Articles Digital Marketing and creating online businesses.

Video Congress of Religious Tourism

In this post I embedded the video summary of the Conference on Religious Tourism held at the Monastery of Montserrat in March 2013.

Sorry for the delay, I had not seen that hung on Youtube until today.

Here it goes:

I hope you find it useful.

(As I was the last speaker, I did not appear until 8 minutes ... but the whole video is interesting :-)

Specialization Course in Social Networking and Social Media via Google Hangout

This July from BIMBS (Barcelona International Management Business School) We impart the first formation through Google Hangout.

It's about a Specialization course in Marketing through Social Networks of one month.

The teachers will be Helena Casas and myself.

Iniciamos las clases el lunes 8 de julio a las 4 de la tarde (hora española). Las clases se emitirán en directo a través de Google Hangout cada lunes a las 4 de la tarde, y podrán visualizarse a través de la web de BIMBS, a través del canal de Youtube de BIBMS y a través de Google Hangout mismo. Cada clase tendrá una duración aproximada de una hora y media.

During the rest of the week, students will perform tasks that have been set in class by videoconference and will submit them through the forum of the subject on the intranet of BIBMS. Once completed classes students have one month to prepare its draft communication through social networks to be presented on September 2.

After completing the course, students will receive the title of Specialist Social Networking and Social Media by bimbs.

For more information, please log on this page: Course of Specialist Social Networking and Social Media by bimbs

WordPress course in Barcelona, ​​June 2013

We are already preparing a new edition of the course Creating websites with WordPressHeld in Barcelona, ​​but this time, the organizadoes are 3iSIC (International Institute for Research in Information Society and Knowledge www.3isic.com).

This course will begin on June 5 and will consist of 4 sessions of 4 hours each. These sessions will be held on days 5, 12, 19 and 26 June (every Wednesday June) in the Hotel Grums Barcelona (next to the Metro Paral·lel). Hours are from 16 to 20h.

As in previous years, the goal is to get students to create their own corporate website from content manager WordPress (To give you an idea, here are some pages created with WordPress: www.montsepenarroya.com, www.morecolorum.com, www.cuinadecasa.com, www.pmasters.es, www.3isic.com, www.lonostrearros.cat, …)

The website that each student will create perfectly indexed in search engines, contain codes Google Analytics so that students can keep track of visits and contacts received, will be registered with Google Webmaster, it will automatically connect to the main social networks and if the student wishes, it can also be multi-language translation with automatic or manual translation.

To do this, the student must have a domain name and a hosting (Web hosting) in which the WordPress install. The domain name has a cost between 10 euros / year and 15 euros / year for a "dot com". The hosting is a cost ranging between 50 euros / year and 80 euros / year.

To facilitate the installation of WordPress, buying domains and hosting contracting have signed an agreement with the company CDMon.com offering these services.

This company offers a hosting with preinstalled WordPress, free for 6 months, change your logo appears as a technology partner on the website of the student. If you want to take advantage of this promotion, please indicate when booking the course and we will send codes that allow you to hire the hosting for zero euros.

If you are not interested in the promotion, also we recommend hiring a preinstalled WordPress hosting you have, since you will save spend time on the technical part of the installation of this content manager. To help guide you, these are the features offered in the Junior CDmon hosting (which is what we recommend) https://www.cdmon.com/cas/hosting/ .

In case you do not get a hosting with preinstalled WordPress, do not worry, you will install the first day of class. Be sure only to have the login and pasword of your hosting and it allows the creation of a database. The rest will do in class.

The total course fee is 340 € / student.

He market value of a website done in WordPress It is 3,500 euros, so less than 10% of its price and an investment of 16 hours of your time, you can get both anelas website, and learn how it is created.

During class, he personally advise each student on the particularities of each website and it will work both individually and in groups. We will be 2 teachers, Helena House and me, together we will advance the creation of the website each.

Students of Master in Digital Marketing bimbs edition April 2013, can attend for free to this course, but you also need to register. If you have already registered the Master, it features you can take this course in person by attending these classes or online.

New in this edition, and seeking to see how it goes, we opened the last two sessions of the course to alumni who have doubts or who want to delve deeper into WordPress. The cost of these booster sessions is 50 euros per day. Acojerse to this service is absolutely necessary to have done and any of the courses taught by Helena WordPress, by me or by both at once.

If you have any questions, please contact us.

We talk to each other.

A hug.

How I can create an e-commerce?

This is a question that I answer every day ... so here goes this article to help anyone who is in the same situation as many of my students both empesas and college.

If what you want is an e-commerce you can manage yourself, you have all the functionality that you need, with minimal investment and controlling your management all parameters without having to depend on anyone ... This is what I recommend:

First, decide what e-commerce platform will use.

  1. If you're going to have many products, I recommend a Magento (See this website -> www.textura-interiors.comThis is a Magento). Ideal if what you want is to plug your web management software with your store or with any other program. But you'll need the help of your computer to make connections.
  2. If you're going to have a few products and you can manage by hand, with WordPress plus ecommerce plugin will suffice (see this website -> http://www.vinosdepostre.com/ This is a WordPress plugin with)

Where host a Web site e-commerce?

I recommend a web host that has preinstalled software that you will use (the two I recommended above, or any other content manager). In my classes I recommend the Junior Hosting CDmon https://www.cdmon.com/cas/hosting/ Preloaded leads most content managers and costs 70 euros per year. Other companies such as Arsys also carry pre-installed in some of its properties, so ask your internet service provider.

Design templates for content management

All content managers you'll find preinstalled in hosting services have plenty of free templates that are great. But my advice is to select one that has a professional design and someone has verified the usability of it ... especially in this case, the shopping cart.

Therefore I recommend buying professional templates. The market where I buy them is www.themeforest.net there you will find templates for WordPress and Magento templates (as well as other content managers). The cost of the templates is between 45 euros and 55 euros for WordPress, and 80 euros for Magento. Sort them by "selling" and make sure you have 5 stars. So you choose one that certainly does not give problems.

Do I need a domain name for my ecommerce?

Yes. Neither dudes. It is your corporate image and you need your website to have a proper name. You will also need your email address with your domain name. You can buy them in any company offering this service. A domain usually cost between 10 euros and 15 euros per year.

Internet (both Google and Youtube) you will find manuals, videos and tutorials that will help you throughout the process of creating the website both in the case of WordPress as in Magento. WordPress is much easier Magento ... so if you have no experience in these pages, I would start a WordPress.

You will need a total investment of about 200 euros ... and have the online store in a few days (this afternoon to enter the content).

If you still need help, I recommend attending one of our courses WordPress. Last week ended on April, May will be held at the Chamber of Commerce of Sabadell and is 3 days in June, we will make one in Barcelona and will be 4 days and we may make another in Terrassa also in June . When more dates approach, I will publish on this blog.

I go all right. I hope I've been helpful.

A hug.

Slides of the Conference on Innovation and Trade organized by ESCODI

Today I had the pleasure of participating as a speaker in a new edition of the Conference on Innovation and Trade organized by ESCODI (Higher School of Commerce and Distribution attached to the UAB).

More than 400 people related to trade have attended this event which aims to offer merchants tools to help them realize business concepts and market analysis, so that they can improve the performance and productivity of their businesses.

For my part, I have prepared a very practical presentation and I focused on suggesting 8 shares related to Digital Marketing, attendees can perform today, with really low costs.

The presentation that I used to illustrate my paper is as follows:

I hope you find it useful.

A big hug.

How to create a company profile on Google+

The further 2013 Google harder use Google+ so it is increasingly important to know how it works and how we can get level performance digital marketing for businesses. This article will try how to create / manage a company profile on Google+.

First of all: to create a company profile on Google+ You need to have a user account Google (personal). As in the case of Facebook, you can not create a listing without a profile person.

Enter your profile and find a square icon indicating "Pages". You should be on the menu bar that will appear to the left of the profile. If the bar does not see "Pages", click on "More" to see more icons ... there you should find the button "Pages" and clicking on it, you should see the button "Create New Page". Clícalo to start.

As in the case of Facebook, there are different types of page:

  • The local business.
  • The product or brand.
  • The company or institution
  • The music group
  • ... And other types.

Each has its own features. Choose the one that suits your business (if you want users to perform "Check-in's" from their mobile phones, then select "Local Business".

To complete the worksheet, follow the instructions Google+.

Once the tab, you'll see it on the screen already created. Notice in the upper right corner, there you will see the logo of the company and that's an indication that you logineado as a company, not as an individual. To change this, just click next to you your logo and icon appear person tab.

Check all the data and fill in the missing.

Do not forget to link the URL you specified when filling the form with your company's website. To do this you must use Google Webmasters.

Also check the settings (click on the icon "gear" that appears to the right of the tab). From there you can change the notification settings and who are the administrators will manage this page. In this section you could also transfer ownership of the page if necessary.

From a profile person can manage several Google+ pages.

I hope this information will be useful.

We talk to each other.

Slides Colloquium "Innovation, Tourism and Web 3.0" CETT Alumni

These are the slides I used to illustrate my participation in the symposium organized by CETT Alumni and entitled "Innovation, Tourism and Web 3.0," which was held on Wednesday 20 March in Hotel Acta Atrium Palace from Barcelona.

The organization of the event was flawless and assistance of numerous public, so what more can you ask?
I hope you slides are useful.

A hug.

Course SEO, SEM, Videomarketing and Mobile Marketing at the Chamber of Commerce of Sabadell

This Thursday March 21st classes begin SEO which they are part of Specialization Course in Digital Marketing.

This year, unlike in previous editions, the camera allows students to sign up to loose modules. On Thursday, begins the module "Attracting visitors to a website"In this module all the techniques that will help us attract traffic to a website are treated. The principal of these techniques is the SEO, Engaged to 8 hours, with the SEMThe high in directories and online intermediaries, public relations, videomarketing and mobile marketing.

Sessions SEO and the other techniques I teach, those of SEM imparts Victor Francisco. In total, there are 5 sessions of 5 hours, delivered every Thursday (except Holy Thursday) from this week.

If you want to attend this module, please contact the Chamber as soon as possible. You will find more information here: SEO and SEM course of the Chamber of Commerce of Sabadell

See you on Thursday!

Slides of the presentation at the "University Conference on Religious Tourism"

Today I had the pleasure of participating as a speaker at the Fourth Conference on Religious Tourism made in the setting of the Abbey of Montserrat.

These are the slides that I used to illustrate my paper.

I hope you find them useful.

It has been a pleasure to participate in and even what has been, asist to the papers that the rest of my colleagues have done during the two days that lasted the congress.

We talk to each other.

Dinner - Conference on Tourism organized by the CETT 3.0

On March 20 I have the pleasure of participating in a dinner - colloquium organized by the University School of Tourism LETE. The event will be held at the hotel Hotel Acta Atrium Palace from Barcelona.

My presentation will focus on the evolution of Marketing at what we call Marketing 3.0 and how this affects tourism. Especially important everything related to Mobile Marketing, since during the summer campaign reached 30% of visits to tourist websites made through mobile devices.

The event is free, but seating is limited, so if you want to attend, please contact the organization as soon as possible.

Here I leave a link with more information: Dinner Colloquium Innovation and Tourism

See you!