Articles Digital Marketing and creating online businesses.

Mobile session in Girona Tourism Marketing

Turisme Costa BravaOn December 13 I have the pleasure of giving in Girona a session devoted entirely to Mobile Marketing for tourism businesses.

This session is taught in the context of training: VIII Training Workshop of Tourism of Costa Brava which aim to train in different areas all tourism businesses in the Costa Brava.

This session will cover the following:

  • What is Mobile Marketing and why it is so important.
  • How to know if we need it or not.
  • Different ways to practice the Mobile Marketing
  • Different ways to get a website to be fully functional from a mobile phone.
  • Different types and levels of application for a mobile phone.
  • Two-dimensional codes, what they are and what they do. Tools to create them ourselves.
  • Advertising on mobile phones and how we can hire.
  • Augmented reality applied to mobile telephony.

As usual in this type of session, I will see that as practical as possible and all examples will be related to tourism.

Registration for this session was closed due to lack of available seats, but the organization has changed the location where it should be done in this way, able to accommodate more people. So if you want to attend and you had not communicated to the Patronat, there's still time to do so. You will find more information here: http://www.costabrava.org/jornades/turisme360/

Note: If your company has already developed some tourist application you want to analyze and, eventually, include best practices, please contact me through this blog. In the end credits I will thank these companies and will include their data.

We talk to each other. A hug.

Digital Marketing for Artisans in Tortosa

Marketing Digital per Artesans, Tortosa.The next Thursday 24 We repeat the first of the seminars for artisans "Activa’t"Organized by the Provincial Council of Tarragona.

This time, the 2 sessions that form the course will be held in Tortosa.

In the first one we'll see how it should be the website of a craftsman, with what tools could create it and also see the techniques to drive traffic to your website with minimal cost. The second session will see the techniques to convert visitors into business contacts and web analytics.

These seminars are open to all artisans in the province of Tarragona and will be held on 24 November and 12 December.

Classes will be held in the Regional Council of Lower Ebro, C / Barcelona, ​​152 Tortosa. Hours are from 9am to 14pm with a short break at midmorning. Admission is free but seating limited.

If you are interested in attending them, please contact as soon as possible with Local Development Service of the Diputación de Tarragona (desenvolupament.local@dipta.cat) Or call 977249488.

See you there.

A hug.

3.0 Rural Tourism in La Vall d'en Bas

La Web 3.0 Turismo RuralOn Wednesday November 24 I have the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we will take the crystal ball and we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? All these questions will help us to discuss how our tourism product should be and how we could make it known among this type of customer.

To do this we will see what the web 2.0, how it is evolving and therefore how it should be the website of a tour company to be prepared for this imminent future and what should be our strategy to reach new target audience.

The event will be held on Wednesday 23 November at the Hotel Vall d'en Bas (Joanetes - La Vall d'en Bas), from 17h30 'to 20h00'. If you want to attend, please send an email to the Technical Secretariat to Pirineus info@visitpirineus.com

See you there.

2.0 tools for promoting Bands

I had the pleasure of participating this morning in Diversons , An initiative of the Social Work "The Caixa"Which aims to help novice musicians in their professional training, while promoting understanding of different cultures through music.

My participation has been among the acts of organized training to help professionalize bands, and have taught a session in which I explained what Web 2.0, how it should be a web 2.0 site and what tools we can use to publicize the website of a band, and how we can promote music through social networks and many other web 2.0 tools that are available to any group that knows his way around the Internet.

The presentation that I used to illustrate my paper is as follows. I hope you find it useful.

We talk to each other. A hug.

From the sea to your table ... going through your mobile phone. The use of bidis by restaurants of Ametlla

Sistema de trazabilidad de los atunes de l'Ametlla de MarDurante este mes de octubre, cada jueves por la tarde, estoy impartiendo clases de Marketing Digital para técnicos municipales en l’Ametlla de Mar (Tarragona). En estas clases explico a los alumnos (técnicos municipales de turismo, de comercio, de deportes y miembros del departamento de comunicación del ayuntamiento) cómo funciona internet a nivel de promoción y cómo sacar el máximo partido a las herramientas que nos ofrece la red para dar a conocer los servicios municipales a los diferentes segmentos de su público objetivo. Como en todas las clases que imparto, yo también aprendo un montón escuchando las iniciativas de los alumnos y escuchando sus experiencias personales en materia de promoción online. Este curso no ha sido la excepción.

In one session we were trying the Mobile Marketing and among many other issues, we were talking about the use of QR and Bidi codes to link the offline world with online quickly and I explained various initiatives at the municipal level and private level, carried out for this purpose.

Código Bidi de un atún de l'Ametlla de MarWell, without knowing it, it turns out that in l'Ametlla de Mar They are pioneers in the use of two-dimensional codes: In restaurants where dishes made from tuna caught in the area of ​​l'Ametlla, along with the dish served, you get a label that includes a bidi code (is what I show in the first attached image) and a number control that refers to the tuna that have served us at the table.

Showing the code to our mobile phone, come straight to the page tuna we are about to eat. On the tab we indicated the day which was fish, the day that was sold, who was sold (usually directly to the restaurant where you're eating), the weight of tuna, and countless more information tuna in question (see the second image attached to this post).

I thought it was a very good initiative!

Por un lado, permite conocer detalles sobre el atún que te vas a comer en cuanto apagues el teléfono móvil, que jamás imaginarías. Por otro lado, muestra el frescor de la materia prima así como el origen de la pieza, con lo que puedes apreciar que se trata de pesca local, y por lo tanto, todo lo que esto implica a nivel de sostenibilidad (tanto social como a nivel de huella ecológica ambiental). Y en tercer lugar, dice mucho a favor del restaurante y de la calidad de su oferta gastronómica.

So I am delighted to have discovered this initiative and from now on, I will incorporate this example for my classes in Mobile Marketing. I hope that over time is something that other restaurants and other food retailers adopt to enable traceability of its products and at the same time to convey the quality (in all senses) of the material they offer to their customers.

(Thursday, when Ametlla again, fixed me like a tuna of these :-))

We talk to each other

later noteMiriam Marti has been kind enough to share with me this video that refers to the tuna of Ametlla de Mar where shows how the issue of bidis and mobile works: Tuna and BIDI

Miriam thank you very much!

The "10 mistakes theaters and auditoriums" in Huesca

Los días 28 y 29 de septiembre de 2011, la Plataforma Convivencia Pirineos Mediterráneo en colaboración con la Feria Internacional de Teatro y Danza de Huesca organizan el Encuentro profesional transfronterizo “Las artes escénicas en la era digital”. Por mi parte, tengo el placer de participar en estas jornadas ofreciendo una charla sobre “los 10 errores que cometen teatros y auditorios cuando plantean su comunicación online".

En esta ponencia trataré temas como el posicionamiento en buscadores, la usabilidad, los gestores de contenido, la web 2.0, el objetivo que debe tener un sitio web, etc. En total, una hora y media repasando algunos de los errores más comunes realizados por empresas del mundo cultural y sobre todo, por teatros y auditorios, cuando crean sus webs y cuando se plantean realizar acciones de Marketing Digital.

En las jornadas participarán muchos otros profesionales de diversos ámbitos relacionados con la cultura y el mundo digital, así que por mi parte, estoy segura de que será interesantísimo poder asistir a sus disertaciones.

El plazo de inscripción está ya cerrado, pero por si acaso aun quedasen plazas o por si deseas más información sobre el evento, aquí encontrarás lo que necesites: “Las artes escénicas en la era digital”.

Note: Las diapositivas que he preparado para esta charla son las siguientes

Nos vemos en Huesca.

Mobile marketing for older segments 25

Following the report on which I started writing yesterday, today I would like to discuss various actions undertaken by brands that aim to develop and retain market segments that so far no attack through mobile marketing.

Specifically, the report echo 3 projects that I find particularly interesting are:

  1. Application Lancome to try different types of makeup (this may still be understood that it is for under 25s, but still I find it interesting). The application can be downloaded here: Lancome
  2. Application Nestlé for pregnant in which that provides relevant information and services specific added value to this market segment. The application is enhanced by a website and various blogs. The application can be downloaded here: become a Mom
  3. Application Kraft called iFood for managing recipes (payment [$ 0.99]), 60% of users of which, 6 months later, still use it. The application can be downloaded here: iFood

We note therefore that is starting to make mobile marketing not only users under 25, but it is also attacking more mature users but also use these devices.

As in all digital marketing action, the secret is none other than microsegmentation and customer orientation:

  • On the one hand, looking small and specific segments it is really difficult to reach if not for digital media.
  • On the other, think about what content and what services might be interesting for these micro segments and offer them for free or at a nominal cost.

It is curious how brands through the use of these applications are changing the relationship they have with their clients: go to base their relationship on the consumption of their products to base it on the consumption of their services as a way to improve the relationship with their customers so that they end buying more products. Marketing departments of big brands must all be in full transformation.

The full report can be downloaded here:

Smart Marketing for smartphones: Why is it important mobile marketing”.

I go all right.

Mobile marketing through coupons, social networks and geolocation

I am taking advantage of this holiday to catch up with reports and research on topics that interest me particularly. Among them is the one who motivated me to write this post today and tomorrow "Smart Marketing for smartphones: Why is it important mobile marketing ".

This is a study by Omniture Y Forrester Research on the evolution of marketing via mobile devices and how they are improving the measurement tools to control this technique.

I have been particularly struck by two themes of many that comes this interesting report: one (which I will try today) is the growing importance of marketing combined coupons with social networks and geolocation, the other (which will be discussed tomorrow) is the development of this variant of marketing between market segments beyond 25 years.

Mobile and social networks

Joining social networks with mobile marketing is transforming the relationship between people, especially through Facebook. According to data from Facebook itself, the evolution of its users connected via mobile is as follows:

  • 65 million in September 2009
  • 100 million in February 2010
  • 150 million in July 2010

Mobile and coupons

According to a study by Forrester Research 70% of Americans prefer not to mix coupons to mobile telephony, but paradoxically, this is not the opinion of users aged 18 to 24, who have shown a clear interest in this type of service.

According to Forrester mobile vouchers represent an important part of mobile marketing in the future, which is why I think it is worth start testing in this regard and start using this medium and coupons to interact with our users. The easiest way to do right now is through Foursquare (www.foursquare.com).

Mobile and geolocation

Social networks where user location is part of the information that can be shared, are growing. From Facebook Places to Foursquare anyone can share with your friends your current location and can send images of it, comments or recommendations.

Besides the opportunities this technology offers marketers, there is a new implication for scholars of digital identity: from now, where we are also part of who we are. Our identity is shaped by the places we go (and we show our friends) and spaces in which we move. Also by the comments we made ourselves on these places and spaces.

In 2008 Olli-Pekka Kallasvuo, Nokia CEO stated "Imagine what can happen if we mix social networking and your location: your device know where you are, where your friends are and what they are doing. Your social networks based on the location will become your identity, the identity of your present"... intelligent reflection that is becoming reality.

Consideraciones filosóficas aparte, lo que sí queda claro en el informe es que los usuarios de aplicaciones basadas en la ubicación tienden a usar extensamente los móviles para investigar todas las opciones que se abren ante ellos, y que consultan información a través de estos dispositivos antes de tomar ninguna decisión clave y realizar compras. Es por lo tanto importante empezar a posicionarse en este medio, aunque también es cierto que puesto que es algo completamente nuevo, aún no está claro cómo se integra en la estrategia general de las empresas y cómo se deben medir los resultados, por lo tanto, requiere prudencia y mayor análisis.

The full report can be downloaded here:

Smart Marketing for smartphones: Why is it important mobile marketing”.

Enjoy it.


Mobile marketing through coupons, social networks and geolocation

Slides of the conference: Mobile Marketing

Yesterday I had the pleasure of participating in the super event women 3.0 organized by AGIMA (The association that promotes personal and professional development of women).

In this event, the President of Agima explained briefly what is and what activities Agima promotes, and behind it, I gave a lecture on Mobile Marketing, ie on marketing communications using mobile devices as support.

I used slides are as follows:

After my speech, the theater group the Xandrines He brightened up the day with a performance on Women 3.0 very very very funny. But unfortunately, all attendees we feel reflected in its parody at one time or another ... so really, besides entertaining work gave rise to personal reflection and not leave you indifferent.

After the performance, Hotel Grums (A newly opened hotel located next to Paralel Barcelona) offered a great snack on their terrace.

I take these lines to thank AGIMA, a the Xandrines and Hotel Grums the attention they had with me and to congratulate them for their interventions in each of the aspects of the organization of the event. Everything was perfect.

For those who could not attend to it, you can read the tweets act tracking typing on Twitter #agimagrums or waiting for one day, to have Agima about the video that was recorded during the event.

Final note: For those who asked me about what my next open event, indicate that this afternoon participated in a conference on managing your personal brand at UAB. These talks are open to everyone. My speech will be the second, starting at 4 pm and is taught in the hall of the principalship. The assistance is free and no cost.

We talk to each other.

A hug

Mobile Marketing Conference on 12 July in Barcelona

Mobile Marketing - Montserrat PeñarroyaThis próximo 12 de julio participate in the conference Organized by Women 3.0 AGIMA, at Hotel Grums from Barcelona .

The day starts at 6 pm with the welcome offered by Josi Hernansaez, Presidenta de AGIMA.

At 18h15 I will begin my presentation on Mobile Marketing. It'll explain the different ways to use mobile devices for marketing communications, I will explain the different ways to adapt a website to be fully functional through mobile devices and explain how advertising works on these devices. I will also make a brief introduction to QR codes.

After my talk, the group of theatrical animation Xandrines we will offer a performance on women 3.0.

Finally, the Hotel Grums Barcelona We will award us with a snack on a magnificent terrace.

  • DATE: Tuesday July 12, 2011
  • LUGAR: Hotel Grums, Paseo de Montjuïc intersection with Calle Palaudàries. (Parallel)
    www.hotelgrumsbarcelona.com/contents/location
  • Bus: 20-21-36-57-64-91-121-157
  • Metro: Line 2-lila / Line 3-green Paral·lel.
  • HOURS: 18h to 20: 30h
  • Cost: Free
  • REGISTRATION: It is essential to confirm your attendance by sending an e-mail to agimapeople@agima.es with your personal data. Obviously, the event is open to both men and women :-)

In this event, the new team team should also be submitted Ducati – Red Racing that participate in the 24 hour endurance Montmeló a team made up exclusively of women pilots. But it seems the team has technical problems and as the race starts the following Saturday, prefer to concentrate it. From here, I take the opportunity to send greetings and wish them luck.

See you on Tuesday 12 in the Hotel Grums BarcelonaAnd we are also 15 Montmeló (Also free admission by contacting Racing Ducati-Red through its website, you will get invitations to visit the Paddock de Catalunya and to be with them during the race.)