Articles about actions of digital Web 2.0 applied to tourism marketing.

Mobile session in Girona Tourism Marketing

Turisme Costa BravaOn December 13 I have the pleasure of giving in Girona a session devoted entirely to Mobile Marketing for tourism businesses.

This session is taught in the context of training: VIII Training Workshop of Tourism of Costa Brava which aim to train in different areas all tourism businesses in the Costa Brava.

This session will cover the following:

  • What is Mobile Marketing and why it is so important.
  • How to know if we need it or not.
  • Different ways to practice the Mobile Marketing
  • Different ways to get a website to be fully functional from a mobile phone.
  • Different types and levels of application for a mobile phone.
  • Two-dimensional codes, what they are and what they do. Tools to create them ourselves.
  • Advertising on mobile phones and how we can hire.
  • Augmented reality applied to mobile telephony.

As usual in this type of session, I will see that as practical as possible and all examples will be related to tourism.

Registration for this session was closed due to lack of available seats, but the organization has changed the location where it should be done in this way, able to accommodate more people. So if you want to attend and you had not communicated to the Patronat, there's still time to do so. You will find more information here: http://www.costabrava.org/jornades/turisme360/

Note: If your company has already developed some tourist application you want to analyze and, eventually, include best practices, please contact me through this blog. In the end credits I will thank these companies and will include their data.

We talk to each other. A hug.

3.0 Rural Tourism in La Vall d'en Bas

La Web 3.0 Turismo RuralOn Wednesday November 24 I have the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we will take the crystal ball and we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? All these questions will help us to discuss how our tourism product should be and how we could make it known among this type of customer.

To do this we will see what the web 2.0, how it is evolving and therefore how it should be the website of a tour company to be prepared for this imminent future and what should be our strategy to reach new target audience.

The event will be held on Wednesday 23 November at the Hotel Vall d'en Bas (Joanetes - La Vall d'en Bas), from 17h30 'to 20h00'. If you want to attend, please send an email to the Technical Secretariat to Pirineus info@visitpirineus.com

See you there.

Slides "Direct Marketing in Tourism" given in Málaga

Yesterday I had the pleasure of participating in the conference Tourism Industry: Economic Motor Andalusia She organized by the Institute of San Telmo with the Ministry of Tourism of the Junta de Andalucía.

The sessions were designed to help boost the Andalusian tourism through technological innovation. For this, the Instute of San Telmo organized this conference and invited various speakers specialists on issues such as resource management products, people management and marketing of tourism products.

My participation was part of the panel discussion entitled: Tourism Marketing: New channels and how to get more customers, and I took care to explain direct marketing through internet.

In this round table also they participated:

  • Prof. Rafael Ollero Calatayud, Commercial Management, IIST (moderator)
  • Francisco J. Castillo. Director General of Advanced Leisure Services, Who explained the changes that are causing the development of tourism and marketing form (you can see-slide in its blog).
  • Juan Dominguez, Ex-CEO travel with Current CEO Club Santa Monica, Who explained the tourism marketing through intermediaries.

I used slides to illustrate my remarks are the following.

I hope you find them useful.

A hug.

Rural tourism in Córdoba (Argentina)

Turismo Rural en Cordoba - ArgentinaLast week I had the pleasure of giving 16 hours Digital Marketing for Rural Tourism in Argentina, in the region of Córdoba. The experience could not be more rewarding (although it was also exhausting).

My classes were part of a course Rural tourism offered by the Chamber of Commerce of Spain in Argentina. Its objective was to provide a complete picture of what is rural tourism and how it is done, people who are working in this area (rural establishments in the region of Córdoba, responsible for tourism service companies active tourism and tourism managers of municipalities in the region). To do this, several classes were held for a week:

  • Introduction to Rural Tourism course (The imparted Francisco J. Castle Adleisure [www.adleisure.com]. Ad Leisure is the company that created the plan for the revitalization of tourism in Cordoba and has developed a comprehensive strategy among other actions, transforming the old Camino Real in a tourist product internationally, to achieve contacting visitors with the beautiful landscapes of northern Cordoba and delicious cuisine flavors of colonial [www.cordobaturismo.gov.ar] This week's training was part of the plan prepared by Ad Leisure)
  • Quality Rural Tourism (The Pedro Armas gave Rusticae [www.rusticae.com]). The objective of this session was to provide a clear vision of why and how tourism originates in rural areas, successes and failures, characterization of the sector, key business of rural tourism, best practices in rural tourism in Spain and Europe.
  • directly through Internet marketing Rural Tourism (Those were mine. I explained the techniques to attract visitors to a website [including tools of Web 2.0], techniques to convert visitors into customers, and techniques of loyalty and customer development ... all focused on Rural Tourism )
  • Rural Tourism Marketing by tour operators (Given by Juan Jose Rodriguez Carrillo Recreation factor [www.factorocio.es]. Entertainment factor is the biggest tour operator specializing in Rural Tourism in Spain.
  • Rural Tourism and Sustainability (This session also gave Francisco J. Castle Adleisure [www.adleisure.com]).
  • Example of a rural hotel management (Given by Javier Moragrega. Hotel Owner's factory Solfa [www.Fabricadesolfa.com] Located in the Matarraña in Teruel. Javier is also a partner of SENDA, a company of active and adventure tourism Matarraña operating in and in the region of Els Ports, in Tarragona.
  • Example destination management rural (The destination was the Matarraña and the talk was given by Eli Diez, responsible for Tourism Matarraña, Teruel)

From the comments received, I think the students were very happy and they perceived that there is a before and an after, after receiving training all week.

For my part, I'm happy for them. They deserve it. Cordoba are lovely people and preparation ... and Cordoba is a city with great tourist potential. Your region as well.

Unfortunately, between flights and classes, I had no time to walk the Camino Real, or to visit the Cordoba region ... so I have the perfect excuse to return again, this time more time with my family :-)

We talk to each other.

A hug

Class Slides Advanced WordPress

Yesterday I had the pleasure of teaching a class of Advanced WordPress, especially designed for tourism businesses. The event was organized the Tourist Board of the Costa Brava Gone to cabo and the magnificent Auditorium of the Technological Park of the University of Girona.

This class was the second part of the class Creating Websites using WordPress, y ya dábamos por supuesto que todos los asistentes sabían cómo utilizar un WordPress y las utilidades de sus funciones básicas. Así que dedicamos las 4 horas de clase a mejorar la instalación base de WordPress para conseguir una página web con un mejor posicionamiento en buscadores, a conocer cómo incluir los códigos de Google Analytics, a cómo conseguir una página web con un buen formulario de contacto, una zona con suscripción a una newsletter o a novedades de la web, vimos un gran número de plugins que pueden sernos de utilidad en la página web de un hotel o de cualquier establecimiento turístico, vimos cómo crear una landing page para una campaña (y conseguir que esta página no aparezca en el menú) y vimos también ejemplos de páginas de hoteles creadas utilizando WordPress.

Overall, I think the students were well prepared to work a little more on their projects and get excellent web professionals with all the features necessary for their business sites.

I used slides to illustrate my explanations are as follows.

I hope you find them useful.

A hug.

Advanced Course in Girona WordPress

On April 14 I have the pleasure of teaching in Girona (at Parc Ttecnològic UDG) course Advanced WordPress, Designed for all those students who participated in the first two editions of Course for Creating WordPress Tourist Websites, They can expand their knowledge.

In this course we will see the following topics:

  • How to improve WordPress SEO.
  • How to install Google Analytics codes on our WordPress and how to define the objectives and the conversion funnel page, Google Analytics (it is recommended that students come to training with the access data to your Google Analytics account. If do not have it, they can register www.google.com/analytics)
  • How to embed videos and other content in WordPress.
  • What are the best plugins to enhance your WordPress. With these plugins we can: create a good contact form, get a multilingual site, include the "likes" of Facebook and the "Twit this" Twitter, connect with our WordPress Twitter, etc.
  • How the payment templates work and how we can change the design of the same.
  • How the e-commerce plugin for WordPress.
  • How to start having subscribers (see how to install the different services of Feedburner)

In the second half of the course we will deal specifically how it should be the website of our hotel or tourist establishment. We will see

  • How to create a good who we are.
  • How to create a good where we are.
  • How to create tabs room.
  • How to create pages for different market segments (for families with children, business tourism, event, etc.)
  • How to create landing pages (landing pages) for our SEM campaigns (see how to create pages that do not go and get the menu, and see how to include contact forms on a particular page)
  • How to create a nice favicon (if you know what a favicon click here: What is a favicon)

The course will last for 4 hours and will start at 10 am on April 14.

This is an advanced course so taken for granted that all students have installed WordPress and know it to work at a basic level (create a page, create an entry, create a category, download a theme, download a plugin, etc. ). People who know me know I would do anything to help others, but in this case I will stand and not spend time on basic issues related to WordPress and even less, to issues related to the installation of the program.

If you think you may be interested in attending the course, you will find more information here: Advanced Course WordPress for Tourist companies

See you in Girona.

A hug.

Good practices in promoting Spanish tourism brands

Seven Spanish universities are working together on the development of an interesting compendium of best practices in the promotion of tourism destinations. The project is called "New advertising strategies and promotion of Spanish tourism brands on the web”.

In this research the quality and appropriateness of the portals of Spanish to your target audience tourist brands as well as its content, usability of the portals, interactivity with the user, the transmission of branding, marketing, analyzes etc. .

The aim of the project is to make available to the destinations a set of best practices that help them enhance their brands and connect with potential customers.

The project is running since January 2009 and still will be until the end of 2011, so it is not over and the investigation is ongoing. Fortunately, the website created especially to share this information and you can see some of the good practices: good practice in SEO to destinations in treating brand, accessibility, etc.

If you want to see some of these best practices, you can do so by clicking here: good practices in promoting tourism destinations

If you want to see when presentations will be made on research and results, you can see by clicking here: Results presentation

If you're not a destination, I think that this information can be of use, so do not miss it!

A hug.

Cities Slides 2.0

Yesterday I had the pleasure of participating in the Citymarketing days organized by the Barcelona Provincial Council and IL3 (University of Barcelona).

My participation was to explain in five hours what is Web 2.0, how it can be used to manage promotion (both tourists and residents) of a city. How do some cities, what are the key success factors and where internet is evolving and how this will affect the promotion of cities.

A moment ago hung on Slideshare slides I used for this class, if you are of any use. You can see them below:

I go all right.
A hug.

Augmented reality applied to Cultural Tourism

If you've ever attended one of the events in which I explain what is Web 2.0 and introduce Web 3.0 already know what the Augmented reality. This is a layer of information that we can see on reality, and that is visible through our mobile phone or through special glasses that serve as a screen.

The use of this technology for cultural promotion offers huge possibilities: simply display additional information on an appeal on printed on the image of that resource, to show this same resource in other storage conditions (for examples, showing how the ruins were actually we're seeing).

The current stage of development of this technology is still in its infancy, but there are already a host of applications that operate using augmented reality. In my previous post I hung a presentation entitled Culture 2.0 - From Web 1.0 to 3.0 in screenshots showing some of these applications that are already running.

What today wanted to show through this article it is how this technology will evolve shortly.

The video I embedded below these lines shows how to use the Augmented reality applied to Cultural TourismAt some time (the "some time" corresponds to a range from the next 2 years until the next 5, but in any case, not beyond ... so it's not science fiction, and level of developer is working to that is reality as soon as possible).

Filas – Cultural Heritage Technology District Spot (2010) from soryn on Vimeo.

I observed in the video how a control interface that we only see us (through our glasses), seen as wearing glasses can see information related to cultural resource is used, and also notes as we can see the reconstructed cultural resource (generated 3D specialists) and located exactly on its original site.

It is a tremendous advance in the field of both asset management and tourism! The possibilities are endless.

Note: the video has reached me through the kindness of Toni Rufo, of CanalViatges.cat

Slides Digital Tourism Marketing - Mataro

Today has been taught in Mataro one of the days dedicated to promoting tourism through the use of Internet. The sessions are organized by the Consortium of Tourism Costa del Maresme and have title: "The impact of digital technology in the tourism sector”.

I have had the pleasure of participating in the first presentation of the day and I explained what the basic techniques of Digital Marketing is to attract traffic to the website of a tour company.

The other speakers of the day have been Javier Velilla, Who explained the Web 2.0 and its applications and tools, and angel Diaz, Which has very diligently, the audience raised interesting issues and has initiated a debate about the use of internet by tourism enterprises Maresme.

The presentation that I used to illustrate my talk is as follows.

I hope you find it useful.

We talk to each other.