluntary and free. I give only to those who wish to learn how to make a website you may do so.

In class we will:

The first 2 hours, install a WordPress on the server that you may have contracted. To make the website professionally you need a domain name (about 15 euros) and hosting (web hosting, which can cost about 60 euros).

If you buy here: www.cdmon.com and you contract the Junior Unihost service, it already has pre installed WordPress and less and save you attend the first half of the class.

The following 2 hours, the dedicate learn how to use WordPress and transform it into a corporate website. We can not finish the website, but at least you will have the developed structure.

If you do not want to hire anything but wish to learn how a WordPress works, you can use the free WordPress without hosting without domain www.wordpress.com ... but this is not suitable for a corporate website. In this case, it is not necessary to attend the first 2 hours.

Whether you come to 4 hours if only 2, you need to write an email to PMASTERS informing your attendance (so we can decide what we class classroom) recepcion.pmasters@pmasters.es .

For your information, I take this opportunity to announce that on 17, 18, 19 and 20 July afternoon impart some lessons in Barcelona Global Business School in order to start and end the corporate website of any company (including e-commerce ) using WordPress. This class is open to everyone, students and companies. 4 sessions with other end with the website finished and running with all content created too. These sessions are not free (350 euros for 4 days), but if someone wants to come, will make a 20% discount if indicates that it is my student at UAB. You find more info at http://bgb-school.com/ and instructions to enroll. Between tomorrow and I will write a post explaining this event in more depth.

I go all right.

I'll see you in class.

A hug

SEO course in the Chamber of Commerce of Terrassa

On Wednesday June 20 I have the pleasure of imparting SEO crash course in the Chamber of Commerce of Terrassa.

This course lasts 6 hours and is aimed at companies that want to improve their natural position on Google with solutions made by themselves.

In this SEO course see how search engines work, what variables affect the algorithm that sorts the search results, how we can improve the values ​​of these variables easily but effectively, how to know what words can we find opportunities for positioning and how 2.0 tools affect positioning.

For more information about this course, you will find here: http://www.cambraterrassa.es/ct/curs/453

See you on Wednesday.

Discover the list of new domain endings

ICANNICANN has published the list of new domain endings and who their aspiring owner. The new endings have been able to apply from 12 January to 30 May and the objective was that ICANN would allow descolapsar search and registration of the current .com, .net, .org, etc.

Besides normal, ie request .cisco Cisco, Apple and Microsoft request .apple request .hotmail .bing .live, etc. We note the following:

  • That most completions have been requested by US companies.
  • Some domain endings have been requested by many companies at once, for example, .app termination requested by a dozen companies. Also .art termination is requested by a large number of companies.
  • We note that there is a company requesting a large number of terminations, it is Donuts.co that have all the earmarks of being speculators domains (see who we are www.donuts.co). There is another company that has the same appearance.

highlights include:

.Catalonia - requested by the Government of Catalonia

.Catholic - requested by the Vatican

.BCN - Requested by the City of Barcelona

Also it highlights the fact that the SNCF (French railways) have applied for termination, but instead, the RENFE has not requested yours ... you have learned that you could ask for?

The full list can be seen here:

http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en

The exact cost of registration remains a mystery, although it looks like the rumors that is $ 200,000 for each termination is true (sorry, I could not find reliable sources to confirm this).

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The Death of Juliet Agustin, director of the Puppet Center in Lleida

Juliet died last Friday. A car accident in Llardecans (Segrià, Lleida). 59 years.

His death leaves a great void in the cultural world, and in my heart.

I met Juliet when two years ago I was invited to give a lecture as part of the Fira de Teatre de Titelles of Lleida (of which she was the director). At that point, I was struck by its vitality and way of working, enthusiastic and completely turned over to others. An extraordinary woman, unusual. With a personality and a way of being, that leaves a mark in the heart of anyone who crosses her. I was no exception. We continued to see the months following our meeting, and whenever I've been through Lleida I dropped by the Puppet Center to say hello.

She, her husband and his team at the Center have been doing a lot of work towards the dissemination of this art and its professionalization. Every corner of the former Convent of Santa Teresa (present site of the Puppet Center) bears his imprint. Each small project of many that are made there is a part of it. Continue your legacy will be tough.

My deepest condolences to her husband and family.

A big hug.

Google opens in Spain its movie rental service

Surprise this weekend: Youtube and watched entered a new feature, Youtube Movies. The movie rental service already operating in the US for a year, but here was not open.

[style_image width=”300″ height=”200″ image=”Youtube Movies” align=”alignright” alt=”Youtube Movies” url=”https://www.montsepenarroya.com/wp-content/uploads/2012/06/youtube_movies.jpg” border=”yes” lightbox=”yes” fade=”yes”]Sólo es necesario conectar el ordenador con tu TV para poder ver el nuevo inmenso catálogo de películas, conciertos, partidos de fútbol, reportajes educativos, etc… de Youtube. Sin tener que piratear nada y a un coste razonable.

The rental price of the films depends on their age and whether or not they are in high definition. The films are theatrical release in cost 3.99 euros and 4.99 euros standard definition high definition. The other movies cost 1.99 euros and 2.99 euros normal high.

The service works much like Film (Which is what I used so far): when you pay the movie, you have 30 days to see if you have not started yet, and once you start, you have 48 hours to see it (you can see it as many times as you want during these 48 hours [this is practical when there are staff who are home watching TV at various times]).

It seemed to me that it can only be paid through Google Wallet (Google service that competes with Pay Pal), the truth is that I have not finished the test transaction (today I do not have time to watch a movie) but only offered me the option of paying through their own tool (I hope this is not definitive because I usually use for all my Pay Pal payments).

We will have to see how this service works. Let's see if I have time next weekend and taste.

We talk to each other.

Google begins to give priority to businesses that use Google+

Today I saw for the first time tab Google+ prominent above the other results in a search performed on Google.

This case was searching the portal "getaway vacation" and to show the results, I appeared last post getaway vacation performed on your Google+ page at the top of the right column of the page (see image) just above the Adwords and framed by a square of 1 pixel.

[style_image width=”400″ height=”330″ image=”https://www.montsepenarroya.com/wp-content/uploads/2012/05/google+.jpg” align=”alignright” alt=”Google Plus” url=”https://www.montsepenarroya.com/wp-content/uploads/2012/05/google+.jpg” border=”yes” lightbox=”yes” fade=”yes”]

Lack little so that it meets the first year of Google+And just when we thought that this network was entering a state of catatonia, Google goes and gives a push to see if this takes off once.

The social network Google+ It was created in June 2011 but it was not until September 2011 that Google allowed the registration to everyone (except companies, who had to wait until November 2011, and except under 18 who had to wait to December 2011). Since then, there have been major changes and gradually (or at least this is my feeling) people have been forgetting this network and has remained focused on Facebook.

But it was clear that since Google's revenue comes from advertising, and Adwords now do not allow the same segmentation that Facebook, apart from the fact that the under 30 almost not they clickedSo this type of income they must have been falling day after day.

For my part, I was sure that at one time or another, Google would react and encourage the use of Google+ for companies, but I would not know how or when. Today I had the first proof that it is already doing ... and how has also been resolved.

So if from now on, the post published on pages Google+ Highlights will appear in Google searches to find the name of a company, it is clear that at company level should we use this type of promotion.

To see if this weekend I have a moment to create my business page.

We talk to each other.