The basic techniques of Digital Marketing in 2022
He marketing digital (or digital marketing) is a set of strategies, tactics and actions, aimed at promoting our products or services on digital platforms such as social networks, websites, emails, etc. Over the years, marketing techniques have evolved incorporating all the technological innovations of web 2.0, then web 3.0 (mobile internet) and then web 4.0 (intelligent internet).
At present the main techniques of Digital Marketing They are as follows:
- Technical del Digital Marketing: SEO
- Digital Marketing techniques: Advertising
- Techniques Digital Marketing: Social Media Presence
- February 13, 2022
- Digital Marketing techniques: links to other websites
- Digital Marketing Techniques: Direct Traffic
Here's explain ...
Natural search engine rankings or SEO (for Search Engine Marketing) is still the main entry of visitors to a website. The current SEO and SEO 20 years hardly look anything but still a technique that we need to know if we dedicate ourselves to the Digital Marketing. Google now understands the words and premium original content.
New for this year are applying SEO EAT (Expertise, Authority & Trust) for all websites, increasing the weight of the speed of the web site and change the links "no follow"That explained in item 5), among others.
The following technique Digital Marketing SEO more effectively after is advertising, provided you know you can do it and monitor ROI (Return on Investment). Advertising usually do on Google (keyword searches), profiles (on websites associated with Google and Facebook / Instagram) or remarketing (on websites associated with Google and Facebook / Instagram). For issues very B2B (business to business) or for issues related to training, Linkedin is a good alternative.
The presence in Social Networking
Although most of social networks in which companies can converse with their clients have become tools of "pay to play" (ie, that either pay or no one sees your posts), this remains one of the main techniques of Digital Marketing. The network is best for us depends on who our target audience is and how old you are, so it is essential that you know your customers.
El eMail Marketing/Whatsapp Marketing
Email marketing is a well-worn technique… we've been practicing it for 20 years and since Google created the “promotions” tab in Gmail, the rate of opening messages has plummeted. The alternative now is WhatsApp Marketing… but we are waiting for the new version of WhatsApp Business that promises to incorporate the possibility of using chatbots and therefore, being able to create automatic question and answer routines. There are countries where this function is already operational, but not in Spain. At the moment it only allows you to tag conversations and have some answering machines.
Links on other websites
Get someone talking about you or your company and you linkee is very important for two reasons: why brings traffic from that website and why you improve search engine rankings because in the sorting algorithm results from Google, the number of links, the importance of those links and trust links, is increasingly important.
Unfortunately for Google to take effect on March 1, it is important to know and controls. Google notified in September 2019 from the March 1, 2020 would respect the links labeled "no follow". The label "no follow” is automatically included by the main social networks and websites such as Wikipedia, to prevent you from using them to improve your SEO.
” is automatically included by the main social networks and websites such as Wikipedia, to prevent you from using them to improve your SEO. no-follow ” is automatically included by the main social networks and websites such as Wikipedia, to prevent you from using them to improve your SEO.sponsored". Also recommended to use the label "user generated content” is automatically included by the main social networks and websites such as Wikipedia, to prevent you from using them to improve your SEO.
Direct traffic is the one that occurs when someone directly in the browser your website name, your URL. This happens when you worked very well and branding people seek your company for your website. Can monitor your des branding of Google Analytics -> Purchase -> Search Console -> Search for your business name or brand and monitors each month how many times has been searched your name on Google and on how many occasions have clicked on your page.
In Google Analytics -> Purchase, you will see the input sources visiting your site and see that match 6 techniques that will explain in this article.
The goal always is to bring traffic to the website to convert it to business contact or customer. This strategy is called "hub & Spoke"(Center and radius). The center is your web radios and other digital tools.
I hope the article has been interesting.
You will find more information on these links:
- MOOC SEO in which I explain, with Helena Casas, the SEO basics.
- Article that explains Google new operation of the links no follow.
- The basic techniques of Marketing (digital or non-digital)
Keep in touch.