Search Engine Optimization articles.

About Courses, Masters and Graduate Studies in Digital Marketing

Every day I receive emails from people asking me advice when choosing a Digital Marketing course in BarcelonaSo finally I decided to write this post to see if I can help more people.

About Masters and postgraduates, and Digital Marketing

I do not know all programs and all schools (in fact, I know a tiny part of Digital Marketing training offered in Barcelona), but I can recommend the following programs because I teach them and know them well:

Master in Finders the IDEC - Pompeu Fabra University. This Masters is taught 100% online and is focused on SEO and SEM. I participate in the part of SEM, but I attest that SEO is in the hands of true professionals and experts in the field.

Master in Digital Marketing and Distribution, UAB - This master specializes in Digital Marketing, but also teaches Strategic Marketing (is unthinkable perform actions of Digital Marketing without a knowledge base in Marketing) and is 100% online. The first edition was held in May 2010. It is not yet included on the website of UAB Masters Online (... we're at it), but you can request information through the website of the Programs Master in Marketing and Distribution UAB (which has the link to the page of the master include it in this post).

In the following UAB Masters impart the subject of Digital Marketing, But they are not specialized in this field:

In the CETT School of Tourism and Hospitality linked to the University of Barcelona: Master in eTourism: Marketing Strategies and Marketing, This master's face and is held once a year.

In the CIS, University of Barcelona: Master in Globalization, International Trade and Emerging Markets, This master's face and is held once a year. I participate in the section on SEO.

About Courses and Sessions

Throughout the year I teach or participate as a teacher in many courses in Digital Marketing and SEO. Some of them are single day, others are 4 or 5 sessions of 4 hours.

The best way to see all courses and sessions in which I participate is subscribing to this blog. Each time frame a session or a course in my schedule, I write a post (... or at least try to).

All can be found by clicking here: Courses and Conferences

To subscribe to the blog simply indicate the email in the box that appears in the column on the left (at the top).

How do you know which browser is most popular in a country?

In classes and conferences dedicated to International Digital Marketing There are always those who ask me how to get useful to perform Search Engine Marketing in remote countries data.

My answer is always that when someone meets the need to know which search engines dominate in each country, its evolution over the years and the percentage of searches performed on them, we can find it on this website: GS Statcounter.

For example, did you know the following?

  • Globally, the last month, Google dominates 90% of searches: Searches worldwide
  • The last two months, Bing (the new MSN search engine) is catching up with Yahoo, which is losing market share in favor of the latter and also in favor of Google: Yahoo Bing reaching
  • Google rampaging in Spain with 97%: Google rampaging in Spain
  • In Andorra, the most used search engine is Google (with 96%) but Bing has surpassed Yahoo for 4 months: Andorran also use Bing
  • Google is also in Cuba who destroys searches (97% this month): Cubans are doing Google
  • In Russia, a local search engine has almost the same market share Google. It is Yandex, created in 1997 and for years was the number one search engine in the Russian Federation: Compidiendo with Google Yandex in Russia
  • In China, local search engine Baidu searches sweeps also an unrelenting pace with last year: Baidu Sweeps China. Google does nothing to lose market share in this country. It is not therefore surprising that Google Tomase 2% stake in Baidu when it went public in 2005 ... but now that the war is serious, Google has sold its stake Baidu (earning more than $ 50 million from the sale) and decided to go for it.
  • In Hong Kong, Yahoo is ahead of Google, and Baidu does not eat a donut: Yahoo beats Google in Hong Kong
  • In Japan, Google and Yahoo are not so far apart, though Google dominates the market: Google and Yahoo in Japan

So if we need information on search engines or browsers, operating systems, mobile phones, etc. in GS Statcounter we can find interesting information for international digital marketing conditions.

With this information we can use different actions Search Engine Optimization to a particular country or a particular language, and advertising campaigns in search engines (SEM) without having to rely forever on Google and its network.

I hope this information will be useful.

Search the audios from videos: Google Audio Indexing

Google Audio Indexing is a Google tool that was put online in September 2008 on the occasion of the US presidential elections. Since then it has been scanning the videos of the YouTube policy channel in search of the keywords that the user requests through the website: http://labs.google.com/gaudi ("Gaudi" is for G + Audi).

The novelty of this service is that it uses a technology that recognizes words through their phonetics (only in English for now) and takes you to the part of the video in which the word or phrase that interests you is reproduced. In the development bar of the video, some marks also appear where the searched word is cited and if we place the cursor over the point, it shows us the entire paragraph in which the word is cited, without having to open the video.

As we can see from the URL, this service is still in Google Labs and has not left the network officially, although I hope it does soon because its use is very practical and can cope well with finding videos that are misbranded .

Although currently the service is limited to videos on the Youtube channel policy certainly worth to consider this technology when we think searches in the near future.

Google Audio Indexing

Who Bing, Google or Yahoo to be charged?

I do not know if the answer is obvious for everyone ... in any case, it seems to me. The victim of this new war will be search engine Yahoo, not Google.

I explain:

Indisputably the number one search engine is Google. Its market share varies depending on which country is analyzed, but ranges from 68% in the US, up to 96% in countries like Spain where no competitor. Globally, it is considered that Google has a market share of 87.62% (see Stat Counter)

In the second place, for years, we found Yahoo, with a market share of between 5% and 30% depending on which country is analyzed.

The third player was Microsoft Windows Live and Ask Jeeves for fourth in the West, and if we consider Baidu China and other countries in Asia (Baidu is the number one in China [see chart major search engines in China]).

But since last week we have a new player: Bing.com, Microsoft's new search. Let's see how has this affected the rankings.

Although it is early to say since many people have entered Bing just to see what it is, the truth is that Bing is making a hole in the market last emotion of the day 4 (see image), it seems to be able to maintain a stable share of visits.

Source: StatCounter Global Stats – Search Engine Market Share

If we analyze this graph, we can see that on June 4 even Bing came to occupy the second position. What is interesting about this chart is to realize that Bing took the second place, but he did not removing market quota to Yahoo if not that took her from Google. (To perform this analysis is best to enter the Stat Counter link that appears at the bottom of the image and change the dates of the graph to focus on day 4)

Why then I insist that the victim is Yahoo and not Google? So what be the second search engine is not the same as being the third ... and if everything continues, Yahoo will become the third ... this will impact heavily on the number of advertisers of this site and ultimately will death touch the waterline (already very weak) of Yahoo.

Control over Yahoo advertisers will be the real war of search engines and which will decide who is the winner. Although advertisers to gain, first gain market share ... and here they are.

What is happening (or what will happen) is no surprise. Microsoft was spent all of 2008 trying to buy Yahoo (see Reuters oversupply 46,000 million for the purchase of Yahoo). How it has failed, it has developed again (in 2003 did the same), its own search engine. But this time it has not imitating Google, if not creating something totally different and providing services that go beyond the content search and in certain cases such as travel, will be a killer application for some sites intermediation. In this type of search you compared, it is where most have to win where Bing and Google, so far, offers no competition.

Ahora queda por ver si Bing podrá recuperar la cuota del día 4 y si luego podrá mantenerse en esta segunda posición. También, si será capaz de quitar más cuota de mercado a Google o si se la quitará a Yahoo. Es pronto para sacar conclusiones… y aunque como vemos en la gráfica, el efecto “novedad” generado por Bing ya está pasando, esto es una carrera de fondo. Steve Ballmer indicó durante el lanzamiento de Bing que quería “convertir al motor de búsqueda de Microsoft en el segundo contendiente antes de cinco años…” así que también Microsoft sabe que hacerse un hueco en el mercado de los buscadores no es una tarea fácil y que va a necesitar tiempo para conseguirlo.

What is clear for now is that Bing is here to stay, so we have to be aware of this new search engine and start sorting algorithm to analyze their results to know as soon as possible, how to appear well positioned.

In GEA we get down to work and to that has this kind of information we will publish both this blog and in the GEA website.

We talk to each other.

Searches are increasingly sophisticated

Hitwise acaba de publicar un estudio en el que analiza los parámetros de búsqueda de los usuarios norteamericanos, en los buscadores de este país.Búsquedas según Hitwise

En este informe se indica que la mayor parte de los usuarios analizados utilizaron 2 palabras para realizar sus búsquedas, pero que la tendencia es a que pronto será 3 el promedio de palabras buscadas en dichos buscadores.

En la tabla que muestro junto a estas líneas podemos apreciar este cambio de tendencia, así como la tendencia general a realizar cada vez más búsquedas más sofisticadas utilizando gran cantidad de palabras.

Destaca el crecimiento del 18% en el número de usuarios que utilizan ocho o más palabras cuando han de realizar una búsqueda.

Más sobre el informe

El informe de Hitwise también comenta el incremento de la cuota de mercado de Google en EE.UU. que pasa a ser del 72,74% de las búsquedas del mes de abril 2009, frente al 67,93% de las búsquedas que se realizaron en este mismo mes pero en el año 2008.

Buenas noticias

Estos datos son interesantes desde el punto de vista SEO porque nos indican que debemos centrarnos en posicionar conceptos de 3 ó 4 palabras, cosa que facilita mucho el trabajo ya que no se trata de términos generales y por lo tanto no se compite contra tanta gente. También desde el punto de vista de generación de contenidos es mucho mejor trabajar con frases y grupos de términos, que no con palabras sueltas.

Enlace al informe de Hitwise: Informe Hitwise

Search Engine Optimization in the English Court of Sabadell

Wednesday at 7 pm will be held at the Cultural Hall of the English Court of Sabadell, the Search Engine Optimization Course which it is part of the lecture series on Digital Marketing that we are giving in this mall.

In this class we explain the keys to appear in the top positions in searches performed on Google and other search engines.

We explain both how it should be built website to be indexed optimally, as once you have the page indexed, what should we do to improve our position.

We discuss in depth the concepts of density, prominence, reliability, PageRank algorithm and many others related to the improvement of SEO issues. Also we explain what tools are at our disposal in both internet to track our position as to improve it.

Attendance is free but seating is limited.
If you wish to attend please contact the English Court of Sabadell: tel. 937284800 ext. 3240

See you there.

If you can not come ... You may be interested this:

PTT presentation to the conference will be illustrated: Search Engine Optimization (in Catalan)
Free search engine optimization course via the website GEAIPC: Search Engine Optimization

Google just updated the PageRank

As it has done every April since recent years, Google has updated the PageRank showing in your bar. Although it has been true to his appointment, he overtook a few days last year that updated the Page Rank towards the end of April.

What is PageRank and its importance in the sorting algorithm results?
PageRank is the algorithm that Google uses to give a numerical value to the importance of a web page. This value is part of the algorithm that sets the order in which search results are displayed on Google.

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank having these pages. That is, it establishes the importance of that website.

But this algorithm takes into account many more factors than simply counting links or asiganción of a value as the PageRank of the page that sent the link. For example, if one comes from the same IP that the web page that is directed, bond worth much less than one which is an entirely different source IP.

How PageRank updates work?
There is a difference between the actual PageRank and PageRank showing Google bar.
The PageRank shows the Google bar only updated once every 4 months or so: in January, April and September.

The bar shows a PageRank base 10 on a logarithmic scale. That is, it is easy to climb from 0 to 1 or 2 to 3, but instead is very difficult to climb from 5 to 6, and even more up 6 to 7. But this is not the actual PageRank of our website, if no the value that Google assigned the last time you updated the PageRank bar.

The PageRank that Google uses for its calculations is much more accurate and uses a much larger scale, we do not know how, and Google is a complete secrecy in this regard, although it seems that is based 100. Their internal servers update it daily.

When is the next update?
If all goes well, we should wait for the month of September. So all actions to increase the PageRank we perform from now, will not be reflected in the Google bar until that month.

In my bar I do not see Google PageRank, what I have to do?
By default, the Google bar does not include this information, but from bar options can include PageRank, and thus, while browsing the network will know the PageRank of the pages you visit. This will help you know what websites should try to include your links to increase your PageRank.

Tips to improve the PageRank of your page:

  1. You need to increase the number of links on third party websites that recommend your website. To do this you can post articles on forums, websites or news daily, and make your articles appear in links to your pages. You can also request exchanging links with other websites.
  2. You need to get you link web pages with high PageRank. Ideally a link on the website of CNN or some really important page. This is difficult to achieve. But web pages that let you post articles about current issues, and include links in them. You can also get online newspapers to publish your press releases (do not forget to include links to your site in every post press releases)
  3. You need to get links on websites where there are not many other links. Remember that the value of yours is divided by the total number of links leaving that website.
    Obviously, all this is achieved automatically if you have great content on your website. Spontaneously, third parties include links to your website, recommend your page and if you can have something unique, the press will talk about you.

This is the best advice we can give you: works the content of your website to be excellent. It includes reports, best practices, studies and tries to make them known to third parties.

Introducing the Digital Marketing Guide Manlleu

Cámara de Comercio de BarcelonaToday has been presented in Manlleu, the headquarters of Barcelona Chamber of Commerce held in this city, the Digital Marketing Guide published by this camera and PIMESTIC.

Part of the presentation consisted of a mine paper entitled "9 Techniques to attract visitors to a Website". In this talk I explain 9 ways to attract traffic to a website.

The presentation was a success, the room was full, companies have asked questions and out, people have been enough to talk to me and to inquire about PIMESTIC aid for companies.

As always, I have perhaps entertaining too in search engine optimization, but since it is the cheapest technique number 1, the most effective and, I think it's worth explaining a little more than time allows me ... not today it has been an exception. Also explaining how optimizing an SEM campaign I think I've become too long ... but again, people asked and asked for more. How can I refuse?

Total, instead of one hour, my presentation lasted 2 hours ... but no one has complained, nor has gone before completion, so I think they have found useful and immediately applicable in their business.

If someone in the public visiting the blog, here are the links related to the paper:

Next: Penedes Vilafranca on 31 March at 9h30 ', at the headquarters of the Barcelona Chamber of Commerce in this city.

ACC10 published Aids for export via the Internet

ACC1Ó (Formerly COPCA and CIDEM) has just published subsidies and grants for 2009. The program that we are most interested at company level is the 2bDigital (Read "to be digital"), Which helps companies based in Catalunya to export more using digital and Internet tools.

This program is conducted in two phases:

  1. Support for the creation of an International Online Marketing Plan: Including competition analysis, analysis of the target market is defined, the analysis of the different value propositions for each segment of the target audience, and basic guidelines for getting a website oriented client and it is positioned correctly. Rate this plan Acc1ó 2,100 euros and companies pay half this amount.
  2. Support for the creation of an International Plan of Action Online: Including search engine optimization, creation of SEM campaigns, creation of advertising campaigns, management of the client company presence in international markets, etc. ACC10 this plan valued at 2,100 euros and companies pay half this amount.

Upon completion of the phases, Acc10 also pays 30% (up to 3,000 euros) for expenses incurred by the company to adapt its Web Marketing Plan or redo it again.

It also pays 50% (up to 1,000 euros) of Digital Marketing expenses have the company in 2009. For example SEM campaign expenditures or expenditures to be present in any marketplace payment.

For more information, here you will find the official document with this information: 2BDigital del stitches

If you prefer to be informed directly and explain how you can adapt the 2BDigital program to the needs of your company, please contact with GEAIPC. We are at your disposal.