Articles Digital Marketing and creating online businesses.

How to request removal of Google results

As you know, the Court of Justice of the European Union He has forced Google to remove the search results that violate the European Data Protection Regulations.

Thus, users can request that Google remove get results "Inadequate, irrelevant or no longer relevant or are excessive in relation to these purposes and the elapsed time".

For this Google has prepared an application form that the user must fill. Google This form asks the user's name, relationship to the person represents (if need be ... for example "spouse" or "attorney") and the URL of the content we want it to be removed. You can request removal of more than one URL on the same form.

You also need to attach a copy of ID card of the applicant (lest we request that our competition desindexen)

Google is committed to study each case and contact the webmaster who posted the information we want it to be removed, to inform you that this page is dexintexa.

If you want to see the form you have it: Form for withdrawal of Google search results

This form only works in the European Union.

I hope the link be useful to you.

Day of good practice in social networks and Web 2.0 in Amposta

The March 6 I have the pleasure of participating in the conference on Social Networks and Web 2.0 organized by Tourism Amposta, Amposta.

This day will be divided into several sessions that will develop throughout the day, and all are created from best practices in communication in social networks collected throughout the year. The goal is to serve as an inspiration to the audience and never found again faced the dilemma of being in front of the control panel Facebook or Twitter and do not know what to write to their users or how to boost the encipiente community of customers who continues on these networks:

  1. We start with good practices in using Facebook and explanation of features of Facebook that people do not know.
  2. We continue with good practices made on TwitterPlus some tips to improve our communication on this network.
  3. Then we dedicate another mini session Pinterest.
  4. And the last, it will be dedicated to Instagram.

In total, 6 hours of training, with a pause at noon.

For more information, please click here: Social Networking Day Amposta

See you in Amposta!

Facebook Inspiration in Girona and free

It does not happen every day that we have on the agenda activities open to everyone and also are free of charge. Even so, today's proposal is one of these!

On Tuesday 11 March, I have the pleasure of teaching in the Parc Tecnològic of Girona, along with Helena Casas, A class of the most fun we teach: Facebook Inspiration. The session is organized by the Girona Tourist Board Costabrava and our Research Institute (3isic).

This talk lasts 3 hours and explain it all good practices in business communication through Facebook that have been collected during the year. And we explain duo: Helena explains the action and the key factors that have brought success to the company that performed the action. In total more than 30 super good practices, explained in an entertaining way and serve as inspiration for attendees.

We started preparing this type of class a couple of years ago when we realized that a lot of community managers They knew exactly how Facebook works, but instead did not know how to energize their communities or what to tell their users everyday. So we are dedicated to collect and write down all the good practices that were finding, to have material for more than 10 hours. The day 11 is a talk with the very best of good practices found.

Do not miss it!

The talk is free, but seating is limited so you need to hurry and apply for a place. For more information'll find the page dedicated to the Training of Tourism.

See you in Girona.

A hug.

Connecting Google Analytics with Google Webmasters

Every day I meet my students have trouble connecting these two services Google. The truth is that most of Google Analytics features are very well explained, but instead activating this connection it is not.

So to facilitate the work, here's this video that explained the advantages of having this connection and how we do it.

I am responding to questions through 3isic Youtube channel, The Research Institute that I have the pleasure of directing, but if you have any questions in particular can also raise it through a comment on this blog post and will look to answer you as soon as possible.

I hope you find it useful.

A big hug.

How to lower the bounce rate of a website

This morning is participating in the forum of my subject in the Master in Finders taught at IDEC (Pompeu Fabra University) and I saw that some students were not clear what the Rebound ratio a website and what might be the causes that lead us to exceed the number that would be logical.

It seemed to me that the answer was worth it to be shared in this blog in addition to the student forum. So here goes:

What is the bounce rate of a website and how to bring it down

He rebound ratio or bounce rate is the number of people entering the site but not navigate the, divided by the total website visits.

That is, reflects views that do nothing on our website, maybe ... but read (although the latter can not be sure). If not they clicked on any part of our website, Google Analytics (or analytical system you're using) can not calculate how long they have been on the site and also counts as the rebound.

Our bounce rate should never exceed 40% (for a corporate website or an e-commerce) ... if exceeded this figure is that something goes wrong. The causes can be:

  1. Visitors who come to our website, not part of the segments of our target audience and therefore are not interested in our ... and go -> users coming from a poorly made or fraudulent advertising campaign would be in this subset but here users would also be arriving by SEO done without clear objectives.
  2. The prices of our products are beyond market, and therefore users the look and leave.
  3. The web is too slow ... and therefore endure downloading a page but I think 2 times before going sailing.
  4. The usability of our website is terrible and users do not know what to do to keep browsing or read more information.
  5. Users are browsing on a mobile device and have no version for these devices or our website is not responsive (That automatically adapts to any screen resolution).
  6. The design is unprofessional and therefore, the image conveyed by our company as well. Users do not take us seriously and go.

This applies to corporate websites. For a website type blog, the bounce rate may be somewhat higher (60% approx.) And not pass anything because many users are recurring visits (visits have been other times) ... may the user reach the website , read the new blog post and leave. They will not read more because they have read the other information.

In a blog type website, we should review the bounce rate of new visits, and get interested in these other related items, or the most read, the most shared, etc. In the case of the new, the bounce rate itself should be below 40%.

How to improve the ratio of rebound of a website

Noting the causes we can intuit how to reduce Rebound ratio:

  1. Before raising our our SEO and online advertising campaigns (SEM and the rest) we must be clear who is our target audience, Which segments comprise it, how are the people who are part of the segment, which will search Google, which websites visited, etc ... that is, we must do a good marketing analysis before executing any action.
  2. Before raising any action we make a good analysis of competition. We must know what the prices are competitive, their value proposition, what sets us apart from it ... Thus, although our prices are higher can argue why users should buy our products and not those of our competitors.
  3. The website should be tested by someone. The problem of speed and usability problem could have been detected with a beta-tester (someone try our website before publishing the final version). With a good testing also we would detect lack of persuasion, or lack of realization of the goal of the website. So it is 100% recommended that four or five people who do not know the web, testeen before us and we can observe what they do it, how they navigate and what are fixed.
  4. At the moment it is out of place not consider having at least one web responsive. We would be losing almost 30% of visits (depending on the sector in which we move, in tourism, we would be losing a lot more).
  5. A corporate website should reflect a professional image 100%. Today, with the large number of inserts of payment for WordPress, Joomla, Magento or any other manager and content, there is no excuse not to enjoy a professional design on our website.

So now you know ... check out these 5 points and make sure the bounce rate of your website That's the right one.

I hope these tips will be useful.

A hug.

How to make your photo appears next to your results Google

I'm taking these calm days to prepare a class to which I call "Internet Update"I explain it to alumni from previous years new this last course in this way they are always current.

It's amazing how much things change in a year! Since the trends in design, usability, new tools, new social networks, and of course, changes in the Google algorithm.

Among all these changes there is one of special importance both in terms of personal branding and in terms of SEO.

  1. At the level of personal brand management: It is to get your photo appears next to the results of Google when they refer to your site.
  2. A level SEO: It is to get Google know that you are the author of well-positioned content and that are visited by users. It is, is improving Author Rank of your website.

Let's see how it works.

How to get the photo to appear and Google recognize you as an author?

There are several actions that we take to achieve:

  1. Google directly indicate who are the authors of this page. To do this we must enter our personal Google+ profile and in the section "About Me" to "links" to "Contributes" to register our web pages. But this action is not enough. Google needs to verify that this is true. To do this, we can do 2 things ...
  2. On our website, each of the pages that are authors, include a link to our Google+ profile with label rel = "author" within the link. For an example, in this same page you are now, look at the source code link to Google+ you'll find in the right column.
  3. Another way to show that you are the author of a website Google is recording in an e-mail domain of the website. That is, in your Google+ account include mail notifications as an e-mail belonging to the domain on which you want to show that you are the author. Google will verify the e-mail and think you're the author or coauthor of this web.
  4. There is another action reinforcement so that Google can create you are the author of something: include your name under the title of the articles you write. For example, in this blog, you will see that the title is my name. A few months ago this was not the case since as I am the author of the content of this blog, it seemed redundant sign all items ... but I changed when the author began to gain importance.

It took me 48 hours to get the picture next to my articles on Google results pages. I did 4 actions described here, but according to Google with the 1 and the 2 is sufficient, or 1 and 3 is also sufficient. So yourself.

I hope this information has been helpful.

You spend a good holiday if you're at it :-)

Video Congress of Religious Tourism

In this post I embedded the video summary of the Conference on Religious Tourism held at the Monastery of Montserrat in March 2013.

Sorry for the delay, I had not seen that hung on Youtube until today.

Here it goes:

I hope you find it useful.

(As I was the last speaker, I did not appear until 8 minutes ... but the whole video is interesting :-)

Specialization Course in Social Networking and Social Media via Google Hangout

This July from BIMBS (Barcelona International Management Business School) We impart the first formation through Google Hangout.

It's about a Specialization course in Marketing through Social Networks of one month.

The teachers will be Helena Casas and myself.

Iniciamos las clases el lunes 8 de julio a las 4 de la tarde (hora española). Las clases se emitirán en directo a través de Google Hangout cada lunes a las 4 de la tarde, y podrán visualizarse a través de la web de BIMBS, a través del canal de Youtube de BIBMS y a través de Google Hangout mismo. Cada clase tendrá una duración aproximada de una hora y media.

During the rest of the week, students will perform tasks that have been set in class by videoconference and will submit them through the forum of the subject on the intranet of BIBMS. Once completed classes students have one month to prepare its draft communication through social networks to be presented on September 2.

After completing the course, students will receive the title of Specialist Social Networking and Social Media by bimbs.

For more information, please log on this page: Course of Specialist Social Networking and Social Media by bimbs