Search Engine Optimization articles.

Who Bing, Google or Yahoo to be charged?

I do not know if the answer is obvious for everyone ... in any case, it seems to me. The victim of this new war will be search engine Yahoo, not Google.

I explain:

Indisputably the number one search engine is Google. Its market share varies depending on which country is analyzed, but ranges from 68% in the US, up to 96% in countries like Spain where no competitor. Globally, it is considered that Google has a market share of 87.62% (see Stat Counter)

In the second place, for years, we found Yahoo, with a market share of between 5% and 30% depending on which country is analyzed.

The third player was Microsoft Windows Live and Ask Jeeves for fourth in the West, and if we consider Baidu China and other countries in Asia (Baidu is the number one in China [see chart major search engines in China]).

But since last week we have a new player: Bing.com, Microsoft's new search. Let's see how has this affected the rankings.

Although it is early to say since many people have entered Bing just to see what it is, the truth is that Bing is making a hole in the market last emotion of the day 4 (see image), it seems to be able to maintain a stable share of visits.

Source: StatCounter Global Stats – Search Engine Market Share

If we analyze this graph, we can see that on June 4 even Bing came to occupy the second position. What is interesting about this chart is to realize that Bing took the second place, but he did not removing market quota to Yahoo if not that took her from Google. (To perform this analysis is best to enter the Stat Counter link that appears at the bottom of the image and change the dates of the graph to focus on day 4)

Why then I insist that the victim is Yahoo and not Google? So what be the second search engine is not the same as being the third ... and if everything continues, Yahoo will become the third ... this will impact heavily on the number of advertisers of this site and ultimately will death touch the waterline (already very weak) of Yahoo.

Control over Yahoo advertisers will be the real war of search engines and which will decide who is the winner. Although advertisers to gain, first gain market share ... and here they are.

What is happening (or what will happen) is no surprise. Microsoft was spent all of 2008 trying to buy Yahoo (see Reuters oversupply 46,000 million for the purchase of Yahoo). How it has failed, it has developed again (in 2003 did the same), its own search engine. But this time it has not imitating Google, if not creating something totally different and providing services that go beyond the content search and in certain cases such as travel, will be a killer application for some sites intermediation. In this type of search you compared, it is where most have to win where Bing and Google, so far, offers no competition.

Ahora queda por ver si Bing podrá recuperar la cuota del día 4 y si luego podrá mantenerse en esta segunda posición. También, si será capaz de quitar más cuota de mercado a Google o si se la quitará a Yahoo. Es pronto para sacar conclusiones… y aunque como vemos en la gráfica, el efecto “novedad” generado por Bing ya está pasando, esto es una carrera de fondo. Steve Ballmer indicó durante el lanzamiento de Bing que quería “convertir al motor de búsqueda de Microsoft en el segundo contendiente antes de cinco años…” así que también Microsoft sabe que hacerse un hueco en el mercado de los buscadores no es una tarea fácil y que va a necesitar tiempo para conseguirlo.

What is clear for now is that Bing is here to stay, so we have to be aware of this new search engine and start sorting algorithm to analyze their results to know as soon as possible, how to appear well positioned.

In GEA we get down to work and to that has this kind of information we will publish both this blog and in the GEA website.

We talk to each other.

Searches are increasingly sophisticated

Hitwise acaba de publicar un estudio en el que analiza los parámetros de búsqueda de los usuarios norteamericanos, en los buscadores de este país.Búsquedas según Hitwise

En este informe se indica que la mayor parte de los usuarios analizados utilizaron 2 palabras para realizar sus búsquedas, pero que la tendencia es a que pronto será 3 el promedio de palabras buscadas en dichos buscadores.

En la tabla que muestro junto a estas líneas podemos apreciar este cambio de tendencia, así como la tendencia general a realizar cada vez más búsquedas más sofisticadas utilizando gran cantidad de palabras.

Destaca el crecimiento del 18% en el número de usuarios que utilizan ocho o más palabras cuando han de realizar una búsqueda.

Más sobre el informe

El informe de Hitwise también comenta el incremento de la cuota de mercado de Google en EE.UU. que pasa a ser del 72,74% de las búsquedas del mes de abril 2009, frente al 67,93% de las búsquedas que se realizaron en este mismo mes pero en el año 2008.

Buenas noticias

Estos datos son interesantes desde el punto de vista SEO porque nos indican que debemos centrarnos en posicionar conceptos de 3 ó 4 palabras, cosa que facilita mucho el trabajo ya que no se trata de términos generales y por lo tanto no se compite contra tanta gente. También desde el punto de vista de generación de contenidos es mucho mejor trabajar con frases y grupos de términos, que no con palabras sueltas.

Enlace al informe de Hitwise: Informe Hitwise

Search Engine Optimization in the English Court of Sabadell

Wednesday at 7 pm will be held at the Cultural Hall of the English Court of Sabadell, the Search Engine Optimization Course which it is part of the lecture series on Digital Marketing that we are giving in this mall.

In this class we explain the keys to appear in the top positions in searches performed on Google and other search engines.

We explain both how it should be built website to be indexed optimally, as once you have the page indexed, what should we do to improve our position.

We discuss in depth the concepts of density, prominence, reliability, PageRank algorithm and many others related to the improvement of SEO issues. Also we explain what tools are at our disposal in both internet to track our position as to improve it.

Attendance is free but seating is limited.
If you wish to attend please contact the English Court of Sabadell: tel. 937284800 ext. 3240

See you there.

If you can not come ... You may be interested this:

PTT presentation to the conference will be illustrated: Search Engine Optimization (in Catalan)
Free search engine optimization course via the website GEAIPC: Search Engine Optimization

Google just updated the PageRank

As it has done every April since recent years, Google has updated the PageRank showing in your bar. Although it has been true to his appointment, he overtook a few days last year that updated the Page Rank towards the end of April.

What is PageRank and its importance in the sorting algorithm results?
PageRank is the algorithm that Google uses to give a numerical value to the importance of a web page. This value is part of the algorithm that sets the order in which search results are displayed on Google.

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank having these pages. That is, it establishes the importance of that website.

But this algorithm takes into account many more factors than simply counting links or asiganción of a value as the PageRank of the page that sent the link. For example, if one comes from the same IP that the web page that is directed, bond worth much less than one which is an entirely different source IP.

How PageRank updates work?
There is a difference between the actual PageRank and PageRank showing Google bar.
The PageRank shows the Google bar only updated once every 4 months or so: in January, April and September.

The bar shows a PageRank base 10 on a logarithmic scale. That is, it is easy to climb from 0 to 1 or 2 to 3, but instead is very difficult to climb from 5 to 6, and even more up 6 to 7. But this is not the actual PageRank of our website, if no the value that Google assigned the last time you updated the PageRank bar.

The PageRank that Google uses for its calculations is much more accurate and uses a much larger scale, we do not know how, and Google is a complete secrecy in this regard, although it seems that is based 100. Their internal servers update it daily.

When is the next update?
If all goes well, we should wait for the month of September. So all actions to increase the PageRank we perform from now, will not be reflected in the Google bar until that month.

In my bar I do not see Google PageRank, what I have to do?
By default, the Google bar does not include this information, but from bar options can include PageRank, and thus, while browsing the network will know the PageRank of the pages you visit. This will help you know what websites should try to include your links to increase your PageRank.

Tips to improve the PageRank of your page:

  1. You need to increase the number of links on third party websites that recommend your website. To do this you can post articles on forums, websites or news daily, and make your articles appear in links to your pages. You can also request exchanging links with other websites.
  2. You need to get you link web pages with high PageRank. Ideally a link on the website of CNN or some really important page. This is difficult to achieve. But web pages that let you post articles about current issues, and include links in them. You can also get online newspapers to publish your press releases (do not forget to include links to your site in every post press releases)
  3. You need to get links on websites where there are not many other links. Remember that the value of yours is divided by the total number of links leaving that website.
    Obviously, all this is achieved automatically if you have great content on your website. Spontaneously, third parties include links to your website, recommend your page and if you can have something unique, the press will talk about you.

This is the best advice we can give you: works the content of your website to be excellent. It includes reports, best practices, studies and tries to make them known to third parties.

Introducing the Digital Marketing Guide Manlleu

Cámara de Comercio de BarcelonaToday has been presented in Manlleu, the headquarters of Barcelona Chamber of Commerce held in this city, the Digital Marketing Guide published by this camera and PIMESTIC.

Part of the presentation consisted of a mine paper entitled "9 Techniques to attract visitors to a Website". In this talk I explain 9 ways to attract traffic to a website.

The presentation was a success, the room was full, companies have asked questions and out, people have been enough to talk to me and to inquire about PIMESTIC aid for companies.

As always, I have perhaps entertaining too in search engine optimization, but since it is the cheapest technique number 1, the most effective and, I think it's worth explaining a little more than time allows me ... not today it has been an exception. Also explaining how optimizing an SEM campaign I think I've become too long ... but again, people asked and asked for more. How can I refuse?

Total, instead of one hour, my presentation lasted 2 hours ... but no one has complained, nor has gone before completion, so I think they have found useful and immediately applicable in their business.

If someone in the public visiting the blog, here are the links related to the paper:

Next: Penedes Vilafranca on 31 March at 9h30 ', at the headquarters of the Barcelona Chamber of Commerce in this city.

ACC10 published Aids for export via the Internet

ACC1Ó (Formerly COPCA and CIDEM) has just published subsidies and grants for 2009. The program that we are most interested at company level is the 2bDigital (Read "to be digital"), Which helps companies based in Catalunya to export more using digital and Internet tools.

This program is conducted in two phases:

  1. Support for the creation of an International Online Marketing Plan: Including competition analysis, analysis of the target market is defined, the analysis of the different value propositions for each segment of the target audience, and basic guidelines for getting a website oriented client and it is positioned correctly. Rate this plan Acc1ó 2,100 euros and companies pay half this amount.
  2. Support for the creation of an International Plan of Action Online: Including search engine optimization, creation of SEM campaigns, creation of advertising campaigns, management of the client company presence in international markets, etc. ACC10 this plan valued at 2,100 euros and companies pay half this amount.

Upon completion of the phases, Acc10 also pays 30% (up to 3,000 euros) for expenses incurred by the company to adapt its Web Marketing Plan or redo it again.

It also pays 50% (up to 1,000 euros) of Digital Marketing expenses have the company in 2009. For example SEM campaign expenditures or expenditures to be present in any marketplace payment.

For more information, here you will find the official document with this information: 2BDigital del stitches

If you prefer to be informed directly and explain how you can adapt the 2BDigital program to the needs of your company, please contact with GEAIPC. We are at your disposal.

Obama and the White House Robots.txt

It has been talking a lot about how Barack Obama has used the Internet to publicize his candidacy and for mobilizing voters. It has also been commented on many blogs the ambitious technology plan Obama for America (you can read here).

But one of the things that has caught more attention and few people have noticed: the change that has suffered the Robots.txt the website of the White House, very much in line with what Obama preaches.

What is Robots.txt?

It is a text file containing instructions on pages and not visitable visitable by Robots, a web page. That is, it indicates which parts of the website should not be scanned by robots.

Normally, it is content that appears on the website, but only want it to be accessible to people who surf the web, you do not want it indexed content appears in search engines. It is also used when a content manager creates duplicate content and thus penalized by search engines.

This file is created following the instructions can be found here: RobotsAnd all the robots that follow the "Robots Exclusion Protocol"Undertake to heed these instructions.

If a website has created this text file, robots understand that they can index it (although to be sought from that page robots.txt robots generate a 404 and therefore, it is recommended that a blank page is created and FTP upload is named Robots.txt to thus generated 404 on the page will be real and can be released by the webmaster).

Let's return to the White House Robots.txt

Until a few days ago, when explained in class what a file Robots.txt and what is the "Protocol Robots Exclusion"I put several examples to illustrate the different types we can create robots.txt to instruct robots indexers:

  • A blank page robots.txt
  • Robots.txt A page with more or less "normal" instructions
  • A robots.txt page completely exaggerated and misplaced.

Well ... Obama has me "saboteado"Examples and it loaded my example of malpractice in a matter of Robots.txt: The webmaster of the new website of the White House has created a new Robots.txt well done, clear and concise.

The webmaster of George Bush Jr., had created a robots.txt with thousands and thousands of pages with forbidden access to the robots. Or say fits that ... there was nothing interesting in that content (once he had dedicated me to go read what they did not want it to be indexed ... pictures of the first lady, speeches, etc ...). But it showed well that the White House had a somewhat archaic what is internet and publishing content concept.

The new websmaster, in this sense, is shown to have much clearer what should be the website of an institution like the White House.

It is worth ... but how was this Robots.txt?

Fortunately, in the slides of my classes always I include screenshots of what I explain, not fail me the internet or where class have no connection ... (how sad to have to always think about this possibility).

So under these lines (at end of post) include the image I have filed and that now becomes history ... (Look at the bar scroll the pantallazo... It is the one that shows the magnitude of the listing)

The current robots.txt page can see it by clicking here: Robots.txt of Casablanca with Obama .

For more information about how to create a Robots.txt or what it is, you will find here: Robots.txt and in the Free Course Search Engine Optimization our website: Search Engine Optimization Course

Robots.txt of Casablanca

Does Google's Golden Triangle is still valid? The answer is yes

Who else who has less ever see a heat map that runs through the network, Eyetracking done with technology and showing what is called "The Golden Triangle Google”: la zona de oro en la que hay que aparecer si se quiere ser algo en la red… el espacio donde confluyen todas las miradas de los usuarios de Google. Yo misma, lo he usado un gran número de veces en clases y conferencias, para mostrar de forma gráfica la importancia de aparecer en las primeras posiciones de Google, sea en forma de Adword, Whether in the form of natural positioning (SEO).Eyetracking - Triangulo de Oro de Google

But this heat map has its years, and every time I use it I wonder whether it will be really valid now that Google displays results including maps, books, definitions, etc. (The image I show along these lines corresponds to the classical heat map to which I am referring).

Hence one of the things I wanted to test in testing we have been doing during the months of December and January to draw up a study of Search Marketing-oriented tourism, using technology Eyetracking, was whether the Golden Triangle was still valid , or otherwise, now he appeared another geometric figure. This is the study: Eyetracking Search Marketing

Well, after performing the tests (54 individuals by testing 4 different tasks, altogether 216 heat maps results pages Google), we conclude that it remains valid, especially when very specific searches are performed and offer results found in the top positions, although the lateral Adwords are now most watched shows the classical triangle.Eyetracking Hotel Pulitzer Barcelona PCT

Let's look at some of these heat maps:

This I show below is a heat map to search "Hotel Pulitzer Barcelona"(Without quotes) adding the maps of 30 users tested, taken at random and untargeted. The task was to find the URL official Hotel Pulitzer (he was both Google Maps and the first result SEO). I show the map is a map of percentages fixing eyes (the same type the "classic" only that our EyeTracker different).

We can see how the triangle is formed, though somewhat blurred because of the map.

If this same heat map we show by absolute values ​​of fixating, then Eyetracking Hotel Pulitzer Barcelona AbsolutoIf we see the triangle, and we also note that some users have looked at the Adwords side, which is barely visible on the map by percentages. (See attached image)

A curious observation about the side Adwords: If this same search took, heat maps users under 25 will see something very different: not one has looked at the side Adwords and the triangle appears clean but somewhat disfigured, and focused on higher Adwords and natural results.

It seems that those under 25 are very clear that the lateral Adwords are advertising and therefore do not deserve your attention ... (this topic is important and worth analyzing further because it refers to the theories of communication Postmodern well that both the map and the subject I discuss in another post).

The complete study can be downloaded here:

The complete study can be downloaded here: Eyetracking Search Marketing

This study may also be interested in other analyzes gaze on whether users see or not see advertising. Eyetracking_Media_Espana

Google Maps vs SEO: SEO keeps winning

During the months of December and January we have been conducting a battery of tests to develop a study Search Marketing-oriented tourism. The tests for the study were performed using Eyetracking technology and a personal interview after the test is completed, to know where users tested looked and looked there and why not elsewhere.

In total, 54 people aged between 16 and 68 years were tested.

The results have been very interesting and will publish on this blog as we move forward in analyzing the data.

The first of the curious things we've noticed is that While Google Maps appear is important, more important still running first for natural positioning. Especially in specific searches. In general searches such as "hotel in Barcelona"There is no doubt about the importance of appearing on Google Maps. In this post we will analyze the specific searches.

Let's see why we have come to this conclusion:

One of the tasks to be carried out by users was to find the website of the Hotel Pulitzer in Barcelona between all the results that appear on Google by searching for "Hotel Pulitzer Barcelona"(Without the quotes). Apareceían 234,000 results.
Eyetracking Hotel Pulitzer Barcelona
Looking at the heat map image I show along these lines, we can see that the official website of the hotel appears in both Google Maps and in the first place by natural positioning. As well:

  • A 51.85% of users in clicaron first result of natural position.
  • 40.74% of users clicaron on the web that appears on Google Maps.
  • 7.41% of users (4) were wrong and clicaron on Adwords or other natural results, convinced that clicaban the hotel website.

When we asked why they had clicked clicked where the answers were as follows:

  • Those who had clicked on SEO results indicated that rely more of these results. In fact, 22% had not even looked at the area of ​​Google Maps and gone directly to the SEO area. When asked why they did not trust, most indicated that they thought it was instead advertising and knew the results that follow the map are not advertising.
  • Those who clicaron on the map indicated that clicaron on the map that appeared in the middle of the screen and saw that it was directly and the hotel page.

Most people indicated that the URL of the hotel was what I told them it was the hotel's official website (obviously they called the "hotel management" not the URL, I am writing URL to facilitate the writing of this post). 25% also indicated that the title of the result indicates "Official Website" had reaffirmed that they were right and that was the official website.

  • 4 people wrong and clicaron on other outcomes, they were convinced that they were right and had given the correct web (until they saw the web to which arrived after clicking, of course, at which time they realized their mistake). In most cases it was the URL that misled them and made them believe they were on the correct result. URLs that were the type clicaron "Hotel-Pulitzer-Barcelona.h.rez.com"Hence some people confused. Although the titles of the ads also helped confuse "Hotel Pulitzer Barcelona"As the title of a Adword is able to confuse anyone if not take into account other parameters.

As for Adwords in general, almost everyone looked at some point 3 advertisements are highlighted in the upper zone (only 25% not looked), regarding the lateral Adwords, were not so lucky, and only 22% watched them.

In another post again we discuss the issue SEO vs. Google Maps, but using an example in which the results it delivers the page, in both cases are different (the Avanzo ... SEO wins again).

Later note: The study can download it here: Eyetracking Search Media .