Digital Marketing Strategies for Cultural Industries

This Tuesday November 25th, I will participate as a speaker at training sessions on Digital Marketing offering the Catalan Institute of Cultural Industries.

The aim of the conference is to encourage the Catalan cultural industry to use Internet as a channel for promotion and marketing. To this end, it has organized a program of work that will address several aspects of Digital Marketing:

  1. How to attract visitors to the websites of the different types of cultural industry.
  2. How to convert visitors into business contacts.
  3. How to convert visitors into customers (in case there is an e-commerce).
  4. How to retain and develop customers.

Speakers include:

  • Victor FranciscoWhich explain uptake users and search engine rankings.
  • Myself, I will explain the conversion of contact visits, conversion of customer visits and customer loyalty.

The call has been a success and really seems that there is a strong interest from the Catalan cultural industry in learning more about how to market their products through internet or at least how to promote them. There are currently more than 175 registered participants.

The event will be held in the Auditorium of the Centre of Contemporary Culture of Barcelona (CCCB) on day 25. The day begins at 10:00 and ends at 14:00

For more information and registration:
http://www.numon.net/sde/formacio_6.htm

Conference presentation of the Guide to Electronic Commerce

La Cámara de Comercio de Barcelona acaba de publicar los vídeos de las conferencias que tuvieron lugar con motivo de la presentación de la Guía de Comercio Electrónico el pasado 7 de octubre.Montserrat Peñarroya en La Llotja presentando Guía de Comercio Electrónico

Los vídeos están publicados en un microsite dedicado a este tema. En el enlace que muestro a continuación se puede visualizar la charla que dimos Alex de Anta y yo, que tenía como objetivo animar a las empresas a embarcarse en proyectos de Comercio Electrónico.

El microsite está montado de forma que tanto puede verse a los ponentes hablando como la presentación en power point que ilustraba la charla.

Para ver la charla, clicar aquí:

http://apps.cambrabcn.es:8303/streaming/CELECTRONIC_20081007/jornada/03/streaming/index.html

A partir de esta semana, la Guía se presentará en las diferentes delegaciones que la Cámara de Comercio de Barcelona tiene en distintas poblaciones catalanas. La charla no será la misma, si no que será una charla en la que explicamos los puntos de la Guía… que me parece más interesante y más práctico que la charla tan general que dimos en la presentación de Barcelona.

Las presentaciones serán en las respectivas sedes de la Cámara en:

  • Igualada: 24 de noviembre del 2008
  • Mollet: 27 de noviembre del 2008
  • Mataró: 1 de diciembre del 2008
  • Vilanova: 2 de diciembre del 2008

El horario es de 9h30′ a 11h.

Pulsando aquí podrás descargar la convocatoria de Iguadala: jornada-com-electronic-igualada

La Guía puede descargarse aquí: Electronic Commerce Guide

See you.

I Roundtable web browsers: marketing and search engine optimization

On Tuesday 28 October, at 18:30, will be held in the Auditorium of the building Ramblas Universitat Pompeu Fabra (Ramblas 32, Barcelona), presenting a new edition of the Master in Search Engine Optimization and Digital Marketing and as a panel discussion on web Search.

I have the pleasure of sharing roundtable Fernando Macia from Human Level Communications, Who will talk about SEO and Christopher Rovira Research Group UPF DigiDoc to discuss finders training and research. I will discuss SEM (Search Engine Marketing) and explain "6 techniques that will help us optimize our search engine marketing budget".

Each of us will present his vision on search engines and share related experiences market intelligence, content strategy and brand positioning.

At the end of the presentations, a discussion in which attendees can ask their questions will open.

More information about the event:

See you!

More information about the event: Roundtable Search Engine Optimization

This is the presentation with which I illustrated my talk:

We talk to each other.