Search Engine Optimization articles.

Presentation of the Guide to Electronic Commerce in Igualada

Today we have carried out the presentation of the Electronic Commerce Guide at the headquarters of the Chamber of Commerce of Barcelona in Igualada.

The presentation was made by the Director of that office. To accompany the event, Alex de Anta gave a talk on the key success factors in implementing an Electronic Commerce, and I gave a talk explaining a part of the Guide.

As time was limited (1 hour and a half), I only explained the 9 basic techniques to attract visitors to a website, and 6 basic techniques to convert them to business contact. These techniques only have explained above, unfortunately, because it would have needed a minimum of 10 hours to explain this part as a monographic course.

The guide itself can read the same information, but more extensive and complete. I have also indicated participants in the web GeaMarketing and this blog will find additional information and other presentations that can help them expand any of the items discussed in the paper.

I forgot to comment on companies that have attended the presentation of the Guide, the Chamber of Commerce subsidizes 50% of the cost of conducting a small study on the Strategic Plan for the Implementation of an Electronic Commerce, for any company of Barcelona area you want to start selling over the Internet. The total cost has to bear the company is 750 euros and can be ordered through the delegations of the House of Barcelona.

The next presentation will be on Thursday November 27 in Mollet del Valles. At 9h30 'am, at the headquarters of the Barcelona Chamber of Commerce held in this population.

See you there.

I Roundtable web browsers: marketing and search engine optimization

On Tuesday 28 October, at 18:30, will be held in the Auditorium of the building Ramblas Universitat Pompeu Fabra (Ramblas 32, Barcelona), presenting a new edition of the Master in Search Engine Optimization and Digital Marketing and as a panel discussion on web Search.

I have the pleasure of sharing roundtable Fernando Macia from Human Level Communications, Who will talk about SEO and Christopher Rovira Research Group UPF DigiDoc to discuss finders training and research. I will discuss SEM (Search Engine Marketing) and explain "6 techniques that will help us optimize our search engine marketing budget".

Each of us will present his vision on search engines and share related experiences market intelligence, content strategy and brand positioning.

At the end of the presentations, a discussion in which attendees can ask their questions will open.

More information about the event:

See you!

More information about the event: Roundtable Search Engine Optimization

This is the presentation with which I illustrated my talk:

We talk to each other.

Google updates the PageRank value of your bar

On April 30 Google updated the PageRank showing us your toolbar. This is the second update of 2008. The next update is expected in late September.

What is PageRank and its importance in the sorting algorithm results?

PageRank is the algorithm that Google uses to give a numerical value to the importance of a web page. This value is used as part of the algorithm that sets the order in which search results are displayed on Google.

The PageRank is named in honor of its creator Larry Page. PageRank does not mean "ranking of pages".

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank having these pages. That is, it establishes the importance of that website.

Over the years Google has been modified this algorithm in order to neutralize some traps made by webmasters who wish to modify their position fraudulently. In this latest update it seems to have also modified the algorithm as numerous websites have lowered their PageRank ... but fortunately, many others have gone up, including some of our customers.

How do the updates ?: difference between the actual PageRank and PageRank Google bar work

The PageRank shows the Google bar only updated once every 4 months or so.

The bar shows a PageRank base 10 on a logarithmic scale. That is, it is easy to climb from 0 to 1 or 2 to 3, but instead is very difficult to climb from 5 to 6, and even more up 6 to 7. But this is not the actual PageRank of our website, but value that Google assigned the last time you updated the PageRank bar.

During 2007 there were 3 updates PageRank in the Google bar: in January, April and late September. Forecasts for this year are the same: we waited 3 updates.

The PageRank that Google uses for its calculations is much more accurate and uses a much larger scale, we do not know how, and Google is a complete secrecy in this regard, although it seems that is based 100. Their internal servers update it daily.

When is the next update?

If all goes well, we should wait for the month of September. So all actions to increase the PageRank we perform from now, will not be reflected in the Google bar until this month.

This does not mean that before September, our actions are useless. Nothing is further from reality. Recall that Google works with a PageRank in real time.

In my bar I do not see Google PageRank, what I have to do?

By default, the Google bar does not include this information, but from bar options can include PageRank, and thus, while browsing the network will know the PageRank of the pages you visit. This will help you know what websites should try to include your links to increase your PageRank.

Links of interest:

How I can improve my PageRank website ?:
http://www.geamarketing.com/posicionamiento/mas_pagerank.php

Free Online Course Search Engine Optimization:
http://www.geamarketing.com/posicionamiento_buscadores.php

AJAX, a technique used sparingly

This article explains what AJAX is, when to use and what contraindications. We also show how to overcome some of the contraindications.

What is AJAX?

AJAX stands for: Asynchronous JavaScript And XML. That is, the combination of JavaScript and XML asynchronously.

It is a technique developed for interactive Web applications, which consists of a set of three existing technologies work together effectively.

These technologies are:

  1. (X)HTML y CSS (Cascading Style Sheets) to give a structure and present the information on the website.
  2. JavaScriptUsed for dynamic interaction with data.
  3. XMLUsed for interaction with the web server. Although it is not necessary to use XML simpre with AJAX applications, as for example, plain text files can also be stored information.

Like DHTML, AJAX is not itself an independent web technology, but a term that encompasses the three aforementioned technologies.

What is Ajax?

Ajax is used to make changes to a web page at the user, without having to reload the whole page again.

For example, on a web page the user requests any information that is offered from the same web page (such as a description of a product) and click on the link on the same page (without loading it again) the requested information appears .

The process of displaying HTML data made entirely consume significant bandwidth, since all HTML should again be loaded to only show the changes. Instead, an AJAX application is much faster and consumes bandwidth.

The JavaScript used in AJAX application is a dynamic, able to make changes to a Web page without re-charge language. AJAX makes sure that only the necessary information is requested and processed, using SOAP or other Web services language loosely based on XML.

Hence a technical level, 3 advantages are obtained: one time charge much lower, saving the user bandwidth and server load much less where the website is hosted.

AJAX problems

Problems with search engine indexing:

AJAX is used by Google, Yahoo, Amazon and a lot more than search engines, portals and content creators, but not general use and massive as some think. Google, for example, which supports webmasters to use AJAX in their programming, uses it himself in GMail, Google Suggest, Google Maps, but not absolutely all your web pages.

The problem with AJAX is that the content displayed within the application using AJAX, not indexed in search engines. This is because spiders (spiders) search engines are not able to interact with the AJAX application and get the command that displays the content is activated.

Hence, it is a bad idea for example, create a list with the names of our products and make an AJAX application by clicking on a product name, product description and photograph is displayed to the right of the list. If we do this, descriptions of products and their images will not be indexed or Google or any other search engine.

Although not all bad news, certain ways of working with AJAX itself that index, for example, playing a show or not show content using positive and negative margins. So just to bear in mind when scheduling if spiders may pass or not can spend.

Accessibility problems:

If we start from the basis that our website should always be accessible to all types of browsers and users and should at least meet the standard A W3C (http://www.w3.org), We find that most scripts that improve appearance and interactivity of a website have accessibility issues. The AJAX also has them.

As we have seen at the beginning of this article, the use of AJAX involves using JavaScript, and some browsers do not support this type of programming. Although as we shall see it is solvable.

But keep in mind that a large part of AJAX applications that we find in the libraries that exist on the Internet have not corrected this problem and therefore are apps that do not meet the W3C standares (at the end of these lines provide links to libraries code and articles dealing with the issue of accessibility and AJAX).

AJAX, to use sparingly

As we have seen in previous section, although AJAX applications provide dynamic, interactive and reduced bandwidth to a website, they also have drawbacks to search engine indexing level and level of accessibility. Therefore, we must consider and neutralize the following:

  1. If we use AJAX on our websites, we must be aware that the content displayed within the AJAX application will not be indexed by search engines. To remedy this detail, we can create this redundant content and make it accessible to the spiders through a sitemap or through links in the footer of the website.
  2. If we use AJAX to make our website interactive, we must keep in mind that will not meet the Level A accessibility, unless we use the code libraries adopted by the W3C or means to surf the web without using JavaScript.

related links

New information on Google indexing AJAX (March 2010): http://code.google.com/intl/es/web/ajaxcrawling/

Examples of Web pages that use AJAX and AJAX code libraries for use by webmasters:
http://ajaxpatterns.org/Ajax_Examples

Articles which explains how to get AJAX code that does comply with the level A W3C accessibility:
http://www.maxkiesler.com/

List common accessibility errors:
http://www.w3.org/TR/WCAG20-SCRIPT-TECHS/#N11799

Google updates the PageRank value of showing their bars

Google PageRank update in May 2007.

As planned, this weekend Google has updated the PageRank displayed in the Google bar that users have installed on their browsers. Google only updates this information every four months.

What is PageRank and its importance in the sorting algorithm results?

PageRank is the algorithm that Google uses to give a numerical value to the importance of a web page. This value is used as part of the algorithm that sets the order in which search results are displayed on Google.

The PageRank is named in honor of its creator Larry Page. PageRank does not mean "ranking of pages".

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank having these pages. That is, it establishes the importance of that website.

From January 24 (day when Google changed its sorting algorithm to neutralize some of the pitfalls that performed webmasters unscrupulous) in PageRank also affects the reliability of the website ... (but this does not explain now, but will be subject of another article).

How do the updates ?: difference between the actual PageRank and PageRank Google bar work

The PageRank shows the Google bar only updated once every 4 months or so.

The bar shows a PageRank base 10 on a logarithmic scale. That is, it is easy to climb from 0 to 1 or 2 to 3, but instead is very difficult to climb from 5 to 6, and even more up 6 to 7. But this is not the actual PageRank of our website, but value that Google assigned the last time you updated the PageRank bar.

The last update was carried out on January 24 and this time it has done on May 1, a few days before they met the mandatory four months.

During 2006 there were 4 updates PageRank: in February, April, July and late September. In other words, on 4 occasions during 2006 Google has calculated the value of PageRank in base 10 and has exported to the servers that power Google bars. During 2007 he is following the same pattern.

The PageRank that Google uses for its calculations is much more accurate and uses a much larger scale, we do not know how, and Google is a complete secrecy in this regard, although it seems that is based 100. Their internal servers update it daily.

When is the next update?

If all goes well, we should expect it by early September. So all actions to increase the PageRank we perform from now, will not be reflected in the Google bar until September.

This does not mean that before September, our actions are useless. Nothing is further from reality. Recall that Google works with a PageRank in real time.

How to know the PageRank in real time?

The exact numerical value and PageRank, we can not know in real time, but we can make an approximation to the real PageRank, although it is in base 4 instead of base 10 and relative values.

Permanent Link: Learn how to be a substitute Google PageRank: the TRUST RANK

Not much what we get with this, but at least we will know if we have PageRank assigned on every page, and we'll see, if you are increasing the number of pages of our web passing from medium to high, or low to medium.

In my bar I do not see Google PageRank, what I have to do?

By default, the Google bar does not include this information, but from bar options can include PageRank, and thus, while browsing the network will know the PageRank of the pages you visit. This will help you know what websites should try to include your links to increase your PageRank.

Links of interest:

How I can improve my PageRank website ?:
http://www.geamarketing.com/posicionamiento/mas_pagerank.php

Free Online Course Search Engine Optimization:
http://www.geamarketing.com/posicionamiento_buscadores.php

How indexes the https?

Https indexing is one of those mysteries that makes life more interesting SEO. While we know that it is possible to index it in most search engines, hardly anyone knows how to get it in the shortest possible time.

What is https?

The https is the secure version of the http protocol. The difference between one and the other is that the former transmits the encrypted data, and the second transmits unencrypted.

The system uses https based on Secure Socket Layers (SSL) encryption to send information.

The decoding of the information depends on the remote server and the browser used by the user.

It is mainly used by banks, online stores, and any service that requires sending personal data or passwords.

How does the https?

Contrary to what many people think, the https does not prevent access to information, only the encrypted when transmitted. Hence the content of a web page that uses the https protocol can be read by search engine spiders. What can not be read is the content that is sent from the website to your server, for example, the login and password for access to a private area of ​​the website.

The standard port for this protocol is 443.

How do we know the https is actually indexed?

Google indexes https since early 2002 and gradually other search engines have adapted their technology to also index the https.

The last search engine to do so was MSN, he got it in June 2006.

If we look for "https: // www." Or inurl: https in major search engines, we find https pages indexed in them.

How can we index our https?

In principle, naturally we can index our https pages, but as this protocol transmits information much slower, spiders sometimes fail to download the pages in the time they have established and will not index it. This is the main problem that we can find. We will resolve trying to reduce the download time of these pages.

How can we accelerate the indexing of https

There are two techniques:

  1. Google Sitemap: Include our sitemap https pages (we refer to the google sitemap, sitemap to not to humans), and register it in google sitemaps.
  2. Guerrilla: Internet links spread all over to go to our https pages, and thus achieve the spiders that are indexing the pages where the links have also come into the https part of our site.

How can we make our https being indexed

It is not as easy as it looks. It does not serve to include in our robots.txt https pages. Each port requires its own robots.txt, so we create a robot.txt to our http pages and another for our https pages. In other words, we also have a page called

https://www.nombredelapagina.com/robots.txt

If you need help or de-index to index your pages https, please contact us. We will encatados to assist you.

Additional information:

Blog MSN about indexing - Article where they explain that MSN index starts https
http://blogs.msdn.com/livesearch/archive/2006/06/28/649980.aspx

Information about how Google not index https:
http://www.google.es/support/webmasters/bin/answer.py?answer=35302

More information about Google Sitemaps:
SiteMaps de Google
http://www.geamarketing.com/articulos/Descubre_indexacion_futuro_Google_SiteMap.php

online course, free, search engine optimization: Course search engine positioning
http://www.geamarketing.com/posicionamiento_buscadores.php

Google PageRank update in September 2006

Last updated September 28 Google PageRank showing your navigation bar. Many websites have seen his rising, or how down ...

Ya hemos comentado otras veces que el PageRank que nos muestra la barra forma parte de una escala logarítmica de 10. Es decir, es fácil subir de 0 a 1 o de 2 a 3, pero en cambio es muy difícil subir de 5 a 6, y aún más subir de 6 a 7. En cambio el PageRank que utiliza Google para sus cálculos es mucho más preciso y utiliza una escala mucho mayor, aunque no sabemos cuánto. En Google existe un hermetismo total a este respecto.

O sea, el PageRank de la barra de Google no muestra el PageRank calculado en tiempo real (que es el utilizado por Google en el cálculo de su algoritmo de ordenación) sino que muestra la última actualización. Durante 2006 hubo 4 actualizaciones de PR: en febrero, en abril, en julio y ésta última, a finales de septiembre. Es decir, en 4 ocasiones durante 2006 Google ha cogido su PageRank, lo ha distribuido en base 10 y lo ha exportado a los servidores que alimentan las barras de Google.

Esto quiere decir que en principio, aunque alguien vea un cambio de PageRank en su barra de Google, sus resultados en Google no deberían verse afectados, ya que Google ya ha estado utilizando su PageRank actualizado durante algún tiempo. Así que aunque haya aumentado o haya disminuido, los resultados de octubre, en cuanto a lo que al PageRank se refiere, serán los mismos que ésta página tuvo en septiembre.

We know that the pages have been online in the past 3 months no new PageRank. Our website is an example of this is online since 29 August and we have not yet assigned PageRank in the navigation bar. Our same case can be found in many forums that discuss topics PageRank. Hopefully in the next update we assign.
The next export is scheduled for early January. We'll see what lies ahead ...

Links of interest:

Information about what is the PageRank and what it does:
What is page rank

online course search engine optimization, free of charge:
Search Engine Optimization Course

Matt Cutts Blog with some questions and answers about this latest update:
Google PageRank Update

Gloogle Trends - Trend Analyzer can help you improve your adwords campaigns

For several months, from Google Labs, Google offers a new tool for trends search of a term, or to compare search trends for two or more terms.

www.google.com/trends

As Google notes, this tool is in beta, so their results are not 100% reliable, but still, the information you provide is useful and can make a good game of it.

How can we use Google Trends level Digital Marketing?

It is obvious that apart from the pleasure of satisfying our curiosity, Google Trends has more utilities. The most prominent is to supplement the selection tool of Google Adwords keywords.

Comparison between two or more terms for hiring Adwords

Although Google Adwords already offers a similar tool:
https://adwords.google.es/select/KeywordToolExternal

If we look for keywords related to "tourism in Barcelona" in the Google Adwords tool and select the "Volume Trends global search" option, we obtain the data shown in this image:

This information is useful to choose keywords for which we want our ad to show, but if we perform this same search on Google Trends comparing "Tourism in Barcelona" with "barcelona hotels", the result gives us is more complete and it allows us to improve much more the campaign.

La herramienta de Google Adwords nos indica las palabras clave relacionadas con la palabra inicial, pero Google Trends nos muestra la evolución de las búsquedas de esos términos, y la información sobre el origen de ésas búsquedas. Nos las puede mostrar incluso por ciudades. Y si seleccionamos una región en concreto, nos lo indica por ciudades de esa región. Esto nos puede ayudar mucho a crear nuestra campaña y a segmentarla correctamente.

Para términos en otros idiomas, aún es más importante la información sobre las búsquedas regionales. Por ejemplo, si la búsqueda la escribimos en Inglés: “Tourism in Barcelona”, y seleccionamos la tendencia por regiones, veremos las búsquedas de éste término por países.

Aunque los resultados de esta búsqueda creo que sí se ven afectados por el hecho de que se trata de una beta… por mi experiencia en marketing turístico no me parece lógico que la mayor parte de búsquedas realizadas en Google para el término en cuestión, estén hechas desde Irlanda… así que creo Google no tiene en cuenta todas las búsquedas de todos los Google’s locales de todo el mundo. Pero bueno… aún así, la información que nos ofrece es útil y ayuda a completar la información que obtenemos desde Google Adwords… y si ahora ya nos es útil, es de esperar que en un futuro próximo esta herramienta deje de ser beta y aún pueda sernos de más utilidad.

The web of BMW driven from Google ... could happen to you?

It is the story of the week: German BMW website has been expelled from Google.de for practicing spam seekers.

It has been the Blog Matt Cutts who has revealed this expulsion. Matt is a Google employee who writes one of the best SEO blogs with content network. Obviously, Matt does not reveal anything that Google does not want, but at least the information it provides is always first hand and comes directly from its source.

Let's see what happened ...

Some weeks ago Matt commented that Google will be much harder to spam search engines and that between February and March will change their way of indexing sites, to combat it. It will not change the algorithm, but their spiders seek spam and will report for disposal.

The problem of spam is becoming a nightmare for the major search engines and the BMW case is not an isolated case. Many webmasters think they can fool Google and other search engines using keywords in hidden or camouflaging their texts code.

Many times, browsing Google results pages that you find are not positioned correctly ... but not be good ... if not the reverse. You might wonder how a page as "seedy" and with such poor content, can be in the first position by a search with more than five hundred thousand results. If you look well the code, you just found the reason. The case of BMW is also hidden code, now can not see if the image is not showing us Cutt, but there are still many pages that practice spam and that Google has not detected and expelled.

Consider an example where you can still see the hidden code:

www.todoalarmas.com

If we Google "home alarm" will find 996,000 results. This page is first. If you enter it you will see there is no apparent reason to fill this position. But if you edit your source code, you will discover why it is in first position: a hidden in a "no script" with more than 3000 words text.

Note: you will not see your code if you click on the right mouse button and you give to see code ... (that already charge them you can not do), but see your code if you go to the top menu bar and you click on: see >> Source Code.

We'll see how long they last ...

Looking whether or not Google disappear, we can also tell when Google has activated the antispam system indexing.

... And BMW: the BMW have already apologized to Google and Google and has again put on the list of sites to be indexed, so in the next update your pages will be indexed again. But it takes time (see months) to index an entire web again, with all its pages. (Unless you use the "site map" of Google to do so, which I do not know if BMW will ... we'll see).

The moral of all this is: Do not try to fool Google and focus on building good pages and have interesting content that other websites that get you recommend (this will make up the PageRank). Make a plan and stick to Digital Marketing.

The moral 2 would be: Really seekers permanently influence the success or failure of the web pages ... otherwise, BMW would not risk being expelled by such a theme, and many other web pages.

Additional information:

Article where we explained what the search engine spam and possible resolution of Google against him to include the Trust Rank algorithm to refine the Page Rank:
Find out how to be a substitute Google PageRank: the TRUST RANK

Article where we explained what the service "site map" on Google and where how it works: Discover the indexing of the future: Google SiteMap

Text camouflaged by BMW:
http://www.mattcutts.com/blog/ramping-up-on-international-webspam/

Free search engine optimization course, that will not get you the expulsion: Online Course Search Engine Optimization